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Integrated Brand Solutions & EveryMedia Entertainment Marketing successfully complete ‘D-Day’ city tours

12 August 2013: Integrated Brand Solutions and EveryMedia Entertainment Marketing Pvt. Ltd. are proud to announce the conclusion of the promotional city visits for Nikhil Advani’s ‘D-Day’. The 20 day promotional tour was spread across 6 cities – Bangalore, Delhi, Pune, Ahmedabad, Jaipur and Indore. Some of the most reputed cinema chains in the country, such as Cinepolis and PVR Cinemas, were roped in as partners for the same.

Commenting on the successful completion of ‘D-Day’ promotional City Tours, Vivek Rangachari, Director, DAR Motion Pictures said, “We are very pleased with the outcome of the ‘D-Day’ City Tours. It was a film that reached out to the masses and well as the classes, which was our aim from the go.”

Starring Rishi Kapoor, Arjun Rampal, Irrfan, Huma Qureshi, Shruti Haasan, Chandan Roy Sanyal, Akash Dahiya, Shriswara and Nasser, ‘D-Day’ is a high octane thriller revolving around a covert mission to bring India’s Most Wanted fugitive to justice. A DAR Motion Pictures and Emmay Entertainment Pvt. Ltd. production, ‘D-Day’ has been co-produced by Essel Vision Productions. The film which released in India on 19 July 2013 was distributed in India by Wave Cinemas and internationally by Yashraj Films.

“‘D-Day’ was our premiere project and we’re highly pleased with the results. Besides, it has been an honour to begin with a prestigious project that has won such rave reviews,” added Amardeep Singh, Director, Integrated Brand Solutions.



The ‘Grand Masti’ team came calling to Radio City today, breaking the title track for the first time on radio. The infectious energy of the vibrant foot-taping number caught on. The ‘Grand Masti’ trio Reteish Deshmukh, Aftab Shivdasani & Vivek Oberoi were all cheerful spreading the ‘masti’. Quizzed on the shooting experience, the trio was quick to reply, that it was as lively as the movie itself. The trailer that has already created quite a buzz, was a major talk-point. Music director duo Sanjeev – Darshan also graced the launch and obliged everyone present singing a snippet of the title track.

‘Grand Masti’ is all set to spread the laugh riot, releasing on the 13th of September.

FM Bole Toh Radio City 91.1 FM is the official radio partner of the movie.

Aritra Chowdhury


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Registrations open for the 3rd Mumbai Film Mart 2013

~ B2B platform connecting global film interests in the film hub of India throws open its gates ~

Mumbai, August 12, 2013: Indian cinema, replete with our culture, aspirations and current trends is a craze not only in India but also abroad. Helping Indian films transcend their geographical boundaries and reach out to newer audiences over the last two years is the Mumbai Film Mart (MFM). Held during the Mumbai Film Festival, the MFM is a B2B platform that connects filmmakers, producers, distributors, buyers, sales agents and broadcasters from India and territories across the globe.

Registrations are open for the 3rdMumbai Film Mart to be held from 18th – 20th October 2013 at the Trident Hotel, Nariman Point, Mumbai. The Mumbai Film Mart has enjoyed the patronage of some of the biggest International Buyers & Sellers, especially from non-traditional markets like Japan, Taiwan, S. Korea, Sweden, France and Brazil with many visiting India for the first time. Growing global interest in Indian films is attracting many more reputed companies to confirm attendance at MFM 2013.

Booths and SPOTS are available for scheduled meeting spaces with display ability as well as online delegate profiles, pre-scheduled meeting facilities for paid registrants and many networking opportunities.

One of the many highlights of the Mumbai Film Mart is the successful outcome of meetings held during a maiden visit by the leading distributor in Japan, Nikkatsu Corp., with the record-breaking theatrical release of ‘3 Idiots’ across Japan, grossing over 1 million US dollars with over 90,000 admissions and still being screened. The film collections have surpassed ‘Robot’, so far the most popular Indian film with the Japanese audiences.

With more than 1200 meetings scheduled during the course of 3 days, the number of interactions facilitated at MFM 2012 was thrice as much as in the first year, with even more fruitful cinematic exchanges expected this year.

