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Divya Khosla Kumar announces the leads of her contemporary entertainer – Yaariyan!

Divya Khosla Kumar, wife of T-Series head honcho, Bhushan Kumar ,who debuted as an actress with Ab Tumhare Hawale Watan Saathiyo, now marks her debut as a director in Yaariyan, a contemporary young film that takes audiences through the trials and tribulations of the best years of their life.

As the trailer of the film launches online on youtube today,the debutante director couldn’t be more excited to introduce her film’s starcast, a potential lot of future stars who make their big Bollywood debut with the film,backed by Divya who goes all out to prove that it doesn’t take big names to make a big film.

Talking about the film says Divya,”Yaariyan will have you reminiscing the best days of your life. A time that sees all your firsts – your first outburst,your first challenge,your first love and ofcourse the first strong bonds of friendship.The film will have you laugh and cry”.

A long standing dream,the vivacious Divya Khosla Kumar was always inclined to direction,having directed several music videos in the past.

Having handled both aspects of production and direction ,the young mother, backed with a strong script and great music, sees the realization of a 13 year old dream with this contemporary entertainer that will have audiences leave cinema halls with a tear and a smile.

Since the director took over a year and a half only on casting for the ambitious entertainer , she ensured that she found nothing but the best !

Says Divya Khosla Kumar, “I wanted to be a director when I was just 18.It was a huge struggle getting here.I spent a great deal of time on the casting since I needed actors who would suit the characters in the film to the T. To me these characters were real and I’ve lived with them through the filming of this movie.They are an extremely talented lot ”

Divya Khosla Kumar on Himash Kohli aka Lakshya
Lakshya is quite the casanova ! He is every bit the “bad boy” that girls love. Like most guys his age , he is a rebel without cause. When looking to cast for this role , I happened to come across Himash Kohli,a former radio jockey from Delhi. Though initially I had reservations, something about him kept everyone involved and that was so much like Lakshya in the film. Several auditions later Himansh was moulded into Yaariyan’s Lakshya.

Divya Khosla Kumar on Rakul aka Saloni
Saloni was a character extremely special to me since in ways she is a lot like me in real life.Someone vulnerable and innocent but who goes all guns blazing to get what she wants. She has a good body of work down south,the character needed beauty in simplicity and Rakul fit the bill.

Divya Khosla Kumar on Nicole Faria aka Jia
The best way to describe Jia would be every guy’s dream …She is sexy and fiesty ! Nicole who won Miss India Earth in 2010 was our first option for this role .She was also the first lead we signed without a moment’s hesitation. She has also worked extremely hard on her diction since she didn’t speak Hindi and had to train extensively in the language.

Divya Khosla Kumar on Shreyas Pardiwalla aka Pardi
Every college group has a clown and that’s who Pardi is…He is a funny , cute guy who always makes for a best buddy and can always make you smile.Shreyas who essays the role in the film is immensely talented and someone the audiences will enjoy watching.

Divya Khosla Kumar on Devanshu Sharma aka Neil –
Neil in the film is a biker,well dressed,well polished and eludes class .It’s also a very challenging role in the film.What made it easy for me to cast Devanshu for this role was the fact that he is extremely well bred in real life too.

T-Series’ Yaariyan directed by Divya Khosla Kumar is scheduled to release 31st January 2013.

The trailer of the film is out today on Youtube !


Krrish 3 , third time lucky for Priyanka Chopra ?

As the superhero entertainer Krrish 3 hits theaters tomorrow , actress and international artist Priyanka Chopra couldn’t been more excited given her longstanding equation with the Krrish franchise.

A day away from its release,market and trade sources are already speculating if the film will turn out to be third time lucky for Priyanka Chopra especially since her last two films with Hrithik Roshan – Krrish and Agneepath hit the jackpot at the box office ,giving rise to a flawless track record.

Says Priyanka Chopra, “I feel like some of my greatest and biggest work has been with Hrithik starting with Krrish , followed by Agneepath ,both of which have been huge milestones in both our careers.I’m extremely proud of Krrish 3 and also emotionally connected to it especially since Rakeshji and Hrithik has always involved me in the creative process.I hope audiences enjoy this film and give it as much love as the previous ones.”


Sahil International partners with Pai International

Pan India tie-up with leading retail chain to enhance availability of HARMAN products in India

Mumbai, October 31st, 2013: Sahil International, the authorized sales and service partner for HARMAN, a leading provider of premium audio and infotainment solutions in India, announced its partnership with Pai International, one of the leading Large format retail stores (LFRS) in the country. With this association, JBL range of products including unmatched range of headphones, portable Bluetooth and desktop speakers will now be available at leading Pai International outlets across the country, effective immediately.

