Bollywood News

Your IndiGo flight lands on time, you walk towards the conveyor belt and wait for your luggage to arrive. Along with your luggage comes a surprise… a Pepsi Change the Game Football Kit with your name on it! Recently hundreds of IndiGo passengers were delighted with the same footie surprise across six airports in the country. As part of its ongoing football campaign, Pepsi partnered with IndiGo, country’s coolest airline – to Change the Game with this unique initiative.

Over 1500 passengers who travelled by IndiGo between a certain time on a day were thrilled to find an extra football bag along with their checked in baggage. This activity was organized at the Bangalore, Mumbai, Hyderabad, Kolkata, Goa and Bhubaneswar airports. Passengers across the airports were delighted with the extra dose of fun added to their travel by Pepsi and IndiGo. Young football enthusiasts were seen enjoying their new kits including a cool bag, football, t-shirt and a sipper; some even showcased cool balancing tricks with the football around the baggage claim section… and if this was not all, even passengers of other flights joined in to enjoy the thrill of this exciting sport.

Talking about the unique initiative, Homi Battiwalla, Category Director – Colas, Hydration & Mango Based Beverages, PepsiCo India said, “Pepsi as a brand is known for creating clutter breaking campaigns. Our latest football campaign stands for all this and more. From irreverent TVCs to engaging online activities to a mega amateur tournament – Pepsi T20 Football, we are changing the game of football. We are delighted to have associated with IndiGo Airlines to create this surprise, which showed that you need not be a fan to indulge in some football fun.”

Expressing his delight, Aditya Ghosh, President, IndiGo said, “We are happy to collaborate with Pepsi to collectively leverage their Change the Game campaign through this unique initiative. IndiGo believes in keeping things simple, fresh, yet cool – and encouraging sports for IndiGoers is ‘fresh n cool’. For us, the idea of surprising 6E passengers at six busiest airports with Football kits was indeed an experience. Our endeavour is to provide the best-in-class experience to all our customers and execution of this initiative was to make their flying experience memorable. We hope our passengers enjoyed this surprise package – a gesture from country’s coolest airline, IndiGo.”

This is Pepsi’s first football campaign in the country that was launched by a fun and irreverent TVC starring actor and avid football fan, Ranbir Kapoor, which set the tone for the real action. It was followed by a unique grassroots initiative, Pepsi T20 Football. It’s a revolutionary new format for amateurs, which combines the excitement and fun of T20 style of playing cricket with the speed, thrill and spirit of football. Organized in a unique metallic cage, the initiative was organized in major Indian cities including Chennai, Bengaluru, Kolkata, Mumbai, Lucknow, Ludhiana and Delhi, with phenomenal response. A total of 8-teams, including 1 winning team from each city and 1 wild card entry will compete to emerge as ‘Game Changers’. They will then get the opportunity to be coached by one of world’s most exciting footballer, Didier Drogba before they face the Indian Cricket Stars for a game of Pepsi T20 Football at the Grand Finale.

The campaign is supported by a 360-degree approach including on-air, outdoor & on-ground initiatives; special edition packaging featuring and digital engagement programmes.

For more fun and excitement, log on to Facebook – www.facebook.com/PepsiIndia or follow @PepsiCTG on Twitter. You may log on to IndiGo’s Facebook page too – www.facebook.com/goindigo.in.

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. With an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and fast growing brands i.e. Nimbooz and Aliva.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world. In 2011, PepsiCo India gave back 8.3 billion liters more water than what it consumed, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. For more information, please visit www.pepsicoindia.co.in

About IndiGo

IndiGo is India’s second largest airline with a market share of 23.8% as of April, 2012 as well as the country’s largest low fare carrier. IndiGo is the fastest growing low cost carrier in the world (source: CAPA). IndiGo has a simple philosophy: offer fares that are always low, flights that are on time, and a courteous, hassle-free travel experience. IndiGo’s On Time Performance is one of the best in India. IndiGo’s Technical Dispatch Reliability is 99.91% making it the airline with the least number of cancellations in India. With its fleet of 56 new Airbus A320 aircraft, the airline offers 351 daily flights connecting 32 destinations – Agartala, Ahmedabad, Bangkok, Bengaluru, Bhubaneswar, Coimbatore, Chennai, Delhi, Dibrugarh, Dubai, Goa, Guwahati, Hyderabad, Imphal, Indore, Jaipur, Jammu, Kathmandu, Kochi, Kolkata, Lucknow, Mumbai, Muscat, Nagpur, Patna, Pune, Raipur, Singapore, Srinagar, Trivandrum, Vadodara & Vishakhapatnam.

