COLORS unveils the first look of its espionage series 24 presented by Tata Safari Storme

The Race Against Time Begins…

COLORS unveils the first look of its espionage series 24 presented by Tata Safari Storme

MUMBAI, August 22, 2013: In a 24 hour journey, when time is running out, when your loved ones are in danger, where do you go…who do you turn to…what do you choose? It is a race against time, where every second counts. Slated for an October launch, COLORS today showcased the first look of the highly anticipated trailer of its upcoming espionage series – 24, starring Anil Kapoor as ATU Chief Jai Singh Rathod at a suburban theatre in Mumbai. For the first time ever on Indian television, a theatrical trailer launch of a television series has been conducted. The action-packed trailer that was unveiled today offered a breathtaking glimpse of the thrilling show evoking feelings of patriotism leaving everybody on the edge of their seats.

With a story about this ATU Chief and his race against time, COLORS promises viewers world-class quality in entertainment. With a unique real-time narration where a fictional story is told in a real world setting, in real time, viewers will be connected to every hour of Jai Singh Rathod’s battle against time. 24 will introduce the Indian audiences to a new hybrid genre of entertainment that sees an interesting amalgamation of fiction and reality.

The trailer establishes the formation of the ATU spearheaded by ATU Chief Jai Singh Rathod and the challenges that are thrown at the team with the growing threats to the nation. It then draws attention to a threat to the life of prime-ministerial candidate Aditya Singhania (Neil Bhoopalam). It is now ATU Chief’s and his trusted team’s responsibility to protect him. The trailer that flashes through several key sequences of a thrill-fest shows Jai Singh Rathod racing against time, where he is torn between the love for his family and his duty towards his country.

The trailer of 24 also reveals some of the key characters in the show playing pivotal roles and gives viewers a sneak-peak into the fast-paced, edgy, gritty and gripping drama. The show marks the television debut of the Bollywood superstar and is backed by a stellar cast comprising of Mandira Bedi, Neil Bhoopalam, Tisca Chopra, Anita Raaj, Ajinkya Deo to name a few. The show will also see interesting cameos by celluloid stars like Anupam Kher, Shabana Azmi, Rahul Khanna and Richa Chadda.

Providing action, thrill, suspense, drama and the exhilaration of solving complex cases in 24 hours, the show has been shot in various locales across Mumbai. 24 will have a fast-paced storyline featuring never-seen-before stunts, slick-edited sequences and high-definition recording.

Catch the trailer on Twitter: Follow us on @ColorsTV | @24oncolors | #24india | Follow Anil Kapoor on twitter: @Anilkapoor

Commenting on the trailer launch, Raj Nayak CEO, COLORS said, “24 is our first big initiative for producing a world class, international format fiction show, which we believe has the potential to change the standards of television production values and scale in India pushing all boundaries of content, production and packaging. Presented on a never-seen-before scale with a top Bollywood star as a lead protagonist, 24 promises to bring in a paradigm shift for TV content in India. The success of 24 will not just be great for COLORS but for the whole television industry.”

Anil Kapoor said, “The moment I was offered to play a role in the international series, I had made up my mind to bring this iconic show to India. In fact, India is the only country outside the US to adapt 24, and I am glad that my friends and colleagues have supported me in my venture. It feels like a dream come true! The entire team has put in a lot of passion and hard work and trust in our vision, and I really hope that the public likes our work and I am thankful to COLORS for partnering with us in taking this program to the masses”.

Adding to that Manisha Sharma, Weekend Programming Head, COLORS said, “24 is a gigantic leap from the existing shows that you see on television today- the plot, characters, locations are simply out of the world. With Bollywood A-listers playing pivotal roles, the audience can look forward to a pulse-pounding thriller that they have never seen before on their television screens”.

Abhinay Deo, Director, 24 said, “We are treating the show like a film- a one hour feature film which is 24 hours into 24 parts. So from that perspective our approach has been slightly different from how normally television shows are. Be it just the trailer or the overall quality of the show, viewers will get what they have always been wanting on television. The trailer will give the audiences a sneak-peak into the action, suspense, thrill and drama leaving them on the edge of their seats in this fast-paced show.”
Link to the trailer of 24

Warm Regards,

Aishwarya Nair

Genesis Burson-Marsteller, South Asia

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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