Bollywood star Arbaaz Khan and Ace Cricketer Rahul Dravid unveil the Fusion Power Phantom.

Mumbai, 28 June, 2013: Mumbai, 28 June, 2013: Ace cricketer and heart throb Rahul Dravid, Actor Director Arbaaz Khan and Bollywood Diva Chitrangada Singh came together to launch India’s first 5 blade battery operated shaving system, the Gillette Fusion Power, bringing the breakthroughoffering to stepchange the shaving experience for Indian men.

The elaborate launch event in Mumbai saw Rahul Dravidand Arbaaz Khan shave with the best in classGillette Fusion Power shaving system that combines revolutionary blade technologies to offer the‘best powered wet shave ever’. Gillette Fusion Power razor includes a range of features designed to enhance comfort and precision while shaving. These include:

1. Power shaving system:Gillette Fusion Power is the first razor to bring advanced electronics to wet shaving to offer the ‘best powered wet shave ever’. It generates micropulses that reduce friction and increase razor glide. The patented on-board micro-chip optimizes the performance of the razor by regulating the voltage and frequency.

2. Ergonomic handle: The Gillette Fusion Power handle features a sleek design with elastomer placed on both sides to provide a more secure grip and better control Automatic Shut-off turns off the razor after about eight minutes in case of accidental activation Low-Battery Indicator Light illuminates when the AAA battery needs to be changed
3. An Enhanced Indicator Lubrastrip: Gillette Fusion Power blades feature Gillette’s most advanced blade coating technology infused with Vitamin E, Aloe and natural oils: fades from blue to white, signaling when optimal shave conditions have been reduced

4. 5 Blade Shaving Surface: The razor features a breakthrough 5 blade Shaving Surface™ technology on the front of the shaving cartridge. The blades are spaced 30 percent* closer together than MACH3 blades. This creates a “Shaving Surface” that distributes the shaving force across the blades for significantly less irritation and more comfort

5. The Precision Trimmer™ blade: This is a single blade built into the back of the cartridge, allow men to easily trim sideburns, shave under the nose and shape facial hair The new Flexible Comfort Guard: This feature follows the contours of the face to help the shaving surface comfortably shave closer

Commenting on the launch of Gillette Fusion Power, Deepa Vaidyanathan, Head Brand Communications, P&G India, said, “Over the last 100 years,we have been committed to delivering superior grooming solutions which are safe, convenient and easy. In line with the purpose of touching and improving lives of more consumers, we have brought to India, its first battery operated razor- Gillette Fusion Power. The razor with a power buttongenerates micropulses that reduce friction and increases razor glide, to provide a comfortable shave so advanced, you barely feel the blades, making it great even for men with sensitive skin. The Gillette Fusion Power shaving system brings advanced electronics to wet shaving to deliver the best powered wet shave ever. Priced at just Rs.349*, Gillette Fusion Power Razor and Fusion Hydra Shaving Gel guarantees an unparalleled shaving experience through a next generation shaving technology at an affordable price.”

Rahul Dravid, the power house cricketer, known to sport the clean-shaven look added, “Precision is a part of my cricketing life; I ensure that I give my finest performance at all times. A razor which looks into all aspects of shaving and still ensures the best shave with the most ease is rare. Gillette Fusion Power’s launch will not only transform shaving, but also the way it is perceived. With the Fusion Power Razor, you will barely feel the blades, enabling a superior and comfortable shave while enabling men to look and feel their best. What makes this launch truly great is now no more stocking on Gillette Fusion Power on trips abroad. After having used Gillette Fusion, I can testify that Fusion Power provides a significantly superior shaving experience. This razor is a step change vs. Mach 3 and is truly the best a man can get.”

Excited at the launch of Gillette Fusion Power in India, Actor & Director Arbaaz Khan said, “My association with Gillette goes back a long way, I have seen the brand evolve in India. For generations, Gillette has helped its consumers to look and feel their best with constant new innovations in shaving technology. As an actor, I also need to look and feel my best at ALL TIMES, which is not always an easy task but with the new Gillette Fusion Power shaving system shaving has become effortless. Being the best is about feeling the best and the Gillette Fusion Power razor offers the best powered shavewith its revolutionary features like its sleek designing, micropulses which makes one barely feel the blades, elastomer for secure grip, low battery indicator, Lubrastrip indicator which fades from blue to white, signaling when optimal shave conditions have been reduced I use the razor along with the Gillette Fusion Hydragel whose special formula hydrates to soften hair and protect your skin so that your razor can glide even more smoothly over your skin. Now, Indian men are truly exposed to a product which is truly next generation and superior in the category.”

Chitrangada Singh, an advocate of the clean-shaven look,“I am proud to be associated with Gillette .They seem to outdo themselves time and again .I have always felt if a man is clean- shaven, half the job is done as far as grooming is concerned. Shaving is an important aspect for men and I am glad that Gillette has launched the Gillette Fusion Power range which will give men an unmatched shaving experience through a next generation shaving technology at an affordable price. As we have seen today, with the Gillette Fusion Power razor, every Indian man, cricketer or Bollywood actors, have no excuse left to not shave every day.”

The Gillette Fusion Power razor is available in retail outlets across the country from June 2013 at an attractive price ofINR 349* only. Fusion Hydra Gel will also be available at INR 299*.

The Gillette Fusion Hydra Gel

Fusion HydraGel’s formula hydrates to soften hair and helps protect skin, so your razor can comfortably glide for an incredibly comfortable shave. The HydraGel helps to: Reduces drag and create cushioning film under the blade

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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