IndiGo has recently announced its international flights from Delhi to Muscat and Kathmandu, Dubai, Singapore and Bangkok as well as Mumbai to Bangkok and Dubai. The first international flight commenced on September 01, 2011. IndiGo is led by its President, Aditya Ghosh and is promoted by InterGlobe Enterprises and Mr. Rakesh Gangwal, an aviation industry veteran and entrepreneur. InterGlobe Enterprises is a leader in aviation and travel related services‚ growing the market through innovation and service leadership. We build businesses and represent global brands that deliver quality and value. Established in 1989‚ with headquarters in Gurgaon‚ today InterGlobe has a network of 62 offices across 44 cities globally. InterGlobe employs more than 9,500 professionals across its businesses which include IndiGo (InterGlobe Aviation)‚InterGobe Technologies‚ InterGlobe Air Transport‚ InterGlobe Technology Quotient‚ InterGlobe Hotels and InterGlobe Established

For further information, please contact:

Parakram Hazarika / Harpreeti Bassi / Ruchika Gupta

Genesis Burson-Marsteller

parakram.hazarika@bm.com / harpreeti.bassi@bm.com / ruchika.gupta@bm.com

+91-9871074061 / +91-9999380178 / +91-9873551248

Siddharth Tiwari / Sakshi Batra

Genesis Burson-Marsteller

Siddharth.tiwari@bm.com / Sakshi.batra@bm.com

+91-9711209239 / +91-9999796542

========================================================================================

Eros International and Bhansali Productions unveil the first look of Shirin Farhad Ki Toh Nikal Padi

Amidst a packed house,producers Sanjay Leela Bhansali and Sunil Lulla along with director Bela Bhansali Sehgal and actors Boman Irani and Farah Khan unveiled the first look of their forthcoming comedy Shirin Farhad Ki Toh Nikal Gaye –

Said producer Sanjay Leela Bhansali “I’m so excited. It’s a very special moment for me especially since its my sister Bela’s first film.To a great extent ,whatever I am,I owe to Bela and now its a proud moment to introduce her “.

Added producer Sunil Lulla,Eros International “We are very happy to be a part of this unique love story. Bela has made a fantastic debut as a director, Boman and Farah pack a punch together and Sanjay has written a fabulous script. With such formidable talent coming together, one can only expect something really exciting and fresh for audiences”.

The first look of the film that marks the directorial debut of Bela Sehgal Bhansali also saw special guest, Bollywood diva -Madhuri Dixit grace the occasion ,as she unveiled the poster that pays tribute to the cult romantic-comedy Hum Aapke Hai Kaun.

On the occasion said Madhuri Dixit “. It’s a pleasure to be here and unveil the first look of a such an unusual story with such real characters.I wish the team the best “.

Talking about her first venture as director said Bela Bhansali Sehgal “I had always decided that my first stint as director would be a unique subject -Shirin Farhad Ki Toh Nikal Padi is a fun feel good comedy ,a film for everyone “.

Playing Shirin Fugawala ,a 40-year-old, bubbly, straightforward, Parsi trust secretary Farah Khan couldn’t be more excited to be making her Bollywood acting debut -Said Farah “It took a lot of convincing to get me to do the film and I’m happy to say I made the right decision.Shirin Farhad Ki Toh Nikal Padi is just not another comedy,it will make you laugh and cry and come out with a smile “.

Added co-star Boman Irani “It was a blast shooting with Farah under the direction of Bela Sehgal-After playing a Parsi husband for 27years in real life ,I get to play one in reel life “.

Starring Boman Irani and Farah Khan,Bhansali Productions and Eros International’s Shirin Farhad Ki Toh Nikal Padi,directed by Bela Bhansali Sehgal is scheduled to release 24th August this year.

===============================================================================================

Indian Cinema’s diva REKHA, to be felicitated

with ‘Outstanding Achievement in Indian Cinema’ at the Jaypee Group IIFA Awards 2012

Mumbai, May 29, 2012: Rekha, the epitome of beauty and sensuality after mesmerizing the Indian audience for over three decades will now be felicitated for her ‘Outstanding Achievement in Indian Cinema’ at the much-anticipated Jaypee IIFA Awards 2012 to be held in Lion City, Singapore. Known to have done several classic films that have been imprinted in the minds of her fans, the actress has come a long way, going on to become India’s favorite glamour icon after what was termed as the original ‘makeover’ queen.

Each year, IIFA honours a member of the Indian Film Fraternity who has made innumerable contributions to Indian cinema. Keeping this in mind, the IIFA Advisory Board and the IIFA Management recognizes Rekha for her achievements in Indian Cinema, in its 13thyear. Stalwarts of Indian cinema like V. K. Murthy and Yash Johar, among others have previously been recipients of this prestigious Award. Making the 13th year of the IIFA celebration even more special, this special award will honor the diva that created a storehouse of Indian film histories finest moments.

