COLORS commemorates 100 years of Indian film industry with “Madhubala…Ek Ishq, Ek Junoon”

COLORS commemorates 100 years of Indian film industry with “Madhubala…Ek Ishq, Ek Junoon”

~ PREMIERES MAY 28th 2012 ~

~ Every Monday to Friday at 8.30 PM ~

~ On COLORS ~

Mumbai, May 16th 2012: 2012 marks the onset of the 100 years of Indian cinema and to celebrate this landmark moment, COLORS is launching a first-ever magnum-opus against the backdrop of the film industry, ‘Madhubala…Ek Ishq, Ek Junoon’. Representing the Indian film industry and extending support for this first-of-its-kind venture on Indian television was industry stalwart Mr. Ramesh Sippy who shared insights on the soon disappearing fine line between films and television. Everyday millions make their way to Mumbai – the city of dreams to struggle for a ticket to the top. While some are successful and become stalwarts in the industry, many of the others fade into obscurity. Madhubala is a love story set against the backdrop of the film industry that beautifully weaves in multiple stories of people that challenge their dreams opposed by luck. Shot on a scale to match the grandeur of the film industry, Madhubala will provide a glimpse into the lives of the real Bollywood stars while showcasing the challenges and struggles of the people facing the arclights and fulfilling dreams while being grounded with real emotions in the back. This never-seen-before concept including an ensemble cast with actors like Raj Zutshi, Drashti Dhami, Vivian Dsena, Shagufta Ali, Sushmita Mukherji and Rakhi Vijan among others. Audiences will be able to catch the first show of Madhubala on May 28th, 2012, every Monday to Friday at 8.30 PM on COLORS.

Lights… Camera… And Action… The story begins in the rustic town of Motihari in the interiors of Bihar, the story shifts focus to the bustling city of Mumbai. Bridging the gap between the simpletons and the superstars of the Indian film industry, Madhubala…Ek Ishq, Ek Junoon takes you through the tumultuous ride that connects the ordinary man to the glamour of this sapnon ki duniyaan. From being a nobody to suddenly being somebody, Madhubala, played by Drishti Dhami, sees her life undergo incessant ups and downs that creates a domino-effect taking her down a path she never chose for herself – she joins the film industry with the help of superstar RK, portrayed by Vivian Dsena and turns a star overnight. With behind-the-scenes insights from the industry, this show traces Madhu’s journey from being a simple girl next door to becoming a superstar.

Presenting Indian television’s first ever magnum opus set against the backdrop of the film industry, Prashaant Bhatt, Weekday Programming Head – COLORS said, “It is our constant attempt to bring unique and entertaining content to our audiences. Madhubala…Ek Ishq, Ek Junoon is the first-of-its-kind show on Indian television that presents an unconventional love story while revealing the different aspects that make the glitz and glam side of the film industry. The show is an archetypal movie involving high budgets and hard work that ties together the larger than life film industry with a dynamic star cast and an incredible storyline. That this idea coincides with the 100th year of the film industry creates a déjà vu feeling in our hearts making us believe that the time is right for our viewers to witness the magic of the silver screen on their television sets.”

Speaking about the production value of the show, producer Saurabh Tewari – Nautanki Films said, “Madhubala…Ek Ishq, Ek Junoon is a concept that is very close to our hearts owing to the unique storyline. Being a part of the entertainment industry, it was critical for us to recreate the magnitude of drama of the silver screen for television audiences to replicate a movie watching experience. With the current television offerings focusing on slice of life shows, Madhubala comes in as an unexplored concept – a first on Indian television. Using the canvas of the film industry, the show provides insights into the ups and downs faced by everyone involved in the making and building of a superstar. To amplify the overall experience while highlighting the larger than life film industry, we have shot scenes not only in real locations across Mumbai, but also for the first time in Indian television history ventured into Ramoji Film City in Hyderabad.”

While Madhubala will pay tribute to the contribution of the film industry in our everyday lives, it will also deal with the lives of simpletons while highlighting the challenges involved in facing the arch lights and fulfilling dreams. Produced by Nautanki Films the show brings together a star-studded ensemble cast including Drashti Dhami, Vivian Dsena, Raj Zutshi, Shagufta Ali, Pallavi Chandran, Rakhi Vijan, and Sushmita Mukherji among others in pivotal roles.

Witness the grandeur and enormity of the film industry on the small screen

Sapnon Ki Duniya Mein Janmi Ek Kahani… Madhubala… Ek Ishq, Ek Junoon

Starting 28th May, Every Monday to Friday at 8:30 PM

Only on COLORS

Madhubala…Ek Ishq, Ek Junoon

Artist Name

Character Name

Drashti Dhami

Madhubala

Vivian Dsena

RK Superstar aka Rishabh Kumar

Raj Zutshi

Balraj Chaudhary

Sushmita Mukkherjee Bundela

Dai Maa

Shagufta Ali

Badi Chaudhrain

Lalit Parimoo

Guruji

Pallavi Purohit

Padmini

Rakhi Vijan

Roma

Bhupinder Singh

Shamsher Mallick

Manish Nagdev

Mukund Dixit

Concept

Story Developed By

Prashaant Bhatt

Saurabh Tewari

Anjum Abbas

Story

Sonali Jaffer

Screenplay

Anjum Abbas

Gautam Hegde

Srinita Bhaoumick

Dialogues

Anand Vardhan

Script Head

Mukul Abhyankar

Music

Shaleen Sharma

Set Design

Varsha Jain

Art Director

Sumit Mishra

Costumes

Zeba Sajid, Niharika Khan

Editor

Sr. Creative Director

Sudhir Achary

Sharad Raj

Creative Head

Yoma Shreshtha

Director

Ravindra Gautam

Producers

Saurabh Tewari

Abhinav Shukla

About ‘COLORS’

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Madhubala…Ek Ishq Ek Junoon, Uttaran, Na Aana Is Des Laado, Parichay- Nayee Zindagi Kay Sapno Ka, Kairi – Rishta Khatta Meetha, Chhal…Sheh aur Maat, Sasural Simar Ka, Na Bole Tum..Na Maine Kuch Kaha, Chhote Miyan Chapter 3 amongst others. ‘COLORS’ is a pay channel and is available as a part of SUN18 Media Services in India.

