DestaGlobal organised ‘Desta Mela’ in Palghar district, Maharashtra

DestaGlobal organised ‘Desta Mela’ in Palghar district, Maharashtra

 

  • Over ten stalls exhibited 100% organic agri-products to ensure long-term benefit
  • Desta Career stall educated locals and recruited talents for better career opportunities
  • Some of the companies which participated include Mahindra & Mahindra, D.light, Swaroop Agro, Angel Seeds, EarthCare Nutrifoods amongst others.

 

December 24, 2015: DestaGlobal, India’s leading socially conscious start-up, is committed to improve the livelihoods of farmers in rural India. In line with its commitment, the company conducted a one day event “Desta Mela” on December 22nd 2015 for the local farmers of Palghar District, Maharashtra. The objective of the event was to provide information on the latest farming products and innovative technology which will help the farmers to improve their farming income.

Today, Maharashtra is facing an acute drought and energy crisis which has the potential to either damage or completely destroy farm products. DestaGlobal has been relentlessly creating awareness amongst the farmers to conserve water and electricity. Through ‘Desta Mela’ the company along with leading corporates, agri-experts, local dealers and progressive farmers aims to create awareness on their latest product offerings and innovative technology which will help the farmers to be more self-reliant.

‘Desta Mela’ witnessed over ten stalls exhibiting 100% organic agri-products to ensure long-term benefit, products including Plant Growth Regulators (PGRs), mulching paper, manure and two variants of D. Light Solar Lamps priced at Rs. 450 & Rs. 640.  The company hosted a Desta Career stall to recruit local talents and train them for better job opportunities. It also tied-up with local agriculture university, to provide information on the available education and career opportunities to the farmer’s children. Some of the companies which participated in Desta Mela include Mahindra & Mahindra, D.light, Swaroop Agro, Angel Seeds, EarthCare Nutrifoods amongst others. Desta Global felicitated the district dignitaries and awarded the progressive framers who adopted the newest technologies to increase the farming output.

Speaking about ‘Desta Mela’, Mr. Mohnish Sharma, CEO DestaGlobal said “The Indian economy is heavily dependent on agriculture and the livelihood of the Indian farmer largely depends on the monsoon rains. We at DestaGlobal have identified and are partnering with companies which have a social-bent of mind. Considering the current situation of the State, we aim to provide practical solutions to deliver time-sensitive results to the farmers. As we understand simply providing knowledge or products is not the solution. A systemic approach towards education and accessibility can lead to positive development in the Indian farming industry.”

 

Over the years, DestaGlobal has worked extensively with farmers and key stakeholders in rural Maharashtra. Through continuous discussion with the agri-experts and sellers of products on the portal, the company has also expanded the product portfolio to include irrigation & solar products that can show immediate results and effectively save the crops from damage. The Company has designed, manufactured and marketed innovative products, setup an extensive distribution system to supply bio-based products under private label besides third-party agricultural products to agri-stores around Maharashtra and run an agriculture extension program (Desta Rural Marketing Service) that links large corporations with farmers.

 

About Desta Global:

Desta Global is India’s leading socially conscious start-up with goal to improve the livelihoods of farmers in rural India by providing them with information, innovation and technology that will help them improve their farming income.

With a vision of providing solutions and expanding their reach to large number of stakeholders in the agri-input space on real time basis, the company wants to inculcate the habit of being in close proximity with technology via internet for quick and easy access to products, services & Agri-knowledge.

Desta Global takes a 3-pronged approach to fulfill its mission – to improve farming income of rural India. Explained below:

DestaMart– a B2B portal linking agri-input manufacturers and suppliers with agri-store owners in rural India. Sellers of all sizes can list their products on the site.  Agri-stores (the buyers) can utilize the portal to order farming related products.  Desta will primarily supply product listing, product pricing, order management and logistics support.  Being a marketplace, Desta will not hold inventory.  The legal ownership of the products in the supply chain will reside with the original owner.

DestaTalk– an online information portal targeted towards farmers that will provide timely and relevant information, education and news on agriculture and agri-business. The goal is to empower farmers to make wise business decisions. In addition to the online portal, the content of DestaTalk will also be available to farmers via a weekly magazine printed in local language.

DestaLabs – an online portal that will host a curated list of farming related innovation. It will provide a link between innovation providers (researchers and innovators) in India and abroad and farmers in rural India.

 

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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