Balika Vadhu’s 1000 Episode brings in a new beginning for Anandi ,Siddharth Shukla to play Anandi’s new beendh


Balika Vadhu’s 1000 Episode brings in a new beginning for Anandi

Siddharth Shukla to play Anandi’s new beendh

Mumbai, May 14th 2012: COLORS’ flagship show Balika Vadhu celebrates its 1000th episode today and takes pride in celebrating this success in a grand way, adding more excitement to the storyline ahead! With Balika Vadhu touching the 1000 episode mark, India’s favourite show and the country’s most loved daughter ‘Anandi’s’ life takes a positive turn towards a much awaited beginning. The grand episode will see the introduction of Siddharth Shukla essaying the role of a collector and as Anandi’s new beendh. COLORS marks this milestone and celebratory moment by recognising a real life Anandi – Lakshmi Sangara of Jodhpur who had the courage to annul her child marriage.

This is an effort from the channel to extend the platform to real stories of real people winning over the dark evils of society and encourage viewers to participate in the move.

Since its launch in 2008, Anandi has become a household name and looked up at as a catalyst of change. At an early age of 8, Anandi’s innocent smile and simple questions took the whole nation by a storm and soon her life was followed by many. The show became a national discussion when it highlighted the repercussions of ‘child marriage’ besides touching upon several thought provoking and sensitive issues such as adult literacy and women empowerment. In the journey so far, we saw our beloved Anandi cross over some difficult times – Jagya’s betrayal and breakdown of her marriage. Now, 4 years later, Balika Vadhu has reached its zenith and it’s time for Anandi to make a new beginning leaving behind the bitter past and find her solace in her new beendh, Shiv. He comes from an army background and is a man of authority. He is an energetic yet impatient, good-looking and a self made man of today.

Speaking about crossing the 1000 episode milestone, Raj Nayak, CEO, COLORS said, “It’s a historic day today as we cross the 1000 episode milestone of our flagship show – Balika Vadhu. This path breaking property has been instrumental in making COLORS the successful brand that it is today. Balika Vadhu is not just a show, but a brand, that resonates with audiences for its unique storyline and characterization. And Anandi’s journey has made her an iconic character empowering women across the country. We are hoping to have transformed a few lives through this effort and are raring to take this to the next level.”

Talking about the new phase in Anandi’s life, Pratyusha Banerjee said, “The show has been created with a single motive of ensuring that the audiences take back some learning every time. Celebrating the 1000 episode is huge proof that the audiences love Balika Vadhu and will stay with us in our journey ahead. I am very excited to turn a new leaf in Anandi’s life and I hope I am able to inspire many more women to be strong and stand for themselves.”

Talking about his character, Siddharth Shukla said, “I am very delighted to be a part of Balika Vadhu. The show from the start has been able to uphold an interesting storyline and introduce strong characters that anyone would jump to be part of. I feel lucky to be offered to play Anandi’s new beendh – Shiv, at a stage when the show has created a history by completing 1000 episodes. And I hope I am able to do justice to the role and play Shiv with the same sincerity as I know Anandi’s beendh is being closely watched by the entire nation.”

Speaking on the occasion, Sunjoy Wadhwa, Producer Sphere Origins said, “With Balika Vadhu we wanted to reach out to the thousands of young girls who were silently suffering due to social practices. The 1000th episode of Balika Vadhu is a testimony to the fact that our message has reached out successfully to our audiences. The show is our best effort and today we are happy to see many Anandi’s being able to change lives and fight back old systems. ”

Stay tuned to Balika Vadhu and Anandi’s life as she embarks on a new journey…

Kya Shiv ban payega… Anandi ka hazaaron mein ek?

Find out every Monday to Friday at 8.00 PM only on COLORS.

About ‘COLORS’

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Kairi, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Uttaran, Na Aana Is Des Laado, Parichay- Nayee Zindagi Kay Sapno Ka, Veer Shivaji, Sasural Simar Ka, Na Bole Tum..Na Maine Kuch Kaha, Bigg Boss Season 5 amongst others. ‘COLORS’ is a pay channel and is available as a part of SUN18 Media Services in India.

About Viacom 18 Media Pvt. Ltd

Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NASDAQ: VIA, VIAB, world’s leading entertainment content company, comprising brands like MTV, Nickelodeon, Comedy Central, BET, Paramount Pictures etc) and the Network18 Group, (one of India’s leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India’s leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand – MTV, the fastest growing kids channel – Nick, India’s only International Music & Lifestyle channel – Vh1, Viacom18 Motion Pictures, a new-age motion

picture brand that produces, acquires and distributes Hindi films, the Hindi General Entertainment channel – COLORS and the recently launched action, adventure & animation channel for the new young adults – SONIC. This apart, Viacom18 also runs Viacom’s consumer products business in India. Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers. For more information on Viacom18, Viacom or Network18, log on to www.viacom18.com, www.viacom.com and www.network18online.com respectively.

For more information, please contact:

COLORS

Genesis Burson Marsteller

Tanushree Mehra | Prerna Gulati

+91 9820385814 | +91 9920304305

Richa Chopra | Preeti Garude

+91 983 324 0635 | +91 983 357 5116

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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