All Posts

Amitabh Bachchan, Shankar-Ehsaan-Loy, Prasoon Joshi Collaborate at Star India’s Independence Day Event for Uttarakhand’s Cause

~Film and TV artists unite to enthral audience on August 15th at the NSCI Grounds, Worli, Mumbai

~Star India’s ‘Saath Hain Hum Uttarakhand’ to Raise Funds for Rehabilitation Efforts in Uttarakhand~

~Star to Donate Entire Advertising Revenue from I-Day Event~

Mumbai, August 8, 2013: Indian cinema’s living legend Amitabh Bachchan and some of the greatest musical minds are coming together for the first time to make music and join Star India in wiping the tears of survivors of the Uttarakhand floods.

Amitabh will be joined by the talented composer trio Shankar-Ehsaan-Loy and versatile writer and poet Prasoon Joshi to enthral the audience at Star India’s seven-hour marathon fund-raiser for Uttarakhand this Independence Day, August 15th at the NSCI Grounds, Worli, Mumbai.

The musical performance will be a part of a joint initiative by Star India , Wizcraft, the Film & TV Producers Guild and the Hindi film fraternity — ‘Saath Hain Hum Uttarakhand’ to raise funds for rehabilitation work in Uttarakhand, where flash floods in June claimed hundreds of lives and left thousands homeless.

Amitabh will lend his mesmerizing voice to recite couplets from Prasoon’s magical poetry that’ll be set to Shankar-Ehsaan-Loy’s music. The enthralling musical act will weave Prasoon’s event anthem – ‘Mera Desh’ – into an enchanting song performance by acclaimed classical singer Shankar Mahadevan and a spellbinding poetic rendition by Amitabh.

“Mera Desh is an invocation by India’s most revered artists with a simple and clear message to fellow citizens — to look at tragedy squarely in the eye and overcome it by joining hands,” Mr Uday Shankar, CEO Star India, said. “Star India is humbled to receive support from Hindi cinema’s biggest icons,” Shankar added.

Indian cinema’s biggest names and celebrities from top television shows of the Star network have pledged their unconditional support to Star’s initiative.

“The noble initiative is an opportunity for the entire Hindi film industry to stand by the very people who have showered us with unconditional love and have made us who we are,” Mr Bachchan said. “We have come together to ease the pain of fellow men who suffered the agonizing pain that this unprecedented calamity brought with itself.”

The entire advertising revenue generated through the event will be donated to not-for-profit organizations that are working diligently to restore normalcy in the hill-state.

“Mera Desh is about reinstilling lost faith in people which is fundamentally shaken after the uttarakhand tragedy. It is also an attempt to say that we are all in it together and we need to face it and just cannot keep feeling great about moving on with our life and that no challenge is big enough if we stand united,” writer, poet Mr. Joshi said.

“Music is a great healer and our effort is to alleviate the sufferings of people through this musical rendition of Mera Desh. Mr Bachchan’s reassuring and affirmative voice, coupled with Prasoon’s thought-provoking lyrics, have made this anthem even more potent. We hope that our humble tribute is successful in mustering mass support for Uttarakhand,” Shankar-Ehsaan-Loy said.

Film Producers Guild, Federation of Western India Cine Employees (FWICE), TV Artists Forum, Corporate Charity Trusts and several independent industrialists and donors will partner Star India’s Independence Day marathon fund-raiser that will be attended by senior leaders from the state and central governments.

The gala event will be telecast live on key channels of the Star India network including flagship Star Plus, Life OK, Star Pravah, Star Utsav and Channel V. Viewers would also be encouraged to aid the mammoth task of rebuilding the hill-state.

=====================================================================

Bani – Ishq Da Kalma reaches its first milestone

~The star cast celebrates the completion of 100 episodes~

COLORS show Bani- Ishq Da Kalma launched in March this year aimed to depict a heart-wrenching tale of the abandoned brides of Punjab has come a long way. Completing 100 episodes on 2nd of August, it has quickly gained a place among the hearts of everyone with its receptive theme of young Punjabi girls being enticed into NRI marriages and soon being abandoned by their husbands. Revolving around the story of Bani, its main protagonist, who is forced into living her mother’s unrealized dream of getting married to a prosperous NRI suitor, this show attempts to go beyond the “happily-ever-after”.

The beautiful locales of Punjab, the strong portrayal of Punjabi culture and the acting prowess of theleads, Shefali Sharma(Bani), Neha Bagga(Rajji), Adhvik Mahajan (Sohum) and Gaurav Chaudhary(Parmeet), has captured a special place in the hearts of everyone. A hundred episode party was specially thrown for the cast and crew of the show, which saw the presence of all its lead actors and others such as Puneet Issar ,Navni Parihar, Suraj Thapar, Rita Bahaduri, who play pivotal parts in the show as well.

An elated Shefali Sharma aka Bani expressed her happiness on the 100 episode completion – “This show has given me a lot in this short span of time and as we reach its first milestone I want to thank all my viewers for there enormous support and blessings.”

Gaurav Chaudhary added – “It is always a great feeling when your show completes its first 100. I am very thankful to all our viewers who are like our extended family. I am looking forward to it completing 1000 episodes. In fact I wouldn’t mind growing old on this show.” Adhvik Mahajan said- “I am growing as an actor with each passing day and therefore it’s has been a beautiful journey till now.” Neha Bagga also expressed her excitement and said- “I have had some really fond memories shooting for this episode and I hope this 100 episode journey never ends”

The 100th episode saw Bani relentlessly trying to call her husband Parmeet, but is unable to reach his phone. The high point in the story appeared when she spots Parmeet at a market in Amritsar, whereas he had informed her he would be in Canada. Is Parmeet cheating on her? And on the other hand,Rajji is about to be put through a test (akhand paath) by Bua. Will Rajji be able to go through it successfully?

To find out, stay tuned into Bani – Ishq Da Kalma, only on COLORS at 10.30 pm, Monday to Friday!

=========================================================================
UNIQUE FUNCTION IN MEMORY OF SHAMSHAD BEGUM

Also Sakha Awards, 2013 given; Website of lead singer Simrat Chhabra launched

Rich tributes were paid to legendary playback singer Shamshad Begum in a Unique Function organized on Tuesday, the 6th Aug at Epicentre, Gurgaon. On this occasion Sakha Awards 2013 were bestowed by Padmashree singer Shanti Hiranand to distinguished personalities for their respective contributions in various fields. Also the website of leading singer of the evening Simrat Chhabra www.simratchhabra was launched by Shanti Hiranand. The Function was organized jointly by Societies Pecoba (Punjab Engineering College Chandigarh Old Boys Association) and Sakha in collaboration with Epicentre, Gurgaon.

