Mumbai, 29th April 2013: The signature campaign tune by SONY MAX as a run up to the Pepsi IPL T20 has caught the nation by storm. The channel has left no stone unturned to ensure that the entire nation grooves to this snazzy tune. And guess who is the latest entrant to get hit by Farah Khan’s “Jumping Jhapak…thumping thapak” bug? In a first of its kind integration ever, the popular cartoon character Chota Bheem and his gang of friends will be seen jumping and grooving to the signature dance steps of four, six and wicket after vanquishing evil in their latest movie- ‘Chota Bheem and The Throne of Bali’.

Speaking on the occasion Neeraj Vyas, EVP and Business Head, Sony MAX said, “Jumping Jhapak is the latest craze to hit the nation and is being recognized across all sections of the society. Keeping in tandem with that, it made complete sense to have Chota Bheem and his friends dancing to this celebratory tune in their latest movie. This integration is a great platform to engage with kids and create a lasting impression on their minds.”

To popularize and further promote the campaign, the channel is running promos of Chota Bheem doing the victory steps of – a four, a six and a wicket. So gear up, put on your dancing shoes and join your favourite character Bheem as he dances and celebrates his victory to the snazzy tune of the Pepsi IPL 2013 ‘Sirf Dekhne Ka Nahi’.

About MAX:

MAX, India’s No. 1 Hindi Movie channel, backed by Sony Pictures Television International (SPTI), provides its viewers with the biggest and best of Hindi Movies and Special Events. MAX is the official broadcaster of the world’s biggest entertainment extravaganza, the PEPSI Indian Premier League (PEPSI IPL). With “extraaa innings”, MAX changed the rules of cricket presentation throughout the world during the ICC Cricket World Cup 2003, and made it an entertaining affair that continues to set viewership records. Exciting World Television Premiers of new Bollywood films and monthly festivals showcasing the hottest stars of Indian cinema have made MAX the favourite movie channel of India.

MAX has also been widely acclaimed and distinguished in the media marketplace with a host of awards recognising leadership and marketing excellence. Today, MAX reaches out to over 50 million households in India.


Jagran Solutions Hit a Golden Hat-trick at WOW Awards 2013

New Delhi, 29th April 2013: Jagran Solutions, India’s leading new age marketing agency that provides solutions for Brand Activation, announced that it has won four awards at national WOW Awards 2013 held in Mumbai. Jagran Solutions has won three gold awards for Brand Experience of the Year, Sports Event of the Year, On-ground Promotion of the Year for Sales Volume and a bronze award for Contact Program of the Year. It was the only nomination in the Sports Event of the Year category.

Jagran solutions has won the following awards across categories –

· Brand Experience of the Year – Gold for Red Bull X Fighters

· Contact Program of the Year – Bronze for Castrol Smiles

· Sports Event of the Year – Gold for Red Bull X Fighters

· On-ground Promotion of the Year for Sales Volume – Gold for Castrol CRB Plus Aashirwad

The WOW Awards were launched in 2008 as the industry benchmark for excellence in consumer marketing & brand experience creation. Endorsed by over 800 brands since their launch, WOW Awards today enjoy patronage of over 400 advertisement, promotion, media, event and entertainment agencies around the country. The WOW Awards Jury consists of brand marketers from varied sectors.

Commenting on Jagran’s overwhelming success at the award ceremony, Mr.Pawan Bansal, COO, Jagran Solutions said, “It is a great honor for us to win at WOW Awards and be under the spotlight for fifth consecutive year. It truly encourages and motivates the team to receive these awards among many other important names in the business. WOW Awards is a great platform to showcase excellence in the business of events and experiential marketing. Winning such awards is a result of our sincere efforts put over the years to deliver the perfect brand experience in a measured manner to our clients.”

Jagran Solutions won WOW Awards in the face of stiff competition. The fifth edition of WOW Award 2013 saw 720 entries through 260 entrants and 416 brands. This year the process and categories for the WOW Awards included 28 categories and the entries were graded across four criteria: Concept, Activity, Amplification and Results. The entries were judged by an esteemed panel of marketing professionals from across industries.

