BrandZ™ launches Top 50 Most Valuable Indian Brands

BrandZ™ launches Top 50 Most Valuable Indian Brands

 

Mumbai, August 11, 2014: Global research agency Millward Brown, a leader in brand, media and communications research, announces the BrandZ™ Top 50 Most Valuable Indian Brands 2014 will launch on August 19, 2014.

 

Commissioned by WPP and carried out by Millward Brown, BrandZ™ valuations rankings are the only global rankings study that uses a unique brand valuation mechanism that combines officially released financial data and consumer-driven brand equity measurement to calculate brand value. The valuation study, which was introduced globally in 2006, in China in 2011 and Latin America in 2012, has seen a huge success and has received an overwhelming response in both markets as well as internationally .

 

Currently in its ninth year, the BrandZ™ Top 100 Most Valuable Global Brands study aims to create a new milestone with the launch of its first Indian edition, BrandZ™ Top 50 Most Valuable Indian Brands. The rankings will be unveiled on August 19th in the presence of Sir Martin Sorrell, CEO, WPP, and topexecutives of leading Indian companies.

 

The study will reveal key insights on trends in the Indian market by WPP companies across India, insights into how brands drive financial growth, the brands with the greatest potential for growth, the elements that have led to successful brand building in India and the way forward for building valuable brands in India. A highlight is the release of the list of top 50 most valuable Indian brands. The study analyzes brands across various key business sectors including banking, automotive, telecom, personal and household care, foods, beverages, and insurance.

 

Prasun Basu, Managing Director – South Asia, Millward Brown, says “BrandZ™ is a unique brand valuation methodology that has established a global credibility. This makes the BrandZ Top 50 Most Valuable Indian Brands the definitive and most robust ranking available. BrandZ™ approach starts with officially available financial information and scientifically attributes the contribution of consumer facing brands to business success, especially important in the context of large corporations, business houses or conglomerate brands. The stronger the relationship that a brand can build with consumers in its category, and is able to leverage those consumer connections, the more sustainable and profitable the brand becomes. Therefore, the Top 50 are reputable, successful engines of financial growth for the future of India”.

 

Nigel Hollis, Chief Global Analyst, Millward Brown, says, The BrandZ™ Top 100 Most Valuable Global Brands study has given marketers and brand managers deeper insights into their brands. Globally, the BrandZ™ study covers two million consumers and more than 10,000 different brands in over 30 countries. The Indian edition of BrandZ™ aims to enable brand owners to evaluate their brands, compare them with competitors around the globe, especially in a world where Indian brands have already demonstrated their ambitions to go global and make better-informed investment decisions. We hope that the study becomes a benchmark reference for brand insights in the market.”

 

 

 

About BrandZ™ Top 50 Most Valuable Indian Brands

The brand valuation behind the BrandZ™ Indian Top 50 was conducted by Millward Brown. The methodology mirrors that used to calculate the annual BrandZ™ Top 100 Most Valuable Global Brands ranking, which is now in its ninth year.

 

Commissioned by WPP, the ranking combines rigorously analyzed financial data from Bloomberg and Kantar Worldpanel with consumer opinions gathered from Indian consumers covering  over 500 brands in 37 categories. The BrandZ™ Top 50 Most Valuable Indian Brands is the definitive and most robust ranking of Indian brands available. In this study, brands meet the following eligibility criteria:

  • Owned by a company which is publicly traded in India
  • Reported positive earnings
  • Bank brands derive at least 25 % of revenue from retail business

 

About Millward Brown

Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (a global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com.

 

About WPP

WPP is the world’s largest communications services group with billings of US$72.3 billion and revenues of US$17.3 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing, specialist communications and retail and shopper marketing.

The company employs nearly 175,000 people (including associates) in over 3,000 offices across 110 countries. For more information, visit www.wpp.com.

WPP was named Holding Company of the Year at the 2014 Cannes Lions International Festival of Creativity for the fourth year running. WPP was also named, for the third consecutive year, the World’s Most Effective Holding Company in the 2014 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications.

www.wpp.com

 

For any queries, please contact

Radhika Mehta | Genesis Burson Marsteller | 9619200115 | radhika.mehta@bm.com

Vaijayanthi Kari | Genesis Burson Marsteller | 9619791032 | vaijayanti.kari@bm.com

 

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

You must be logged in to post a comment Login