Sahil Sani of Sahil International said, “Pai International is one of South India’s most trusted names in retail. Their customers expect the highest level of service at best prices. This is not a challenge but rather an incentive for our team to ensure that JBL range of products are well placed and promotions are communicated effectively to their customers”.

Today there are over 57 Pai outlets across Karnataka & Andhra Pradesh, including Bangalore, Hyderabad, Mangalore, Mysore, Hubli, Belgaum, other major metros and other key towns.

“We are committed to bringing in innovative and best of line products at an affordable price in the India market. In partnership with Sahil, you will clearly see the HARMAN brand become more prevalent in the market in the coming months. The association with Pai International is a key step in this direction. We will continue to make to our products more accessible to our customers, in addition to ensuring the best service and support, ’’said Mr. Sharath Santhakumaran, Head – Lifestyle, HARMAN India.

HARMAN India recently announced the availability of nine new products in the market, this festive season. These products will be available across leading Pai International stores in India.

About Pai International

Pai International is a leading multi-brand retailer, specializing in Consumer Electronics, Home Appliances, IT products, Mobile & Digital products with over 50+ showrooms across Bangalore and all major towns of Karnataka. They are the leading retailer in Karnataka and hold the reputation of being the most preferred Retail Channel Partner for leading global brands in Consumer Electronics and Home Appliances.

For more information:


Sahil International is the authorized sales and service partner for HARMAN International Lifestyle Division Products in India .

For After Sales service and Support in India Dial: 1800-229291 (TOLL FREE) or write in to:

For trade inquires contact HARMAN authorized distributor, Sahil International: 022-30080830/40/50


HARMAN designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 14,000 people across the Americas, Europe, and Asia and reported sales of $4.3 billion for the fiscal year ended June 30, 2013. Please visit or for more information.

For additional information, contact:

Reena Singh

Sowmya Ramachandran

Deepak Ganwani

+91 9619482422

+91 9845181220

+91 9967136663

© 2013 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries.


Reena Singh

Senior Account Supervisor

T +91 -22-40311200

M +91 -9619482422



Wing B, 3rd Floor-304, Prathmesh Tower Co-op. Society Ltd.

Raghuvanshi Mill Compound, Lower Parel, Mumbai-400013, INDIA

Description: Description: Description: Description: Description: cid:image001.png@01CE6EA9.A5822020

The Holmes Report 2012 Global Agency of the Year

PRNews 2012 Digital PR Firm of the Year

The Holmes Report 2011 Indian Consultancy of the Year


Beauty, Bollywood, Bombay Talkies! Ruhi Singh is here & how!

Her only plan was to win a beauty title, be a rapper & release an international music album but not only she won more than 1 title but she landed in Bollywood. We are talking about Ruhi Singh who has signed a film ‘Chahe Koi Mujhe Junglee Kahe’ under the legendary banner Bombay Talkies making a revival with this film directed by Nasirr Khan.

Ruhi Singh blessed with the pretty looks hails from Jaipur & before she could complete her graduation she already had won titles of Miss Model of the World, representing India at China, Miss United Nations representing India at Miami & the biggest being a Femina Miss India finalist. Too young for too much, she has already signed 2 films, one of them being produced by one of the grandest banner ‘Bombay Talkies’.

Bollywood happened to her when she least expected it! Ruhi exclaims, “I’d just begun. I always had this fetish for beauty pageants and I’ve had my share. I had my modeling assignments to do. One fine day I accompanied a friend to this audition she had to go for and that’s how I landed up in 2 movies. So yeah, I got really lucky.”

Rapping is where her heart lies, Ruhi exclaims, “Exactly. I’ve dreamt of giving an international hit album. I wouldn’t brag but yeah…I am really good at it. I am taking acting way too seriously and been attending workshops to learn more and brush my acting skills. I am at a happy place. Working with Nasirr Sir is fantastic & I am honored to work with Bombay Talkies. I know it is going to play a pivotal role in my career.”

She is beautiful & she knows it, Ruhi concludes, “If it is meant to happen, it will happen & I was to be an actor and that is happening. Everything came to me at the right time. I am ready!”


Actress Esha Gupta, who recently shot a special number for Punit Malhotra’s “Gori Tere Pyaar Mein”, says it is not an typical item song.

“I am looking forward to this song. It’s a club song and it’s not a typical item song. It’s a very peppy song, which is a kind of introduction to Imran’s character in the film. It can be called as an introduction song, which is part of the film,” Esha told IANS.

Esha sports a “cool” look in the song, thanks to a short skirt designed by Manish Malhotra, and she believes “he makes any damn thing looks cool”.

The actress says she had a great time working with Imran and is looking forward to work with him in a full-fledged film.

“Imran is a great guy. I had a great time working with him. I would really like to work with him in films,” she said.

The female lead of “Gori Tere Pyaar Mein” is Kareena Kapoor.


