ENTERTAINMENT KI ‘PAAGALPANTI’ RETURNS

ENTERTAINMENT KI ‘PAAGALPANTI’ RETURNS

Fifth Season packed with never seen before Talent

Starts May 12, Monday-Thursday 9pm only on Sony Entertainment Television
Mumbai, 12th May, 2014: After a victorious innings of four entertaining FULL ON seasons that packaged non-stop entertainment with exceptional talent, Entertainment Ke Liye Kuch Bhi Karega is back with its fifth edition! With its maverick judges, Anu Malik and Farah Khan spicing up this season, the show will also have the gorgeous Mona Singh hosting the show with her impeccable style and grace. Joining Mona will be her hilarious co-host, Krushna Abhishek, who with his funny antics will ratchet up the humour quotient and take the madness to a whole new level. Gear up to be entertained and thrilled by acts of extraordinary performers with their exceptional abilities starting May 12, Monday – Thursday at 9pm on Sony Entertainment Television.

Produced by Wizcraft Entertainment Pvt Ltd, ‘Entertainment Ke Liye Kuch Bhi Karega’ will present the best in class family entertainment. The 5th season of ‘Entertainment Ke Liye Kuch Bhi Karega’ will see acts ranging from heart-stopping bike gymnastics to an International illusion act straight from France. A fearless group of Khalsa girls performing death – defying stunts will make your heart stop. A father throwing knifes at his daughter, unbelievable acts by exceptional 3yrs olds and specially abled people. Handpicked contestants from all over the country will display their extraordinary skills and talents at the auditions, and the best among them voted by the audience and the judges, will win Rs 11,111 on the spot in cash. Additionally, the best performer of each week will receive a cash prize of Rs. 1, 00,000.

Speaking about the launch, Gaurav Seth, Senior Vice President and Head Marketing, Sony Entertainment Television said, “Entertainment Ke Liye Kuch Bhi Karega is a show that celebrates extraordinary talents in ordinary people and the uniqueness and the sheer variety of entertainment in India. This season has lots more entertainment and breathtaking acts that will leave the viewers amazed. We are thrilled to yet again have the unbeatable team of Anu Malik and Farah Khan who will be judging the show for its fifth year. We are offering a differentiated and entertaining option in primetime viewing and we hope our viewers enjoy watching it.”

“Wizcraft is proud to be back with the 5th season of Entertainment Ke Liye Kuch Bhi Karega, a show that showcases unique entertainers where performers get a chance to win some money at every step unlike other shows where only one wins in the Finale. Along with the baap of entertainers Anu Malik and Farah Khan, adding a freshness to show will be the new host Krushna along with Mona, whose chemistry is infectious. We are sure this season of Entertainment Ke Liye Kuch Bhi Karega will take the entertainment quotient to another level”, said Kailash Gandhi, Creative Head, Wizcraft International Entertainment.

The pagalpanti this season will be five times more with mind blowing acts, death-defying stunts, hilarious antics of Krushna – Mona and even more wackiness by ‘Shayari king’ Anu Malik along with the witty Farah Khan.

Toh Entertainment shuru kiya jaye?

Starts May 12, Monday – Thursday, 9pm only on Sony Entertainment Television

 

 

About Sony Entertainment Television:

 

Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels is a part of Sony Pictures Television (SPT) backed Multi Screen Media Private Limited, India’s leading television network.  Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Indian Idol, Kaun Banega Crorepati, Entertainment Ke Liye Kuch Bhi Karega, Boogie Woogie, Bade Acche Lagte Hain, Kuch to Log Kahenge, Kehta Hai Dil Jee Le Zara, Bharat Ka Veer Putra – Maharana Pratap, CID and Crime Patrol.

 

SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel which has been providing strong platforms for more than 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 700 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

 

Sony Entertainment Television is a part of   the network of channels distributed by The One Alliance – a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India. Other channels in the One Alliance network include SAB, MAX, PIX, MIX, SIX, SONY LIV, AXN, Animax, Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, DISCOVERY CHANNEL TAMIL, Discovery kids, AATH, Aaj tak, Headlines Today, Tez, Neo Sports, Neo Prime, TIMES NOW, MOVIES NOW, ET NOW, Zoom, SET HD, SIX HD AND DISCOVERY HD WORLD

 

About Wizcraft:

 

Established in 1988, Wizcraft International Entertainment Pvt Ltd is India’s leading Brand Activation and Media Event Company. Wizcraft’s sole aim is to create a flexible medium that offers multiple options like targeting a specific consumer group, offering the opportunity for mass exposure across multiple media channels. It has successfully reached out to global audiences through various event platforms like brand activation, interactive event-led brand platforms, films, television and innovative media. After its fabulous innings in the event industry, Wizcraft has now added a new feather to its cap, Wizcraft Television, the television production arm of the company. Wizcraft Television is set up to produce quality non fiction content for broadcasters in the GEC and niche channel space.

 

In the past, Wizcraft Television has worked on televised events such as the IDEA IIFA Awards, The Fashion Awards, ICC Awards and the Police Games 2007 – Bollywood night. Wizcraft Television has also worked closely on advertiser led content such as IDEA IIFA Star ki Talaash – a two part reality series. Among events, Wizcraft has creatively designed and produced two of the largest events of the year The IIFA Awards 2008 Bangkok and The Unforgettable Tour.

 

In 2007, audiences all over the world witnessed Wizcraft Television’s creative and production power through immensely popular celebrity dance reality series ‘Nach Baliye 3’ and ‘Nach Baliye 4’. This was followed by programmes like ‘Hole in the Wall’, ‘Saajid Superstars’ and ‘The Big B’s Den’ for various other channels. In the year 2009, Wizcraft Television produced a pioneering project in partnership with TERI and NDTV, The Toyota NDTV Greenathon, a nationwide campaign to clean up and protect our environment. The 24 hour live show was beamed across all NDTV network news channels. Wizcraft also produced a talent-based show called Entertainment Ke Liye Kuch Bhi Karega & Entertainment Le Liye Aur Bhi Kuch Karega, which received overwhelming response.

 

With the ability to conceptualize and execute any event without the slightest hesitance and a portfolio that transcends boundaries; Wizcraft International Entertainment Pvt Ltd has the attitude that has helped them in their endeavour to build bridges across countries.

 

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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