Archana Kochhar showcases for the finale of Day 1 at Bangalore Fashion Week.

Archana Kochhar showcases for the finale of Day 1 at Bangalore Fashion Week.

 

7th August, 2014: Ace designer Archana Kochhar closed the day 1 finale of the Bangalore fashion week with a bang. Archana Kochhar with her new line Chokhi went on the ramp as the finale show of day 1 at 9 pm on 7th of August, 2014.

Couturier Archana Kochhar has been showcasing her collection on national and international runways for over a decade now. Having revolutionized the bridal arena with her glamorous looks, Indian and contemporary silhouettes, and craftsmanship, Archana has carved a niche for herself.  Besides being an epitome of aesthetic excellence through her collection she has a heart of gold which is visible through her association with Smile Foundation, a national level development organization which whom she is supporting the cause of education for the girl child.

 

Her global design sensibility is a perfect marriage between exquisite embroideries and nouveau texturizing techniques, which are traditionally rooted.

 

Her new collection speaks volumes about the beauty of Rajasthan in the local dialect.

 

Archana explains, “My collection “Chokhi” for the Bangalore Fashion Week winter festive 2014 is inspired by the richness of the state of Rajasthan. Its vibrant colors, historic structures and folk music create a magical and transcendent ambiance. All these elements reflect eminently in my collection through the architectural prints, earthy colors, Shisha embroidery incorporated in a contemporary way by the use of rustic mirror cutouts and Rajasthani Motifs.”

 

The ramp was graced by the cast of Tamanchey that stars Richa Chadda and Nikhil Diwedi.

 

Through this pageant the designer along with the star cast of the upcoming film Tamanchey also pledged their support to the cause of girl child education and sensitized more and more people to come forward and strengthen this initiative.

Speaking on this association, Mr. Vikram Singh Verma, Chief Operating Officer-Smile Foundation said, “Through such associations we are aiming to bring some real and permanent change in the lives of the most deserving children. It is heartening to see the privileged section of the society coming forward and take proactive role in the process of development. “

 

 

 

 

This is the concept note:

“Chokhi…” Silhouette drift in the route of Indian contemporary wear, ranging from lightweight printed Shirt kurtas and tunics teamed with straight intricately printed leggings to loose fitted Patiala’s. The Cuts are basic yet refreshing and exclusive, descent with a hint of motifs and architectural prints. The menswear has an interesting blend of ethnic glare with modern skilled shirt kurtas with zipper; digitally printed half jackets crafting a layered and indo ethnic look altogether. The collection further flows to heavier silhouettes, which includes Saris, shararas and lehengas, which are embellished lavishly with rustic mirror cutouts, zardosi, metal studs and wool work. The color palette run through iske sariorange, haldi yellow, burnt maroon.

 

 

 www.smilefoundationindia.org

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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