Alvira Khan Agnihotri’s star studded designer wear store launch in Mumbai

Designer Riddhi Mehta marks her debut

Salman Khan’s elder sister Alvira Khan in collaboration with designer Ashley Rebello launched a new designer store AHAKZAI in the suburbs. “Ahakzai is the name of the Pashtun tribe that my father comes from”, said Alvira.

Ashley and Alvira will be stocking designers from Delhi, Kolkata and Mumbai. The store will also mark the debut of young budding talented designer Ridhhi Mehta who displayed her splendid festive collection. Actress Aackruti Nagpal was seen in an exquisite Yellow desi outfit with a crimson dupatta. Aackruti was there all out to support her designer friend Riddhi.

The store launch also saw Salman’s mom Salma Khan, Waheeda Rehman, Shaina MC, Mini Mathur, Urmila Matondkar, Pulkit Samrat, Neelam, Juhi Babbar, Krishika Lulla, Ekta Kapoor, Karan Johar extending their support and good wishes for a new beginning.


Honda initiated free service camp for Cyclone affected two wheelers

· Initiative to support customers who suffered due to cyclone by providing free service of 2Wheelers.

· The service camp will start in the month of November at Honda Exclusive Authorized Dealer in Orissa.

Mumbai, October 31, 2013: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is the first two wheeler company to start post cyclone mega service initiative for its customers at all Honda Exclusive Authorized Dealerships across the state. This voluntary move, the first time by any two wheeler manufacturer in India is intrinsic to Honda’s pro-activeness as a responsible manufacturer which will further enhance confidence and strengthen Customer Trust in the Brand.

Recent cyclone in the state of Orissa followed by floods caused loss of lives and resulted in heavy loss of property across the region.

Keeping its Global commitment to provide maximum Customer satisfaction, HMSI decided to attend all cyclone damaged two wheelers at it’s authorized dealerships for service and parts in the month of November after Diwali.

Talking about HMSI’s initiative Mr. Y.S Guleria, VP, Marketing and Sales, said, “We understand the plight of our Customers & Channel partner who have suffered loss in their individual and business partner capacity by this unfortunate natural disaster. We are at the forefront to provide all kind of support to minimize the damage caused”.

For further media queries please contact:-

Sholom Kemkar: 9920227817 |

Suvidha Awle: 9987598171 |

Sholom Kemkar

Senior Image Executive


In Diwali special episode of Sanjeev Kapoor Ke Kitchen Khiladi, for the first time ever all the Chefs will feel the heat of competition as they will be divided into two teams for a cook off like no other. One team has to prepare Anjeer aur Paan ke kofte while the other team has to prepare Kale Jamun Ki Basundi. The dishes will be judged by the previous episode’s winner. Catch the Diwali special episode on Sanjeev Kapoor Ke Kitchen Khiladi this Friday, 1st November at 8pm only on Sony Entertainment Television.


Diwali memories…

Sangeeta Ghosh as Saanchi from Kehta Hai Dil… Jee Le Zara:

Diwali is never the same if not celebrated with your family. It is that time when my entire family gets together first for the Dhanteras puja and then for the main Diwali puja. We have a family dinner where we get together to burst crackers and gorge on sweets.

Ruslaan Mumtaaz as Dhruv from Kehta Hai Dil… Jee Le Zara:

Since childhood Diwali for me was all about crackers and fireworks but now it’s about spending time with my parent’s and loved ones. This Diwali is really special to me as I am planning to gift mom something really special.

Kirti Nagpure as Nandini from Desh Ki Beti Nandini

Diwali is the festival I always look forward to. Decorations through lights and flowers altogether create a beautiful ambience. I, too, decorate my house and make rangoli. I will be visiting my friends’ place to eat homemade sweets cooked by them.

Faisal Khan as Pratap from Maharana Pratap:

Diwali is one of my favorite times in the year. I love the whole atmosphere around us. Diya’s lit around our colony, the lighting and the happiness of being together with my friends and family is why it makes Diwali all the more special to me. I plan to burst lots of crackers and eat many sweets as well!

Rajashri Thakur as Maharani Jaiwanta bai from Maharana Pratap:

Diwali is one festival that I wait for the entire year… it’s a festival of so many lights, different colors, new clothes, gifts, lots of sweets, and phatake, although I burst very few crackers just in the name of tradition… I love to spend Diwali with my family… This Diwali I am planning to shop a lot and give special gifts to my loved ones.

Aashka Goradia as Maharani Dheer Bai (Bhatiyani) from Maharana Pratap:

Diwali is my favorite time of the year. From Dhanteras to Bhaiduj, I love all of it. Sparklers, diyas and the happiness of being together with family fill so much happiness in our lives. I love shopping for new clothes, bursting crackers and also the fact that we get to eat so many sweets.

