“Blow the Whistle” for Manjunath


L-R Sonam Sherpa, Subir Malik, Sandeep Varma, Nitin Malik(1)
“Blow the Whistle” for Manjunath

~ “Manjunath”, the Extraordinary Story of an Ordinary Man that releases on May 9th~

Mumbai, March 30th, 2014: Come – blow the whistle, invites Viacom18 Motion Pictures as it announces

the “Whistle-Blowing” campaign as a part of its new marketing initiative for its latest film- Manjunath.

A biopic on the IIM graduate Manjunath Shanmugham who took on the fuel mafia in 2005 and raised

his voice against corruption, “Manjunath” the film aims to take this message to millions of Indians,

motivating people to come forward and join the fight against the same.

Engaging its audiences with Manjunath the character and the ideals he stood for, Viacom18

Motion Pictures has launched a public platform by means of an exclusive microsite

“www.whoismanjunath.com”. This platform is targeted to garner support for other whistleblowers

and encourage the youth to “Speak-up” and stand for what is right. Identities of those who make

submissions will be kept a secret that will protect whistle blowers.

The marketing approach taken by VMP for this movie has been to adopt a minimalistic approach with

a high impact that will connect with a specific target audience. The collaterals for the film have also

been designed to support this social awareness initiative. The ‘M’ in Manjunath is represented in the

Devnagiri script that fuels the feeling of nationalism among audiences. The creation of the same is

prominent not just in the Manjunath logo but in the designs of the brands associated with the film as

well like Viacom18 Motion Pictures (VMP), ICOMO and Parikrama.

Talking about the marketing initiatives around this film, Rudrarup Dutta, Marketing Head – Viacom18

Motion Pictures says, “The marketing campaign of the film is inspired by the flavor of the film and

the Manjunath campaign demanded a radical thought for it to appeal to young India and inspire them

to start small, but nonetheless stand up for what is right. Manjunath’s story is one to be told and

therefore, the film and our marketing initiatives around it reflect the image of the real Manjunath

Shanmugham who fought for what he believed in.”

Elaborating on their experience on composing for the film, Sonam Sherpa, Nitin Malik and Subir Malik

(Members of Parikrama) said, “It was not only a great opportunity but an unparalleled honour for us

to be a part of such a great cause. This is probably the best one can ask for as music directors who are

debuting on the silver screen. Each and every person associated with this film is very passionate about

Manjunath and his story, including us. We look forward to the release now.
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The Director of the film Sandeep Varma, said, “I feel that we have forgotten what our voice sounds

like. Hopefully this campaign can help, in a small way, to get us familiar with our voice again. To

express what we feel, without any fear. Manjunath is a shining example of being fearless and I hope

some of his fearlessness can rub off on us.”

Explaining why he chose Parikrama for the music of this film he further added saying, “I’ve always been

a rock music lover and I’ve pined to hear authentic rock in our Bollywood movies. This movie became a

great opportunity for that, since this was also the kind of music Manjunath listened to. And the first

name that popped into my head was Parikrama. But they threw me out saying, “Bollywood, no way!”

I left the script with them, and a couple of days later they called me saying they absolutely loved it

and since then they were on. I think we have some fantastic compositions in the film.


Set in India’s hinterland, the film revolves around young Manjunath Shanmugam who joins an oil firm

right after his elite education from IIM Lucknow. One day Manjunath goes missing after he realizes

that there exists a large scale adulteration of fuel. Even after several threats to his life, Manjunath is

undeterred and decides to uncover the truth and fight for justice. But his voice was silenced – He was

shot dead on duty for doing what was right. Will his sacrifice be just a headline or will justice prevail?

Will Manjunath’s story inspire you to take a stand for what is right?

About Viacom18 Motion Pictures

Viacom18 Motion Pictures is India’s finest fully integrated motion pictures studio that has emerged

as a force to reckon with by delivering a stream of critically and commercially successful films.

Offering differentiated and meaningful cinema, some of its iconic releases have been Bhaag Milkha

Bhaag (2013), Madras Café (2013), Special 26 (2013) and Kahaani (2012) to name a few. Viacom18

Motion Pictures is also one of the few studios to have successfully ventured into regional films across

languages like Bengali, Marathi, Punjabi and in the South. The Studio has also backed path-breaking

and much-appreciated creative work in the form of hits like Bombay Talkies, Gangs of Wasseypur I and

II, OMG – Oh My God!, Shaitan, That Girl in Yellow Boots, Pyaar ka Punchnama, Inkaar, Saheb, Biwi Aur

Gangster Returns and Boss amongst others.

The strategic alliance with Paramount Pictures to market and distribute PPI line-up in the Indian

sub-continent has seen blockbusters like Transformers Dark of the Moon, Mission: Impossible Ghost

Protocol, Madagascar 3, Hugo, Paranormal Activity, G.I. Joe: Retaliation and Jack Ryan: Shadow

Recruit to name a few.

Blow The Whistle… SUPPORT मANJUNATH!!!
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Blow the Whistle – Press Note.docx

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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