Those honoured with Sakha Awards included Dr DR Saini, (principal, Delhi Public School,RK Puram), Saraswati Music College, Delhi represented by its head Vibhor Saini (College was originally established in 1924 in Lahore where singer Mohd Rafi and music director OP Nayyar were students for some time during their Lahore days), film music researcher Bhim Raj Garg of Chandigarh (whose encyclopaedia of Punjabi Film Geet Kosh is under print), music composers Mohinder Sarin and Chhote Lal, Satpal Narang of Gurgaon(radio and TV programs producer), lead singer of evening Simrat Chhabra and compere cum script writer Mamta Vani. Mr Amarjit Singh Kohli announced that due to peculiar situation these days, IAS Officer Durga Shakti Nagpal’s Award will be bestowed in next program.

Speaking on the occasion Sakha Chairman and Pecoba General Secretary Amarjit Singh Kohli said that Shamshad Begum was highest paid singer of her time and even Lata Mangeshkar has sung in chorus in a few songs in which Shamshad Begum was the lead singer. In the song “aji khushian manayen kyoon na ham, ham kisi se…” from film “Khidki (1948)the lead singer is Shamshad while Lata is singing in chorus.Gramophone Record of this song was issued by Columbia Company in their Record No. GE 8088. Born on 14 April,1919 in Lahore, Shamshad was the oldest surviving playback singer of film industry. She died recently at the age of 94 in Mumbai on 23rd April, 2013. Although she had started singing in radio Peshwar and Lahore since 1937, she made her debut as playback singer in the Punjabi film Yamla Jatt produced by DM Pancholi in Lahore in 1940 in which actor Pran also made his debut as a hero. As her conservative father Miya Hussain Baksh had permitted her to sing in films on the condition that she will never get photographed during his life time, her first photograph was published only in 1970 when she was 51 years old. Shamshad was the recipient of Padma Bhushan Award in 2009.

The Function was followed by a program of musical homage to Shamshad Begum in which Shamshad’s songs were sung by lead singer Simrat Chhabra & others including Deepak Kumar, Arun Goela, Jitendra Srivastava, Parminder Chadha, Shailaja Madhvan and Ragni Mathur. In between the songs Shamshad’s journey of life was illustrated through slides and recorded interviews with those who knew Shamshad very well including her daughter Usha Ratra, film actresses Kamini Kaushal, Waheeda Rehman and Tabbasum, playback singer Meena Kapur, Nirmala Husan Lal (wife of music director Husan Lal) and radio Ceylon ex announcer Gopal Sharma.

Shailesh Giri
Effective Communication
(A Division of Shailesh Giri Media Group)
106,1st floor,Gangotri Apartment,
Behind EDM Mall, Sector-14, Kaushambi, Ghaziabad-12
Office- 0120-6493325
Mobile-9811222325

For latest Bollywood News, Visit our Facebook Pages:

http://www.facebook.com/pro.shailesh.5

http://www.facebook.com/pages/Effective-Communication/262072623807522

http://www.facebook.com/filmymediacom

=================================================================================

Music Composer Anu Malik to compose for J. P. Dutta’s Border 2

Mumbai August 8, 2013 – Anu Malik, one of the most successful and versatile music director and singer has come a long way from composing songs like ‘Garam Chai ki Pyali ho’ to the very recent chartbuster ‘Babli Badmaash.’

This multi-talented and multifaceted music composer and singer has yet another feather to add to his cap as he has just signed J. P. Dutta’s Border 2. Anu Malik is looking forward for his reunion with J. P. Dutta, whom he has already worked with in movies like Refugee and Border. The combination has always given outstanding music composition to music lovers. The music composer is looking forward to his reunion with the Border team and said, “JP Dutta just called up and asked me to compose for Border 2. In his signature style he said ‘Hi Anu, we’re on.’ He’s also planning Border 3 and 4 in the future.”

Samata Bobade

+91 9757030999

PR- Trainee

Percept Talent Management (A Division of Percept Ltd.), P-2,Level C2 Raghuvanshi Estate, 11/12 SB Marg, Lower Parel (West),
Mumbai – 400013, INDIA. Tel:+91-22-30428822 Fax: +91-22-24922023 Web: www.ptmindia.com

percept2010About Percept
Since its inception in 1984, Percept has grown and expanded significantly in the fields of entertainment, media and communications. Through integrated advertising campaigns, embedded content and innovative media solutions, Percept connects with consumers at every step through its extensive network of over 1200 employees spread across 62 offices in India and the Middle East. Percept/H • Hakuhodo Percept • H & H Communications• IBD India • MASH Advertising • Percept Gulf • Allied Media • Percept Out-of-Home • Percept Sports & Entertainment • Percept Entertainment • Percept ICE • Percept Sport • Percept Talent • Percept Art • Percept Activ • Percept Profile • Percept Pictures• Percept Live • Bollywood Corporation • PK Online

===========================================================================================

92.7 BIG FM ANNOUNCES FINAL LEG OF ‘BENADRYL BIG GOLDEN VOICE’ CONTEST ACROSS ITS 45 NETWORKS

WINNER TO GET A CHANCE TO SING IN LEADING BOLLYWOOD PRODUCTION

THE SHOW GOES ON AIR ON 11TH AUGUST

Mumbai, August 8th, 2013: 92.7 BIG FM, India’s No. 1 radio network, today announced the final leg of its Benadryl BIG Golden Voice contest, a unique and first-of-its-kind radio based talent hunt that was organized across the network’s 45 stations. The final round will be judged by the Golden voice of Bollywood – Singer Abhijeet who will identify one ‘BIG Golden voice’ of the country. The contest witnessed an overwhelming response from across India, with scores of talented singers participating in the hunt. Benadryl BIG Golden Voice is an inimitable show because it gives the winner a fantastic opportunity to sing in a top Bollywood production that will release this year or in the first quarter of next year.