Chandni as Amita from Amita Ka Amit

This festival of lights always brings out the festive side in me. Decorating my home by lighting candles, Diyas and lights is a lot of fun. During this season, visiting friend houses for pre diwali parties and playing cards is full of excitement. Doing a puja with the family and eating all the yummy sweets is how I spend my Diwali. Wishing everyone to stay safe and enjoy this festival to the fullest.

Ronit Roy as KD from Adaalat:

For the past 10 years I have been shooting on the Diwali, I like to work on auspicious days. After my shoot gets done I perform laxmi puja at my house which is followed with a small family get together. Diwali for me is about lights, delicious food and family time. I plan to do the same this year too!

Anoop Soni, Host of Crime Patrol

Diwali is the only true pan India festival. I make it a point to celebrate Diwali with my family and also I eat my heart out. I enjoy visiting friends and relatives and spend time in playing cards all these days. I wish a great Diwali to all my viewers, friends and fans. Have a great year.

Shivaji Satam as ACP Pradyuman from CID:

Diwali for me means buying new clothes, performing laxmi puja, making sweets and spending some special time with my loved ones. Every Diwali I decorate my house with kandil’s and my sister makes rangoli. I look forward to Bhau-beej as I can spend time with my sisters and be with them. Diwali is all about celebration and meeting your friends and family. I would like to wish all my fans a happy and a safe Diwali.

Dayanand Shetty as Daya from CID

Diwali is a festival to spend time with family and close friends. I have a small pooja at home and then catch up with family, friends and their kids. We eat good meal, burst few crackers and play cards. Hope this Diwali too would be full of enjoyment.

Mili Savla

M : +91 99300 45645

F : +022 4066 1792

IPAN Hill+Knowlton Strategies


Indian content verses international content

o India is the world’s third largest TV market with almost 138 million TV Households next to China and the USA: Need to create content that engages the kids in the country

o Popularity of Indian characters Vs International characters (Chhota Bheem, Might Raju, Chutki vs Ben 10, Doreamon, Tom n Jerry)

· How will alternative mediums to TV be growth drivers?/Multi-screen playground:

o It represents huge opportunities to expand the presence of a brand or a character in the mobile and online space through smart phones, tablets and computers. Moreover, broadcasters and content houses are increasingly working towards building anytime anywhere access to content. With technological evolution, porting these content platforms without any additional cost is expected to become a reality

o Innovative solutions that help brands effectively engage target kids across 360 degrees: On-ground activations, Mobile apps, games

· Content distribution on several platforms to increase engagement

o How are players need to be adept to technological evolution to ensure content is adaptable to new devices

o Need to create content that is engaging and innovative so that kids don’t find it run of the mill and change their channel preferences

· Sustainability of viewers on channel: The children’s genre faces the challenge of retaining the interest of its target viewers, since children usually have a shorter attention span compared to adults. The channels that are focused on specific age groups, e.g., children below the age of six, lose their viewers once they grow older. Moreover, children’s channels are unable to capture the attention of a vast audience. According to TAM Media Research, only 15 per cent of the children viewing TV watch these channels. Content owners therefore need to create a greater impact on their viewers with the use of strong characters and content that has elements of fun and education to engage children.

· Kids as decision makers-There was a time when children did not play an important role in purchase decisions. However, with evolving times& advent of new media(e.g. digital and interactive), different behavioural patterns are arising such as children being influencers and participators in family decision making

o Fact: 65% * parents involve kids in the buying decisions. As a result marketers have become increasingly interested in children as consumers impacting on the ever increasing volume of advertisements targeted at children

o Influencing factors: Friends and TV- In child’s shopping behaviour, both friends and television’s impact has been very strong and may be similar because kids try to imitate things which they see on TV or on any of their friends. Marketers use television as a medium of communication since it affords access to children at much earlier age


operty portel “” A Boon for common public.

Famous TV actress Aasia Kazi (‘Bandini & Na Bole Tum Na Maine Kuch Kaha serial fame), and Nazneen Patel (‘main Aisi Kyuon Hoon serial fame’) launched “” a website and property portal, which is a boon for common public, especially for persons in Bollywood, on 30th October 2013 at Pratap’s The Banquet, Heera Panna Mall, Oshiwara, Andheri west.

“” is a website, managed by “OAWEAA (Oshiwara Andheri West Estate Agent Association) Website and Property Portal”. As everyone knows the struggle is not only for Bollywood actors but common persons also, regarding searching a flat in Mumbai, this website is answer for all queries.

This website and property portal is managed by President: Surjit Sahani (Inder), Vice-President: Vinay Gupta, Secretary: Shekhar Satoshkar, Jt.Secretary: Jayesh Shetty, Treasures: Ajay Mali. This organization started on 12/12/2012, and is grown up with more than 200 estate agents becoming member of this organization. It is a center where anybody buyer or seller can log in and get entire information, it is a blessing in disguise of website for not only strugglers in Bollywood but even for common public, who are interested, in buying, selling or renting flats either properties.

