Ayushmann Khurrana surprises the East India Comedy team through the McDowell’s No.1 Soda & DriveU SHARE feature
The Bollywood star turned up as their designated driver for the day
[Video link: https://www.youtube.com/watch?v=DclykOGZON4]
Mumbai, 20th April, 2017: Popular comedians Sapan Verma, Sahil Shah and Azeem Banatwalla from East India Comedy (EIC) were in for a surprise last week when well known Bollywood celebrity and singer, Ayushmann Khuranna, was sent to be their designated driver through the SHARE feature recently launched by McDowell’s No.1 Soda in association with DriveU. Ayushmann Khurrana spent the entire day driving the trio around safely while they attended multiple house parities on a Sunday afternoon. The rib-tickling video captures how the friends have used the DriveU and McDowell’s No.1 Soda SHARE feature which allows you to book a driver for your car so that can spend hassle free time with your No. 1 Yaars.
The video, created in partnership with McDowell’s No.1 Soda, begins with the EIC team making plans amongst each other on a Sunday afternoon of partying. Their plans include multiple destinations and of course, ending the day with a fun filled party. However, rightfully so, they choose not to be under the influence and drive and therefore, Azeem Banatwalla, ends up booking a driver on the DriveU app – which turns out to be Ayushmann Khurrana! The trio get driven around by Ayushmann while they playfully take digs at him throughout the entire drive. Ayushmann even pulls a clever prank on them that leaves the EIC team stumped. Watch the video to find out more!
McDowell’s No. 1 Soda in association with DriveU launched SHARE in January 2017 to encourage its consumers to celebrate their bonds for friendship and brotherhood and through this feature they are able to do just that in the comfort of their own car.
Subroto Geed, Senior Vice President and Portfolio Head, at United Spirits Limited says, “We chose to create content with the talented East India Company that our audience could relate to and enjoy. The McDowell’s No.1 Soda and DriveU SHARE feature beautifully brings alive our brand purpose of celebrating the bonds of brotherhood and we encourage our audience to do it responsibly.”
5 lucky consumers across Delhi, Mumbai, Bangalore, Pune and Hyderabad can win a chance to have them and their Yaars be driven around by Ayushmann Khuranna in April 2017. All you have to do is download the DriveU app on your smart phone and use the SHARE feature to stand a chance to win this once in a lifetime opportunity.
About McDowell’s No. 1 Soda and DriveU SHARE
SHARE is available on the DriveU application that can be downloaded on iOS, Android or on the DriveU website. The host (car owner/primary commuter) can invite their Yaars/co-rider to join them and the invited co-rider may choose to accept and ride with the host. Both parties can track the car and driver location throughout the journey and at the end of the journey, DriveU app suggests the co-riders to equitably share the driver expense with the host.
About United Spirits Limited
United Spirits Limited (USL) is a subsidiary of Diageo plc which is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. In 2013-14, Diageo plc acquired a 54.8% shareholding in United Spirits making India one of its largest markets.
Founded in 1826, USL is the largest Indian spirits company, selling around 120 mn cases annually, involved in the manufacture, sale and distribution of beverage alcohol. USL produces and sells Scotch whisky, IMFL whisky, brandy, rum, vodka, gin and wine. Its portfolio includes much-loved brands such as McDowell’s No.1, Royal Challenge, Signature, and Antiquity. USL also imports, manufactures and sells Diageo’s iconic brands such as Johnnie Walker, VAT 69, Black & White, Smirnoff and Ciroc in India. The company also successfully operates strong brand extensions like Black Dog Sparkling Water, Smirnoff Experience, Royal Challenge Sports Drink, McDowell’s No.1 Soda and Bagpiper Soda among others.
The company is listed on the BSE (Bombay Stock Exchange) and NSE (National Stock Exchange). For more information about United Spirits Limited, our people, vision, brands, and performance visit us at www.unitedspirits.in.
DriveU is India’s first and the fastest growing on-demand private driver service. Founded in July 2015, DriveU has experienced phenomenal growth. To date, with 1,500 private drivers in Bengaluru, Mumbai, Chennai, Delhi NCR, Pune and Hyderabad, DriveU has served over 100,000 trips to over 40,000 customers. The DriveU App is available on Android and iOS-based mobile devices and offers a seamless mobile booking, tracking and payment platform. DriveU plans to field over 10,000 drivers before the end of 2017.
DriveU offers curated drivers for personal vehicles, by implementing the best practices in technology, driver verification, training methods and on-road commute experience – be it for commuting, shopping, running errands, airport run, business meetings, Outstation trips or for attending social events such as dining, concerts, weddings, parties, and bar travel (Don’t Drink-n-Drive). The hallmark of DriveU model is a simple, transparent, pay-as-you-go charge of INR 89 per hour – anytime, anywhere within the city limits. After the first hour, consumers pay only for the number of minutes they utilize for the service. There is a one-way surcharge of INR 100/- and a nighttime surcharge of INR 150/- for trips ending between 10PM and 6AM. DriveU Outstation service costs INR 1,199/- per 24 hours, and INR 599/- per 12-hour blocks thereafter.
For more information about DriveU visit us at www.driveu.in.