After launching the contest in July, 92.7 BIG FM has shortlisted 45 voices from each station. These were shortlisted to twelve singers who have been chosen to sing in the finals and will perform before singing sensation Abhijeet. For many years, Abhijeet has dominated the Bollywood industry and has been the preferred voice for some of the biggest stars like Shahrukh Khan, Saif Ali Khan, Salman Khan, Aamir Khan, Hrithik Roshan and Ajay Devgan among others. Entries to the show were received through SMS and phone-in city-level auditions.

Present at the launch was the judge himself,Singer Abhijeet Bhattacharya along with top 6 contestants including Nagesh Pawar (Solapur), Prachi Mehta (New Delhi, )Nithin Raj (Trivandrum), Devyani Pareek (Ajmer), Nikhil Majhotra (Jammu) and Mona Shevade (Indore)

Abhijeet has judged India’s biggest and most widely followed music reality shows and is recognized as an efficient and entertaining judge. He is passionate about identifying and nurturing singing talent in India and continues to work towards discovering new talent. Bringing the excitement of reality television to radio, the finals of the Benadryl BIG Golden Voice contest will be aired on 92.7 BIG FM every Saturday and Sunday where three singers will be eliminated every Saturday. The show will debut on the station on the 11th of August and the grand finale will be aired on the 14th of September, giving listeners across India an opportunity to enjoy listening to a unique voice hunt on the award winning radio station.

Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, “92.7 BIG FM is proud to have reached the finals of Benadryl BIG Golden Voice contest, a first-of-its-kind radio based talent hunt. Individuals often have abilities that go undiscovered. We are glad that the competition has provided many gifted voices a chance to sing. We thank singer Abhijeet for partnering us in this endeavour and look forward to discovering the new BIG Golden Voice of India in the finals. While the contest encourages talent and provides them with new opportunities to bring out their best, it also presents fresh and exciting content to listeners of 92.7 BIG FM.”

Mr. Tushar Murdeshwar, Vice President – Marketing, Consumer Division, Johnson & Johnson Ltd. said, ‘Benadryl® has always been at the forefront of innovation and it remains our endeavor to provide tailor-made solutions to address all symptoms in the cough category. As a cough solutions expert, we understand the impact that a bout of cough can have on one’s voice, especially to the golden voice of a singer. Through this association, we hope people become aware of the importance of timely & effective care for cough as per their symptoms.’

About Reliance Broadcast Network Ltd.

Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television and television production. The company houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks – a joint venture with CBS Studios International offering English Entertainment Channels – Love and Prime (which is available in dual feeds of English and Hindi), as well as a regional General Entertainment Channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region called Spark Punjabi; BIG RTL THRILL – a dual feed channel from the Company’s joint venture with Europe’s RTL Group, targeted at male audiences and positioned as the ultimate action destination; BIG MAGIC – a General Entertainment Channel featuring family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. The Channel has expanded further and launched BIG MAGIC Bihar and Jharkhand, with specially created programming for the market. BIG MAGIC has also expanded into the United States, Canada and Australia under the brand name BIG MAGIC International; BIG PRODUCTIONS – the television content production division caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes Bloomberg TV India, the country’s premier business news channel as part of its television bouquet. For more information www.reliancebroadcast.com

Top 6 Contestant’s details

1) Nagesh Pawar- Solapur, Maharashtra,25

Pursuing MA in English

‘I am much honored to have got this opportunity to participate in this singing reality show ‘Benadryl BIG Golden Voice ‘on 92.7 BIG FM. Singing is an integral part of my life, I have been singing since childhood.”

2) Prachi Mehta- New Delhi, 22

Working as Marketing Executive

‘I am very privileged to be a part of this talent contest; I am extremely honored to perform in front of popular Bollywood singer Abhijeet Bhattacharya. Singing is my passion since childhood and I shall continue to live my life with this passion for music.’

3) Nithin Raj- Trivandrum, 26

Professional Singer

‘I have taken up my passion as my career, I love singing and it is this passion for music that has bought me to be amongst the top 6 contestant at ‘Benadryl BIG Golden Voice’ on 92.7 BIG FM. I am looking forward to learn lot more with Singer Abhijeet Bhattacharya through this show.”

4) Devyani Pareek- Ajmer- 20

Graduation

‘Singing is my sole talent and I will continue to make this as the sole purpose of my life. I have a long journey in this field there is much more to learn and develop and I will put in my best efforts to make this dream of becoming a singer come true. I am extremely happy that I amongst the top 6 contestant at ‘Benadryl BIG Golden Voice’ on 92.7 BIG FM. This is first step towards fame and glory.’

5) Nikhil Majhotra- Jammu- 26

Civil Engineer

‘I am singing since last 9 years, singing is my first love. I am delighted to be amongst the top 6 contestant at ‘Benadryl BIG Golden Voice’ on 92.7 BIG FM. May the best win in this show. It will surely bringing a great learning experience for each one of us with Abhijeet Bhattacharya as a mentor and judge.’

6) Mona Shevade- Indore- 39

Homemaker and professional classical singer

‘My association with singing is very strong; I am a trained classical singer and have been awarded by Veteran singer Jagjit Singh for my talent. I have performed on radio and TV as well. This journey through ‘Benadryl BIG Golden Voice’ on 92.7 BIG FM will bring great learning experience for me. I am extremely excited for it. May the best one win this contest.’


Ruchi Malviya – Client Executive

Concept Public Relations Limited

Registered Office: Queen’s Mansion | First Floor | Prescott Road | Next to Cathedral School | Fort | Mumbai 400001

O: 022.40558900 (extn – 957) | M: +91-9769869935 | F: 022.40558901

www.conceptpr.com

======================================================================

Kailash Kher’s Kath Gaan Contest

More than 100 videos were in the contest. Renowned director Rajkumar Santoshi handed over the best video award to Pune’s Amrita Mahadik of Kailash Kher’s album Rangeele in Khalsa College. First winner of this contest is Amrita, second n third are Parikshit Deshmukh, Mehul Bansal and Sandhya Patel.

This album was launched last year by Amitabh Bachchan. After its success there was a contest held for students from all over India to make videos on Its songs.

Other celebrities who graced the occasion were Sona Mahapatra, Hard Kaur, Sonal Sehgal, Ankur Tiwary, Sheetal Kher, Sanket, Paresh and Naresh. Kailash Kher also performed few of his hits on this occasion.