The 2013 edition of WOW Awards had seen categories ranging from WOW Promos to WOW MICE, WOW LIVE, WOW Media and new additions such as Brand Experience of the Year and Integrated Marketing Campaign of the Year.

The Awards were instituted by Eventfaqs in association EEMA (Event & Entertainment Management Association), the Advertising Club of Mumbai and IPRS (The Indian Performing Right Society Ltd.).

About Jagran Solutions

Jagran Solutions is a new age marketing agency that provides solutions for Brand Activation via Consumer Connect Strategies. It is a part of Jagran Prakashan Ltd. The group also owns brands like, Mid Day, Inqulab, NaiDunia, J9 Ventures providing VAS and mobile marketing solutions, Jagran Engage: OOH media solutions, Sakhi: a leading women’s magazine, I Next: tabloid for Youth; and City Plus an English free sheeter in addition to the Super Brand Dainik Jagran under its umbrella. Jagran Solutions is a national agency that connects brands with customers; & creates involving experiences, participatory journeys and meaningful relationships, grounded in consumer, com­munity, communication and personalization. It has offices in Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Chennai Kanpur, Lucknow and Patna.

For Further Information Contact:

Sumit Narula Nikita Kukreja

Fortuna PR Fortuna PR

9999955556 9811754989

sumit@fortunapr.in nikita@fortunapr.in

Bona Fortuna!

Nikita Kukreja


Fortuna Public Relations Pvt. Ltd.


Bollywood calling for the Aesthetic Craftsmen; Designer Duo Kapil & Monika fly down to Mumbai to judge B & D Hair & Make- up Awards 2013!

Delhi based Designer Duo Kapil & Monika known for their exquisite designs across the globe particularly for giving the contemporary silhouettes a traditional look now as the jury of the most prestigious award in Bollywood; Bharat & Dorris Hair & Make – up Awards 2013!

Bharat & Dorris Hair & Make-up Awards is the only award ceremony to acknowledge the hair & make- up artists in Bollywood for their outstanding contributions. Couturiers Kapil & Monika catering to clientele across the globe will be the Jury at this award ceremony.

With a keen eye of aesthetics & interesting interpretation of traditional Indian craftsmanship, Kapil & Monika have created wonders on garments blending the contemporary designs with Indian motifs, embroideries & traditional techniques.

Having showcased their designs at Vivaha, India’s biggest bridal exhibition & an extremely popular label in the UAE, Kapil & Monika now all geared up to design for Bollywood. Being a part of the jury at B & Dorris Hair & Make- up Award Kapil exclaims, “It’s quite a thing to brag about being the jury at such an event & entering Bollywood. Monika & I could not say no to Bharat & Dorris. Bollywood is huge & we are going to stay here.”

Monika adds, “We have done good otherwise & we will do good in Bollywood too. We’ve closely worked with Bharat & Dorris & we totally love what they are doing & we will always support them. Being a Jury member is extremely flattering.”

Designing each ensemble, Kapil & Monika endeavor to go beyond the realm of convention & produce an effect that is simple dazzling!

So Bollywood will be all the more glamorous with this talented duo!

Thanks & Regards,
Mansi Mehta

Piicture N Kraft
19/101 Mhada Complex,Oshiwara Garden Lane,New Link Road,
Andheri (West) Mumbai-400053
Email-parulcpnk@gmail.com & roofiya@picturenkraft.com
Tel Nos.9833577407/ 9004136155 / 022 -22926509


Talenthouse and Vodafone partner to bring out the best in cricket and design

Invites fans to vote for the best design jersey and cap for the 2013 IPL finals

National, April 29, 2013: Talenthouse India, a Reliance Entertainment division, and telecom major Vodafone partner to provide a slice of 2013’s action to the audience through a unique opportunity at the biggest cricket finals of the year.