Commenting on the MFM 2013 registration, Mumbai Film Festival Director, Mr. Srinivasan Narayanan said, “Mumbai Film Festival, through its Mumbai Film Mart initiative, is focused on providing a robust networking platform for film professionals from all over the world to

promote their films and services at all stages – completed films, under-production projects and those in concept stage.”

Ms. Rashmi Lamba, Manager, Mumbai Film Mart said,” It is our immense pleasure to kick off the registration process for the 3rd MFM, facilitating the coming together of members of the film industry from around the world. We sincerely hope that this year the entries will be greater than before, enabling MFM 2013 to play its part for the continued global spread of Indian cinema.”

Registration and venue details:

Date: 18th to 20th October 2013
Venue: Rooftop, Trident Hotel, Nariman Point, Mumbai
Online registration link:

About Mumbai Film Festival: The 15th Mumbai Film Festival, a Reliance Entertainment initiative is organized by Mumbai Academy of Moving Image (MAMI) – a body comprised of Indian film industry stalwarts, which was founded in 1997 by late filmmaker Shri Hrishikesh Mukherjee. Noted filmmaker Shri Shyam Benegal heads the body that consists of film directors including: Sudhir Mishra, Ashutosh Gowarikar, Karan Johar, Anurag Kashyap, renowned actresses Shabana Azmi and Jaya Bachchan, actor-director Amol Palekar and Farhan Akhtar lyricist, writer and director Amit Khanna.


CID comes to rescue Sonakshi Sinha

Sony Entertainment Television long-running series CID will have a power-packed integration episode with the lead cast of the upcoming flick Once Upon A Time In Mumbai Dobaara. The team of CID will shoot with the lead actors of the movie Imran Khan and Sonakshi Sinha. A source informs us that, there will be a press conference of the movie Once Upon A Time In Mumbai Dobaara happening while everyone is waiting for Sonakshi to join, Sonakshi will suddenly shriek from inside and to shock they will discover a man lying shot dead her makeup room. CID will start their investigation and initially they get no clue about the victim’s identity. But an interesting clue is discovered that the dead man was trying to search for something in Sonakshi’s belongings! Now the CID must find what the doomed under cop was after in the underworld and save Sonakshi’s life which is the key to the whole mystery!

To know how CID solves this mystery tune into CID Friday- Sunday 10pm Only on Sony Entertainment Television


Faisal Khan (Maharana Pratap)

I usually celebrate independence day in my school. There’s a grand flag hoisting followed by inspiring speech on patriotism by our teachers. However, I doubt that I will be able to take part in the celebrations this year. Nevertheless, I will hoist the flag in my heart and bow my head in front of my motherland.

From: Abhishek Yadav
Sent: Friday, August 09, 2013 4:10 PM
Subject: Independence day quotes of Sony TV artists


Please find attached the independence day Quotes of the artists from Sony Entertainment Television.

Best regards,



Shekhar Ravjiani (Judge of Indian Idol Junior): Freedom is a state of mind. Breaking from stereotypes, from mindsets that confine us. The way we have begun to freely express ourselves whether through writing, movies, art or music. What symbolizes freedom better than the way talented little children have found their wings in shows like Indian Idol Junior. Independence day ultimately reminds us every year, to use our freedom to make India an even better place for our children. Happy Independence day!!!

Simran Kaur aka (Anaamika in Anaamika): In my childhood days Independence Day for me meant holiday only. In the morning I used to watch parade with dad and make small flags for everyone.

Today I feel our independence is taken for granted. Women are not at all independent; they are getting eve-teased, not allowed to wear what they want and treated really badly. I feel all the men should realize how they should behave with women, and then only we can say we all are independent equally.

Anuj Sachdeva aka (Maanav in Chhanchhan): I remember my childhood days when we used to love Independence Day as it meant a holiday for all of us. But as we grew up I began to understand the importance of this day and how much our freedom fighters had gone through to have an Independent India. Today it’s become a day that sparks a lot of positive attitude and patriotism in our country.