About Viacom 18 Media Pvt. Ltd

Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NASDAQ: VIA, VIAB, world’s leading entertainment content company, comprising brands like MTV, Nickelodeon, Comedy Central, BET, Paramount Pictures etc) and the Network18 Group, (one of India’s leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India’s leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand – MTV, the fastest growing kids channel – Nick, India’s only International Music & Lifestyle channel – Vh1, Viacom18 Motion Pictures, a new-age motion picture brand that produces, acquires and distributes Hindi films, the Hindi General Entertainment channel – COLORS and the recently launched action, adventure & animation channel for the new young adults – SONIC. This apart, Viacom18 also runs Viacom’s consumer products business in India. Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers. For more information on Viacom18, Viacom or Network18, log on to www.viacom18.com, www.viacom.com and www.network18online.com respectively.

About Nautanki Films Pvt Ltd

Nautanki Films Pvt Ltd. is a production company incorporated and promoted by renowned film and television industry names such as Mr. Saurabh Tewari and Mr. Abhinav Shukla. Through Nautanki Films, both plan to create and deliver popular, high-quality programming for catering to not only domestic but also to the demands of international viewership. Nautanki Films has already made a bumper opening with landmark shows such as ‘Baba Aiso Varr Dhundho’ (Imagine TV) and ‘Sapno Ke Bhanwar Mein’ (Life OK) and has been liked across the nation for its unique concept. Currently, Nautanki Films is producing Madhubala…Ek Ishq Ek Junoon for COLORS. Not only television, Nautanki Films is all set to prove its mettle in the film industry as three film projects will hit the floors early next year.

For more information, please contact:

COLORS

Genesis Burson Marsteller

Tanushree Mehra | Prerna Gulati

+91 9820385814 | +91 9920304305

Richie Mehta | Preeti Garude

+91 9930297516 | +91 9833575116

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Shruti Hassan moves into her Mumbai apartment

Bollywood/South actress Shruti Hassan has recently got herself a swanky new pad in the upmarket suburbs of the city.

The actress will soon shift into a rented 2BHK apartment in Bandra close to her mother Sarika and sister Akshara’s residence.

Reveals a source “Shruti enjoys her work in Bollywood and is receiving several offers that seem interesting -hence the decision to have an independent house in the city ,that would make moving back and forth convenient…She’s very excited about it and can’t wait to do up the house”.

Confirming the news says Shruti “ I’ve always had a connection with Mumbai. My mum and my sister also live here and I’ve even gone to college in Bandra ( St Andrews College).So it’s always been like a second home to me. I’m yet to sit on the interiors of the new place. I will be deciding on it very soon”

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Qualcomm Labs Teams with EvoNexus to Expand Innovation in San Diego

— Collaboration to Launch QualcommLabs@EvoNexus Incubator Program —

SAN DIEGO — May 22, 2012 — Qualcomm Labs Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), and EvoNexus, the CommNexus San Diego incubator for startup companies in the high-tech sector, today announced their collaboration for a Qualcomm Labs’ sponsored incubator program. This unique program brings together Qualcomm Labs’ commitment to innovation with EvoNexus’ forward-thinking, pro-bono community incubation model and opens up opportunities to further technology development in San Diego.

Qualcomm Labs, Qualcomm’s internal incubator, is expanding its reach by working with EvoNexus, the nation’s only free, community-backed business incubator, to establish a program within called QualcommLabs@EvoNexus.

“Qualcomm has been an active partner with CommNexus since 1998, and our new relationship with Qualcomm Labs takes EvoNexus’ unique, community-supported incubator model to an entirely new level,” said Rory Moore, CEO, CommNexus. “With EvoNexus’ proven results, we are confident we can work with Qualcomm, a world leader in technology innovation, to help build new companies here in San Diego that will transform the local economy and energize the entire region.”

Building on the success of EvoNexus, which currently has 22 companies in incubation and has helped create over 300 jobs, this new incubator program will be located in EvoNexus’ Downtown and La Jolla offices. EvoNexus has already graduated six companies and raised a total of $82 million in venture funding since inception. Working alongside each other, Qualcomm Labs and EvoNexus will provide start-up tech companies the opportunity to transform ideas into businesses and products that answer the technology needs of the future.

“Qualcomm Labs is committed to transforming early stage products and technologies into viable businesses that move the wireless industry forward,” said Peggy Johnson, executive vice president and president, Global Market Development at Qualcomm. “Working together with EvoNexus, we hope to extend our incubation model to harness the significant talent pool in our region to serve as a catalyst for wireless innovation.”

