Election Day Results: The Quint Reaches 7.5 Mn Viewers & Clocks nearly 2 Mn Video Views

Election Day Results: The Quint Reaches 7.5 Mn Viewers & Clocks nearly 2 Mn Video Views

Award-winning news platform The Quint’s (www.thequint.com, https://hindi.thequint.com) Election Day coverage (11th March, 2017) reached upwards of 7.5 Million viewers online. It clocked nearly 1 Million Page Views and an engagement of 1.3 Million on social media, along with nearly 2 Million Video views on a single day.

The Quint partnered with award-winning journalist, Barkha Dutt, who travelled across the UP to get the pulse of voter for the 2017 UP assembly polls.  

Along with its team of newshounds, story-tellers, editors, producers, designers, graphics whizzes, analysts and reporters, The Quint put out the 2017 Election Results in a unique interactive digital format.

The election results were packaged together in a special microsite, featuring live updates from all five states, along with other news & analyses. The site hosted a live count tracker for all five states, live social media tickers, along with top election stories through the day.

Ritu Kapur, CEO, The Quint, said: `We were successful at being the one-stop shop for young digital Indians, kept them engaged through the day – through live blogs, innovative FB lives, videos, interactives and social media initiatives with senior journalists and psephologists.”

About Quintillion Media

Quintillion Media is India’s first truly diversified digital content company. Its flagship products are TheQuint.com in English and Hindi.thequint.com in Hindi. The Quint is media with intelligence – it is among India’s leading and the fastest-growing digital content platforms. The Quint is media for mobile consumption – quickly, visually and socially. A smooth blend of video, audio, graphics and text, The Quint offers a modern, sharp take on the world, and guides people through topics ranging from politics, policy, and entertainment to sports, business, food and everything else that matters. A compelling combo of content, tech, and distribution, it is high-value digital journalism, storytelling, and advertising at scale.

BloombergQuint, a partnership between Bloomberg Media and Quintillion Media, is India’s premier multi-platform business and financial media company. Bloomberg Quint harnesses the unrivalled global resources of Bloomberg with Quintillion’s deep market experience in its platform straddling broadcast, digital, and live events to serve high-quality business news, insights and trends to consumers.

Quintillion Media has also co-founded Quintype Inc, a state-of-the-art digital publishing and ad tech platform spread across Bengaluru and the Silicon Valley. It supports several Indian and international publishers, including BloombergQuint.com.


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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