Bloomberg TV India to launch the Season 2 of “CEO ON THE DRIVE”

Bloomberg TV India to launch the Season 2 of “CEO ON THE DRIVE”

~ After the success of Season 1, the show will feature head honchos of some of India’s top Passenger Vehicle Companies~

Mumbai, 16th July, 2014: After profiling iconic leaders from the automobile industry in season one, Bloomberg TV India, Nation’s leading English business news channel is back with the second season of “CEO ON THE DRIVE”.

India has one of the best production facilities for global auto giants. With its projected contribution to the GDP slated to reach 10 – 11% by 2016, the Indian automobile industry is on the fast lane to growth. Bloomberg TV India along with Mr. Hormazd Sorabjee, Editor, Autocar India takes its viewers on an ultimate drive with the heads of some of India’s top passenger vehicle companies. The journey will enable the viewers to understand the challenges faced by the Indian automobile industry and their future strategies.

Mr. Lavneesh Gupta, COO, Bloomberg TV India said,” At Bloomberg TV India, we understand the pulse of our viewers and our efforts have been focused to provide them with niche business content across industry verticals. With “CEO ON THE DRIVE” we want to look at the larger issues around the auto sector and the company’s plans for new products & strategies for future growth. The show promises to be the final word on the auto industry’s exponential growth and traces this transformation through the eyes of some of the leading CEO’s in the automobile industry.”

The first edition was highly successful with industry stalwart like Mr. Karl Slym, Former MD, Tata Motors, Mr. Philipp Von Sahr President – BMW Group India, Mr. Joginder Singh MD & President – Ford India, Mr. Kenichi Ayukawa MD & CEO – Maruti Suzuki India, Hiroshi Nakagawa MD & CEO – Toyota Kirloskar Motor Toyota  and Mr. Eberhard Kern MD & CEO – Mercedes Benz India., amongst other. They shared their views on the challenges faced by the industry, opportunities and their individual strategies to beat the downswing of the auto industry.

The all new season is going to be turbo – charged with the CEO’s of India’s biggest auto companies sharing their game-plan to overcome the current scenario and what to expect from automobile industry over the coming months.

Starting last week of July, “CEO ON THE DRIVE” will telecast exclusively on Bloomberg TV India.

About Bloomberg TV India:

Bloomberg TV India, nation’s leading English business news channel with unique access to newsmakers and research-based data, illuminates stories that affect companies and industries. Bloomberg TV India provides immediate perspective on critical business news as it happens, from where it happens. Backed by an enviable squad of Indian journalists, global network of 150 bureaus and 2500 professionals, we deliver the most credible insights to our viewers.

Bloomberg TV India’s focus on delivering breaking news and key insights aligns with Bloomberg’s overall goal of being the world’s most influential news organization. The core of the channel’s viewership is formed by influential leaders, business executives, and affluent professionals.

For further details, please contact:

Ketchum Sampark, Mumbai:


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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