Bollywood News

Y-FILMS’ 3RD FILM

‘MERE DAD KI MARUTI’

HITS THE ROAD!

Yash Raj Films’ introduces some more new talent on the back of Ishaqzaade.

Tuesday, May 16, 2012: Yash Raj Films’ youth films’ studio Y-Films’ just began filming their third production. Titled “Mere Dad Ki Maruti” [MDKM], it’s an outrageous comedy set against the backdrop of a loud Punjabi wedding in Chandigarh, MDKM tells the story of a boy who sneaks his dad’s fancy new car out to impress the college hottie and how all hell breaks loose when he loses it!

‘Mere Dad Ki Maruti’ stars Saqib Saleem who made his debut in last year’s sleeper hit from Y-Films’ ‘Mujhse Fraaandship Karoge’. Proclaimed the ‘Find of the Year’ by critics, he will be romancing another hot new face being launched by Y-Films.

MDKM also marks the directorial debut of Ashima Chibber who has been associated with some of the most talented directors of our times. Beginning as Shimit Amin’s First AD on ‘Ab Tak Chappan’ and ‘Chak De India’ among others, Ashima’s last project was as First Assistant Director to Imtiaz Ali on ‘Rockstar’.

The film has a thumping soundtrack by Sachin Gupta who previously scored the chartbusting music of ‘Prince’ and a host of pop albums for artistes like Atif Aslam, Mika and more. There are a bunch of other tricks in the bag that will be announced shortly and ‘Mere Dad Ki Maruti’ sure promises to be one crazy ride!

Like us at www.facebook.com/YFilms

Enclosed:

· Mere Dad Ki Maruti – Teaser Poster

Rafiq Gangjee

Vice President

Marketing & Communications

yrf

Tel (Direct): +91 22 30613545

Priyanka Khatri

Yash Raj Films-Public Relations and Communications
Tel: +91 22 3061 3526
Fax: +91 22 3061 3599

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Sanjiv Jaiswal’s movie Shudra-The Rising Getting Way Too Popular

on first look in Nagpur in presence of almost 50,000 people crowd

The star cast along with the Sanjiv Jaiswal, Writer Director of the hard hitting bold film SHUDRA-THE RISING turned up to Nagpur Buddha Fest especially to showcase the movie to the audience present there.

The Festival had almost 50,000 people crowd. The overwhelming response for the first look of film ” Shudra-The rising”. The trailor of the film was soul stirring and the response from the crowd was very encouraging.

The star cast and also the Music Director-Jaan Nissar Love performed there. As the Main theme of the movie is based on the revolution brought by Dr. B.R. Ambedkar so the ambience was perfect for the first look .

The lead actors of the movie Gauri Shankar, Shahji Chaudhary, Ganesh Pandit. They showered good compliments for the movie to the director. performance was so much touching that it bought tears in the eyes of the audience and delegates.

Says Prashant Sharma, “handling film’s Worldwide Release, distribution & Marketing – We are gearing for a worldwide release in 3 languages, & with electrifying performances, cinematography, dialogues, soul stirring meaningful music and a very strong plot, I can promise a sincere, meaningful, bold and clean piece of work in this nonsensical era of commercialization”.

PRESS RELEASE

AMBEDKAR IS BIGGER THAN MAHATMA :

Says Sanjiv Jaiswal, Writer Director of the hard hitting bold film SHUDRA-THE RISING. Jaiswal further elaborates, Freedom of man & mankind is always bigger than freedom of a country. No doubt Mahatma Gandhi played the most integral role in India’s freedom struggle, but it was Dr. Bhimrao Ambedkar who wrote the Constitution of India that runs the Independent India. Babasaheb’s forevision, which was always ahead of its time ensured that we had a constitution that will run this nation even centuries down the line. On the other side, almost all leading politicians then failed to see even the extent of aftermath of division of the country & put millions of innocent people to get slaughtered. Hundreds of years ahead of his time, Babasaheb had written a constitution that has managed to keep the country united & progressive centuries down.

Unlike almost any other politician in the country, Baba Saheb was absolutely non-controversial & unblemished throughout his political career. He struck a chord equally with all sections of the society, with his followers from every single religion, caste & state in the country.

Jaiswal says– A few people, by wearing Gandhian caps today are trying to emulate Mahatma but not a single one is willing to stand up & fight for the basic issues that Babasaheb fought for..social equality, fundamental rights & justice for all. We don’t need pseudo people wearing Gandhian caps but socialists like Babasaheb, a bhagirath who can bring the change by changing the thinking of the masses. For basic problems like corruption, terrorism etc, no lokpal or law can bring about a change, only a change in our ideologies can, which Babasaheb worked towards. India’s a land of Rishis & observing fasts is a way of life for us. To sit on a fast is the easiest way to get attention, but to fight for the rights of millions of empty stomach is the real challenge which no one stands for today.

Jaiswal Further Added- it all began a couple of years back when I was watching a film on Babasaheb on this very day, Ambedkar Jayanti, that an old man came forward & shared with me the extreme levels of atrocities a particular section of the society has been exposed to for centuries. Old man further shared how people of a particular section of the society were made to live like animals, with a look that is frightening even to imagine. They were made to wear a broom like a long tail, so that their footprints would be swept away while they walked, hang a pot around the neck so that they don’t make the earth unholy by even accidently spitting on the ground, wear bells so that no one crosses their path & so on. When imagined, the whole visual was hair raising & never heard, seen or imagined before in the history.