Delnaaz Irani aka (Dilshaad in Kehta Hai Dil.. Jee Le Zara): I am very patriotic person as I am a MA in history I have a complete knowledge about our history, in fact Indian history was my favorite subject. I can’t tolerate anyone talking against India or anything immoral spoken against it. I am very dedicated to my country, true Mumbaikars and very much attached to my roots. We should have faith, believe and love towards our country. On this Independence Day my only message is that one should love their country as you love your parents or your partner, it should be that selfless love. On every Independence Day I wear the tricolors and I feel that patriotism should not be for one day it should be there all 365 days.

Chandani Bhagwanani aka (Amita in Amita Ka Amit): When I was a kid on Independence Day there used to be various kinds of competitions in my school and I always used to come first and win lot of medals. I feel that Independence Day should be celebrated everyday as your love for your country can’t be only for one day. It is the day where we need to thank and morn for all those soldiers who are at the border protecting us every time. As a common man we can’t do anything for them so at least a remembrance is needed for them. Patriotism for me is a more like a duty and rights towards for your country.

Sangeeta Ghosh as (Saanchi Prabhu in Kehta Hai Dil… Jee Le Zara): Independence comes with lot of responsibility. Only responsible citizen should have the right to complain. One needs to be responsible for their country first and then for themselves.

Ruslaan Mumtaaz as (Dhruv Goel in Kehtaa Hai Dil… Jee Le Zara): During my school days, I was the captain of the house so on Independence Day we used to have this march past and I was the one leading it. Even at that time, I used to take that lead so seriously it’s like as if I am a Solider who is also playing its part in the country’s protection. I love and respect the soldiers out there at the border who are always protecting us. Independence day for me is the day I feel everyone should salute these brave soldiers for their incredible support.

Abhishek Yadav


Rejuvenate your body and mind this August with Richfeel Spa

~ Richfeel provides one time offer of a flat 50% discount on all spa services ~

Mumbai, August 2013: The tranquil month of August is finally here after more than half the year has passed by, with its fair share of good and bad, leaving the individual overwhelmed. One of the best ways to recharge your batteries is to de-stress and rejuvenate yourself with a spa experience which is also light on your pocket. Richfeel Spa, the luxury d-tox spa promises to restore and reinvigorate your energy through a 20 year wealth of expertise alongside highly skilled therapists and masseuse.

This August enjoy luxurious spa services at a flat 50% off on all available spa services, such as massages, relaxology, detox and therapies. So rush over to your nearest Richfeel Spa to avail the remarkable offer on relaxing and de-stressing therapies, valid till the 20th of August 2013.

It is the perfect excuse to pamper your body with a vast range of services that would melt away muscle tension, calm your senses and leave you with a renewed sense of well-being.

For appointments: 022 23516228 / 23526228

Address: Richfeel Spa, Sagar Mansion, 40 Bhulabhai Desai Road, Near Mahalaxmi Temple, Mumbai – 400026

Timings: All days: 10am to 10 pm


About Richfeel Spa: The soothing calm, the ambling water, the aroma of wood welcomes you when you step into Richfeel Spa. Located in a plush area of South Mumbai at Breach Candy, Richfeel Spa has a feel of freshness and rejuvenation. With almost two decades of experience in practicing and teaching their signature massages globally, Dr. Apoorva Shah & Dr. Sonal Shah brought home their wealth of expertise and launched the Richfeel Spa in Mumbai in 2010 offering the best services aiming at catering to the relaxation and healing needs of consumers.


Get ready for some scintillating performances with Top 6 on Indian Idol Junior as Sukhwinder Singh makes an appearance on the show. The contestants will be seen performing on some popular bollywood numbers. Sukhwinder will be seen completely mesmerized by the showcase of talent on the show.

Watch the special episode of Indian Idol Junior with Sukhwinder Singh, this Saturday 17th August, 8:30 pm only on Sony Entertainment Television



Offers a unique combination of online and offline platforms to musicians to promote their music

Mumbai, 12th August: Aircel, one of India’s leading data led telecom player and Songdew, India’s largest and most favorite music service with over 20,000 registered artists on its website, launched a path breaking campaign, “Aircel – Free the Music”. The initiative entails the launch of debut music albums of six selected artists and bands from across India – Tungzten, Pratigya, Badnaam, Chinmayi, Joel and North East Breeze. The artists are being given an opportunity to perform live at prominent venues across five cities of India – Delhi, Mumbai, Pune, Chennai, and Gauwhati. The campaign kick-started with two of the selected bands, TUNGZTN & JOEL LIVE, launching their respective albums ‘Jumpstart’ and ‘Chala Chal’ during their live performance at Hard Rock Café.