H S Communication


Harish Sharma
098102 34130 & 09967788500
————————————————-

=========================================================================

Veena Malik at Ajmer Sharif Shrine

Bollywood beautiful actress Veena Malik visited Hazrat Khawaja Moinudding Hasan Chisty Dargah at Ajmer Sharif. She offered a prayer in Ajmer Sharif Dargah to seek a blessing for her success. Dargah Sharif or Holy Dargah is one of the most revered and famous Sufi shrines in the Indian subcontinent. Veena was seen in Yellow Salwar suit covering her head by yellow chunni. She was received by Dargah in-charge and later went into shrine for prayer with a flowers and chaddar on her head.

Veena Malik said, “I feel very happy to visit Ajmer Sharif Dargah and get a chance to offer prayer. I seek blessing from Allah for me and my movie The City That Never Sleeps. I pray for my family and someone special in my life. I am eagerly waiting for all my films to get release and hoping for their grand success.”


Media Contacts:
Scribes INC- The PR Company

Satish Reddy
Mobile : 09167115564
Email : sateshreddey2013@gmail.com

Abhishek Dubey
Mobile : 09699384240
Email : abhiscribesinc@gmail.com

=====================================================================

Thomson Reuters Expands Buy-Side Community on Eikon Messenger through FXall Integration

Move further underlines Company’s commitment to connect buy and sell side professionals across disparate financial communities

India, 08 August, 2013 – Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals, today announced that it has expanded the Eikon Messenger community on the buy-side through the integration of its FXall clients. All FXall customers will now be able to seamlessly connect, interact and collaborate with Eikon Messenger’s global community of 190,000 financial professionals directly from their FXall toolbar, via the latest release of FXall Trading.

Instant messaging has become a critical part of the financial community’s price discovery and pre-trade operations. Instant messaging communities, however, are traditionally allied to a particular company or technology platform which can make them siloed, disparate and closed by design. As a result, financial markets professionals are currently limited to making contacts within their chosen messaging network or forced to manage the complexity of multiple messaging systems.

Thomson Reuters Eikon Messenger is built on open-based standards and offers a secure, federated messaging system that through the integration of FXall further drives the Company’s mission to more effectively bring together sell-side and buy-side communities. FXall clients, which account for approximatly 1,300 institutional firms across a range of traders, asset managers, corporate treasurers, broker-dealers, prime brokers, market makers and more, can now access the live feed of continuous cross-asset global macro data, news and market expert commentary available over Thomson Reuters Eikon Messenger’s 27 global chat forums. They will also be able to collaborate in real time with liquidity providers and colleagues through instant electronic conversations as well as create public or private communities from across a global network of over 190,000 financial professionals, from 170 countries.

“Financial professionals depend on instant messaging tools to interact with the wider financial community and want tools that allow them to interact, irrespective of their choice of provider. This is why we’ve always been focused on using open standards and with connecting with other widely used instant messaging systems,” said David Craig, president of Financial & Risk at Thomson Reuters. “By opening up Eikon Messenger to the FXall community we are enabling the sell-side and buy-side to communicate more efficiently within networks they already trust. This is about helping our customers find new counterparties and unearth new business opportunities whilst reducing complexity.”

Thomson Reuters Eikon Messenger (formerly Thomson Reuters Messenger) is an enterprise-level instant messaging and real-time collaboration solution, specifically designed for the financial markets. It is open to all financial markets professionals, regardless of the desktop they use, and available either via Thomson Reuters Eikon or as a standalone instant message tool. It allows financial professionals around the world to participate in a focused and authenticated community consisting of customers, colleagues and business counterparties. Members can exchange market information, ideas, insights and user-generated content securely, while benefitting from access to the breaking news and views of Reuters journalists through specific, editorial- and user-led communities such as the Global Markets Forum.

“The integration of Eikon Messenger with the latest version for FXall Trading unlocks a number of exciting opportunities for our clients,” said Phil Weisberg, global head of FX at Thomson Reuters. “It not only broadens and diversifies the information available to our client base but also deepens their exposure to a wider community that can be tapped for their daily business trading operations in FX. It also builds on Thomson Reuters move towards bringing together the buy side and sell side to serve a broader universe of institutions with more competitive, compelling end-to-end solutions for the FX markets.

To sign up for Thomson Reuters Eikon Messenger go to: https://thomsonreuterseikon.com/features/collaboration-tools/

Thomson Reuters
Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world’s most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges. For more information, go to thomsonreuters.com.

==================================================================

Aashiqui 2 completes 100 days

T-Series and Vishesh Films, Aashiqui 2, is a simple, uncomplicated musical love drama released on 26th April 2013 with Aditya Roy Kapur and Shraddha Kapoor in the lead. The movie that crossed Rs. 100 cr at box-office is still running successfully since its release.

Prabhat Talkies in Solapur is one such theatre who will be a part of the movie’s celebration in completing 100 days of running since day 1 of the release this week.

A romantic musical drama directed by Mohit Suri saw a fresh pair Aditya Roy Kapur and Shraddha Kapoor in the lead. This film with a fresh lead was opened to an unprecedented response unanimously across theaters in the country. Made in the humble budget of Rs. 10cr, Aashiqui 2 has shown a successful stint at the box office by reaching the Rs. 100 cr.

=================================================================

Parvarrish on Sony TV is all set to wrap up on Thursday 14th August. The actors are busy shooting for the show and it is the last day of shoot today. There are lots of twists and turns happening with the show having a happy ending. The show will have an emotional connect with the audience with Alhulwalia family getting caught in a major financial loss. They lose a big money of Rs 5 crores in the process and need to repay the amount as early as possible. In the need to clear their debts they also would have to sell their house. However, the story will end on a positive note with the entire family standing united even after losing their dream possession. The cast and crew would end their last shoot by cutting a cake. When contacted, Sparsh told us, “It has been an amazing journey being a part of Parvarrish. I made so many friends with whom I will be in contact even after the show ends. I can’t believe that we have reached the end. I will miss everyone.

All good things come to an end and this one has a sweet end too so are you all waiting for the last episode of Parvarrish?

Tune into to catch this last episode on 14th August 2013 Only on Sony Entertainment Television.

====================================================================

Prachi Desai unveils the ‘Pureit Marvella RO Slim’ with Advance Alert System

Bollywood actress, Prachi Desai has launched ‘Pureit Marvella RO Slim’, World’s Largest-selling Water Purifier Brand from Hindustan Unilever Limited. Pureit Marvella RO Slim comes with an ‘Advanced Alert System’ that gives 15 days advance notice to replace the Germkill kit, ensuring that you always get safe and tasty drinking water.

