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The 10th Royal Enfield Himalayan Odyssey flagged off from India Gate

~The biggest ever congregation of 100 Royal Enfield riders on two different routes to cover 2700 kilometers in 17 days ~

~ First ever Royal Enfield REUNION North to be held in Leh to celebrate 10 editions of Royal Enfield’s Himalayan journeys

Here’s a link to the high res short video / preview of the 10th Edition of Himalayan Odyssey.

http://we.tl/8DyoGoDwgo

New Delhi, June 22, 2013: The 10th edition of the Royal Enfield Himalayan Odyssey was flagged off from India Gate at New Delhi today. Considered as the holy grail of motorcycle rides organized across the world, the Royal Enfield Himalayan Odyssey remains the most revered and cherished amongst all bikers. With 2013 marking a decade of Royal Enfield’s presence in the mighty mountains, a total of 100 riders from India and abroad will travel a distance of 2700kms to Khardung La, the world’s highest motorable pass at 18,365 ft. above sea level. This non-competitive, adventure motorcycling event will have riders in two different groups riding out of Delhi and converging at Leh. The contingent will then ride up to Khardung La, before returning back to Delhi on July 08, 2013.

After the lamas chanted their prayers and bestowed their good wishes on the riders, a majestic procession of 100 thumping Royal Enfield motorcycles was flagged marking the commencement of the ride.

After flagging off the ride, Shaji Koshy, Senior Vice-President Sales & Marketing Royal Enfield said, “The Royal Enfield Himalayan Odyssey is the ultimate motorcycling adventure that unites the rider with the bike and the terrain to create an experience of a lifetime. It is this love of pure unadulterated motorcycling that brings the riders together from all over the world and bond over their common passion of riding on a Royal Enfield to the Himalayas. In our 10th year now, this ride has only become bigger and better with a record number of 100 riders riding together to Ladakh on their Royal Enfields. ”

The thumping cavalcade of riders have gathered across India from major metropolitan cities and even from smaller cities like Bareily, Vizag and Kannur to celebrate this ultimate motorcycling ride. This extraordinaire expedition will give the riders a unique chance to test their mettle on one of the toughest riding terrains of the world. The rider’s will battle the treacherous terrains of Parwanoo, Narkhanda, Keylong, Sarchu via Kalpa and Kaza region. Kalpa and Kaza are known to be extremely difficult terrains for riding in the world and they bring the most seasoned of bikers to their knees. The two riding contingents are set to meet at Leh on 30th June. Whilst the first congregation will head out via Tsokar, the second unit leaves on July 02, for the sand dunes of Hunder. Thus the two groups will trace down each other’s respective routes to make it back to Delhi on 8th July, 2013. From the mighty peaks, down to teasing mountain curves, the riders come face to face with the most challenging riding terrains in the world to emerge victorious for the sheer love of motorcycling.

However, to make the 10th chapter of the Himalayan Odyssey ever more special and memorable, Royal Enfield has organised the first ever REUNION North at Leh on June 30, 2013.

Shaji Koshy, Senior Vice-President Sales & Marketing Royal Enfield said “The Royal Enfield REUNION is an opportunity for the Royal Enfield owners to spend a fun-filled day riding out on their beloved motorcycles and spend a fun filled and an amply rejuvenating weekend, away from the usual humdrum of their city”

Royal Enfield REUNION North will have lot of events for the participants like ‘slow race’, ‘assembly wars’, ‘figure of 8’ and ‘carry your bike’. To celebrate 10 years of our unchallenged presence in the mountains, the Royal Enfield REUNION will have a celebration ride in Leh. This ride will have the entire contingent of the 10th Himalayan Odyssey and REUNION North participants riding around the city of Leh.

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About Royal Enfield

The oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, it has been a pioneer of powerful four stroke technology since 1955 in India. With its manufacturing base in Chennai, India, the company offers a variety of models catering to the needs of motorcycling enthusiasts.

Royal Enfield’s product line‐up includes the Bullet, Classic and Thunderbird models in both 350 and 500cc displacements. Royal Enfield operates through 11 company-operated stores and 250 dealers in all major cities and towns. Royal Enfield motorcycles are exported to over 40 countries across the world including the USA, Japan, UK, several European and Latin American countries, as well as the Middle East and South Asia.