Through crowdsourcing, Talenthouse invited upcoming fashion and graphic designers or anyone with a creative sensibility to design and get a chance to create fresh designs for the kit that includes a jersey and a cap to be worn by the 22 kids escorting the two teams competing at the Indian Premier League finals in Kolkata.

Talenthouse received a pool of jersey and cap designs created in Vodafone’s primary colours of red and white reflecting Vodafone’s personality, focusing on the brands playful yet professional attributes. The IPL is undoubtedly bigger than any fashion show, and the winner’s designs will be seen by millions who tune in for the final as the kids will lead the players out to the field.

Fans are invited to view all designs submitted on www.talenthouse.com and vote for their favourite design. The winner will be announced on 18th May 2013 and will receive a whopping Rs 1, 00,000 as prize money and also stands a chance to win 2 match tickets to the biggest cricket final of the year.

Suresh Rangarajan, Associate Vice President Public Relations, Vodafone says, “As part of our large digital presence, we’ve often created crowdsourcing activities, especially on our Facebook page (facebook.com/zoozoo). As a natural extension of our belief that we need to tap into the creative energies that the “faceless crowd” on the internet brings, we collaborated with Talenthouse for a creative activation during the IPL. This features primarily a cricket kit design to be worn by 22 kids chosen to represent Vodafone at the IPL finals. The kids will walk out with the 22 players onto the field before the finals. As a brand, our philosophy has been to create activities to drive deeper engagement with fans. We believe that the Talenthouse activation represents a great opportunity for artists to work on one of the buzziest brands during the IPL, and also for Vodafone to co-create a presence for our brand with some of the new talent in the country.”

Mr. Arun Mehra, CEO, Talenthouse says, “This IPL season Talenthouse has scored a six with Vodafone. With all brand managers geared up with their innovative marketing and activation campaigns for the most awaited sports extravaganza, Talenthouse’s crowdsourcing initiative is a game changer in the already chaotic sports arena. This season the benefits of crowdsourcing cannot be ignored, Talenthouse has enabled Vodafone to innovate with the creative community by letting the crowd contribute with their designs enticing a multiplier effect among fans resulting into high engagement. We have high expectations from our association with Vodafone, as we work toward providing participants with opportunities and our community will be motivated to showcase their work on the country’s biggest sporting stage.”

So log on to http://www.talenthouse.com/vodafonejuniorsuperfan-2013 and share your designs.

About Talenthouse India:

Talenthouse is an international platform that provides emerging talents and aspiring performers, artists and creative individuals with opportunities to work with leading artists and brands. Talenthouse has been associated with globally renowned artists like Metallica, U2, Paul McCartney, Lady Gaga, Pink, Rod Stewart, Kylie Minogue, Anita Dongre, Vidhu Vinod Chopra, Rocky S and big brands like Pepsi, Airtel, Micromax, AXE, Kurkure, Tropicana, Nerolac, etc. It is the only platform to boast of over 3, 00,000 artists and a 40-member outreach across the globe.

Talenthouse India, a part of Reliance Entertainment Pvt. Ltd., based in Mumbai will oversee growth and business in India and Southeast Asia. It will focus on nurturing fresh and creative talent in the country and provide opportunities for collaboration at an international level as well. Talenthouse will connect with artists across film, fashion, music, photography & art on collaborative projects.

For more information please visit http://www.talenthouse.co.in

About Vodafone:

It’s with good reason that Vodafone is one of the most loved and trusted brands. Spread over 70 countries and 5 continents, they’ve an ever-growing following with over 370 million users worldwide. And as long as they keep on believing in their core values of Simplicity, Trust and Speed, there’s no beating them.

That apart, Vodafone’s passion for people is what makes them special. Finding new ways to help people stay in touch, putting technology in peoples’ hands, helping them go about their day better, all stems from this unwavering passion.

These values reflect in their brand philosophy ‘power to you’. Beyond catering to their user’s telecom requirements, they help users rise up to their challenges and empower them to make the most of the opportunities that come their way.

