Coca-Cola’s latest #LiftTheFeeling campaign with Deepika Padukone garners over 20 million views on digital media

 

Coca-Cola’s latest #LiftTheFeeling campaign with Deepika Padukone garners over 20 million views on digital media

 

Timed perfectly to refresh you during this blistering summer, Coca-Cola’s latest #LiftTheFeeling campaign, was launched first on digital media, is already trending and how! Part of an integrated marketing campaign, it will be aired on television today during the IPL match. Overshooting 20 million views in less than two days, this campaign was launched by Deepika Padukone on her official Facebook page. Before the digital launch of the ad, teasers of the campaign sent the consumers in a tizzy guessing what’s next!  Piquing viewer curiosity, the launch on digital media had consumers liking, sharing and commenting relentlessly, resulting in greater engagement between them and the brand.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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