Royal Enfield also organizes and supports many enthusiast activities, events and rides across the country, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the country and the Himalayan Odyssey, the largest motorcycle ride over some of the toughest roads and highest mountain passes in the region of Himachal and Ladakh.

www.royalenfield.com

About Eicher Motors Limited:

Eicher Motors Limited (EML), incorporated in 1982, is the flagship company of the Eicher Group in India and a leading player in the Indian automobile industry. Its 50-50 joint venture with the Volvo group, VE Commercial Vehicles Limited, designs, manufactures and markets reliable, fuel-efficient commercial vehicles of high quality and modern technology, engineering components and provides engineering design solutions. Eicher Motors also manufactures and markets the iconic Royal Enfield motorcycles that leads the premium motorcycle segment in India. The oldest motorcycle company in continuous existence, Royal Enfield has witnessed a huge surge in demand in the recent past; recording a growth of over 50% year on year for each of the last two years. EML’s 50:50 strategic joint venture with US based Polaris Industries Inc., Eicher Polaris Pvt Ltd. will design, develop, manufacture and sell a full new range of personal vehicles. In 2012, Eicher Motors recorded the highest ever sales of Rs. 7,000 crores (USD 1.3 billion).

www.eicher.in

Disclaimer:

All statements included or incorporated by reference in this media release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management’s beliefs and certain assumptions made by us. Although EML believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. Any forward-looking statement speaks only as of the date on which such statement was made, and EML undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. No assurance can be given that actual results, performance or achievement expressed in, or implied by, forward looking statements within this disclosure will occur, or if they do, that any benefits may be derived from them.

Parakram Hazarika

+919711311668

www.genesisbm.in

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Day One at Asia’s first non-fiction festival – the India Non Fiction Festival saw interesting conversation and a book launch of MK Raghavendra by Mahesh Bhatt, Rahul Bose, Minissha Lamba.

“Our country does not have a strong enough political leader to even go up against an Italian housewife”, said Ms. Tavleen Singh at the Inaugural Session of the India Non Fiction Festival. Mr. R Jagannathan said, the theme of Be Bold Stay Real is wasted on Indians as we have to be bold and very real as the survival in our country is an effort for all of us, to which Mr. Kiran Karnik reiterated that in India we have no choice but to be bold and hence stay real while talking about the problem of social sustainability and Prof. Vivek Dahejia added that the country’s youth are bold but they are stymied by institutions which hold them back. During the session For Real, Blogging is Non-Fiction, India’s most popular blogger Ms. Malini Agarwal talked about her essentials of blogging; about respecting your reader, having fun with it and never posting what you would not read.
Being Bold With Our Digital Lives: Cool and interesting things you can do with your smartphone, social media and much more where Mr. Ankit Fadia had a fun filled though sometimes serious conversation with Mr. Suresh Venkat, talking about some fun tricks you can use for your electronic devices while talking about cyber crime and the question of privacy. Meena Menon and Harish Nambiar were engaged in an intense discussion with Mr. Naresh Fernandes on the topic ‘Politics, Communalism and the social fabric of India’ talking about the social fabric of the country in the aftermath of riots analyzing the polarizing opinions and actions of the people affected by it. During the session, Non Fiction for an informed electorate and better policy making: How Data Journalism can help Mr. Govindraj Ethiraj alongside Mr. Ajit Ranade talked about the need to know about important facts which will lead to the raising of pertinent questions which can lead to a discourse.

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Sahil International introduces Ferrari by Logic3new noise cancelling headphones to India

Mumbai, India. –Sahil International is pleased to announce Ferrari by Logic3brand new ‘Scuderia P200 Headphone’ in India. Combining Ferrari’s characteristic, style and personality with cutting edge technology the headphones and earphones are products worthy of the Ferrari brand.

Mr. Sahil Sani, CEO, Sahil International, says “The latest addition to the Ferrari by Logic3 collection, the brand new Scuderia P200 Headphone is a treat for all Ferrari fans. The design cues from the pits headphones used by the Ferrari F1 (Formula1) team. The advance technology makes it suitable for all the latest devices making it a must have for all the Ferrari fans. We are very excited to bring this premium audio collection to India.”

Stefano Saporetti, Head of Licensing at Ferrari, says “The latest additions to the Ferrari by Logic3 collection captures Ferrari’s characteristic style and personality, and continues to reflect Ferrari’s own commitment to the highest performance and quality. Offering exquisite precision, we’re excited to share these products with Ferrari owners, fans and audiophiles alike.”

The Scuderia P200 Headphones offer world leading sound quality with Sporty design inspired by the passion of the Scuderia Ferrari racing team.

A sporty design, the P200 over ear headphone follows the inspiration and passion of the Scuderia Ferrari racing team. It features robust machined crafted metal arms and carbon fibre textures to ensure durability and quality, and ultra-soft ear pads constructed from enhanced breathable materials to ensure maximum comfort.