Jaiswal began an extensive research work on the project, & with two years of extensive hardwork, for the first time on silver screen, a mega Tri-lingual project called SHUDRA-THE RISING has come into existence. With never heard, seen or even hard to imagine visuals, SHUDRA-THE RISING will probably remain my most bold & daring attempt at Hindi Cinema.

When asked why such a film in this era of commercialization, Jaiswal says – Cinema must not be like a drug that gives you a momentary kick & then fades away. If used well, it could be a powerful tool for bringing a revolution. I hv an inspiration from some of the greatest works of the likes of Achhut Kanya, Bandini, Neecha Nagar, Saransh, Ardhsatya, Bandit Queen etc & my film covers all aspects of a society divided by colour, caste & creed, rampant with corruption & atrocity.

The film is being acclaimed worldwide at a lot of leading International film festivals. Legendary film maker Govind Nihalani, who happened to catch up with the film at Int’l Film Fest at Goa says – “Shudra – The Rising” is a powerful cinematic expose of the centuries of inhuman oppression and violence inflicted upon the ‘lower castes’ by the upper castes of the Indian society. The film makes a strong case for restoration of dignity to the lives of dalits in India today. Sanjiv Jaiswal has directed this film with sincerity, courage, and conviction.


Regards
Parul

ll.jpg

Picture N Kraft
19/101 Mhada Complex,Oshiwara Garden Lane,New Link Road
Andheri (West) Mumbai-400053
Email-parul@picturenkraft@gmail.com
Tel Nos.9833577407/ 022 -22926509 / 9004136155

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Waheeda Rehman, Asha Parekh and Raveena shake a leg!

Not many know that the beautiful Waheeda Rehman is also a kathak dancer. And when her dance teacher, Jaya tai made it on the sets of the show and our host and dost Raveena did not miss an opportunity to make the guru-shishya flaunt few dance steps for all their fans. Even at a ripe age, Jaya tai began with a few kathak steps to which Waheeda graciously followed. This is not all! Once this small performance was done, the crew started playing the popular song Sasural Genda Phool. Waheeda being the true lover of dance, once again started moving to the tunes of the song and to everyone’s surprise was joined by the gorgeous Asha Parekh! Eventually, even Raveena joined them and all three of them danced on the song. Now this is what we call, re-creating the old Bollywwod charm on the sets of NDTV’s Issi Ka Naam Zindagi.

Tune-in to this special finale episode of Issi Ka Naam Zindagi on NDTV India on May 19 at 10 pm with Raveena Tandon, Waheeda Rehman, Asha Parekh, Ranjeet and Kader Khan.

Waheeda admires Tabu

On the final leg of NDTV’s popular chat show Issi Ka Naam Zindagi, Raveena asked Waheeda amongst present Bollywood’s actresses, whom does she think is close to the her in terms of acting. Without thinking, Waheeda responded giving out Tabu’s name.

However this is not the only thing that they spoke about on the show. Anupam Kher also shared his opinion on the way Bollywood industry has grown over the years in various ways. Ranjeet, Kader Khan and Asha Parekh also were glad to share their stories from their decades.

Catch all this and more only on finale episode of Issi Ka Naam Zindagi on NDTV India on May 19 at 10 pm

Warm Regards,

Hetal

http://www.prpundit.com/images/image002.jpg

Hetal Shah | + 91 9820900740 | hetal.s@prpundit.com
39 A-Z Industrial Estate | Ground Floor | G.K.Marg | Lower Parel | Mumbai – 400013 | India | Phone: +91 22 40044626 | www.prpundit.com

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PREVIEW OF URVEE ADHIKAARI’S

NEW COLLECTION FOR CANVAS-SUMMER SHOPPING BAZAAR

scheduled on 19th May 10am to 8pm

Preview of URVEE’s collection went superb with the presence of Tv Actress SMITA BANSAL, model RUPALI SURI and her parents Anjana Adhikari & Gautam Adhikari.

Smita Bansal was looking pretty in a yellow anarkali and Rupali looked fab in sea green saree with lovely borders designed by Urvee Adhikari.Urvee showcased some of the outfits from her beautiful collection from Summer shopping Bazaar.Urvee has experimented with colors for the her summer collection and in the preview it was liked by Smita & also Rupal.She assures that the clothes will be affordable for all.

The collection will be available on 19th May 2012 at Hotel Sea Princess from 10am to 8pm

Press Release

A big window of fashion under one roof by

Urvee Adhikaari at Canvas – Summer collection

The difference between style and fashion is quality. This is what Urvee Adhikaari is trying to convey.Fashion designer Urvee Adhikaari opens “CANVAS – SUMMER SHOPPING BAZAAR” on Saturday, 19th of May, 2012. The exhibition, which remains on view through all under one roof – a great window shopping experience presents clothing, Accessories, Jewellery, Home linen, kids clothing, etc., with extensive marketing through media, sms, e-mails, social networks, etc.