Friend of IIFA, Rekha said, “I am extremely humbled to be appreciated and considered for the IIFA for my contributions to the film fraternity. It has been a long journey and hopefully my passion and love for cinema will continue to reach out to all my fans. I am especially happy to be honoured at a time when the industry celebrates a centenary of Indian films.”

Daughter to South Indian film stars, Gemini Ganesan and Pushpavalli, Rekha’s 30-odd years in Bollywood proved promising from the very beginning. Her first release, Sawan Bhadon (1970), was a smash success and she became an instant star. It was instantly followed by a string of hits like Namak Haram, Dharma, Kahani Kismet Ki, and Pran Jaaye Par Vachan Na Jaaye. But it was ‘Do Anjaane’where she played an ambitious wife who sacrificed love that left audiences enraptured. Gulzar’s ‘Ghar’ heralded the arrival of a mature Rekha and she went on to woo Indian audiences and ultimately became the box-office queen with movies like Muqqadar ka Sikandar, Khubsoorat, Judaai, Maang Bharo Sajna, Ek Hi Bhool, Basera. Yash Chopra’s ‘Silsila’ and Muzaffar Ali’s ‘Umrao Jaan’ sealed her ‘diva’ status, putting her into a league of her own.

Andre Timmins, Director, Wizcraft International Entertainment comments, “Over the years, we have paid tribute to the biggest names in the Indian film industry, recognizing their contribution towards cinema. In our 13th year, IIFA is proud to honor India’s most loved actressRekha for her immense work and contribution to the Indian film industry as we celebrate a centenary of Indian Cinema. She has undoubtedly captivated millions of hearts in our films and still continues to do so.”

The entire film industry will congregate at the 13th Videocon IIFA Weekend in Singapore next month. The Videocon IIFA Weekend will be hosted in the Lion City of Singapore from the 7th to the 9th of June, this year. The Jaypee IIFA Awards, Singapore will be an outstanding celebration of Indian Cinema which will showcase the excellence of the Indian Film Industry on the global stage. In 2012, for the fourth year in succession, Videocon will present the IIFA Weekend and the Jaypee Group will present the IIFA Awards, while Grey Goose is the presenting sponsor of IIFA Rocks. Panasonic with its Eco Ideas initiative will continue to partner the IIFAs for the greening initiative. Air India will partner with IIFA as the Official Airline Partner. The Gitanjali Group and Gemfields are Associate Sponsors of the Videocon IIFA Weekend. The Videocon IIFA Weekend and the Jaypee Group IIFA Awards is supported by Incredible India!

For Further Information Please Contact:

Arvind Kashyap – +91 9769637169

===========================================================================================

The first look of Shirin Farhad Ki Toh Nikal Padi creates a stir

Eros International and Bhansali Productions’ Shirin Farhad Ki Toh Nikal Padi is already a subject of heated discussion ,after audiences caught a glimpse of the trailer than recently saw its release online.

The film that marks the directorial debut of Bela Bhansali Sehgal,stars veteran comedian Boman Irani and introduces Farah Khan ,as the director-choreographer makes her Bollywood acting debut.

The first poster of the film that pays tribute to the cult romantic comedy Hum Aapke Hai Kaun received an unprecedented reaction. If that wasn’t all,the trailer too received rave reviews on the social media front.

While directed Anurag Kashyap tweeted “Farah khan and Boman are rockstars in Shirin Farhad ki nikal padi, super awesome.. really looking forward to it..”.Acclaimed trade analyst and critic Komal Nahata tweeted “Saw the promo of Shirin Farhad. God, its so funny and so cute. See it for yourself on youtube and enjoy the masti”.

The industry too was all praise for the promo – Said
Shrishti Arya ‏,producer Rose Movies,” Love the poster of Shirin Farhad Ki Toh Nikal Padi – @thefarahkhan &
@bomanirani are the new super hit romantic pair!”.

Talking about the poster tweeted Tanuj Garg,Balaji Motion Pictures ” ‏The ad that’s caught my eye is of SHIRIN FARHAD with
@bomanirani & @thefarahkhan . Something tells me that this is a film to watch!”

Starring Boman Irani and Farah Khan,Bhansali Productions and Eros International’s Shirin Farhad Ki Toh Nikal Padi,directed by Bela Bhansali Sehgal is scheduled to release 24th August this year.

========================================================================================================

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

You must be logged in to post a comment Login