The six artists and bands have been selected from a pool of thousands of artists who uploaded their music on the Songdew website. The artists were selected based on the feedback of listeners and evaluation by the Songdew editorial team. The music of these artists is being promoted through an extensive 360 degrees campaign covering all communication channels including distribution across all major stores, print advertisements, TV and radio spots, interactive web specials and extensive social media activities. Radio City, 9X, YuppTV, GTPL, Radio79 have also committed to support this initiative through their services.

Says Sunil Khanna, Founder, Songdew, “Songdew seeks to address the distinctive needs of aspiring artists and bands in India. A unique feature on Songdew is the fact that we are focusing on providing opportunities and promotion to artists through a combination of exclusive online and offline platforms. This is significant as the penetration of internet is still not very high in India and, hence, for musicians to get popular, they need to create a buzz for their music via multiple channels. With the launch of the Free the Music Campaign, we are fulfilling our promise to artists to gain the recognition they deserve by integrating 360 degree promotion along with the extensive promotion on, the fastest growing music network in India.”

Speaking on this exclusive initiative, Anupam Vasudev, Chief Marketing Officer, Aircel, added, “As a brand, Aircel has always understood the pulse of the youth and we constantly strive to introduce innovative products and services for this segment. Aircel Free the Music platform will give young and upcoming musicians, a golden opportunity to showcase their talent and fulfill their dreams. Through this campaign, Aircel aims to reinforce its commitment to connect with and empower the youth.”

Some of the innovative products and services introduced by Aircel to build affinity amongst the youth include successful and popular offers like Pocket Music International, Pocket Buddies, Pocket Internet Games, partnerships like

Since its launch a few months back, the number of active users and artists uploading their music on Songdew has been constantly growing with the website boosting of over 20,000 registered artists and thousands of people logging in daily.


1. Singer Ehsaan Noorani Launches the Aircel Songdew ‘Free the Music’ campaign in Mumbai

2. Performer Joel at the launch of Free the Music Campaign – Songdew launched his new album

3. Performing band Tungztn at the Aircel Free The Music Campaign – Songdew launched their new album

4. Logo

5. Press Release – Word Document

About the Bands

Tungztn began as a thought, a thought between close friends who were in synch musically. A bunch of people who just wanted to get together and play their music. However, since then they have come a long way and are now set to launch their new album -Jumpstart. Joel a talented composer , singer and musician has been working with some of the best known name in music industry such as Amit Trivedi, Pritam . He has also composed the title song for the yet to be released film “A Story of the Red Hills” by Remo (Choreographer) • Composing the title theme for NABC 2008,Toronto. Joel is coming up with his new album “Chala Chal”.

About Songdew

Though it is a social networking platform for musicians and artists but what differentiates it from others is the fact that it is focusing on providing opportunities and promotion to artists not only online but off line also. This is significant as the penetration of internet is still not very high in India and , hence, for musicians to get popular as of now they do need support both on internet and also beyond internet. Some of the online features on Songdew which provide visibility to artists are as follows

· Featured artist of the month :Every month, one well known artist’s music gets promoted as Featured Artist of the month. The selected music gets visibility through Songdew radio, banners, e-mailers , social media marketing and PR

· Songdew Pick Every fortnight : A new band or artist gets promoted through Songdew pick and gets visibility through Songdew radio, banners, e-mailers ,social media marketing and PR

· Songdew Charts: Bring the popular music / artists everyday to the viewers.

· Songdew Radio

Besides this Songdew provides opportunities to artist in performing in music events by creating contests . And has now taken a big leap in promoting the music of select talented artists in holistic manner with tie ups with FM radio, TV channels and most prominent venues in the country.

About Aircel Limited

Aircel is one of India’s leading pan India operators. It won 3G spectrum in 13 circles and BWA spectrum in 8 circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. For more information, please log on to

For Information, please contact:

Subhashish Bharuka

Springhead Communications


Thanks & Regards,

Subhashish Bharuka

Springhead Communications

A161, Eros Boulevard, The Hilton Hotel

Mayur Vihar Phase 1, Delhi – 110091

(m) +91-98188-05342 / 011-43004676 (d) /


Auto Industry Continues Towards Downwards Path


The industry produced a total 1,729,002 vehicles including passenger vehicles, commercial vehicles, three wheelers and two wheelers in July 2013 as against 1,745,532 in July 2012, registering a decline of (-) 0.95 percent over the same month last year.