The P200 includes a 50mm driver within an open back design and vented enclosure for ultra-bass. It includes technology suited for all the latest devices; a 3-button (Apple) and 1-button in-line remote for the latest mobile & MP3 devices. All cables provided with the P200 are anti-tangle, detachable and trimmed in finest woven fabric.

Pricing and Availability

The Scuderia P200 Headphones available in India, the retail price is Rs.18,990/-. For additional product information please visit www.ferrari-by-logic3.com

About Sahil International

Sahil International is India’s leading Importer & exclusive representative for various brands in consumer electronics since 1999. Our portfolio of products includes Home Theatre, Car audio, Headphones, Multimedia and DJ electronics. Spread across the country through a robust sales network we aim to continuously excel in sales and service support to our millions of satisfied customers. Sahil International is an exclusive importer & distributor in India for Ferrari by logic3 products.

About Ferrari by Logic3

Logic3 has always made high-quality products that deliver on their promises and are available at a price point that’s affordable to all audiences. But the company has always held a passion and a desire to produce the very best audio products on the market and to create something truly exceptional. It is this desire that has driven the collaboration between Logic3 and Ferrari.

Performance and quality underpins everything Ferrari does. It creates products that reflect its customers’ aspirations, those who strive for, and achieve the best in life. Ferrari could see the ambition and passion that Logic3 harboured and selected the company to deliver the audio excellence that it demands.

To bring this dream to life, the Logic3 team has taken its proven, consistent and high quality approach to the next level. Recognizing the need to build this new range of audio equipment from the ground up, Logic3 has worked with some of the most highly-respected audio designers in the world to create a range of outstanding audio products that bring Ferrari’s iconic Italian heritage to life. The Ferrari team has been involved in the process every step of the way, ensuring the marque’s characteristic style & design, confidence & pride, and its personality & flair are captured in every product within the collection.

For additional Information, please contact:

Saima Gaziani

PRaxis Media

+9819795289

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‘Raanjhanaa’ debuts in 579 UFO digital theatres

Mumbai, June 21, 2013: Hindi Romantic film starring Dhanush, Abhay Deol and Sonam Kapoor – ‘Raanjhanaa’ debuts this week in 579 UFO digital theatres. Multi-starrer film ‘Enemmy’ debuts this week in 453 UFO digital theatres. Also debuting this week is Neil Nitin Mukesh, Ameesha Patel and Puja Gupta starrer ‘Shortcut Romeo’, screening in 279 UFO digital theatres. In its second week, ‘Fukrey’ screens in 172 UFO digital theatres while ‘Yeh Jawaani Hai Deewani’ screens in 215 UFO digital theatres in its fourth week.

Among South Indian films, Telugu film ‘Action (With Entertainments)’ in 2D and 3D debuts this week in 218 UFO digital theatres. Telugu film ‘Premkathaa Chitram’ screens in 91 UFO digital theatres in week three, while ‘Iddarammayilatho’ screens in 136 UFO digital theatres in week four. Tamil film ‘Theeya Velai Seyyanum Kumaru’ screens in 78 UFO digital theatres in week two. Kannada film ‘Bul Bul’ screens in 57 UFO digital theatres in its seventh week.

Bengali film ‘Khoka 420’ in its second week screens in 97 UFO digital theatres.

About UFO Moviez India Ltd. (www.ufomoviez.com)

UFO Moviez, the world’s largest satellite delivered digital cinema network, has revolutionized the way films are distributed and exhibited throughout India. Presently, UFO has a base of 3,126 digital screens (including 114 3D Screens), spread in over 1,300 cities in 28 states and 5 union territories of India. UFO has so far released 5,966 films in 33 languages and has conducted over 15.1 million shows till date.

For more information, please contact:

UFO Moviez India Ltd. – Shalini Bhattacharya – PR Manager, (+91)9920839720

Janki Trivedi – Adfactors PR – (+91)9820080835, (+91)9820531932

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Akshay Kumar goes all out for Ramesh Taurani’s It’s Entertainment

Akshay Kumar despite being one of the biggest Bollywood stars, is going all out to perform his commitment not just as an actor but also in the creative process of Ramesh Taurani’s ambitious next titled “It’s Entertainment”.

The actor has played an active role in establishing and narrowing down locations to shoot the film – While the team met to discuss logistics , it was Akshay Kumar who suggested shooting at Bangkok’s Baanpradhana Bungalow in Ongkuruk, Asiatique Mall, Ancient City, Bangkok University and Ongkuruk railway station and even provided details on finer aspects, given that he stayed and studied martial arts in the capital city of Thailand ,much before his tryst with Bollywood.

