Elegance is never boring! Lapis Bard proves this statement with its latest Avant Garde

June 2014: Elegance is never boring! Lapis Bard proves this statement with its latest Avant Garde

Graphite – a new, unique finish that exemplifies your individuality and lets its owner make a style statement

without having to say a single word.

The Lapis Bard Avant Garde Graphite is a bold new expression of a writing

instrument. The departure from‘tradition’ is evident in the dual-profile of

the Avant Garde Graphite Roller Ball, which flows from being triangular at

the crown to a circular form towards the mid-section and flows back into

the triangular form at the bottom of the barrel.

Underneath the cap is a rhodium-plated grip section, designed for the

perfect writing position, and a first-class quality refill that imparts a smooth,

flowing writing experience. Aligned to one of the vertices is a straight clip

with the noted hint of blue of Lapis Bard.

The Lapis Bard lyre logo placed on the triangular head contrasts beautifully

with the graphite satin finish to produce a truly professional and luxurious air of sophistication.

Also available as a ball pen, the Avant Garde Graphite writing instrument is the ultimate definition of style

and elegance – the perfect song to accompany your writing.

Avant Garde Graphite Roller Ball MRP Rs. 11,000.00
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Avant Garde Graphite Ball Pen MRP Rs. 10,000.00

Available exclusively at William Penn stores and online at www.williampenn.net

In Hyderabad, William Penn store is located at Inorbit Mall, Madhapur.

About William Penn:

William Penn is one of the world’s biggest multi-brand retail chains for

premium and luxury fine writing instruments. The retail chain features over 20 well-known international

brands such as Sheaffer, Caran d’Ache, Lapis Bard, Lamy, Sailor and many more world-renowned names.

William Penn also retails top quality men’s accessories from international brands like Dalvey, Lapis Bard

and Sheaffer. William Penn currently has 26 outlets spread across Bangalore, Mumbai, Delhi, Hyderabad,

Chennai, Kochi, Kolkata and an online store www.williampenn.net

For More Media Information, Contact:

Amulya Nagaraj | amulya@pepperpr.in |+91 9972875644
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Displaying Press Release – Lapis Bard launches the Avant Garde Graphite.docx.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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