COLORS Merges Heaven & Hell on Television’s Biggest Reality Show, Bigg Boss Season – Saath 7

COLORS Merges Heaven & Hell on Television’s Biggest Reality Show,
Bigg Boss Season – Saath 7

~ Vodafone signs on as Presenting Sponsor for 5th year in a row ~

Starting 15th September, Every Day at 9PM…Only on COLORS!

Mumbai, 11th September, 2013: Whether you have a devilish grin or a saintly smile, Vodafone presents Bigg Boss Season – Saath 7 promises to bring out the best and the worst in you. This year’s edition of India’s most awaited reality show, Bigg Boss, brings together the angelic and demonic elements that best depict ‘Jannat’ and ‘Jahannum’ – two extreme traits that reside within the hearts and lives of the celebrity contestants. Produced by Endemol India, the show, being hosted by superstar Salman Khan for the fourth year in a row, will feature 14 celebrity contestants representing the Good and the Evil with a diabolical twist. Premiering on 15th September, 2013 at 9PM with subsequent episodes to air every day, Vodafone presents Bigg Boss Season – Saath 7 will capture the drama of the Bigg Boss house over the next 104 days and ensure that only the brave hearts survive till the end.

Speaking about the theme of Jannat and Jahannum, Salman Khan said, “I enjoy watching Bigg Boss and I enjoy my association with the show. This year, there’s a lot to look forward to and I’m sure the viewers will have a heavenly experience and the contestants will have a hell of a ride!”

Commenting on the show’s launch, Raj Nayak, CEO – COLORS, said, “We are really excited to be associated with Vodafone as the presenting sponsor of Bigg Boss for the 5th year in a row. The strong brand equity of Bigg Boss has made it the most-awaited show on television providing immense value to our marketers and advertisers. Overall, the channel has been performing strongly and we are No.1 in terms of weekend programming with Jhalak Dikhhla Jaa and Comedy Nights with Kapil. With Bigg Boss, we hope to raise the bar even further.”

When asked about what makes Bigg Boss the most-awaited show on Indian television, he further elaborated, “Bigg Boss is like the IPL of Entertainment. The show has a number of matches played non-stop over 104 days. The playing team is new every year, and all matches are played in prime time at 9PM.”

Commenting on their association with COLORS for the 5th year in a row, Vivek Mathur – Chief Commercial Officer, Vodafone India Ltd, said, “We are extremely happy to be associated with COLORS and Bigg Boss for the 5th year in a row. This is an ideal platform that enables us to reach out to our target audience as it has a huge fan following across geographies. Through high impact brand presence, the show helps us in creating exciting consumer engagement activities.”

Home to 14 select celebrity contestants for 104 days, this year too, the Bigg Boss House will be based in the midst of the bustling markets of Lonavala. Staying true to the theme of combining the forces of Heaven and Hell, specially crafted and designed elements will ensure that contestants are always on their A-Game. A family entertainer to the core, this season of Bigg Boss will also witness superstar host Salman Khan play the angel and the devil who will watch the contestants’ every move. Bigg Boss fans will follow the journey of the contestants while they reside in the house and experience Jannat Ka ‘Wow’ and Jahannum Ka ‘Aow’ as a direct result of their deeds while they grapple in the new environment and try to ensure that they survive till the very end.

Elaborating further, Manisha Sharma, Weekend Programming Head, COLORS, said, “When it comes to Bigg Boss, it is critical that we test different themes, concepts and formats that can thoroughly engage contestants while making for an all-round entertainment experience for audiences. This season, we will bring the pleasure of heaven and the torture of hell to the contestants throughout their stay in the Bigg Boss house. Airing in the 9:00 P.M. slot, the show will present celebrities from different walks of life take on the challenges coming their way in the Bigg Boss house.”

Speaking about Salman’s double avatar, she further elaborated, “This season marks the fourth season in a row that Salman Khan is hosting Bigg Boss for us. He will take on two avatars – that of an angel and a devil – who will not hesitate to reward or punish the inmates of the house basis their behavior; thereby bringing Jannat and Jahannum one step closer to them.”