Domestic Sales

The overall domestic sales during April-July 2013 declined by (-) 2.09 percent over the same period last year.

The sales of Passenger Vehicles declined by (-) 7.49 percent during April-July 2013 over the same period last year. Within the Passenger Vehicles, passenger cars, utility vehicles and vans dropped by (-) 9.73 percent, (-) 1.03 percent and (-) 2.39 percent respectively during April-July 2013 compared to the same period last year.

The overall Commercial Vehicles segment registered a de-growth of (-) 9.91 percent in April-July 2013 as compared to the same period last year. Medium & Heavy Commercial Vehicles (M&HCVs) registered negative growth at (-) 16.65 percent and Light Commercial Vehicles also dropped by (-) 6.11percent.

Three Wheelers sales declined by (-) 3.45 percent in April-July 2013 over the same period last year. Passenger Carriers and Goods Carriers also declined by (-) 2.84 percent and (-) 6.05 percent respectively in April-July 2013 over April-July 2012.

Two Wheelers segment registered de-growth of (-) 0.64 percent during April-July 2013 over April-July 2012. Within the Two Wheelers segment, mopeds and motorcycles declined by (-) 13.07 percent and (-) 3.40 percent respectively, while scooters grew by 13.11 percent in April-July 2013 over April-July 2012.


During April-July 2013 overall automobile exports declined by (-) 3.37 percent. Commercial vehicles and Two Wheelers declined by (-) 26.53 percent, (-) 9.88 percent respectively, while passenger vehicles and three wheelers registered growth at 2.39 percent and 46.47 percent respectively during April-July 2013 compared to the same period last year.


Reactions on Krrish 3 promo Virally

In just four hours of the Krrish 3 Promo launch it had registered over 4.8 million hits online and as of today it has reached 8 Million. Rakesh Roshan is pleased with the response of the first look of his upcoming superhero flick .
Karan Johar tweeted, “It is undoubtedly going to be a superhero of a blockbuster this Diwali. Boxoffice collections will reach unimaginable heights.” Calling the trailer “amazing”, Farhan Akhtar says, “I feel safe knowing Krrish is around.” Sonam Kapoor , “Love the trailer… very cool.” “That’s so cool! Rocking Roshans are back,” tweeted Shah Rukh Khan
On his reactions Rakesh Roshan says “I thought that people would like it, but not in such a way that it would go viral within hours,” he says, adding that he’s proud of his team, “My direction team, production team, the VFX team, the technicians and the actors have been on the same page and helped me translate my vision on screen.”
He believes that the first look determines the fate of the film.
“The idea was to show the canvas of the movie… the evil and the good part. I didn’t want to reveal any part of the story, because we have to maintain curiosity when people come to the theatres to see the film.”
The starcast of the film is Hrithik Roshan, Priyanka Chopra, Vivek Oberoi and Kangana Ranaut.
Krrish 3, produced by Filmkraft Productions, releases this Diwali.


Honda commences new Ad campaign for its mass motorcycle -Dream Neo

Mumbai, August 12, 2013: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today commences its new Ad campaign titled ‘Superstar’ for its Dream Series mass motorcycle – the 110cc DREAM NEO. This is the first time that HMSI has tried a different route and have gone rural in the ad concept. The TVC is created by Dentsu Marcom will start airing across channels from 12th August 2013. To break into the highest selling segment, DREAM NEO from Honda caters to the needs of the Indians who now aspire for an expression of individual identity with “Apni Film ka Superstar” ad concept. They desire their dream bike to deliver best in class mileage having star features in a limited budget.

Objective of the campaign

To announce the arrival of the new mass bike from Honda’s stable; ‘Honda’s dream for a billion Indians, in order to stamp its presence in motorcycle segment, Honda expanded its product portfolio further in the 100-110cc mass segment and to get a better foothold in the entry level two-wheeler market.