Urvee Adhikaari daughter of Mr. Gautam Adhikari of the Sri Adhikari Brothers duo of SAB TV, Live India, Mi Marathi, Mastiii fame has owned & created the platform of Canvas for the upcoming fashion designers.

All our guests will have a great opportunity to place their orders and to talk to all those fabulous designers after the show. “UA” is the brand name where Urveestarted off with the designer herself in the year 2005.

Today “UA” has become a household name in the field of fashion. Having participated in numerous exhibitions herself and styling for TV shows, films, ads and with top notch photographers, forming a company, CANVAS and organizing events was the next step in adding a feather to the cap.

Urvee says, “CANVAS aims at bringing together talents from different fields of fashion and lifestyle and cater to a serious clientele. I too started off as a designer and hope that every designer gets the attention and accolades for his/her work. Every exhibitor is important to CANVAS and client satisfaction is of utmost priority”.

So, waiting for “CANVAS – SUMMER SHOPPING BAZAAR” inauguration to bring the different talents on one platform and to place all the beautiful and unseen designs on the platter

For Further Information Contact Parul Chawla : 9833577407/ 022-22926509

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MCAFEE AND INTEL PARTNER TO PROTECT CRITICAL INFRASTRUCTURE FROM INCREASED ATTACKS

Intel® and McAfee Developed “Joint Implementation” to Demonstrate Situational Awareness and Multi-zone Protection for Energy Infrastructure

India, May 15, 2012 –Intel and McAfee announced a partnership to better protect the world’s energy utility ecosystem, including generation, transmission and distribution, from increased cyber attacks. McAfee and Intel have provided a blueprint for a comprehensive solution of multiple products that create layers of security and operate together without great complexity or without impacting availability. McAfee and Intel solutions deliver a variety of technologies for securing the energy environments, decreasing chances of malicious attacks, increasing uptime and decreasing resource intensive responses to fix and update systems. As a jointly created “reference implementation” that mirrors real-world energy environments customers can see the technology implemented fully and integrated across endpoint, network and cloud. The solution is focused on satisfying the energy industries need for situational awareness, seamless multi-zone protection, native supervisory control and data acquisition (SCADA) support, and remote device management.

Challenges Facing Energy Infrastructure

The complexity and diversity of the electrical power delivery systems make protecting them from cyber attacks very difficult. Energy provider’s infrastructure is comprised of a diverse set of networks that cannot be effectively secured by simply adding technologies designed for typical enterprise IT environments. Many of the power grids aging assets predate the internet revolution and are particularly vulnerable from attack and unable to identify or report malicious activity up the network chain. Substations, known as one of the most vulnerable parts of the smart grid, are particularly at risk from attack. Meanwhile, hackers have grown more sophisticated, increasing the need to defuse or deter zero-day and more sophisticated attacks.

Securing electric power delivery is an enormous task because of:

· Multiple zones include: Corporate IT, SCADA, and device networks: Each different zone has unique technical challenges.

· Coping with “big data” overload: Security devices on the network produce incredibly large number of logs, overwhelming stretched IT departments.

· Simplifying endpoint manageability and improving visibility: Energy endpoints are spread geographically and rarely updated and many times lack the ability to detect or communicate and identify a security breach. Device failures can be costly especially when they require updates if not properly managed.

· Providing the right security context for the grid: Standard IT products don’t have the right features to identify issues within the energy infrastructure or don’t understand the unique utility lexicon making it difficult to apply specialized measures need for control systems.

“To adequately secure critical systems against cyber attacks, the right products and technologies must be integrated into the entire infrastructure—from the enterprise, to the SCADA and control systems, and even to the automated device networks—without impacting reliability or interfering with operations.” Eric Knapp, critical infrastructure expert at McAfee. “Together, Intel and McAfee have combined commercially-available chipset capabilities and cyber security products into the perfect recipe for substation security, providing advanced protection while removing operational complexity, and improving reliability through remote manageability.”

Solution Requirements for Energy Infrastructure

With the increasing number on attacks to critical infrastructure, energy providers need protection against zero-day and known attacks in a manageable way. McAfee and Intel address this with a select group of solutions and technologies needed in critical infrastructures.

· Situational Awareness – To stop zero-day attacks there needs to be actionable intelligence and not just the creation of more security logs. This is the role of the McAfee Enterprise Security Manager that gives a contextual view that helps identify and isolate attacks produced by unknown malware.

· Unified, Multi-zone Protection – Energy IT organizations need to centrally manage assets and substation network operation centers to better understand their environments. McAfee ePolicy Orchestrator and McAfee Enterprise Security Manager unify security and policy management of the endpoint, network, and data security controls that have been deployed across all zones.

· Malware Protection. Application white-listing is particularly effective against zero day attacks and is much more resource “light” than blacklisting solutions. McAfee Embedded Control combines whitelisting technology with change control to monitor, enforce policies and provide absolute protection against malicious activity at the endpoint.

· Intrusion Prevention – McAfee IPS actively detects, analyzes and protects from an array of attacks and neutralizes them real-time.

· Database Protection – McAfee Database Activity Monitoring automatically finds databases on the network and protects them with a set of preconfigured defenses and policies customized for the energy sector.