Qualcomm Labs and EvoNexus are inviting companies to apply for participation in the program via a call for submissions, which opens today, May 22, 2012, and will close on July 3, 2012. Start-up companies and entrepreneurs in the high-tech sector who are interested in applying or receiving more information can access the application at http://www.evonexus.org/qualcommlabs/.

While all entrepreneurs with interesting technology ideas are encouraged to apply, the admissions team will be paying particular attention to proposals which address the following focus areas:

Connected objects and machine to machine communications

Low cost backhaul solutions

Wireless health and education platforms

Sustainability and green technologies for portable devices

Qualcomm Labs and EvoNexus will team up to evaluate applications and will select companies for entry into the incubator program. Successful applicants will receive separate seed funding from Qualcomm Labs as well as free space accommodation within EvoNexus’ fully furnished Downtown or La Jolla office locations. Admitted companies will be announced in early September 2012. During their residency, which can be up to two years, incubator companies will work on developing their products and technologies into viable businesses. They will have the chance to work with experienced Qualcomm Labs employees who will serve as mentors, and will have access to a broad network of industry experts and investment professionals who participate with EvoNexus. Over time we expect QualcommLabs@EvoNexus companies to graduate the incubator as they secure venture funding or interest from strategic investors.

About EvoNexus, a CommNexus incubator

EvoNexus is an incubator for early stage high-tech companies in the San Diego area. EvoNexus, a CommNexus incubator, provides mentoring, education, facilities, utilities, introductions to domain experts and other services for startup companies before they have achieved sustainability through revenues or private funding. EvoNexus’ goal is to graduate vital and sustainable companies into the San Diego community resulting in job creation. Unlike many other incubators, EvoNexus participant companies will be under no financial or IP-licensing related obligations to EvoNexus when they graduate from the incubator. It is supported through financial and in-kind donations.
To learn more visit www.commnexus.org/incubator.

About Qualcomm Labs

Qualcomm Labs Inc. is a wholly owned subsidiary of Qualcomm Incorporated and serves as an internal incubator focused on addressing new market and product opportunities. Over time, products and services commercialized through Qualcomm Labs become new subsidiaries, transfer to other Qualcomm business units or potentially exit as independent companies. Qualcomm Labs transforms emerging ideas and technologies into viable businesses that move the wireless industry forward.

To learn more visit http://www.qualcommlabs.com.

Qualcomm Labs, Inc. is a wholly owned subsidiary of Qualcomm and serves as an internal incubator focused on addressing new market and product opportunities outside of Qualcomm’s traditional markets and business units. Over time, we expect products and services commercialized through Qualcomm Labs to become new subsidiaries, transfer to other Qualcomm business units and potentially exit Qualcomm as independent companies. [this is duplicative of the above paragraph]

Qualcomm Labs transforms emerging ideas and technologies into viable businesses that move the wireless industry forward.

Qualcomm Labs, Inc. is a wholly owned subsidiary of Qualcomm and serves as an internal incubator focused on addressing new market and product opportunities outside of Qualcomm’s traditional markets and business units. Over time, we expect products and services commercialized through Qualcomm Labs to become new subsidiaries, transfer to other Qualcomm business units and potentially exit Qualcomm as independent companies.

Qualcomm Labs transforms emerging ideas and technologies into viable businesses that move the wireless industry forward.

About Qualcomm

Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G and next-generation mobile technologies. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.

###

Qualcomm is a registered trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Qualcomm Contacts:

Dimple Kapur, Qualcomm India

Phone: +91-22-6704-1441

Email: dkapur@qualcomm.com

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Media Contact:

PERCEPTION MANAGERS

Arati / Shivangi

9867184309/26784630

SYNOPSIS : Love Recipe is a fresh comic caper filled with vibrant characters led by the pair of Rahul and Tia. Rahul a DJ by profession is of the opinion that Hindustaniyat is not about clothes or language and that it has to come straight from the heart. Wearing jeans and tee-shirts will not make him less Hindustani than anybody else. So Tia’s father Pratap Singh’s strange obsession with Hindustaniyat makes Rahul a total misfit in Pratap Singh’s scheme of things. But A news which announces the reward of 50 crore rupees on an international terrorist named Carlos Randall’s head is going to change their love story for good.

Meanwhile Carlos, the international terrorist is being briefed by Music Ali, a freaky terrorist leader immersed in old Hindi film songs. The plan is to blast a peace conference happening in Mumbai ten days from now. He sets out on his mission giving rise to another hilarious track.

In a freaky incident Carlos en route his mission gets his head severed and the severed head somehow manages to end up in Rahul’s custody. Getting rid of the head becomes the main concern out of which many hilarious situations occur as Rahul and Tia are yet unaware of the fact that the head is of the international terrorist Carlos on which such a huge reward lies.

But fortune provides an opportunity to Rahul to prove his patriotic zeal to his prospective father-in-law when a news telecast announces that the severed head that has been missing belongs to none other than Carlos Randall. Situations lead to an interesting climax and Rahul becomes responsible for causing the arrest of the dreaded terrorist Music Ali Pratap Singh can get no bigger a hero than Rahul for his son-in-law and all ends on a happy note.

