Bloomberg TV India launches Budget 2014 programming with overarching theme “Will They Walk The Talk?”

Bloomberg TV India launches Budget 2014 programming with overarching theme “Will They Walk The Talk?”


New Delhi, 27th June, 2014:The new Government will be making its first economic statement in less than a fortnight and the investors in India and across the world would be watching the Union Budget 2014 with high expectations.

The most anticipated questions in mind would be ‘Will they walk the talk on the promises they have made?’ ‘Will the BIG money movers continue to invest in India?’ Bloomberg TV India, nation’s leading English business news channels’ comprehensive budget programming led by Mr. Vivek Law, Editor, Bloomberg TV India and Bloomberg’s Mr. Harsha Subramanian will get you insightful and in-depth coverage. Amongst others the programming will focus on essential elements like FIIs, Indian Inc., Markets, Personal Finance and Youth.

Commenting on the budget programming, Mr. Vivek Law, Editor, Bloomberg TV India said “We are the only business news channel which reaches across the world through the availability of Bloomberg TV India on Bloomberg terminal to about 350,000 plus subscribers of the terminal and also to the many global viewers who consume news about India via the Bloomberg TV India content aired across the global TV network of Bloomberg. This year we have planned our budget programming with an outlook towards generating content that will appeal to both domestic and global investors. In recent times, we’ve seen a staggering flow of foreign institutional investments in India making FIIs the pillars of Indian market thus it’s very important to know the views of global FIIs. Therefore we would be capturing the views of these FIIs across Hong Kong, London, Singapore and New York on the budget, which will be one of the key focuses of our budget programming”.

The budget programming would comprise of pre and post budget discussions through the channels regular shows like Political Capital, Market Guru, In – Business, Market Pulse and Newsroom comprising of slew of industry stalwarts, renowned global market gurus and India’s best editorial minds focusing on critical elements like Policies, Tax and its implications on India Inc. & consumers, Markets and Personal Finance.

Apart from covering the FM speech LIVE on the Budget day and post budget discussions involving global and domestic market gurus, Bloomberg TV India would also air special shows focusing on Rail Budget and Economic Survey.

Overall the Budget programming initiative of Bloomberg TV India will cater to a spectrum of audience – global and domestic influencers, business leaders, foreign institutional investors and the aspirational retail investors.

Tune in to Bloomberg TV India to catch the exclusive programming of the Union Budget 2014 from 30th June, 2014.

About Bloomberg TV India:

Bloomberg TV India, nation’s leading English business news channel with unique access to newsmakers and research-based data, illuminates stories that affect companies and industries. Bloomberg TV India provides immediate perspective on critical business news as it happens, from where it happens. Backed by an enviable squad of Indian journalists, global network of 150 bureaus and 2500 professionals, we deliver the most credible insights to our viewers.

Bloomberg TV India’s focus on delivering breaking news and key insights aligns with Bloomberg’s overall goal of being the world’s most influential news organization. The core of the channel’s viewership is formed by influential leaders, business executives, and affluent professionals.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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