· Remote Remediation – Intel Advanced Management Technology (AMT) on 2nd generation Intel Core processors has been enhanced with a feature called KVM redirection over Internet Protocol (IP), permitting the keyboard-video-mouse (KVM) for an IT console to control and display the graphical user interface (GUI) of an embedded device in the field. As a result, technicians can manage the remote device as if they were sitting right in front of it using normal input devices. To resolve issues, it’s possible to reboot the device, observe errors, launch tools for analyzing failure data and guide the system to fix the error. Lowering the cost of servicing endpoints especially remote sites is more important. McAfee Deep Command allows administrators to remotely deploy, manage, and update security even on disabled or powered off devices.

· Monitoring Critical Software – Using Intel AMT deployed through McAfee ePO Deep Command, security administrators can remotely deploy, manage and update security and device software on disabled or powered-off endpoints through an out-of-band (OOB) connection to the endpoint. This allows utility IT departments to take control of the devices regardless of the hardware or software state – even a rogue device. Using Intel AMT, the device can be taken offline and replaced by a redundant, failover device, thus minimizing downtime.

· Continuous Compliance – The solutions provide continuous compliance in a fast, automated and easy-to-use interface that addresses audit requirements in minutes instead of hours or days.

Joint Reference Implementation

Intel and McAfee created a “reference implementation” that integrates a number of McAfee security solutions relevant to substations and network operations centers with selected Intel hardware. The reference implementation emulates the components and functionality commonly found in a critical infrastructure environment. The added capability of end-point security, network security and security management solutions delivers a secure environment and increased reliability. The demonstration of the “reference implementation” allows the audience to witness the system response to an unsuccessful cyber-attack thwarted by McAfee Embedded Control and the impact to valuable assets of a successful attack on an “improperly configured” system. The demonstration shows the audience how the critical infrastructure operator, having complete situational awareness delivered with the McAfee SIEM solution, can remotely and securely mitigate the threat of the comprised “improperly configured” system with McAfee’s ePolicy Orchestrator coupled with Intel’s vPro technology.

Protecting utility infrastructure is challenging for many reasons including network diversity, data overload, complex endpoint management and tools that lack the right security context for energy. McAfee unifies situational awareness and multi-zone protection using purpose built, compliance-oriented solutions to prevent attacks in real-time. This end-to-end security solution features remote management using Intel AMT to lower device support costs.

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

About McAfee

McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world’s largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by its unrivaled Global Threat Intelligence, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee is relentlessly focused on constantly finding new ways to keep our customers safe. http://www.mcafee.com

Contact Text100 for McAfee

Ashwathi: Ashwathi.athilat@text100.co.in / 0 9930010006

Ketaki : Ketaki.manikeri@text100.co.in / 0 9833105404

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First India DJ to go international

Teenu Arora, a popular Indian Deejay/producer/composer,

released his debut single, International Album ‘Dreams’.

Produced by 3rd rock entertainment

Prashat shirsat put up an international album for his good friend teenu arora

who launched his album aingle “Dreams “with a rocking high end party

Teenu and hasleen shared good moments about the album neeraj shreedhar and prashant shirsat were discussing planning the next one

amy billimoria looked gorgeous in a peach outfit

sofi hayat and taz of stero nation came in together

shibani kashyap ,ishq bector etc were all present ,they all enjoyed the single “dreams” and heard it over and over after the launch the song was a rage for the evening

it wa s awonderful rocking party and a launch and teenu has done wonders in the international market

Teenu Arora, most renowned DJ and a producer from India for more than a decade, has spun at the best clubs in India and overseas, winning the hearts of millions all over with his unique style. Having won numerous awards as a DJ, he has also produced and remixed chart-topping tunes for various albums, artists and films. He got signed on by major liquor brands and started touring extensively across the country and overseas. After winning various DJ Championships and awards including World DMC, he shifted base to Mumbai where he started producing music. He has produced, composed and remixed chart-topping tunes for various albums, artists and Indian feature films. He is all set to release his first vocal house compilation globally this May .

Teenu Arora’s New International album “Dreams” is all about collaborative effort with Mumbai based singers/song-writers like Megha Bhardwaj, Aditi Singh Sharma and Ramya Iyer, on songs like, ‘Dreams’,‘ Call on me’, ‘Tease me’ and ‘Like wine’. It also features remixes by deejays from all over the world. The music video for the title track, ‘Dreams’, will be premiering soon on all leading music channels globally.

‘Dreams’ the main track of the compilation, written and sung by Megha, is a main room progressive track with an infectious melody, powerful vocals, heavy chords, a bouncy bassline, coupled with a playful Sitar piece, giving it the Indian flavor bound to have global appeal to clubbers all over the world.Also having remixes by In out (Israel), Kid Lopez (UK), and popular Indian DJ’s/Producers like DJ NYK, Anish Sood, DJ Rummy, DJ Kash and DJ Ravish, the compilation looks extremely promising and will surely leave listeners beaming.

Teenu Arora Says”One of the most traveled deejays in India he is all set with his debut House music compilation featuring various vocalists and remixes by various artists from India and abroad. Releasing globally, the single is a creative mesh of sounds bound to enthrall one and all.