THE CAST

Rahul – Suhail Karim

Tiya – Rani Agrawal

Govind – Sanjay Narwekar

Shilpa – Avantika Kamat

Sunil – Imran Khan

Pappu – Vrajesh Hirjee

Roza – Suzanne Bernert

Pratap Singh – Manoj Joshi

Kaushalya – Upasana Singh

Anthony – Atul Parchure

Carlos – J. Brandon Hill

Music Ali – Dawood Khot

SPECIAL APPEARANCE

Darshan Jariwalla as Shivanand Kher

MAIN CREDITS

Producer – Noor Bano Khot

Director – Amol Shetge

Cinematographer – Najeeb Khan

Choreographer – Nimesh Bhatt

Excecutive Producer – Bansilal More

Art Director – Ajay Jadhav

Writers – Shyam Goel, M. Salim, Amol Shetge

Music – Sameer Phaterpekar

Lyrics – Sudhakar Sharma

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Not a single missed beat in Josh’s acting : Will Smith

The fans of Men in Black franchise often associate the film with one name – a rookie, rebel yet funny character played by Will Smith, that of Agent J. Now that the third movie in the trilogy is back to entertain the audience, this character of J is sure to create buzz amongst the Indian fans of the actor.

Talking about the movie of Sony Picture’s which will be releasing in 3D all over India on May 25th , Smith says, “I have to figure out how to articulate it but “Men in Black” is in 3D. It is supposed to be the movie that lives in that kind of world. It adds emotionally, it adds comedically, it transports you in a way that some movies take you out of. It’s absolutely perfect. And it’s about Time travel, aliens, monsters and most importantly about the relationship between Agent J and K! With this film the relation between the two agents grows much much stronger.”

The third movie in the franchise returns after a gap of 10 long years and according to Smith it was the concept and the characters that needed this maturity period. “What we had to do was elevate the story, and the only way to do that is to go deeper, deeper into the characters, deeper into the revelations that the movie would reveal,” he adds.

The USP factor of the MIB movies, Smith says, has always been what Barry does. “A hundred feet in the background of a shot is something that’s going to be the eighth time you see the movie before you see the person from the 60s he put on the screen – he does all those kinds of things, if you go frame by frame there’s tons of jokes and political satire and all kinds of stuff that he’s doing.”

Smith seemed excited as he spoke about the Black suit, “You can’t beat the black suit,” he said. The powerful, iconic imagery created by the suit has been instilled in the minds of the audience as much as it has become a part of the actor’s life! “The seven-year-old boy in me comes running out when I put the black suit on.”

The film which releases on 25th will be Smith’s very first 3D movie. Smith expressed his concern over the fact that the 3D effect would make his already large features look larger on screen! Large or not, Smith is sure to be the only focal point of the movie as he takes a time jump to save the life of his only friend and partner Agent K and save the planet earth from the wrath of criminal alien Borris.

Talking about the USP of this movie in particular Smith says, “The thing I really love is the retro aliens. I thought that was an absolute stroke of genius. The aliens are designed from the science fiction perspective of the 60s. You know, Ray Bradburry, Isaac Asimov, “Star Trek” on TV, you know what I mean. Rick Baker designed each alien with that very awkward, peculiar sense of humor from the 60’s sci-fi perspective. The aliens capture a texture, a wonderful sense of humor, and a clever inventiveness that lends itself to this world”

Josh Brolin who plays the character of young agent K was apprehensive initially about his acting out Tommy Lee Jones as K. But how does Smith rate him for it? Smith says, “There’s a certain rapport or repartee that you’ll develop with an actor and that becomes your timing, how you create. Josh had studied Tommy so well that there wasn’t a single missed beat when Josh came in. It was almost the identical chemistry, which is very difficult to come by.”

Critics have already predicted the movie to be yet another Blockbuster hit. But according to Smith the concept of “Men in Black” will stand out in the history of world cinema. “As far as a concept for a movie, a group of secret agents that police and monitor alien activity on and off of the planet Earth, in the grand scale of comedy – there’s nothing that you can compare to the “Men in Black“, he signs off.

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Football Sensation, Didier Drogba to visit India for Pepsi T20 Football!

The goal machine will coach the winning team of Pepsi T20 Football grassroots tournament

May 2012: You have seen him Change the Game on-field many times on television… you have seen him play cricket, football style with Indian cricketers in Pepsi’s brand new commercial… Now you may see him live in action, in India for the very first time. Pepsi, a brand that is known to bring to life Youngistaan’s passions, will now bring international football sensation, Didier Drogba to India for the grand finale of Pepsi T20 Football.

The ace striker of Ivory Coast will visit India in June for Pepsi’s unique grassroots initiative, Pepsi T20 Football. As part of the four-month mega tournament that is Changing the Game of football across the nation; the final winning team will get a once in a lifetime opportunity to be coached by Didier Drogba, before they face the Indian cricketing stars in a fast paced game of Pepsi T20 Football. With his recent exploit in European football, he has truly Changed the Game. The striker has a reputation of being a high scorer and has been a Pepsi brand ambassador since 2009.

Homi Battiwalla, Category Director – Colas, Hydration & Mango Based Beverages, PepsiCo India said, “To take the excitement around our grassroots initiative, Pepsi T20 Football to the next level, we are proud to bring one of the world’s most exciting footballer, Didier Drogba to India. His visit is a further testimony to our ultimate objective of popularizing the game of football in the country”

He further added, “The response that we’ve received for our on-ground initiative has been very encouraging. Over 448 teams have played the 20-minute knock-out matches over the last few weeks. The winning teams across cities are now gearing up for the national finale scheduled to take place on 17th June in New Delhi”.