Brief shared with the agency – Dentsu Marcom

Entering a New Era in India, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the only two-wheeler company of Honda in India had announced its plans to aggressively expand its presence through India specific Brand Identity “Sach Kardenge Sapne” and various new launches at India’s largest automobile event Auto Expo 2012.

Honda’s new 100cc mass segment offering – ‘Dream Neo’ will be an extension to its product portfolio further in the 100-110cc mass segment.


As we delved into the life of the semi-urban, rural consumer, we found a man who was the anchor for his family even as he battled a plethora of daily challenges and changing landscapes. We also found a man who stood out for his confidence and assurance in himself. We wanted to bring alive this dimension and his persona in full glory – something that is lost in stereotypical narratives in competitive communication.

Rather than aspiring to be someone else, we decided to celebrate our protagonist as not just a star but a Superstar in his own life, in his own right.

DREAM NEO from Honda caters to the needs of the Indian mass model riders who now aspire for an expression of individual identity believing strongly in themselves as “Apni Film ka Superstar”. They desire their dream bike to deliver best in class mileage having star features in a limited budget.

Film Descriptor (i.e. describing the film)

The film begins with protagonist saying, “Ye meri phillum hai aur iss phillum ka main Superstar hoon” We see him almost getting ready for his act. We see him donning the sun glasses, the jacket which says “Horn Ok Please”. We then see him riding on a bike through Chambal like rocky terrains. He goes on to say “Iss kahani main kayi saare villain hain, kabhi ye kabhi ye toh kabhi ye” And we see the villains in his life – “the kanjoos lala, the badnaam traffic and the zaalim raaste”

He then goes on to say that when he gets on his Dream Neo, the stellar features of the bike, help him feel on top of things so much so that all the villains in his life appear like small time rowdies who if he blew on them, they would fly away.

We see a testimony of this when he rides past the Kanjoos lala who’s vehicle is broken and the throttle of the Dream Neo makes his topi, umbrella etc fly away, much to the angst of the lala. Similarly we see him conquer the badnaam traffic and zaalim raaste.

In the end we meet the ‘Mrs Superstar’. She comes down to welcome him home. As he asks her “Phillum chale?” she replies saying, “Apni phillum itni achchi toh auron ki kyon dekhe?”

The film ends with the tagline “Dream Neo, Bano apne phillum ka superstar”


ADLABS IMAGICA recently associated with Bahuddeshiy Mahila Sanstha, an NGO at Khopoli, to take the children & teachers of the institution for a day full of laughter and excitement to the newly opened theme park. The NGO that supports upliftment and education of the girl child has been running social development activities for the education of economically backward students. It has been providing social, cultural, educational and medical assistance to children in need since 2008. The initiative not only showcases ADLABS IMAGICA’s commitment towards creating a positive impact on the society but also the simple gesture of sharing happiness.






Mumbai, August 12: 92.7 BIG FM, India’s No.1 and largest Radio Network went Rangeen, literally, for an entire day on August 7th, as part of its innovation for Nokia Asha 501’s #Colorisin campaign. The campaign saw the re-christening of 92.7 BIG FM to 92.7 Rangeen FM, to promote the latest colorful features of the Nokia handsets. The radio road-block saw execution in multiple local languages across the robust 45 station network of 92.7 BIG FM. Recently executed, the day long spike saw excellent traction amongst consumers, who interacted and engaged with the product on a more personal level through the effective mode of radio.

With a clear brief from Nokia seeking out-of-the-box and distinctive innovations for its latest campaign, the team got thinking on how they could offer maximum value to the brand, ensuring high engagement with audiences while keeping with the quality of the programming. The in-house brand solutions team hit upon the idea of hosting a radio road block, where the entire radio station would be re-branded, including the music stationality, the programming elements, contests and jock talk.

Ensuring high audience engagement and gratification, the station wove in excellent programming pegs and contests around the Nokia Asha 501 and its USP’s, allowing listeners an opportunity to win the latest editions of the color phones. With a two day teaser and build up to the campaign break, curious listeners connected with the brand on a more one on one basis.

As part of the campaign, innovations from Nokia, beyond Radio included filling colors in boring black and white public signages with the aim of adding a dash of color to our surroundings. From coloring a Zebra crossing in Mumbai to giving public transport systems of trams in Kolkata, double decker buses and local trains in Mumbai, a colorful makeover in the Asha 501 colors.

Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, “The campaign has been extremely well received and has made for conversation currency. Client centricity, while keeping the listener requirements at the top, has been our focus right from the beginning and the campaign for Nokia Asha 501 highlights that once again. We are glad to have partners like Nokia who understand the power of radio and are willing to do things differently. Our team has once again showcased their solutions strength and we remain committed to delivering unique entertainment experiences to both marketers and listeners.”

“Nokia Asha 501 has reinvented the affordable smartphone category with its unique color and design language and started a color revolution in India. Through our association with 92.7 BIG FM, Nokia aims to engage with consumers across 45 cities and infuse color in their everyday lives with exciting activities for the listeners. We are delighted to see this campaign manifest at various levels and get bigger and better with every initiative”, said Viral Oza, Director Marketing – Nokia India.

About Reliance Broadcast Network

Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television and television production. The company houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks – a joint venture with CBS Studios International offering English Entertainment Channels – Love and Prime (which is available in dual feeds of English and Hindi), as well as a regional General Entertainment Channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region called Spark Punjabi; BIG RTL THRILL – a dual feed channel from the Company’s joint venture with Europe’s RTL Group, targeted at male audiences and positioned as the ultimate action destination; BIG MAGIC – a General Entertainment Channel featuring family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. The Channel has expanded further and launched BIG MAGIC Bihar and Jharkhand, with specially created programming for the market. BIG MAGIC has also expanded into the United States, Canada and Australia under the brand name BIG MAGIC International; BIG PRODUCTIONS – the television content production division caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes Bloomberg TV India, the country’s premier business news channel as part of its television bouquet. For more information log on to

Ruchi Malviya – Client Executive

Concept Public Relations Limited

Registered Office: Queen’s Mansion | First Floor | Prescott Road | Next to Cathedral School | Fort | Mumbai 400001

O: 022.40558900 (extn – 957) | M: +91-9769869935 | F: 022.40558901


Bollywood Fashion Photographer Prashant Patil croons in “Oh My Love” Album

Bollywood Ace Photographer Prashant Patil is following the footsteps of Bollywood biggies like Shahrukh Khan, Ayushmann Khurrana, Priyanka Chopra, Kangana Ranaut and Juhi Chawla. The curly-haired Fashion Photographer is all set to release his debut album “0h my love” where he will be lending his voice on the romantic numbers of Bollywood legendary singer Mohd. Rafi Sahab. Prashant is ready with his video album Nazar Nah Lag Jaye song from “0h my love” which is choreographed by the extremely talented Bollywood Choreographer Sandip Soparrkar and composed by Sagar Dhote along with Pawan Thakur.

Prashant Patil Said, “I am very happy that my first album is going to release with Sa Re Ga Ma. The album is very close to my hearts and I adore Rafi Sahab. He is my idol that’s why I choose Rafi Sahab’s Hits for my debut album.”

Fashion photographer “turned” singer Prashant Patil was passionate about photography and has clicked many Bollywood beauties likes Raveena Tandon, Madhuri Dixit, Kareena Kapoor, Isha Gupta, Prachi Desai, Mugdha Ghodse, Pooja Chopra, Harshad Chopra, Barkha Bisht, Bhushan Pradhan, Amrita khanvilkar, Sonali kulkarni and many more. He was also interested in Music, thus, took lessons of classical music from Mrs. Pournima Bhavsar in Pune.

Media Contact:
Pigeon Media


Contrabands announces the launch of the first album under their banner. Contrabands, a property of Universal Music Group, Vh1 and Hard Rock Café, is the first-ever platform to discover, promote and nurture indie musicians with an international outlook. The first band to be featured on this is the LOST STORIES with their debut album – MUSIC FOR THE # GENERATION.

The launch will be promoted via a multi city promo tour starting from the 23rd of August across 5 cities – Mumbai, Pune, Bangalore, Hyderabad and Delhi. This would be at the Hard Rock Cafes. The promos have been on air from the 9th of July and has been very well-received.

Attached is a press release about the same.

Please feel free to publish it and send the links once published.

Let me know in case of any queries.



Everymedia PR Team

+91- 9920822218

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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