Website :

Portal :

Facebook Page :

Wasim Siddique


Bollywood gets Amazed by Shiamak’s Latest Show- Selcouth

Four packed shows witnessed something truly rare and unusual, Shiamak Style left the audiences stunned!

Guru of Contemporary Dance, Shiamak Davar wowed audiences with his latest production Selcouth. The show was true to its name, rare, unusual and marvellous. With choreography that was trademark Shiamak, it involved indo contemporary and modern movement with ballet technique. From start to the end the audiences were at the edge of their seats with moments that took their breath away.

Watching the show were Bollywood biggies Abhishek Kapoor, Ronnie Srewvala, Masaba, Shekhar Ravjiani, Arshad Warsi, Maria Goretti, Milind Soman, Sharman Joshi, Shekhar Suman, Amol Gupte, Jay Bhanushali, Ruslan Mumtaaz, Madhu, Queenie Dhody, Sophie Chaudhary, Manjari Phadnis, Parizad Kolah, Yukta Mookhey, Sharon Prabhakar, Avantika Malik and Marzi.

Performed by The Shiamak Davar Dance Company and graduates from Shiamak’s One Year Dance Certification Program, the performances were flawless displaying technique, training, lifts and dance with concepts that were fresh and showed the way for the direction that dance is ready to take.

‘This show is extremely special for me. I have always been doing this work only for my students and parents to watch. They kept saying Shiamak, the public must watch this. And so I decided to open this show for everyone. I am just so over whelmed by the response. This is just the beginning, many more to come!! Extremely humbled by all everyone who came to watch the show and gave such respect and regard to all the performers and me. This show shows the good side, the dark side and the spiritual side of my journey in the last twenty five to thirty years.’ said Shiamak.

With such a fabulous response, Shiamak promises to bring the show back. So those who missed it this time, you will have a chance very soon to catch this marvel.

Youtube link for some quotes-

SELCOUTH Showreel for download-


Bollywood gets stunned by Shiamak’s Latest Show- Selcouth

Four packed shows witnessed something truly rare and unusual, Shiamak Style left the audiences stunned!

Guru of Contemporary Dance, Shiamak Davar wowed audiences with his latest production Selcouth. The show was true to its name, rare, unusual and marvellous. With choreography that was trademark Shiamak, it involved indo contemporary and modern movement with ballet technique. From start to the end the audiences were at the edge of their seats with moments that took their breath away.

Watching the show were Bollywood biggies Abhishek Kapoor, Ronnie Srewvala, Masaba, Shekhar Ravjiani, Arshad Warsi, Maria Goretti, Milind Soman, Sharman Joshi, Shekhar Suman, Amol Gupte, Jay Bhanushali, Ruslan Mumtaaz, Madhu, Queenie Dhody, Sophie Chaudhary, Manjari Phadnis, Parizad Kolah, Yukta Mookhey, Sharon Prabhakar and Marzi.

Performed by The Shiamak Davar Dance Company and graduates from Shiamak’s One Year Dance Certification Program, the performances were flawless displaying technique, training, lifts and dance with concepts that were fresh and showed the way for the direction that dance is ready to take.

‘This show is extremely special for me. I have always been doing this work only for my students and parents to watch. They kept saying Shiamak, the public must watch this. And so I decided to open this show for everyone. I am just so over whelmed by the response. This is just the beginning, many more to come!! Extremely humbled by all everyone who came to watch the show and gave such respect and regard to all the performers and me. This show shows the good side, the dark side and the spiritual side of my journey in the last twenty five to thirty years.’ said Shiamak.

With such a fabulous response, Shiamak promises to bring the show back. So those who missed it this time, you will have a chance very soon to catch this marvel.


Mars India signs up Arjun Rampal

as the face of its new campaign

Description: Arjun Rampal

New Delhi, Oct 31, 2013: He has wowed his fans with his role in Om Shanti Om, his role as Joe Mascheranhas in Rock On was loved by all, more recently he has been highly appreciated for the action thriller D- DAY where he plays a RAW agent and for his role as an aspiring politician in Satyagraha. Arjun Rampal has maintained a position in the industry on the basis of his consistent performances that have earned him critical acclaim and numerous awards. …And now he is all set to don a ‘chocolate hero’ avatar for a new campaign by Mars Inc, the No 1 chocolate maker in the world. With a personality that celebrates style and panache and known to love chocolates, Arjun is a perfect match for the new Mars India campaign.

Speaking on the association, Raghav Rekhi, Marketing Director, Mars Internation India Pvt. Ltd, said, “We are thrilled to have Arjun on board. He is a perfect fit for our new brand campaign as he has terrific mass appeal and strikingly brings alive the attributes that we are looking for our new launch, being passionate, sophisticated, and playful. We are confident that this association will drive visibility for the brand and will put across the communication in an cut-through manner”.