Speaking about the seventh edition of television’s most-awaited reality show, Deepak Dhar, Managing Director, Endemol India, said, “Bigg Boss has captured the attention of the Indian audiences over the past 6 seasons with unpredictable, unadulterated, unscripted entertainment. Bigg Boss Season Saath 7, too, will have numerous surprises, with the audiences reveling in the dual realities of heaven and hell in the confines of the Bigg Boss House. Enigmatic Host Salman Khan will take the contestants on an emotional roller coaster ride that will put them through the ultimate test, bringing out either the best or the worst sides of each individual participating on the show.”

Vodafone presents Bigg Boss Season – Saath 7 will be promoted via an integrated marketing campaign across platforms engaging conventional and non-conventional media. An extensive digital campaign involving mobile and social media platforms will expand the show’s reach across audiences. On social media platforms – primarily Facebook and Twitter – special applications and contests have been designed to enhance viewer engagement. Following the on-air launch of Bigg Boss, the show will build direct interactivity with audiences through the COLORS website and a specially designed Mobile Application that will provide them with 24×7 unrestricted access to the ongoings inside the Bigg Boss house.

Produced by Endemol India Private Limited, Bigg Boss presents the unique combination of reality and real, unscripted drama. It is the ultimate reality show where 14 celebrities from different walks of life are locked in a house for 104 days with 70 cameras capturing their every little move 24×7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable. With this season erasing the fine lines between Heaven and Hell, the Bigg Boss house promises to create an experience that will not allow contestants to escape either!

Catch all this and more on www.colorstv.in Twitter: Follow us on @ColorsTV | @ BiggBoss | #BiggBoss | #BB7

About ‘COLORS’:
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Mrs. Pammi Pyarelal, Sasural Simar Ka, Balika Vadhu – Kacchi Umar Ke Pakke Rishtey, Madhubala…Ek Ishq Ek Junoon, Uttaran, Sanskaar…Dharohar Apnon Ki, Na Bole Tum…Na Maine Kuch Kaha, Bani – Ishq Da Kalma, Jhalak Dikhhla Jaa, 24, and Bigg Boss amongst others.

About Viacom 18 Media Pvt. Ltd:
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world’s leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) (www.viacom.com) and the Network18 (www.network18online.com) Group, the group operates news channels – CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group).The joint venture includes leading brands across television, film and digital media to build one of India’s leading multimedia entertainment power house. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand – MTV (www.mtvindia.com), the fastest growing kids cluster – Nick (www.nickindia.com), Nick Jr, Nick Teen & Sonic, India’s premier International Entertainment channel – Vh1, India’s only English Entertainment Comedy Channel – Comedy Central, India’s only linear film production & distribution banner – Viacom18 Motion Pictures, COLORS (www.colorstv.in) one of India’s leading Hindi General Entertainment channel. This apart, Viacom18 also runs Viacom’s consumer products business in India and also a brand solutions offering – Integrated Network Solutions (INS)

About Endemol India
Endemol India is one of the leading and most valuable content production company in India across television, film and digital content. The company is a 51:49 joint venture between Endemol BV- the world’s largest independent television production company and CA Media – the Asian investment arm of The Chernin Group (TCG). The company has over the years produced successful television shows like Bigg Boss, Fear Factor, Laughter Challenge, Jo Jeeta Wohi Super Star, over 400 episodes of Deal or No Deal and the recently launched The Money Drop for Sun Network amongst others. Endemol India has also forayed into the movie making business with the remake of blockbuster Kahaani in Tamil & Telugu.
About Vodafone India
Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company has operations across the country serving over 150 million customers. Vodafone India has firmly established a strong position within the Vodafone Group to, becoming the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market. Vodafone India in its long-term commitment to India has been providing innovative, customer friendly and reliable products and services by continuously differentiating itself with a strong brand, best quality network, unique distribution and great customer service. For this contribution, the company has been receiving several awards and recognition across different segments.
Vodafone Group is one of the world’s largest mobile communications companies with over 408 million customers as on June 30, 2013. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com

For more information, please contact:
COLORS: Genesis Burson-Marsteller:
Tanushree Mehra | 09820385814 Richie Mehta | 09920020730
tanushree.mehra@viacom18.com
richie.mehta@bm.com

Prerna Gulati | 09920304305 Swapna Wazalwar | 09769568761
prerna.gulati@viacom18.com
swapna.wazalwar@bm.com

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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