Regards,
Latika Chindarkar

Picture N Kraft
19/101 Mhada Complex,Oshiwara Garden Lane,New Link Road
Andheri (West) Mumbai-400053
Email- ,
Tel Nos.9833577407/ 022 -22926509 / 9004136155

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Sonakshi Sinha flags off Campaign for Rail Safety!

She is a star kid who was born with a golden spoon & enjoys the best of all worlds! That’s beautiful Sonakshi Sinha for you. Shotgun Sinha’s darling beti, with a fairytale landing in Bollywood & a super hit debut followed by instant fame & fortune, is still the grounded little girl she always was known to be. Talk to her and you’ll realize she is in no hurry to flutter & fly! This simple, charming and vivacious actress during a radio interview on 92.7 BIG FM, supporting the campaign on railway travel – ‘Safety Manao, Life Banao’, went back in time, to her college days, when she would travel by the local trains of Amchi Mumbai. While her days were fun, the ready to release Rowdy Rathore actress did enjoy her train travel, in spite of the jam-packed compartments, sweaty co-travelers et al. Sonakshi has a message for girls traveling by train – to be aware, travel in groups, travel in the women’s compartment and always stay safe! Indian Railways have always done all they can for the safety of its passengers, but there are those who live life dangerously! Remember, there’s just one life & let’s live life king-size with no regrets. Join the Indian Railways, 92.7 BIG FM & Sonakshi Sinha in this campaign to make train travel safe!

Is Sonakshi Akshay Kumar’s latest favourite co star after Katrina Kaif?

With two films lined up together- Rowdy Rathore and Joker, Sonakshi Sinha and Akshay Kumar are touted to be the next favourite onscreen jodi after Katrina-Akshay. At a recent interview with 92.7 BIG FM for the promotions of Rowdy Rathore, Sonakshi Sinha spoke at length about how excellent a co star Akshay kumar is and is extremely friendly and easy to get along with. He is a complete prankster on sets and managed to scare Sonakshi many a times. Also, Akshay would very often call Sonakshi with many names. At a premier he calle dout to her as Rowdy Prema! Wow Akshay, you seem to have a knak with names too and Sonakshi is definitely your subject for this new kanck of yours.

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“Who is Adit?” wonders Viveka Babajee’s family!

On the day of supermodel Viveka Babajee’s death (June 25, 2010), in a message sent to her on Facebook, her boyfriend Gautam Vora had mentioned, “Adit and myself have been trying to call u to see if you are ok, please acknowledge, even if with a simple “yes” as a reply to this. Your phone is off. We are worried. Please get in touch asap.” (sic)

Viveka Babajee’s family spokesperson Dale Bhagwagar admitted that the family has been wondering who ‘Adit’ is. “Since the name appears in the message sent by Gautam Vora to Viveka’s Facebook account exactly on the date of her demise, her family is keen that the Police investigate the matter and see if this person (Adit) was also present at Viveka’s residence that fateful night and whether he needs to undergo DNA tests too,” stated Bhagwagar.

Earlier, DNA tests were conducted on Gautam Vora and Viveka’s ex-business partner Kartik Jobanputra after reports from the forensic department stated that human DNA was found under the fingernails of the supermodel whose body was discovered under mysterious circumstances; hanging from a ceiling fan in her house.

In his statement to the Police and Court, Viveka’s boyfriend Gautam Vora, who was said to be the last person to have visited her, the night before the incident, had denied a relationship with the supermodel, claiming she was ‘just a friend’.

The Babajee’s family had alleged that Vora had lied about his relationship with Viveka to the Police as well as the Court, and through their spokesperson Dale Bhagwagar, released seven photographs of Gautam with Viveka, which proved beyond doubt that the couple were in a serious relationship.

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Will Aamir Khan tackle child sexual abuse on Satyamev Jayate next?

After kick-starting his TV debut Satyamev Jayate on Star Plus, raising insightful issues of female foeticide in the premier episode, megastar Aamir Khan is said to be slowly but steadily moving towards tackling more such sensitive issues.

His next topic is reported to be on the issue of child sexual abuse. It is rumoured that the second episode of Satyamev Jayate will cover people who have survived sexual abuse in their childhood, as well as parents who are coping up with the knowledge about their kin having been subjected to similar crimes.

When asked about this, Bollywood PR guru Dale Bhagwagar remarked, “Sexual abuse during childhood is an extremely delicate matter. Public declarations by adult survivors could be shocking to the core.”

He added, “It could be a very complicated and tricky subject to deal with, but increased media coverage of child sexual abuse instances, including that of infants, could go a long way in containing the heinous crimes.”

Meanwhile, the first episode of Satyamev Jayete continued to receive a good response on the social media network.

“Aamir Khan’s show can bring a revolution. Thoroughly researched, covers all aspects, touches emotional chord and forces us to re-examine ourselves,” posted Shabana Azmi on Twitter. “Watching Aamir Khan on Satyamev Jayate discussing female foeticide. I love this effort from him and thank him as a woman!” posted Preity Zinta.

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Will Sunny Leone walk the ramp for Ms Bikini India 2012

Will adult entertainer and Bollywood actress Sunny Leone walk the ramp for Ms Bikini India 2012? That’s the big question; the organizers of the glamour event must be asking themselves today.