Commenting on the association, Arjun Rampal, actor said “I believe in partnering with brands that I use and appreciate. Mars Inc is a reputed international chocolate manufacturer that makes and sells my favourite chocolates. This is the first time that I have shot for a campaign in which I play a character that is ‘me’- an actor! I am thrilled to be a part of one of the biggest Mars Inc launch campaigns in India and am looking forward to a great journey ahead.”

About Mars international India Pvt Ltd:

MARS International India Pvt. Ltd. is a wholly owned subsidiary of MARS Inc. USA, a family owned company generating annual revenues of over $30 billion. Founded in 1911 and headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the largest food manufacturers in the world, including the world’s leading confectionary company (following the acquisition of the Wm. Wrigley Jr. Company in 2008); the company employs over 70,000 associates and has presence in over 79 countries worldwide operating in six segments that produce some of the world’s leading brands like M&M’S®, SNICKERS®, DOVE®, MARS®, EXTRA® and ORBIT®.

Mars is one of the world’s leading chocolate manufacturers dedicated to providing “More Moments, More Places, More Smiles”. The chocolate segment is headquartered in Mount Olive, New Jersey and has more than 13,000 Associates across 110 locations worldwide in the category.

Four of the top 10 global brands in the Chocolate category are from Mars: M&M’S®, SNICKERS®, DOVE® / GALAXY®*, MARS® / MILKY WAY®*

Other major brands from MARS Inc.:





§ MARS Drinks: KLIX® and FLAVIA®


Mars India:

Mars India operates in two categories, a Pet care manufacturing and marketing business; and a Chocolate importation and marketing operation. The chocolate segment has its corporate office in Gurgaon, New Delhi. The pet care business is based in the southern state of Andhra Pradesh with its corporate office in Hyderabad. MARS India is presently engaged in manufacturing pet food under its global brands PEDIGREE® and WHISKAS®.

MARS India chocolate portfolio includes:


At Mars Incorporated we have been guided for decades by Five Principles:

Quality: The consumer is our boss, quality is our work and value for money is our goal.
Responsibility: As individuals, we demand total responsibility from ourselves; as associates, we support the responsibilities of others.
Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
Efficiency: We use resources to the full, waste nothing and do only what we can do best.
Freedom: We need freedom to shape our future; we need profit to remain free.

Mars Incorporated in action: Whether it’s mapping the canine genome or working with cocoa farmers in Vietnam, Mars makes a difference wherever we go. For more information, please visit:

For more information on MARS, Incorporated, please visit

For media queries contact:

Sophia Christina @ +91 9999161478/

Shanu Vaid @ +91 9873089693/


Which Khan’s invitation will be more popular? Shahrukh or Amir?

We all know that both the Khan’s are extremely popular and loved, but what happens when they are pitted against each other? Fans will not have to wait too long to see which Khan draws maximum guests and takes the cake. zoOm has learnt that the guest list of Neeta Ambani’s royal party is being planned by none other than the ‘Badshaah’ and ‘the perfectionist’, themselves!

Looks like Neeta Ambani’s 50th Birthday celebrations on the eve of October 31st, 2013 will certainly see the who’s who of the Bollywood and corporate world together. With the two leading industry stalwarts planning the birthday bash, this party will certainly be talk of the town. Mukesh Ambani, having topped the Forbes chart yet again as the richest businessman and now this debonair seems like he will settle for nothing than the best for his wifey dear. Both the Khans have been very closely associated with the Ambani family and now it’s their chance to go the extra mile for them.

zoOm has exclusively found out that the two Khans will not only be preparing two separate guest lists for the grand event but will be inviting their guests as well! So will the top celebrities, politicians and industrialists await Aamir’s call or accept SRK’s invite?

This may be an occasion for the two Khans to prove their star power; however it leads the Ambani guests in a tight spot if they feature on both lists. Will the party witness the clash of the titans yet again? To know more, tune into Planet Bollywood News every day at 7 pm on zoOm – India’s No. 1 Bollywood Channel.


Gitanjali Khatau



Anushka Sharma turns producer

Joins hands with Phantom for NH-10

Mumbai,October 31st,2013:-Anushka Sharma is joining hands with Phantom to produce Navdeep Singh’s next film called NH 10. Anushka, who plays the lead in the film, liked the script so much that she has decided to co-produce it with Phantom. At 25, this makes her among the youngest actor-producers on the block taking her into a different league altogether vis-à-vis her contemporaries. With two of the biggest films Rajkumar Hirani’s Peekay with Aamir Khan and Anurag Kashyap’s Bombay Velvet with Ranbir Kapoor, NH 10 will be her third release next year.