For further details please contact:

Gloria Salis – Marketing & PR Executive, Talenthouse India – 9920928577

For further information, please contact:

LinOpinion – A Lowe Lintas PR division

Averil Gouria

+91 9820778275



Thermax enables BYOD for Employees through Citrix Desktop Virtualization solution – XenDesktop

India, April 29, 2013: Thermax, a Pune based energy environment major, today announced the implementation of Citrix desktop virtualisation solution. With Citrix XenDesktop®, Thermax is poised to enhance information security and improve its productivity and cost savings.

With five manufacturing facilities in India and four abroad, Thermax has been growing steadily. However, the company was being weighed down with their legacy IT infrastructure. Hence, to avoid the cumbersome process of replacing 1000-1500 traditional desktops, the company opted for the Citrix XenDesktop solution. Additionally, being an engineering company, there was a major concern for managing the data centrally, protecting the confidentiality of “intellectual property” (IP) documents that included engineering drawings and avoiding quotation leaks.

Commenting on the deployment, Mr. Anil Nadkarni, CIO, Thermax said “After a thorough market assessment, instead of an IT infrastructure upgrade we decided to deploy the Citrix desktop virtualization solution. The biggest advantage has been that our organization has now become BYOD ready and the anytime, anywhere access has enormously improved the company’s decision-making. Besides flexibility, Citrix XenDesktop has also given us the advantage of managing data centrally, thereby giving us the power of enhanced security and control.”

The Citrix XenDesktop solution was rolled out at two of Thermax’s manufacturing facilities – Pune and Baroda. Out of the 4,500 desktops in India, Thermax has already migrated 800 users onto the new solution and plans to extend it to 1,000 more employees within the next 5-6 months. Barring the engineering applications, Thermax has made all the non-engineering applications (such as ERP, eMail, instant messaging, HR application) available through Citrix XenDesktop.

Sanjay Deshmukh, Area Vice President, India Subcontinent, Citrix said “Companies today are looking at transforming the way they work and compute in order to prepare themselves better for the overall challenges and ambiguity in the business environment. Progressive companies are embracing business solutions like Executive Mobility, BYOD and Workshifting to improve employee productivity and optimise cost. We are pleased to support Thermax in their journey of business transformation by providing their employees flexibility of working from any device and any location. Citrix Desktop Virtualization solution will drive this transformation and help Thermax not only lower operational costs but also improve employee productivity, information security and business continuity.”

About Citrix

Citrix (NASDAQ:CTXS) is the cloud computing company that enables mobile workstyles – empowering people to work and collaborate from anywhere, accessing apps and data on any of the latest devices, as easily as they would in their own office—simply and securely. Citrix cloud computing solutions help IT and service providers build both private and public clouds – leveraging virtualization and networking technologies to deliver high-performance, elastic and cost-effective services for mobile workstyles. With market leading solutions for mobility, desktop virtualization, cloud networking, cloud platforms, collaboration, and data sharing, Citrix helps organizations of all sizes achieve the kind of speed and agility necessary to succeed in an increasingly mobile and dynamic world. Citrix products are in use at more than 260,000 organizations and by over 100 million users globally. Annual revenue in 2012 was $2.59 billion. Learn more at www.citrix.com.

Citrix XenDesktop® software is a trademark of Citrix, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries.

Vidhi Shah

Account Executive • Text100 Mumbai, India • Global Communications

113 Mittal Chambers, 228 Nariman Point • Mumbai 400021 • www.text100.com

• D: +91 22 6137 9019 • M: +91 98331 68691 • F: +91 22 6659 5524

• E: vidhi.shah@text100.co.in • Twitter: @_KeepItShort

• India’s Best known Technology PR Firm (Paul Writer’s ‘The Red Book of Tech PR’) • The Holmes Report 2012 – Digital Consultancy of the Year

• Winner Best Digital Campaign 2011 Campaign Asia PR Awards • Winner Best Blogger Outreach Global SABRE Award 2011 • The Holmes Report Best Mid-Sized Agency to Work For, 2012

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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