It is learnt that Futuristic Media Network, the organizers of Ms Bikini India 2012, has approached Sunny Leone’s managers with a request that Sunny Leone walk the ramp during the main finale of the Ms Bikini India 2012 – in a bikini of course. It goes without saying that Sunny Leone will be paid a huge sum for her two minute ramp walk and though the figure is not known as yet, the big question is will the hottest sensation in Bollywood agree to grace the event? Given the fact that the Bhatt’s have locked her in a 3-film contract? Only time will tell.. For the latest updates visit the Ms Bikini India 2012 Facebook page at www.facebook.com/ms.bikini.india

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92.7 BIG FM PARTNERS WITH THE WESTERN RAILWAYS AND HUMANITARIAN WELFARE & RESEARCH FOUNDATION FOR ‘SAFETY MANAO LIFE BANAO’ CAMPAIGN

BREAKFAST JOCK, RJ ANKIT LEADS CAMPAIGN – APPEALS TO MUMBAIKARS TO REFRAIN FROM TRAIN ROOFTOP TRAVEL & CROSSING TRACKS

FIRST SUCH PARTNERSHIP BY THE WESTERN RAILWAYS, UNLEASHING THE TRUE POTENTIAL OF RADIO

TARGETS SUPPORT FROM AT LEAST 9270 COMMUTERS TO VOLUNTEER TO SPREAD THE MESSAGE OF SAFE RAILWAY TRAVEL

Mumbai, May 14, 2012… India’s No. 1 Radio Network and Broadcaster of the year at Golden Mikes, 92.7 BIG FM’s Mumbai Station joins hands with the Western Railways and NGO – Humanitarian Welfare & Research Foundation in its latest campaign ‘Safety Manao, Life Banao’. The campaign takes on the most pressing issue of a large part of Mumbai that uses the trains to commute – not restricting themselves to inside the train but also atop the train and endangering their lives as they cross the railway tracks to save a few minutes in the daily rush to reach their place of destination. The campaign is an extension of its larger campaign on ‘Mumbai Manao, Life Banao’ which celebrates Mumbai. The campaign will see RJ Ankit hosting the breakfast show from atop a bridge at one of Mumbai’s busiest railway stations – Dadar from 7am to 11am each morning, until he gets a minimum of 9270 volunteers to support the cause and spread the awareness.

Local trains are Mumbai’s lifeline and given the recent spurt in train accidents, 92.7 BIG FM has taken up the responsibility to drive awareness in a unique manner through this campaign. RJ Ankit will be in his mobile radio studio at a key junction at Dadar Railway Station. His show will involve – interviews with the authorities highlighting the challenges that they face, speaking to passengers on the reasons and thrill that they get out of endangering themselves, people who have survived accidents to share their story, those who have lost someone to an accident and so on. The show will also see a slew of celebrities visiting the mobile studio as a mark of support and encouragement to the campaign. Extending the campaign to social media, RJ Ankit will also get aerial pictures of people endangering their lives which will be posted on the social media network and which will work as an eye-opener for those who see them.

Listeners can participate in the initiative by sending in smses to 55454 showing their support and making a solemn promise to travel safely.

Mumbai’s local trains are undoubtedly the lifeline of this fast moving city which carries six million people every day to offices, shops and factories. Even after addition of more trains to the existing fleet over the years, the trains still have to carry in excess of 1.5 times their capacity during peak hours which causes frequent deaths and major accidents amounting to 4000 per year on an average.

The NGO Humanitarian Welfare & Research Foundation specializes in supporting tragedy stuck areas, assisting less fortunate people, conducting multiple awareness drives, providing medical aid to emergency areas and various other awareness campaigns.

Commenting on this campaign, 92.7 BIG FM said, “As a responsible media brand that reflects the city’s passions and emotions, we believe the use of our medium – radio – which boasts of being a live medium, local and highly engaging we found this cause most be-fitting. The campaign has been conceptualized to highlight the staggering number of accidents and dangers that commuters call on themselves. We are extremely thankful to the Western Railways and Humanitarian Welfare & Research Foundation for supporting this initiative. As a brand that celebrates Mumbai’s passions, this is our way to contribute to an issue so relevant to our audiences.”

Reliance Broadcast Network Ltd.:

Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS – A joint venture with CBS Studios International, USA’s No. 1 TV broadcaster which has launched 4 Channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark Punjabi Channel BIG CBS Spark Punjabi; BIG MAGIC – marked the Company’s entry into the regional entertainment space, positioned as India’s only Channel exclusively for the Hindi Heartland. Added to this robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel. In the space of live entertainment the Company has BIG LIVE a division which develops, executes and markets Intellectual Properties, integrated across RBNL’s media platforms and synergizing excellently with this division is BIG PRODUCTIONS a division which functions as a television content production house catering to the diverse creative needs of the Indian television landscape; In the out of home space, the Company has BIG STREET – which is in the business of acquiring and marketing of long term premium out of home inventory. For more information, log on to: www.reliancebroadcast.com

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Vijay Badlani celebrated his birthday on 13th May on the set of Serial ‘Tujh Sang Preet Lagai Sajna’

Mumbai.TV Actor Vijay Badlani celebrated his birthday on 13th May 2012 afternoon at Parwani tudio, located in Charkop, Kandiwali (W), Mumbai on the set of serial ‘Tujh Sang preet Lagai Sajna with serial unit & artists like Amrapali Gupta, Director Govind Singh, Anas Khan, Sanjeevni , Varun Sharma , Dushyant Vora, Cameraman Mukesh Singh and others.