Continuing with their content driven films like Lootera, which released this year, Phantom will back Navdeep Singh to direct his second film post his critically acclaimed debut Manorama 6 feet Under. The film is full with edge of the seat action & thrills, when a road trip goes wrong. It brings together a very talented crew of technicians including international action directors.

Speaking on her new role, Anushka says, “I’m thrilled to get a chance to do this so early on in my career. And I couldn’t have found a better project than NH-10 to kick-start this new phase in my film journey. This is my second film after Bombay Velvet with Phantom, and it’s a blast working with them. It’s going to be super-exciting working together again on what promises to be an explosive film.”

Adds Vikramaditya Motwane of Phantom, “We love to partner with the talent we work with. It’s extremely reassuring for us when the lead actor wants to join hands, to back an outstanding script like NH10. We strongly believe in the script and know that Navdeep is going to make a kickass film out of it”.

Being shot this winter across the northern plains around Delhi, NH 10 will release 12 Sep, 2014.


Crime Patrol to air a special “Godmen” case based in Pune

Sony Entertainement Television popular reality-based crime show “Crime Patrol” will narrate a special “Godmen” case in Pune. In the wake of so called Godmen being exposed by the media, Crime Patrol is all set to bring you the story of another quack who not only duped innocent people but also committed crime as heinous as murder. The protagonist in this story Baba Rajasagi (who used innumerable aliases) tells innocent people that he has seen a dream of god telling him to build a temple in the village. The innocent people dole out money as donation for the purpose and then the baba vanishes.

Devotees believe he is praying in isolation and would turn up one day to keep his word. Unknown to them, the baba is being searched for the Pune Police, who also have to no clue to who the baba is except six phone numbers that the baba was using. As a matter of fact the police were searching the baba for a double murder, that of a woman Rohini and her 5 year old daughter Chanda. The house where the bodies are found in a chawl, belongs to Gokul Daware who had given it on rent to Baba Rajasagi. And now Baba Rajasagi is absconding. No one in the chawl has his photograph. What were Rohini and Chanda doing in Baba’s house? Rohini’s father, Amardev a construction laborer reveals his family is devoted to Baba and Rohini was taking care of Baba in the house.

Who is this Baba?

Will Crime Patrol expose this Baba’s heinous deeds?

To find out tune in to Crime Patrol, Friday & Saturday at 11 pm only on

Sony Entertainment Television



Roll Of The Dice, Book I [Launching 1 December 2013]

Rise Of Kali, Book II [Forthcoming August 2014]

A tantalizing exploration of the Mahabharata epic from the perspective of the defeated…

~ Written for the first time from the perspective of the Kauravas, AJAYA provides all-new insights into the timeless epic ~

~ The first book published in India to have a worldwide release ~

~ The first book to be launched pan-India in 10 Indian languages ~

Mumbai: Every Indian has grown up conditioned to the view that the Pandavas were virtuous, and wronged; and that the Kauravas were manipulative and evil. On a visit to Malanada Temple, Kerala, national bestselling author of ASURA, Anand Neelakantan, discovered the temple deity to be none other than Duryodhanan, the ostensible ‘villain’ of the Mahabharata. This astonishing discovery prompted him to delve deep into the narrative of the defeated Crown Prince of Hastinapura, and the Kaurava clan. Ajaya challenges established views and compels us to think again. The book is all about the power of perception. It retells with compelling credibility, the epic events from Duryodhan’s (given name: Suryodhana), point of view.

Questions to the modern mind:

History is written by the victorious and Jaya (Mahabharata) was written in favour of the Pandavas. The writing was biased to the victors and completely black faced the Kauravas. A few insights and a modern mind challenges what has been perceived till yet:

Why would a father (a knowledgeable emperor) name his children as villains? i.e. Duryodhana (mis user of wealth (dhana) and power), Dushashana (mis- administrator) ? – Their names seem to be changed.
The pedigree of Suyodhana (actual name of Duryodhana) was of a King so just, he gave away his son’s inheritance to his brother’s children and a mother who sacrificed god’s greatest blessing to a human (eye sight), to share her husband’s blindness. Compare it to those of the Pandavas, where all the brothers were born of people who was not their father. They shared a wife, gambled their wife for a game, etc. several questions arise.

Why the name Ajaya?

Two reasons, one Jaya (Mahabharata) is told from the perspective of the Pandavas, hence the other side of the story, that of Kaurava’s we have called, ‘Ajaya’. Also, ‘Ajaya’ in Sanskrit means the un-conquerable, which is true of the Kaurava clan, which did not surrender and had to be decimated to the last person standing.