Bollywood actress Prachi Desai said, “Pureit, with its vision of saving lives is today the world’s largest selling in-home water purifier brand. And I am really excited to be associated with it for past two years. It gives me immense pleasure to announce the launch of Pureit Marvella RO Slim – the latest innovation by Pureit in RO purifier category. It brings in the best in RO water purifiers and that too, at an affordable cost. Pureit Marvella RO Slim is really BIG on features and LOW on expenses! ”

A unique combination of safety and modern design, Pureit Marvella RO Slim provides double safety assurance of RO (Reverse Osmosis) + MF (Micro Filtration), removes TDS (Total Dissolved Salts) up to 1800 ppm and meets stringent germkill criteria of the Environmental Protection Agency (EPA), the toughest drinking water regulatory agency in the USA. It comes with a unique ‘No AMC (Annual Maintenance Contract)’ model, where you only pay as per use thereby saving up to Rs. 2000/- p.a.

Commenting on the launch, Mr. Badri Narayanan, GM Water, Hindustan Unilever said, “Pureit Marvella RO Slim is a proud addition to the Pureit family. It has an intelligent design that assures the best in water purification technology. The aesthetic appearance enhances the look of any kitchen, without taking a lot of space. It is yet another testament of Pureit’s drive to deliver great consumer value through continuous innovation.”

Priced at Rs. 10,990/-, Pureit Marvella RO Slim is available in consumer durable retail and modern trade outlets across India.

Pureit has multiple variants in its portfolio namely: Pureit Intella 12 litres, Pureit Classic 14 litres, Pureit Classic 23 litres, Pureit Auto Fill 23 litres, Pureit Marvella OGT, Pureit Marvella UV, Pureit Marvella RO and Pureit Advanced 23 litres ranging from Rs. 900 and Rs. 14,990. For more information, please visit www.pureitwater.com

For further information, please contact:

Sandeep Mosamkar @ +91 98206 73330 Email: sandeepm@text100.co.in

Prateek Pant @ +91 99200 25254 Email: prateek.pant@text100.co.in

Regards,

Anshul Raj

Senior Account Executive • Text100 Mumbai • Global Communications

113 Mittal Chambers, 228 Nariman Point • Mumbai 400021 • www.text100.com

D: +91 22 6137 9028 • M: +91 90294 29065 • E: anshul.raj@text100.co.in • Twitter: @anshulraj

The Holmes Report 2012 – Digital Consultancy of the Year • Winner Best Digital Campaign 2011 Campaign Asia PR Awards • Winner Best Blogger Outreach Global SABRE Award 2011

Consider the environment. Please don’t print this e-mail unless you really need to.

If you received this email in error please notify the sender immediately and delete it from your system.

Join the conversation: www.text100.com/hypertext

=======================================================================

Eid celebration on Indian Idol Junior

The upcoming gala episode of Indian Idol Junior will see Eid celebration on the sets with Imran Khan and Sonakshi Sinha as the special guests. The superstars will make an appearance on the show to promote their upcoming film ‘Once upon a time in Mumbai Dobara’.

Imran Khan and Sonakshi Sinha will be seen in the upcoming ‘Qawali’ theme gala episode. All the contestants will be dressed in signature ‘Qawali’ attire. They will sing some of the best ‘Qawali’ songs and impress one and all. Sonakshi Sinha will be seen in a festive mood and getting ‘Sewai’ for everyone. She will start by feeding it to host Karan Wahi. Then she will go ahead and distribute it amongst the contestants and Mandira. Imran and Sonakshi will also dance on the song from their film and performing Qawali with the contestants.

Catch the Eid celebration with Imran Khan and Sonakshi Sinha on Indian Idol Junior this Saturday August 10 at 8:30pm only on Sony Entertainment Television

====================================================================

Kajal Aggarwal raises the fitness bar at Gold’s Gym Zumba Master Classes

Mumbai, August 8, 2013 – Zumba fans and fitness enthusiasts at Bandra and Mumbai got the opportunity to experience free Zumba Master Class with Actress Kajal Aggarwal led by Celebrity Zumba trainer Suchita Pal at Gold’s Gym Bandra.

Actress Kajal Aggarwal was seen dancing her way to fitness along with her beloved sister Nisha Aggarwal. Both were seen having gala time together. Fun with fitness was the apt mantra for the evening.

“Zumba is a fun dance party workout where you lose upto 1000 calories in an hour while having a great time. Being in the industry I have to make sure I stay fit and what better way than Zumba. It is one form of exercise where you just don’t get bored because you’re dancing to great music while working out on your entire body.” said Kajal on the occasion.

Actor Arjan Bajwa arrived a bit late, but he too was amazed by the music and the incredible energy spread around while the Zumba was on.

Many fitness enthusiasts were present to dance and lose calories, while rocking out to the contagious choreography set to Latin and international rhythms. Zumba is going to have Bandraites and Mumbaikars dancing up a storm – smiling and enjoying exercise, while getting serious workout.

Warm Regards,

Mousufa Mukadam

9821876183
PR Trainee
Percept Talent Management (A Division of Percept Ltd.), P-2,Level C2 Raghuvanshi Estate, 11/12 SB Marg, Lower Parel (West),
Mumbai – 400013, INDIA. Tel:+91-22-30428822 Fax: +91-22-24922023 Web: www.ptmindia.com

percept2010About Percept
Since its inception in 1984, Percept has grown and expanded significantly in the fields of entertainment, media and communications. Through integrated advertising campaigns, embedded content and innovative media solutions, Percept connects with consumers at every step through its extensive network of over 1200 employees spread across 62 offices in India and the Middle East. Percept/H • Hakuhodo Percept • H & H Communications• IBD India • MASH Advertising • Percept Gulf • Allied Media • Percept Out-of-Home • Percept Sports & Entertainment • Percept Entertainment • Percept ICE • Percept Sport • Percept Talent • Percept Art • Percept Activ • Percept Profile • Percept Pictures• Percept Live • Bollywood Corporation • PK Online

=========================================================================

Familial birthday bash for Sachiin J Joshi at Nido

It was a small cosy familial affair at Nido for Sachiin J Joshi as he celebrated his birthday with friends and family, the day after he came back from Goa after the shoot of his latest film Jackpot. Needless to say, the glitterati poured in. Sohail Khan was one of the first to arrive, followed by Aftab Shivdasani, Sucheta and Harrison James, Daboo ratnani, Murali Sharma, Aftab Shivdasani, Rajveer Dutt, Shabbir Ahluwalia and Kanchi Kaul, Sonalli Sehgal, directors Jayant Gilatar and Ashuu Trikha, Dino Morea, Murali Sharma, Vineet Jain and a host of others. It was a fun bash and everyone had a ball. The party went on till the guests could party no more.The best gift, said Sachiin, “was that I was with my family and my friends on this day. And I simply love the letter that Raina got written on the cake for me. It was the sweetest surprise anyone could ever get on his birthday! I feel truly blessed.”