Drogba’s visit is part of Pepsi’s first football campaign in the country that was launched by a fun and irreverent TVC starring actor and avid football fan, Ranbir Kapoor, which set the tone for the real action. It was followed by a unique amateur initiative, Pepsi T20 Football. It is a revolutionary new format for youngsters, which combines the excitement and fun of T20 style of playing cricket with the speed, thrill and spirit of football. Organized in a unique metallic cage, the initiative is being organized in major Indian cities including Chennai, Bengaluru, Kolkata, Mumbai, Lucknow, Ludhiana and Delhi, with phenomenal response. A total of 8-teams, including 1 winning team from each city and 1 wild card entry will compete to emerge as ‘Game Changers’. They will then get the opportunity to be coached by Didier Drogba before they face the Indian Cricket Stars for a game of Pepsi T20 Football at the Grand Finale.

The campaign is supported by a 360-degree approach including on-air, outdoor & on-ground initiatives; special edition packaging featuring and digital engagement programmes.

For more fun and excitement, log on to Facebook – www.facebook.com/PepsiIndia or follow @PepsiCTG on Twitter.

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. With an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and fast growing brands i.e. Nimbooz and Aliva.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world. In 2010, PepsiCo India gave back 4 billion liters more water than what it consumed, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. For more information, please visit www.pepsicoindia.co.in

For further information, please contact:

Parakram Hazarika / Harpreeti Bassi / Ruchika Gupta

Genesis Burson-Marsteller

parakram.hazarika@bm.com / harpreeti.bassi@bm.com / ruchika.gupta@bm.com

+91-9711311668 / +91-9999380178 / +91-9873551248

Nitin Yadav

PepsiCo India

nitin.yadav@pepsico.com

+91-9811278920

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Press Contacts

Anantika Channa

Citrix India

anantika.channa@citrix.com

Lohit Chandran

Text 100 Public Relations

lohit.chandran@text100.com

Thane Janata Sahakari Bank Improves Manageability and Boosts Efficiency with Citrix XenDesktop® Solution

Leading cooperative bank improves overall operational efficiency by 40%

India – May 22, 2012: TJSB Sahakari Bank Ltd (TJSB), a leading Indian multi-state scheduled co-operative bank today announced the implementation of Citrix® desktop virtualization solution, resulting in streamlined manageability and enhanced operational efficiency levels for the organization.

Incepted in 1972, TJSB currently has a robust network of 63 branches spread over Maharashtra, Goa and Karnataka. To support its steady growth, the bank decided to consolidate its presence by shifting to a large head office; which meant increasing its desktop capacity exponentially. The bank anticipated potential challenges in this regard such as managing maintenance, loading applications, provisioning backing up data, hiring IT administration team; and subsequently made a progressive choice to virtualize its desktop and applications delivery through Citrix XenDesktop® solution.

Commenting on the implementation, Subodh Nagwekar, CIO, TJSB Sahakari Bank Ltd said “We have always stayed ahead of the technology curve in the industry and our decision to overhaul our desktop infrastructure through virtualization is yet another testament to this philosophy. Citrix has enabled us to create a dynamic, flexible desktop infrastructure while centralizing manageability and enabling secure access for our users. We believe that this optimized desktop and applications delivery framework will be a cornerstone in our next phase of growth and expansion.”

As part of the desktop virtualization roll-out, over 100 desktops in the bank’s head office were migrated to Citrix XenDesktop solution using thin clients. Eleven of the bank’s essential and mission critical applications such as payroll processing, loan origination, core banking etc were also virtualized using Citrix XenApp® functionality. In addition to enabling tighter control of the user environment, the solution reduced SAN storage and IT administration costs, while the usage of thin clients with low carbon footprint has accelerated the bank’s drive to green computing. Through an on-demand application delivery mechanism, bank employees can rapidly access any of these applications from anywhere using any device with a high-quality user experience. The solution has empowered the bank to be more agile, as rolling out new versions and updates of applications can now be made possible in a matter of few minutes, rather than days or weeks. Consequently, the implementation has resulted in 40% savings on power, 40-60% on printing expenses and augmented operational efficiencies by 40% for the bank. TJSB plans to replicate the success of this desktop virtualization exercise across its other branches as well.

“We are pleased to support TJSB Sahakari Bank Ltd in its endeavor to lead the technology wave in the Indian co-operative banking segment.” said Sanjay Deshmukh, Area Vice President, India Subcontinent, Citrix Systems India. “As the organization makes a transition from a physical to a virtual computing environment, we believe that our solutions will lend the required business agility to accelerate the pursuit of its growth objectives.”

About Citrix

Citrix Systems, Inc. (NASDAQ:CTXS) transforms how businesses and IT work and people collaborate in the cloud era. With market-leading cloud, collaboration, networking and virtualization technologies, Citrix powers mobile workstyles and cloud services, making complex enterprise IT simpler and more accessible for 260,000 organizations. Citrix products touch 75 percent of Internet users each day and it partners with more than 10,000 companies in 100 countries. Annual revenue in 2011 was $2.21 billion. Learn more at www.citrix.com.

For Investors

This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, the Company’s key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company’s filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

The development, release and timing of any features or functionality described for our products remains at our sole discretion and is subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.

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Citrix®, XenDesktop®, and Citrix® XenApp® software are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries.