Some fascinating details:

The book has four principal heroes: Duryodhana, Karna, Aswathama and Ekalavya. The story unfolds with equal importance for all four, but Duryodhana remains the principal protagonist of this tale without villains.
In his efforts to trace the Pandavas in exile, Duryodhana traversed the forests of the deep South, to reach Malanada. Tired and thirsty, he asked for water. He was served toddy by an elderly woman, an untouchable. He drank the water and blessed her and the place.
Abiding by his concept of rajadharma, Duryodhana began Siva worship in these hills, praying for the protection of the disadvantaged. He gave away hundreds of acres of agricultural land as freehold to the Devasthanam. Even today, the land tax on this property is levied in the name of Duryodhana.
Duryodhana also ensured that Gandhari (his mother), Dussala (his sister), Karna (his friend), Drona (his Guru), and others, were given respectful observance near the temple. Members of the Kurava caste remain the poojaris at the temple.
The book explores why great men of integrity, like Bhishma, Drona, as well as Krishna’s entire army, fought for Duryodhana.


Anand Neelakantan: It is an attempt to revisit our mythologies with a modern view and see what the same events looks like when observed from the side of the defeated. Were these people branded villains because they were far ahead of their times? There are many books about the Pandavas, about Karna, Draupadi, Kunti and the other dramatis personae of the Mahabharata. But who speaks for Duryodhana?

PUBLISHER SPEAK: – Commenting on the opportunity to publish this extraordinary book, Swarup Nanda, CEO, Leadstart Publishing says: We are delighted to be publishing Anand Neelakantan’s Ajaya. In order to expand the reach to the maximum number of book lovers, we are launching this book in 10 different languages pan-India for the first time, these will happen post 90 days of the launch of the English version. I am personally most intrigued by the book as it gives a whole new perspective to the Mahabharata – the story we have all heard growing up. Ajaya is like reading something familiar yet entirely new….it opens the mind to possibilities we have never considered.


THE MAHABHARATA ENDURES AS THE GREAT EPIC OF INDIA. But while Jaya is the story of the Pandavas, told from the perspective of the victors of Kurukshetra; Ajaya is the narrative of the ‘unconquerable’ Kauravas, who were decimated to the last man.

At the heart of India’s most powerful empire, a revolution is brewing. Bhishma, the noble patriarch of Hastinapura, is struggling to maintain the unity of his empire. On the throne sits Dhritarashtra, the blind King, and his foreign-born Queen – Gandhari. In the shadow of the throne stands Kunti, the Dowager-Queen, burning with ambition to see her firstborn become the ruler, acknowledged by all.

And in the wings:

Parashurama, the enigmatic Guru of the powerful Southern Confederate, bides his time to take over and impose his will from mountains to ocean.
Ekalavya, a young Nishada, yearns to break free of caste restrictions and become a warrior.
Karna, son of a humble charioteer, travels to the South to study under the foremost Guru of the day and become the greatest archer in the land.
Balarama, the charismatic leader of the Yadavas, dreams of building the perfect city by the sea and seeing his people prosperous and proud once more.
Takshaka, guerilla leader of the Nagas, foments a revolution by the downtrodden as he lies in wait in the jungles of India, where survival is the only dharma.
Jara, the beggar, and his blind dog Dharma, walk the dusty streets of India, witness to people and events far greater than they, as the Pandavas and the Kauravas confront their searing destinies.

Amidst the chaos, Prince Suyodhana, heir of Hastinapura, stands tall, determined to claim his birthright and act according to his conscience. He is the maker of his own destiny – or so he believes. While in the corridors of the Hastinapura palace, a foreign Prince plots to destroy India. And the dice falls…

About Leadstart Publishing:

For media queries, please contact: Crisscross Communication

Tejal Daftary

98204 04 621


‘R…Rajkumar’ gives India its first custom comic

R…Rajkumar gave its fans a chance to feature alongside Shahid Kapoor and Sonakshi Sinha in India’s first custom comic. The contest, which began on 25th October on Facebook, invited its fans to submit their ‘faadu’ story ideas. Of these, three winners would soon be featured in a special digital comic.

Starring Sonakshi Sinha and Shahid Kapoor, the movie has caught massive attention through its ‘hatke’ dialogues and songs that make one dance to its beats. Giving fans another reason to be excited, the Facebook page of the movie began the contest where the participants had to submit their stories in the comment box. The selection of the winning entries will be on the basis of how interesting and out-of-the-ordinary the story is and would then be turned into, what would be India’s first custom comic for any movie. The winners would be featured in their own story alongside Shahid and Sonakshi in their digital avatar in the Comic strip. The contest ended on 31st October 2013.

R…Rajkumar presented by Eros International and Next Gen Films Productions, ‘R…Rajkumar’ releases on 6th December. Directed by Prabhu Dheva, the movie stars Shahid Kapoor and Sonakshi Sinha.

Link to the Facebook tab:


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PUNEET KHARE Mobile : 09820061932

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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