=========================================================================

Special Screening of “The Lunch Box”

The Alumni of Insead, Wharton, Harvard Business School and London Busniess School have shown a lot of interest to watch the movie the Lunch Box.

There are about 135 people who will be seeing the movie on saturday. A special screening has been kept for all the people.

The Lunch Box is about the Famous Mumbai Dabbawalas.

Its a very simple and good film.

Vivek Rangachari , Producer, DAR Motion Pictures.

“The Lunchbox is a film we believed in right from the start and we owe its inception to the Harvard study that was conducted on the famous Mumbai dabbawalas and their delivery systems. The film has truly turned into something magical and to see it now, and witness the massive appeal it has garnered is truly heart warming. We are extremely grateful for the support of the alumni of INSEAD, Wharton, HBS and LBS for showing up in such great number for its screening.”

Smriti Gupta Mathur; VP Executive Committee.

“The alumni associations of HBS, Wharton, INSEAD and LBS are honored to host a screening of the critically acclaimed movie, The Lunchbox. The movie has already garnered significant buzz and excitement ahead of its release, and we are thrilled to be partnering with DAR Motion Pictures to showcase this movie to our alumni.”

======================================================================

ADLABS IMAGICA, India’s first ever entertainment theme park, begins Independence Day celebrations with the announcement of the Freedom Pack. This offer gives you an opportunity to take your child to IMAGICA free of cost from August 9th to 18th ‘2013. Other offers valid during this period are the College Pack and Travel

Vaijayanthi Kari

+919892794143

www.genesisbm.in

=======================================================================

Madhuri Dixit helps build Uttarakhand: one step at a time

~Lends her support to Star India’s initiative – Saath Hai Hum Uttarakhand~

Moved by stories of grief-struck children who lost their parents and all supporting life-lines due to the catastrophe in Uttarakhand, superstar Madhuri Dixit has been consistently trying to do her bit to help build the lives of the flood-ravaged victims.

The legendary actress will be lending her support to Star India’s initiative ‘Saath Hai Hum Uttarakhand’, a seven-hour marathon fund-raiser on Aug. 15, aimed at providing a ray of hope to the children of Uttarakhand. When Madhuri learnt of Star India’s movement of raising hope by sharing Uttarakhand’s sorrows, she did not hesitate to come forth and volunteer to be a part of this thoughtful initiative.

Madhuri, a mother herself, was touched by the stories of children affected by the floods and are forced to rebuild their lives from scratch at a young age. Using her strength and fan-following, Madhuri Dixit will directly reach out to her followers urging them to take a step towards returning smiles to Uttarakhand‘s children. Star India and Hindi Film Industry’s initiative will go a long-way to help wipe the tears of Uttarakhand‘s children.

Besides Madhuri Dixit, other supporting the initiative include Indian cinema’s icons Amitabh Bachchan, Lata Mangeshkar, Ajay Devgn, Kajol, Anil Kapoor, AR Rahman, Boman Irani, Shankar-Ehsaan-Loy, Pritam, Prasoon Joshi, Mukesh Bhatt, Ayushmann Khurana and celebrities from top television shows of the Star network such as ‘Diya Aur Baati Hum’, ‘Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara’, ‘Saraswatichandra’, ‘Savdhaan India’, ‘Devon Ke Dev Mahadev’ and ‘India’s Dancing Superstars’ among others.

Star India’s fund-raiser will be a seven-hour marathon event on the occasion of Independence Day in what’s the first such effort by the entertainment industry to alleviate the sufferings of people impacted by the floods. The event will be aired on all key channels of Star India network including flagship Star Plus, Life OK, Star Utsav, Star Pravah and Channel V.

====================================================================

Horlicks Nutribic invites consumers to unveil new TVC

Launches innovative consumer engagement on Facebook

New Delhi, August 08, 2013: Horlicks Nutribic – one of the latest offerings from GlaxoSmithKline Consumer Healthcare, is taking an interesting route to engage with consumers online. As part of the launch plans for its new campaign, the brand has announced a contest on Facebook asking consumers to guess the storyline of the TVC. The contest, live on the brand’s Facebook page since August 5, 2013, posts several clues about the new TVC that will help users guess the story line of the new TVC. This contest ends on August 8, 2013, post which the new TVC would be unveiled.

Description: Description: D:\Nutribic\Ankur\July\TVC Launch\Tab 2\Screen04(1).jpg

Post the TVC launch, the second phase of the contest invites consumers to interact with the TVC in an exciting way, for a chance to grab multiple prizes.

Commenting on the new campaign, Mr. Jayant Singh, EVP, Marketing, GlaxoSmithKline Consumer Healthcare India said, “Horlicks Nutribic is a range of Digestive biscuits targeted at working people who spend long hours and often lack the right snack options at work. This particular consumer group spends a lot of their surfing for information and entertainment online. This campaign, along with the contest, will surely engage our consumers and drive participation in unveiling our new television campaign.”

For details, please visit: https://www.facebook.com/HorlicksNutribic

About GlaxoSmithKline Consumer Healthcare Ltd. Description: cid:image010.jpg@01CE93C3.39947720

GSKCH is an associate of GlaxoSmithKline plc. of U.K, a global science based healthcare company. GSKCH has continually benefited from the technical and marketing inputs that have been available as a consequence of this association. GSKCH is the largest player in the health food drinks industry. The Company with its manufacturing plants located in Nabha, Rajahmundry and Sonepat has a total workforce of about 2900 people.