He is currently working on serial ‘Tujh Sang Preet Lagai Sajna’ on Sahara One & show ‘Ring Ka King’ on colors. Although number 13 is considered as an unlucky number, Vijay Badlani thinks it’s his lucky number. He is from Sindhi community which does not has many people connected to film industry. “I have achieved my status due to my lucky number 13,’ he says.

Vijay Badlani has acted in serials like Crime patrol, CID and Jhansi Ki Rant. He has acted in movies like Game; My name is Khan, Action Replay etc. He is also acting in Mujib Khan’s play ‘Chakradhari Akhbar wala.”

Sanjay Sharma Raj

(P.R.O.)

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Interview with LA Based Indian-American Screenwriter-Director Amanda Sodhi About Her First International Award

Screenwriters are the foundation of any film, yet they seldom get noticed for their work. It’s even rarer for an Indian living overseas to get recognition as a screenwriter. Today we bring you an interview with Amanda Sodhi who recently won her first international Award for the ‘Best Screenplay’ for the internationally acclaimed, feature-film Life! Camera Action… at the 28th Goldie Film Awards 2012. Screenwriter, director, lyricist, vocalist, model, journalist, copywriter and PR/marketing/advertising professional, Amanda is a woman of many talents, as you will soon find out for yourself when you read through the transcript below.

You have been nominated twice earlier so how does it feel to win your first award?

It feels awesome since this is the first entertainment-industry related award I have won, that, too, for the first film I worked on. There is always something special about firsts.

How did you get to work on Life! Camera Action…?

Rohit’s friend sent out an email thread in 2009 mentioning Rohit is looking for short film scripts and I responded to the email. Before we knew the project went from a short to a feature length film. I had never imagined the film would travel to so many film festivals globally and win so many awards and nominations. Clearly the film has struck a chord with film festival judges, which is awesome.

How does the film resonate with you personally?

Well, I wrote the film so it definitely resonates with me in many ways…too many ways for me to really list out.

While working on Life! Camera Action… were you given any specific restrictions for the characters or the plot that you had to work within?

No, in fact Rohit gave me complete freedom to submit whatever script I wanted to, so I had no restrictions. Eventually, things did change a bit during the filming—there was a lot of improvisation in terms of the dialogues. The entire scripting process was very unusual and unique—we never had a bound script. We had a complete short film script I had submitted, and the project was tentatively titled The Last Shot. During the actual filming the film ended up becoming longer than expected so we went back and added scenes to expand upon the content as Rohit realized the film had feature length potential. And voila, Life! Camera Action… was born and The Last Shot was a portion within the film.

How do you feel about the success of Life! Camera Action…?

Like I said I never imagined the film would do so well and when I wrote it in 2009 I didn’t know it would turn into a feature length project. It definitely feels good when your work is affirmed by so many people. I never imagined Life! Camera Action… would have so many screenings outside of India but not a single one in India. Honestly, the success of the film feels very surreal, and I strongly feel I have a long way to go. I’m still in the struggle period of my career. Nonetheless, Life! Camera Action… and its success has been an excellent launch-pad for me as a writer. I hope the film continues to travel and reach people around the world, and inspire people to follow their dreams, and I also hope that each and every person associated with the film achieves the goals they have set for themselves.

Can you give some details about how your interest in film developed and in particular your interest in writing for film?

I have always been interested in films, and writing has been a form of release for me. I knew since I was a kid that this was the industry I wanted to be a part of…an industry where you take people out of their daily lives and have their undivided attention for a few hours and while taking them into a totally different world. I knew I wanted to be a part of the film and music industry ever since I was a child. I learned Hindi through films. In fact I even learned to read and write in Hindi because of my passion for films. I didn’t know when I was a kid that screenplays in Bollywood are also written in English, so I ended up learning to read and write in Hindi (laughs). Writing, filmmaking, music…it all fulfills me very much.

You wrote and directed two short movies recently–The Dance of Death and Through Bloodshot Eyes—how did these develop? How did you approach the process of making?

I had a few short film scripts I had written a few years back, including Through Bloodshot Eyes and The Dance of Death. I had been pitching them to other filmmakers, and it didn’t work out, so I began contemplating making the films on my own whenever I move to India. Well, I ended up moving to LA from Washington, DC last year the DP I worked with pointed out since the locations are indoors it didn’t make sense to wait to go to India to film. So, from there the journey began. Everything fell into place automatically and too fast for me to process. My friend actor Abhiroy Cheema introduced me to Darshan Kembhavi, who is also a talented filmmaker and editor, and he helped me out with part of the casting. I didn’t have much of a budget to work with since I was making the films on my own, so I feel very fortunate that everyone I sent the script to agreed to volunteer for both films because they believed in the scripts. I didn’t face much difficulty during the pre-production and production section although a few hiccups did happen during post-production. I feel very blessed to have worked with such a talented cast and crew. I’m currently fundraising for my next short film which I have co-written and will be co-directing with Amber Sandhu–the film is titled Stale Vows.