Vidhi Shah

Account Co-ordinator • Text 100 Mumbai, India • Global Public Relations

113 Mittal Chambers, 228 Nariman Point • Mumbai 400021 • www.text100.com

• D: +91 22 6137 9019 • M: +91 98331 68691 • F: +91 22 6659 5524

• E: vidhi.shah@text100.co.in • Twitter: @vidhi_shah88

• India’s best known Technology PR firm (Paul Writer’s “The Red Book of Tech PR”)

• Winner Consumer Launch Campaign of the Year, 2010 Asia Pacific PR Awards • Excellence Award Best Use of Digital, 2010 Asia Pacific PR Awards

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Amy Billimoria’s hosted a Karoake Night for her close friends

Amy Billimoria hosted a karoake Night party which had the flavour of patriotism
Amy herself did indulge in her passion of singing
Siddharth Kanan was of course the most professional singer
It was dance ,fun and songs which kept the dance spirit upbeat
Meet Brothers and Siddharth Kanan were also there
Farzad Billimoria ably supported amy and it was actual fun time as all loved singing


Regards,
Latika Chindarkar

Picture N Kraft
19/101 Mhada Complex,Oshiwara Garden Lane,New Link Road
Andheri (West) Mumbai-400053
Email- ,
Tel Nos.9833577407/ 022 -22926509 / 9004136155

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Foreign collaborations add glory to Indian film industry!

While British sensation Katrina Kaif continues to rule Bollywood, it was just the other week that we heard of the half-German-half-Indian international supermodel Evelyn Sharma entering Bollywood with three films already under her belt.

Now the latest on foreign collaborations in the Indian film industry is that Hollywood superstar Nicole Kidman has signed up to star in a movie produced and financed by Yash Raj Films Entertainment.

According to announcement made at the ongoing Film Festival at Cannes, Yash Raj has joined hands with French filmmaker Pierre-Ange Le Pogam to produce and finance Grace of Monaco, featuring Hollywood star Nicole Kidman.

Among other foreign girls who have joined hands with Indian film-making, are Arab Brazilian model Bruna Abdullah, Welsh model Lisa Lazarus, Swedish-Iranian model and dancer Maryam Zakaria, half-Sri Lankan half-Malaysian beauty Jacqueline Fernandez, half-Czech half-Pakistani American fashion model and actress Nargis Fakhri, South African Playboy model Candice Boucher, Uruguayan-Mexican actress and model Barbara Mori, Brazilian model Giselle Monteiro, Canadian model Mia Uyeda, British-born Amy Jackson, Russian model Era Tsariova, Indian Brazilian model Nathalia Kaur and Irish-born British granddaughter of Charlie Chaplin, Kiera Chaplin.

Though some people debate that India has many more beautiful faces to choose from and that our filmmakers shouldn’t be bothered to scout for talent outside! But the fact remains that the audience isn’t complaining at all. Instead, they are lapping up every foreign girl who joins forces with our industry. It’s the survival of the fittest and Brand Katrina Kaif is the biggest example.

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Rustic Ripples…

It was a cheerful evening when Pune based artist Renukadas Bhonde held the inauguration of his art show at Artists’ Centre Art Gallery. Actors Payal Rohatgi, Vaishali Desai, wrestler Sangram Singh, Health Minister Suresh Shetty, painters Prakash Bal Joshi, Vishwa Sahni, Amisha Mehta, Ananya Bannerji, Sameer Gaikwad, and Renukadas Bhonde’s sister Triveni Bhonde came in to wish him luck! Renukadas Bhonde’s exhibition titled The Other Side of Midnight shows the different moods of Man and Nature. Men come with myriad moods. As does Nature. What we see is not what is often reflected. Artist Renukadas Bhonde dwells on the myriad moods of men and Nature and comes up with his works of art… His show will be on till 27th May.

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Shilpa Shetty,Raj Kundra blessed with a baby boy

21st May, 2012 will always remain a special day to the Kundra and Shetty family as actress Shilpa Shetty delivered a healthy baby boy earlier this morning.

With husband Raj Kundra by her side, Shilpa gave birth to an 8 and half lbs baby boy at Hinduja Healthcare Surgical Hospital in suburban Khar.

In an official statement says the ecstatic Raj Kundra “I am over the moon and no words can describe the feeling. Both mother and baby are doing well. We are yet to christen him with a name and will happily share it with all soon. Just seeking everyone’s prayers and blessings”

Also present were the family members,including Shilpa’s father Surendra Shetty, mother Sunanda and sister Shamita as well as Raj Kundra’s parents Bal Krishan and Usha Rani Kundra.

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Revealed: Justin Bieber is an Alien

A startling revelation for the fans of Justin Bieber…he is an Alien! For those who do not like the eenie meeni mo singer will surely have a gala time laughing about it. But the fact remains just the same.

Justin will be seen playing the character of an alien in an upcoming Sci-fi flick MEN IN BLACK 3 of Sony Picture’s. The film having made in 3D will have a fourth dimension been added to it by the very presence of the baby boy Justin.

The Indian fans of Bieber are sure to hit the theatres to catch a glimpse of their favorite singer who will be seen sitting on the surveillance board with many other well-known celebs. Talking about which Director Barry Sonnenfeld said, “The challenge is getting celebrities that are famous, will give you permission and won’t be like, ‘Who’s that guy?’ in ten years.”

In previous movies of MIB, Steven Spielberg, Michael Jackson, George Lucas, Isaac Mizrahi and Martha Stewart have been among the names that have flashed across the screen as being extraterrestrials.

However, will the cameo appearance of Bieber add to the twinkle of MIB 3 will soon be revealed as the movie hits the Indian theatres on 25th May.

