Cartoon Network makes the daily woes of kids fun ~ School Contact Program to engage over 5 Lakh students across India ~

Cartoon Network makes the daily woes of kids fun

~ School Contact Program to engage over 5 Lakh students across India ~

 

Mumbai, 26 August 2014: Surprise tests, math homework, brushing teeth, early bedtime deadlines are some of the biggest, albeit sometimes dramatized, villains in every child’s life. In a truly cartoony and entertaining style, Cartoon Network’s School Contact Program (SCP) – Kris ka Magic Mantra, will try and help tackle all these childhood problems in classrooms across the country.

 

Kris, student-superhero of Cartoon Network’s popular series Roll No. 21, not only tackles homework and bullies but also villains disguised as teachers in a fun and hilarious manner. Deriving inspiration from the series, Kris ka Magic Mantra SCP addresses real life villains such as preparation for exams, exercising, etc. that children consider cumbersome and mundane. The program is meant to instruct via fun games, trivia and activities slotted into an hour-long session. A jiggle-wiggle dance to calm nerves before exams, a game of dodge-ball to explain the ill-effects of bacteria on teeth are just some of Kris’s magical tips a.k.a. mantras.

 

That’s not all! For kids across the country, Cartoon Network will be conducting an exciting on-air contest based on the theme of the SCP. In order to participate in the Kris ka Magic Mantra contest, kids need to create a new and devious villain and send their entries on www.cartoonnetworkindia.com. The winning entry/villain will be animated and featured in the series Roll No. 21 opposite Kris. For more details, watch Roll No. 21 every Monday-Friday at 1:00 PM.

 

The Cartoon Network SCP will reach out to over 5 lakh students in approximately 500 schools across 10 cities. The list of cities include Mumbai, Delhi, Bangalore, Chennai, Lucknow, Ludhiana, Kanpur, Kolkata, Pune and Ahmedabad. Having started in the first week of August, the SCP will conclude mid-September.

 

Speaking about this initiative, Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “School contact programs are one of Cartoon Network’s most successful initiatives that get bigger and more innovative every year. Through Kris ka Magic Mantra, we aim to not only strengthen our connect with kids but also help them solve daily childhood problems in a highly entertaining manner.

 

Cartoon Network’s Kris ka Magic Mantra is powered by Creamfills Alpenliebe with associate sponsors Dabur Red Paste, Ranbaxy Chericof, Dabur Real Fruit Juice, Hajmola Chuzkara, Hero Cycles, Funskool, Scoopies, Doms and Crizal Junior UV.

 

 

ABOUT CARTOON NETWORK INDIA

Launched in India in 1995, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network is the leading kids’ entertainment channel in India. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including the Ben 10 franchise, Adventure Time, The Amazing World of Gumball and Roll No. 21. Cartoon Network is currently available in English, Hindi, Tamil and Telugu languages. Recognized as the resident kids’ expert with a 360-degree presence through successful on-air and online presence, ground-events, promotional licensing, product licensing, publishing and DVDs. Cartoon Network is also a two-time winner of Superbrands India in the Satellite Channel – Children category.

www.cartoonnetworkindia.com is India’s leading destination for kids’ online entertainment attracting close to 2 million page views. Kids can find the largest selection of cartoon character based games, video on demand, and a community site featuring personalized avatars and message boards. (*Source: Omniture Site Catalyst, April 2014).

 

ABOUT TURNER INTERNATIONAL INDIA PVT.LTD.

A division of Time Warner, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System, Inc. that creates and manages the sales, distribution, marketing of Turner’s news and entertainment brands in India and South Asia region including CNN International, Cartoon Network, POGO and WB. The company also manages advertising sales and distribution for HBO and distribution for HBO Defined and HBO Hits in India.

 

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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