GSKCH has a strong marketing and distribution network in India comprising over 550 wholesalers and direct coverage of over 6,40,000 retail outlets. Its flagship product, Horlicks, is a widely regarded and highly respected brand for over 100 years. The Company also manufactures and markets Boost, Viva and Maltova and in addition markets and distributes a number of products in diverse categories, which include prominent names such as Eno, Crocin, and Iodex as well as products from the global portfolio like Breathe Right and Sensodyne.

Media Contacts Description: cid:image007.jpg@01CE93C0.09732CB0

Genesis Burson-Marsteller

Sakshi Mathur/ Kuheli Ray

sakshi.mathur@bm.com /kuheli.ray@bm.com

+919999007585/ +91 9999783541

GlaxoSmithKline Consumer Healthcare

Deepa Dey deepa.d.dey@gsk.com / +91 9971007534

==========================================================================

Music Composer and Singer Anu Malik creates history

By launching

His Digital Platform at K.J.Somaiya College

(Anu Malik launched his twitter as well as facebook pages Live at an event)

Mumbai August7, 2012- Music composer and singer Anu Malik will now fall under the bandwagon of celebrities who are active on digital platform. But certainly he will be the first one who has officially announced his twitter and facebook handle.

He is taking advice from none other than who he believes is the future of our country – the youth. Never missing an opportunity to learn, he even admits to being educated by his tech-savvy daughters on a daily basis. The launch happened at K. J. Somaiya College on August 7th, where Mr. Malik connected with students through his singing and with his luminous speech. The event started with Anu Malik giving a brief session on Celebrity management to the students. The conversation later moved on to how important it is for a celebrity to be visible on digital platform. On which Anu Malik gave his opinion that, “I understand that the world has progressed and without an online presence, your offline existence is incomplete. In today’s communicative world it is important to connect with the youth and other followers in an open environment which is provided by the digital platform.”

When the crowd suggested that Anu Malik should be active on digital medium he said, “Internet is a new revolution in today’s world which I am still trying to understand. I am a brand which needs to be portrayed to the public and here our bright minded students who understand it better than me. Hence, I would like to give this opportunity to this young generation to give their creative inputs. ” He took the conversation on an interesting route when he turned the brainstorming of his social media strategy into a live project for the students. The names of his facebook page as well as the twitter handle were recommended by young students. It was the first time when someone from the tinsel town opened his twitter and facebook handle in front of live audience.

Not only did he connect with the students via a discussion, but also managed to expand his fan base by showcasing his talent in the form of melodies he created for the poems and lyrics thrown at him by the audience. This helped in keeping the session light and fun for all present.

We sure need to follow Anu Malik on his digital platform to get a deeper insight into the man himself and explore how a celebrity and young minds come together to create an innovative strategy.

K.J.Somaiya College was pleased to announce that Mr. HitesH Gossain, Sr. Vice President – Business Head of Percept Ltd who has shown keen interest in taking Sports and Celebrity Management Course from mere Classroom experience to gaining some real time experience for the PGDM Communications students of SIMSR.

Media Contact-

Samata Bobade – samata.bobade@ptmindia.com or +91 9757030999

Regards,

Samata Bobade

+91 9757030999

PR- Trainee

Percept Talent Management (A Division of Percept Ltd.), P-2,Level C2 Raghuvanshi Estate, 11/12 SB Marg, Lower Parel (West),
Mumbai – 400013, INDIA. Tel:+91-22-30428822 Fax: +91-22-24922023 Web: www.ptmindia.com

percept2010About Percept
Since its inception in 1984, Percept has grown and expanded significantly in the fields of entertainment, media and communications. Through integrated advertising campaigns, embedded content and innovative media solutions, Percept connects with consumers at every step through its extensive network of over 1200 employees spread across 62 offices in India and the Middle East. Percept/H • Hakuhodo Percept • H & H Communications• IBD India • MASH Advertising • Percept Gulf • Allied Media • Percept Out-of-Home • Percept Sports & Entertainment • Percept Entertainment • Percept ICE • Percept Sport • Percept Talent • Percept Art • Percept Activ • Percept Profile • Percept Pictures• Percept Live • Bollywood Corporation • PK Online

==========================================================================

Page 1
Dabur Babool Salt Toothpaste presents
Powered by Vicco Narayani Cream
STAR PRAVAH BRINGS A NEW SHOW ABOUT RELATIONSHIPS
NANDA SAUKHYABHARE
Mumbai: Aug 7, 2013: Nanda Saukhyabhare, a new reality show based on the relationships
will be launched on Star Pravah from 12 August 2013 from 6:30 pm onwards on Every
Monday to Saturday.Prasad Oak- prominent movie and theatre actor will be hosting this
show. The show focuses on real life narrations of family members, who resolved
complications in their relationships fruitfully and supported each other in adverse times.
These family members are now living happily together, and want to share their positive and
inspiring tales to the society. The format highlights and glorifies positive stories and aims to
inspire millions of families in Maharashtra to stand together as a family.
Nanda Saukhyabhare will be an extension of Bhanda Saukhyabhare – another popular show
of Star Pravah, an attempt of bringing household problems, misunderstanding to resolve
those. Nanda Saukhyabhare is an essence of relationships and its significance and value in
Indian Culture. This is the first time when Marathi general entertainment channel will be
producing a reality show based on the true accounts of family members. Nanda
Saukhyabhare- literally meaning Live Happily is the blessing or good wishes given to
newlywed couple in Marathi. Though, this show not only talks about spouses but also about
in-laws, siblings, parent-children and other relationships as well.
While explaining the format of the show Shravani Deodhar, Creative head,Star Pravah said,
“The Indian culture is based on peace and harmony between various relationships of the
family. Sometimes, these relationships can become complicated and tense. In this show, we
would like to showcase the efforts and challenges faced by common people to solve
Page 2
problems and misapprehensions in such relationships. As these are real-life stories, the
audience can easily relate with the subject. We hope that, this of program can reach to the
hearts of our audience beyond entertainment.”
“Association with this show is very enriching and productive experience for me as a person
“Said Prasad Oak, the host for the show. “Every family has some complications. In my
experience, out of hundred, ninety-times the people involved are not wrong, situation is
wrong.Everyone should watch this show as it will guide us to solve our problems.”
The show is produced by Indian Magic Eye and will be aired from 12 August 2013 from 6:30
pm onwards on Every Monday to Saturday on Star Pravah- a leading Marathi general
entertainment channel.
ABOUT STAR PRAVAH:
Launched in November 2008, STAR Pravah is Maharashtra’s no. 1 media brand from Star
EntertainmenAt Media Pvt. Ltd. (SEMPL). The channel launched with the vision to set new
benchmarks in multi-genre Marathi content on television reflecting Maharashtrian culture &
values and also evoking Maharashtra’s pride.
STAR Pravah features an innovative programming mix consisting of dramas, mega historical
epics, entertaining events, blockbuster films and much more. The channel launched with a
historical epic, Raja Shiv Chhatrapati which created a formidable impact on the slot across
GECs. It reached a large number of Marathi households, bringing their loyalties to shows like
Ambat Goad, Aradhana, Devyani, Pudhacha Paul, Swapnanachya Palikadle, Durva, and
Lakshya. Events like Haldi Kunku Samaroh, Anubhuti, Maharashtra Rajya Marathi Chitrapat
Puraskar Vitaran Sohala – 2012 and many more alike only further consolidated its viewer
base giving the quintessential sneak peek into the Marathi television and film fraternity.
STAR Pravah has been the pioneer in showcasing some of the best and the biggest
blockbusters from 2011 onwards like Koknastha ,Aajcha Divas Majha, We Are On-Houn Jau
Dya, Premachi Gosht, Vijay Aso, Swarajya, Fakt ladh Mhana, Moraya, Deool, Shaala and
Tukaram with a promise to premiere some more like in the near future. With a wide and
varied bouquet of programmes that cater to audiences across age groups, mind-sets &
strata, STAR Pravah aims to reach every corner of Maharashtra and be the ultimate
destination for complete family entertainment.
For further details, please contact:
Ketchum Sampark:
Pradeep Ghorpade | +91 9820267858 | pradeep.ghorpade@ketchumsampa