Says producer Ramesh Taurani, “ While we were in discussion over the locations to shoot our film ,Akshay suggested shooting in Bangkok since it seemed apt for the movie .He knows Bangkok in and out and was extremely excited and brainstormed on several locations we could lock on”.

Produced by Ramesh Taurani , “It’s Entertainment” starring Akshay Kumar and Tamanna also marks the directorial debut of Sajid –Farhad.

All praise for the actor,says director Sajid, “Akshay Kumar has been of great help in finalizing the locations…He really involved himself in the entire process of pre-production and the locations he suggested blend perfectly with the script”.

It’s Entertainment, will go on floors next month.

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Adaalat gets a supernatural twist with a special series

based on mysterious happenings

~ KD Pathak to be assisted by two new deputies ~

Mumbai, June 21, 2013: Sony Entertainment Television’s investigative legal drama ‘Adaalat’ is all set for a mystic twist. ‘Khauff Ki Adaalat’ – a four week long supernatural series will showcase stories that will make chills run down your spine! And that’s not all; the witty and sharp K.D. Pathak will be joined by two new subordinates to help him unravel the cases. Prerna Wanvari and Srman Jain have been roped in to assist K.D. Pathak in his cases.

Starting June 22, 2013, Ronit Roy alias K D Pathak along with two bright minds, will be seen combating the supernatural forces, not to forget his courtroom acumen. First to join forces with K D Pathak is the beautiful Prerna Wanwari who essays the role of Sunaina, a law graduate who comes to assist K D Pathak. Sunaina is completely in awe of KD and always wants to do things right to impress him. On the other hand Samar played by Srman Jain is a history sheeter, street smart and a complete charmer. Inspired by KD Pathak, Samar joins him to fight against crime. Samar doesn’t mind bending a few rules to get done what he wants, as long as the end result is achieved. Samar and Sunaina form an interesting combination as they are as different as chalk and cheese. These thrilling and exciting episodes will be packed with suspense, research and investigation – all set to make your weekends eerie and unnerving.

An excited Ronit Roy said, “I am very excited for this supernatural series and I’m sure the audiences will love it too. These cases will surely spook the audience but in an entertaining way.”

Insaaf ka doosra naam – K D Pathak will be up against some supernatural forces that will require his suave and quirky intervention to resolve the cases. ‘Khauff ki Adaalat’ will be KD and his team’s brush with stories that will be not just be compelling but mystifying and seemingly unexplainable too. This gripping and high-octane drama series will explore stories centred on paranormal activities, urban legends and close encounters with ghosts.

Do not forget to tune in to the most intriguing and spooky legal drama on air, coming your way

every Saturday and Sunday starting June 22, 2013 at 7:30 pm

only on Sony Entertainment Television!!!

About Sony Entertainment Television:

Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels is a part of Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Indian Idol, Kaun Banega Crorepati, Entertainment ke liye Kuch Bhi Karega, Bade Acche Lagte Hain, Kuch to Log Kahenge, Parvarrish, Maharana Pratap, CID and Crime Patrol.

SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel which has been providing strong platforms for more than 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 300 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

Sony Entertainment Television is a part of the network of channels distributed by The One Alliance – a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India. Other channels in the One Alliance network include SAB, MAX, PIX, MIX, SIX, AXN, Animax, Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, DISCOVERY CHANNEL TAMIL, Discovery kids, AATH, Aaj tak, Headlines Today, Tez, Neo Sports, Neo Prime, TIMES NOW, MOVIES NOW, ET NOW, Zoom, SET HD, SIX HD AND DISCOVERY HD WORLD

Sony Entertainment Television

Geetanjali Lahiri

geetanjalil@setindia.com

+91 9769503652

Uma Sandeep

umas@setindia.com

+91 9004921044

IPAN H+K Strategies

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Hum bhi agar bachche hote…

The top 100 young singing sensations have made their way to aamchi Mumbai for the theatre rounds of Indian Idol Junior. These young singing aspirants from all corners of India will now battle it out for a spot in the final Top 10.

During the theatre rounds judges Shreya Ghoshal, Vishal Dadlani and Shekhar Ravjiani were in for a tough time. They had the arduous task of selecting the best among the best. But as they say when the going gets tough the tough gets going. The judges had their own way of dealing with the pressure. Inspired by the kids the judges also went back to their childhood and became kids. Hosts Mandira Bedi and Karan Wahi too joined them and had a blast. Shreya also sang the kids version of Lakdi ki kaathi… kaathi pe ghoda. Looks like the judges are reliving their childhood days through these contestants.

To watch the kids in action, tune in to Indian Idol Junior, Saturday and Sunday 8.30 pm only on Sony Entertainment Television

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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