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PepsiCo expands its baked offerings with 6 new Aliva variants

Ropes in Vidya Balan as brand ambassador

New Delhi, May 21, 2012: PepsiCo India today announced the launch of six new baked variants under its popular snack brand, Aliva. The three new products, Multigrain Waves, Milk Minis and Crispy Thinz are available in two variants each – providing more variety, flavours and ingredient choices. Aliva also announced the appointment of celebrated actress, Vidya Balan as its brand ambassador.

The new Aliva range, now endorsed by Lay’s, follows the successful introduction of parent brand Lay’s baked range of potato chips earlier this year. It further strengthens PepsiCo India’s snack portfolio in line with the emerging consumer health needs.

Vidur Vyas, Marketing Director – Foods, PepsiCo India, said, “At PepsiCo, it is our constant endeavor to innovate and diversify our portfolio to offer both enjoyable and healthier offerings to our consumers. Endorsed by Lay’s, the new Aliva range is baked and brings forth a unique combination of grains with great taste.”

“An accomplished actress, a woman of substance and an affable personality, Vidya is a great match to highlight the brand’s positioning of a snack jo tasty hai, accha hai. We look forward to the partnership and are confident that it will be mutually rewarding”, he added.

Vidya Balan, actress and brand ambassador, Aliva said, “I have always enjoyed eating Aliva and am thrilled about the whole new range along with my association with the brand. The range is tasty and offers great variety of flavours and ingredient options; I am sure consumers will enjoy it as much as I do”.

Aliva’s original range of baked crackers is made with tasty wheat and dal; it comes in five delicious savoury Indian flavours including Special Pindi Masala, Indian masala, Mint Flavour with Herbs, Original Salted and Cheese Delight. As part of the new offerings, the company has launched Aliva Multigrain Waves – light & crispy baked snacks made with healthy multi-grains like corn, rice, wheat & oats, a perfect combination of grains with great taste. The Multigrain Waves have unique shapes and are available in two flavours of Sweet & Chilly and Cheese & Herb. There is also the first mildly sweet range in the form of Aliva Milk Minis – made with grains like wheat & rice & has milk. It is available in two flavours – Apple Crunch and Vanilla. Aliva Crispy Thinz are baked crispy thin crackers, available in Pizza Blast and Tomato Sweet & Tangy flavours, made with wheat, rice, bajra, jawar & ragi.

Now available nationally, the all new Aliva baked range is priced at Rs.15 for 50 gram packs of Multigrain Waves and Milk Minis; 45 gram pack of Crispy Thinz and 60 gram pack for the original Tasty Crackers.

The launch will be supported by a 360-degree campaign featuring Vidya that will be unveiled shortly. Apart from her, Aliva continues to be endorsed by actress Chitrangada Singh who has been the face of the brand since 2009.

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. With an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and fast growing brands i.e. Nimbooz and Aliva.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world. In 2011, PepsiCo India gave back 8.3 billion liters more water than what it consumed, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. For more information, please visit www.pepsicoindia.co.in

For further details, please contact:

Karishma Kataria / Divya Bakhshi

Genesis Burson-Marsteller

Mob: +91 9711209880 /+91 9899888643

Email: karishma.kataria@bm.com/ divya.bakhshi@bm.com

Nitin Yadav / Sandipan Ghatak

PepsiCo India

Mob: +91 9811278920 / +91 9810776182

Email: nitin.yadav@pepsico.com / sandipan.ghatak@pepsico.com

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Sanjay Leela Bhansali’s Devdas on Times Magazines ’10 Greatest Movies of the Millennium list –

Adding another to his illustrious cap, director Sanjay Leela Bhansali joins the likes of Hollywood veterans like James Cameron and Baz Luhrmann, as his historical masterpieceDevdas made its way on Times Magazines ’10 Greatest Movies of the Millennium list –

Surpassing the Oscar winning French film “The Artist” and Luhrmann’s musical Moulin Rouge, Bhansali’s adaptation of the 1917 Sharat Chandra Chattopadhyay novel stood on the number 8 slot on the coveted list.

Time’s Rochard Corliss described the film as a visually intoxicating musical with grandeur the old Hollywood moguls would have loved.

Says Rochard Corliss ,Times Magazine “Devdas is played with such commitment that the tritest plot twists seem worth believing — and dancing to, in nine nifty production numbers. But the fervid emotion is what makes the thing sing.”

Says Sanjay Leela Bhansali “The news couldn’t have come at a better time ,Devdas completes 10 momentous years…It’s a very proud and happy moment for me. For a mainstream Hindi film like Devdas to gain such cinematic recognition and be part of such an illustrious list, is an honor not just for me but for the Indian industry at large .”

This isn’t the film’s first tryst with International accolade ,Devdasreceived a BAFTA nomination for Best Foreign Language Film ,ranked #74 in Empire magazines “The 100 Best Films Of World Cinema” and was also India’s entry for Best Foreign Language Film at the Oscars.On home turf the film went on to win five National Awards, ten Filmfare Awards including Best Film.

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Will Smith’s big tight slap

Will Smith who had recently been to Moscow for the publicity and promotions of his upcoming film Men in Black 3 was chased by a Ukrainian journalist whose intention was to kiss Smith.

The reporter firstly hugged Smith and later attempted to kiss Smith. The foul attempt aggrieved Smith and he slapped the Reporter and pushed him aside.

Men in Black 3, the film returns after a long gap of 10 years and will be releasing in 3D all over India on 25th May. The Sony Picture’s movie will be releasing in Hindi, English, Tamil and Telugu.