====================================================================================================

Kajal Aggarwal, Arjun Bajwa & Sucheta Pal launch India’s exclusive Zumba gym tour with Golds Gym

Mumbai, August 7th, 2013: Sucheta Pal, India’s Zumba Education Specialist launched India’s official Zumba gym tour in association with Golds Gym today with guest students Kajal Aggarwal and Arjun Bajwa at the gym’s Turner Road, Mumbai branch today.

This is the biggest Zumba movement to hit the country so far with Zumba Masterclasses in 14 locations across 5 cities in India. Get ready for the biggest fitness movement to hit the country as India’s Zumba Education Specialist Sucheta Pal and Zumba Fitness, the world’s largest dance-fitness company (across 185 countries) , will team up with India’s largest fitness chain Gold’s Gym in India for an exclusive Zumba® Fitness Gym Tour throughout the country.

With an endeavour to make over 10,000 people ‘Ditch the workout – Join the party’ in less than a week, the Gym Tour will ensure participants torch over 1000 calories in a single hour of this dance based workout – making it the most engaging workout to even happen on such a scale and in such a short period of time!

Date: August 7th, 2013

Timing: 7.30 pm to 8.30 pm

Venue: Golds Gym, Bandra

Warm Regards,
Aakanksha Gupta
Founder – The Other Circle – Marketing.PR.Content
Cell: 9820387694

========================================================================================

Vivel revolutionises the traditional Soap

Unveils one of a kind Skin Nourishing Range of Soaps as “food for skin”*

Mumbai. August 7, 2013

Vivel, one of India’s most exciting brands and ITC’s leading personal care brand, announced the launch of its unique Skin Nourishing Range of Soaps.

This new skin nourishing range with Vitamin E under the Vivel brand is a manifestation of the growing consciousness amongst women towards personal grooming and the compelling need for nourishment

The assortment of soaps introduces 4 variants with powerful skin nourishing ingredients that are “food for skin”*.

Vivel with Green Tea and Vitamin E is a unique offering in the Indian Soap industry. Vivel with Green Tea deep nourishes skin and prevents accumulation of skin impurities. Vivel Aloe Vera with Vitamin E deep nourishes to give satin soft skin.

Vivel Mixed fruit + Cream with Vitamin E is a double delight for one’s skin. It is a unique 2-in-1 soap enriched with mixed fruit extracts of Pomegranate, Avocado and Papaya and Milk Cream. It not only nourishes but also gives skin a youthful, radiant glow. Vivel Refresh + Moisturize offers dual benefits of freshness and moisturization with Zesty Orange extracts and Milk Cream.

Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited, says, “Since its inception, Vivel has offered differentiated value propositions through its soaps and has introduced well-researched products to build sustained consumer franchise. The new Skin Nourishing range is well poised to deliver consumer delight at every moment of truth. Be it the design language that depicts in its cocoon shape and soft fluid contours, nurturing care and warmth or the manufacturing first in India with the novel Dual Colour Co-Extrusion Technology that enables skin nourishment through dual benefits of two ingredients merged into one (delivered by Vivel Mixed fruit + Cream & Vivel Refresh + Moisturize), nourishment is embedded in every aspect of the soap for a holistic skincare experience. We are confident that the modernized portfolio is set to fortify the well-established Vivel brand and make it even more endearing for the discerning consumer. The latest basket of offerings will carve a niche in the growth story of Vivel.”

Kareena Kapoor, Brand Ambassador, Vivel, expresses, “This new range catapults Vivel Soaps into a league of its own. Vivel redefines the industry with its new skin nourishing range, enriched with ingredients that have been trusted for years for their skin care benefits. With an exciting proposition that translates deep nourishment into every element, I believe, Vivel’s new range is set to win every woman’s appreciation and will emerge as a true nourishing partner that will reinforce her self-belief. Vivel is a brand that I have endorsed since its

inception and am proud to have been a part of its incredible growth story. I truly believe and abide by its modern and progressive proposition – Jee lo Har Armaan, Choo Lo Aasmaan”

. Vivel Aloe Vera, Vivel with Green Tea and Vivel Mixed Fruit & cream is priced at Rs. 22/- for 100 gms. Vivel refresh + moisturize is priced at Rs. 20/- for 75 gms. These range of soaps are available nationally across retail outlets.

For more information visit: www.vivel.in | www.itcportal.com

Saheli Chatterjee Srilatha Nair

Brand PR | ITC Limited Weber Shandwick

+91 9163323848 +91 9819732608

saheli.chatterjee@itc.in Snair@webershandwick.com

Thanks & regards,

Akansha Dua

===============================================================================

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

You must be logged in to post a comment Login