Cartoon Network Bags Gold & Bronze At The EEMAX Awards 2014

Cartoon Network Bags Gold & Bronze At The EEMAX Awards 2014

 

Mumbai, July 23, 2014: As Cartoon Network sashays towards its 20th anniversary; the channel adds yet another accolade to its legacy. The channel has been bestowed with two awards at the EEMAX Awards 2014 for its CN Super Toons campaign undertaken last December.

 

Cartoon Network Super Toons won the Gold Award in the category – Best School Contact Program and the Bronze Award in the category – Best New IP – Event / Activation at EEMAX.

 

During November – December 2013, Cartoon Network organized a mammoth and unique campaign called CN Super Toons. This first of its kind award show gave children the opportunity to vote for their favourite characters, shows, gags and other iconic moments from Cartoon Network. The month-long campaign included on-air promotions, digital voting via cartoonnetworkindia.com and on-ground road shows across 3 cities culminating in a 9000-people mega award show in Mumbai.

 

Commenting on this victory, Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “We are extremely honoured to have been felicitated with these awards for the CN Super Toons campaign. It is a great recognition that proves that a strong concept with a multiplatform approach not only enthrals kids and parents but also gains industry acclaim. It will be our endeavour to continue to provide innovative and engaging content for our viewers.”

 

Organized by EEMA (Events and Entertainment Management Association), EEMAX recognizes outstanding contributions made in the Events and Entertainment industry in India.

 

The popularity of Cartoon Network extends well beyond television. Cartoon Network’s website, mobile games and customized back-to-school merchandize are equally popular with children. On-ground events such as the School Contact Programme and CN Super Toons awards also engage with thousands of fans from across the country. It is for these reasons and many more that Cartoon Network is India’s leading kids’ entertainment channel today!

 

 

ABOUT CARTOON NETWORK INDIA

Launched in India in 1995, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network is the leading kids’ entertainment channel in India. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including the Ben 10 franchise, Adventure Time and The Amazing World of Gumball. Cartoon Network is currently available in English, Hindi, Tamil and Telugu languages. Recognized as the resident kids’ expert with a 360-degree presence through successful on-air and online presence, ground-events, promotional licensing, product licensing, publishing and DVDs.

 

www.cartoonnetworkindia.com is India’s leading destination for kids’ online entertainment attracting close to 3 million page views. Kids can find the largest selection of cartoon character based games, video on demand, and a community site featuring personalized avatars and message boards. (*Source: Omniture Site Catalyst, May 2014).

 

ABOUT TURNER INTERNATIONAL INDIA PVT. LTD.

A division of Time Warner, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System, Inc. that creates and manages the sales, distribution, marketing of Turner’s news and entertainment brands in India and South Asia region including CNN International, Cartoon Network, POGO and WB. The company also manages advertising sales and distribution for HBO and distribution for HBO Defined and HBO Hits in India.

 

 

 

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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