What’s your writing process like? Do you outline/write a treatment before starting? Do you have any particular writing process you follow when you begin to write a screenplay?

Oh yes, for feature length screenplays I like to develop an outline to guide me so I don’t get lost or overwhelmed during the writing process. When I work on a short film screenplay, though, I usually make sure I have the entire plot figured out in my mind and then subsequently write it down in one sitting without an outline.

The issue of “movies for women” often comes up at festivals. Do you feel that as a female writer, you can do a better job of telling a woman’s story?

No, I don’t think that only women can do a good job of telling a woman’s story. There are many male writers and directors in both the US and in India who have made wonderful films with strong female protagonists including LIFE! CAMERA ACTION… and Vishal Bhardwaj, the team of writers from Kahaani, Anurag Kashyap, etc, and when I recently saw a few short films at IFFLA in April I realized there are many short filmmakers who are men who have also made excellent films focusing on women.

Any advice to people starting off in this field before getting their feet wet?

Be logical about the strategy you use to break into the industry. Network with people, be persistent, and take on gigs regularly to build your portfolio and interact with others from the field. If you really want something badly and are intelligent in your approach, you will find a way to achieve it—it’s as simple as that.
Life! Camera Action… Trailer: http://youtu.be/Vv_DR0C0Smc
Through Bloodshot Eyes Trailer: http://www.youtube.com/watch?v=fJ8VYMS39rE
The Dance of Death Trailer: http://www.youtube.com/watch?v=kk0ZpZJsYhM

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Bandana Sharma continues her foray into Bollywood with ‘MR. BHATTI ON CHUTTI’

Bandana Sharma’s sings again for Bollywood, this time for film ‘MR. BHATTI ON CHUTTI’. She gave her song “Good Boys Bad Boys” for the promotions of the film, it is a fun and melodious song and a perfect fit for “Mr Bhatti on Chutti” which is a madcap comedy with the powerhouse performance packed by the most talented Anupam Kher. When Anupam Kher heard the song and saw the video, he appreciated the song as it was in sync with the film. Everybody present at the music launch enjoyed the song and requested for encores. Karan Razdan, director of the film was thrilled with the public response to the song. Bandana Sharma’s song “Good Boys Bad Boys” has supporting vocals by Sonu Kakkar and Neha Kakkar. The music is by Tony Kakkar and remixed by Nikhil Chinappa, Dj Nawed. Mr. Bhatti on Chutti’ all set to release across India on 18th May, 2012. Her previous hit song was “Kya Wajah Thi Tere Jaane Ki” with Javed Ali from film “5 Ghantey Mein 5 Crore”. Bandana Sharma is singing in another forthcoming Bollywood film which will be announced shortly.

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DIRECTOR SONENFELD’S PLAY- IT- STRAIGHT STRATEGY

&

MEN IN BLACK 3

Men in Black 3 of Sony Pictures is all set to release on May 25th, 2012 all over India in English, Hindi, Tamil and Telugu. However, the man behind the success of its prequels-Director Barry Sonnenfeld- has his own jittery moments. The Director is much excited about the movie and wants it to garner as much love as its prequels. The third movie in the series of Men in Black will return to entertain the audience after 10 years.

Barry had envisioned to give the audience the taste of old film with a pinch of innovation which is why he says it took ten years to bring this movie before the audience. The film will have familiar characters and premise of the Men in Black and who they are. It will bring Will Smith and Tommy Lee Jones back together. But will also have new and inventive element of Time travel.

The movie which will be in 3D will star Will Smith, Tommy Lee Jones and Josh Brolin. Barry seemed zealous as he spoke about his new lead star, “Young Agent K is played by Josh Brolin, who gives a sly, smart performance as Young K that channels Jones’ mannerisms and characterizations while also making the character his own. The performances were so consistent that it was hard for me to tell where Tommy Lee Jones ended and Josh Brolin began and that made me think as if I was directing one actor.”

Barry laughs as he recalls how the idea for the third film was born. He says, “Well, it’s funny because when we were shooting Men in Black 2, Will came up with the idea for Men in Black 3. And Will said to me one night, “Wouldn’t it be really cool if for Men in Black 3, Tommy Lee Jones’ character, Agent K, disappears in the present and I have to go back to the past to save him, and in doing so discover things I never knew.” That’s what he said. And it sounded like a great idea.”

The Men in Black movies are not just sci-fi but have a rare touch of comedy to it. The key tone to it to make the movie really funny, says Sonnenfeld, is for everyone to play it entirely straight. “I want the situations to be funny, but the performances to be real, so I don’t want the actors trying to be funny. I don’t want the composer to think ‘comedy,’ because then the music will be comedy music. I don’t even want the cinematographer or the lab that develops the film to think it’s a comedy, because the next thing I know, it’ll look too bright. If I can surround the absurd situation with something real, it’ll be a great comedy.”

With the success of it prequels, the “play it straight” strategy of Barry, is sure a hit. But will this film also appeal to the audience? It will soon be decided once this Sony Pictures film releases on May 25th, 2012.

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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