– H.S.Communication


Harish Sharma
098102 34130 & 09967788500
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804, D-2, New Mhada, Lokhandwala, Andheri (W), Mumbai 400053
Ph. 022-26329047, 022-40167550
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www.hscommunication.in
www.facebook.com/hscommunication.in

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AAREY DRUGS & PHARMACEUTICALS LTD. –

1. Aarey Drugs & Pharmaceuticals Ltd. (ADPL) is a firm located in Tarapur, Boisar, Maharashtra involved into

a. Manufacturing of Bulk Drugs

b. Importing & distributing solvents

2. ADPL is a second generation family run firm & currently under leadership of Mr. Mihir R.Ghatalia (B. Chem)

3. Lately ADPL has proposed to issue bonus shares in ratio of 1:5 (i.e.one shares for every 5 shares held in company) to all its shareholders .

4. ADPL had recently come up with a Rights Issue of 25 Cr. in March’2012

5. ADPL is currently in the process of Increasing capacities of existing product like Metronidazole & Metronidazole Benzoate.

6. ADPL has become an established name in chemical supply and already has an impressive clientele comprising of multinational stalwarts as well as a foray of Indian companies which are essential cogs in the great Future India Journey.

7. Future plans of ADPL are to foray into manufacturing of Tinidazole & Glyoxal which would enable forward & backward integration of the firm’s current products.

8. ADPL further plans to increase its product offering by adding new products such as Sildenafil Citrate (Manufacturing) & imports of specialty chemicals which are not very readily available but required by the Indian industries.

9. ADPL is planning to develop their plant to facilitate production of Ammonium Sulphate from the waste effluent. This would further add to the efficiency of the Company.

10. Expects to re-start commercial production by October’2012

11. Turnover targeted to increase from 131 Cr. in March’2012 to Rs. 300 Crs. in March’2013

12. Company is targeting to increase its exports to 25 % in the pharma as well as chemical business

13. ADPL is expecting initial annual Net Profits to the tune of around Rs. 7 to 8 Crs. at 100 % capacity

14. ADPL is seeking to attain USFDA status to tap into American markets in the near future.

For more info visit www.aareydrugs.com

Contact Rinee Malik @ 8879028253 (Siddhivinayak Media)

Email – rinee.siddhivinayakmedia@gmail.com

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IDBI Federal makes online debut with Termsurance Seniors Insurance Plan

§ Termsurance® Seniors Insurance Plan can be bought online at www.idbifederal.com

MUMBAI, May 21, 2012: IDBI Federal Life Insurance, a pioneer in product innovations in the life insurance sector in India, today announced the launch of its maiden, unique online product IDBI Federal Termsurance® Seniors Insurance Plan that will be available for purchase online at www.idbifederal.com.

Termsurance® Seniors Insurance Plan, IDBI Federal’s first insurance plan to be sold online, is a unique whole of life insurance plan with no medical tests for people in the age group of 50-85 years.

Announcing the launch of the online platform, GV Nageswara Rao, Managing Director and Chief Executive Officer, IDBI Federal Life Insurance, said, “There is an increasing awareness for life insurance plans sold over the internet in India, with almost 10 million searches every month. Customers increasingly today prefer to make an informed decision about purchasing life insurance plans by going through the details and even comparing options. The interactive online platform enables them to research the plan, calculate premium amounts and make payment online directly to the company to receive the insurance policy in the comfort of their homes.”

According to industry experts, internet usage in India is growing at a very healthy rate and currently stands close to 100 million users across age groups. The regulatory body is also considering the option to ‘dematerialize’ insurance policies in the near future, making the online platform very important for the life insurance industry.

Mr. Rao pointed out: , “According to the National Online Survey Report for Review of National Policy of Older Persons – April 2010, ‘Insurance’ is reported as amongst the top five issues that require attention in the lives of senior citizens in India. There are a sizable number of people who would have missed taking an insurance cover when young. Termsurance Seniors Insurance Plan is designed to secure the next of kin so they are not left dependent on the next generation. This would also help parents become self-reliant when their children start a family of their own. With Termsurance Seniors, a first-of-its-kind insurance plan in India, it will never be too late to get covered.”

Unique features:

§ Unique plan for people aged 50-85 years: This is a uniquely created whole of life insurance plan for people in the age group of 50-85 years

§ No Medicals. Guaranteed Acceptance: Customers will not have to go through any medical tests, submit medical reports or answer any health questions

§ Whole Life cover: The cover is for whole of life i.e. the sum assured will always be paid to the nominee upon death of the insured person. The premium payment term is till the age of 90 years and the plan is designed to keep the premiums same from the start, while the cover will continue for the whole of life of the insured person.

“The unique feature of ‘no medicals’ in Termsurance Seniors has helped us design a simple and easy 3 step online purchase process. Customers have to just calculate the premium, enter nominee details and make the payment to secure a policy. With Termsurance Seniors, we plan to turn a new leaf in terms of our alternate channels. The immense potential of the online medium can help us be in direct touch with our customers and create a differentiated experience, guiding us in developing new products and services that can be customized to this medium”, said Aneesh Khanna, Head – Marketing and Product Management, IDBI Federal Life Insurance.

Termsurance Seniors can be bought online through credit card, debit card or internet banking. The premium paid is entitled for deduction of tax under section 80C of the Income Tax Act, 1961.

Under the Plan, in case of death of the insured person after 2 years of commencement of policy, sum insured will be paid to the beneficiary, provided regular payment of the premiums have been made. In case of death of the insured person is within 2 years from the commencement of the policy, the nominee will get 125% of the total premiums paid.

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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