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Mrs Pammi Pyarelal and the faujdaar family

COLORS’ presents a Comedy of Errors with Mrs. Pammi Pyarelal

Get ready to hop on the most hilarious roller-coaster ride starting July 15th,

every Monday to Saturday at 7.00 pm only on COLORS!

Mumbai, 11th July, 2013: Naa Jaane Kahaan Se Aayi… Naa Jaane Kahan Ko Jayegi… Deewana kisse banayegi yeh ladki? This song is apt for the latest hot stepper that has taken the nation by storm! Well she is every man’s dream and desire… her exuberance and uncanny knack of casting spells has mesmerized everyone – from the halwaayi of the Moholla to the machos in the gym!! Wondering who the woman in question is? Introducing the newest mystical woo-mania – Mrs. Pammi Pyarelal, she oozes style, glamour, oomph and the pizzazz that has captivated all and mind it… you are not going to be spared! Starting July 15th, COLORS’ adds a dash of laughter and zing to your evenings with ‘Mrs. Pammi Pyaarelal, Monday to Saturday at 7.00 pm. Produced by Hemal Thakkar’s Playtime Creations, Mrs. Pammi Pyarelal is a true roller coaster ride that will leave viewers screaming in amusement on the over-the-top adventures of Pammi.

Combining outlandish shenanigans with intense yet funny drama, Mrs. Pammi Pyaarelal is an Ultimate Comedy of Errors that creates a pandemonium of fun and hilarity. In addition, the show also presents a hilarious take on some of the cult Hindi film scenes and dialogues that will not only entertain but leave viewers ROFLing. This goofy-spoofy drama will be supported by a script that gets eccentric and humorously complex with every episode keeping the viewers in splits at all times. Moreover, it will unfold Pammi’s everyday encounters, random escapades and absurd antics to the viewers in an interesting narrative.

Talking about the show, Prashant Bhatt, Weekday Programming Head, COLORS said “COLORS has always strived to present innovative concepts and characters that entertain the viewers. Mrs. Pammi Pyarelal is our effort in the same direction. The show is an out-and-out comedy and promises viewers a lot of rip-roarious funny moments, some intense yet hilarious take on situations that go out of control. As the story progresses viewers will witness the crazy encounters and solutions given by Pammi that will keep the laughter quotient high. This show further marks our foray into the fiction comedy arena, ensuring a fun-filled family viewing experience daily.”

Bringing a crazy family under one roof, the show takes the viewers on the most hilarious and entertaining journey seasoned with love, fun and situations that are sometimes beyond the character’s control and sometimes created by the characters aka Pammi herself.

Speaking about herself ‘the Diva’- Mrs Pammi Pyarelal says, “I’m sexy and I know it! Well, I love to work out, do yoga and go for swimming. Basically I’m a fitness person and fashion follows me. But my life is not easy, All men in my moholla are after me but I have my ways to tackle them with my Pammi ‘punch’. If you want to get closer to me, reach out to me via twitter @mrspammilicious for some chitter chatter.”

Speaking further about the show, Hemal Thakkar of Playtime Creations said, “Mrs. Pammi Pyarelal is a true comedy of errors that will provide sidesplitting laughs to the audiences with Pammi’s crazy escapades every day. While discussing the concept of the show and the script, our main aim was to ensure that it has all the elements to tickle the funny bones of the viewers. This is one of our most ambitious projects, we have brought the best talent to be a part of the show and we are hoping that Pammi finds a place in every household.”

The show boasts of an eclectic cast including some of the finest actors from the industry like Usha Natkarni (Daadi), Rinku Ghosh (Mohini), Mazhar (Ranjit), Vindya Tiwari (Gayatri), Dimple Jhangiyani (Minty), Karan Godwani (Rahul) and veteran comedian Sunil Pal (Noodle Baba)portraying different characters that will tickle the funny bones of the viewers.

Don’t miss your date with Mrs. Pammi Pyarelal as she comes knocking at your door this July 15th, every Monday to Saturday at 7.00 pm only on COLORS!

To know more about Pammi, you can also follow her on twitter @mrspammilicious

About ‘COLORS’:

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘JasbaatKe Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Sasural Simar Ka, Balika Vadhu – Kacchi Umar Ke Pakke Rishtey, Madhubala…Ek Ishq Ek Junoon, Uttaran, Bigg Boss Season 6 amongst others.

About Viacom 18 Media Pvt. Ltd :
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NASDAQ: VIA, VIAB, world’s leading entertainment content company, comprising brands like MTV, Nickelodeon, Comedy Central, BET, Paramount Pictures etc) and the Network18 Group, (one of India’s leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18,, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India’s leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand – MTV, the fastest growing kids channel – Nick, India’s only International Music & Lifestyle channel – Vh1, Viacom18 Motion Pictures, a new-age motion picture brand that produces, acquires and distributes Hindi films, the Hindi General Entertainment channel – COLORS and the recently launched action, adventure & animation channel for the new young adults – SONIC. This apart, Viacom18 also runs Viacom’s consumer products business in India. Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers. For more information on Viacom18, Viacom or Network18, log on to, and respectively.


Dolby Atmos to enhance sonic experience of D-Day!

Mumbai, 11 July 2013: Dolby Laboratories, Inc. (NYSE: DLB) today announced that the upcoming thriller movie from India, D-Day will release with Dolby® Atmos™ in select theatres on July 19, 2013. Dolby Atmos is the new audio platform that revolutionizes sound in cinemas by delivering a more natural and realistic sound-field for audiences.

“It has been a great experience to add a new dimension to my movie with Dolby Atmos. We wanted the soundtrack of the movie to be as immersive and real as it can be. This revolutionary technology helps dramatically improve the audio experience by creating real immersive soundscapes. I believe viewers will be delighted with the enhanced surround sound experience thanks to Dolby Atmos as it raises the bar for effective storytelling,” said Nikhil Advani, Director, D-Day.

Directed by Nikhil Advani, the film stars Arjun Rampal, Rishi Kapoor, Irrfan Khan, Huma Qureshi and Shruti Haasan in the lead roles. The sound designer for the movie is Manoj Sikka, and the Dolby Atmos version of movie was mixed at FutureWorks Media’s new Dolby Atmos Stage – the first mix studio in the country to be certified as a Dolby Premier Studio. D-Day will bring a powerful new listening experience to the cinema with more realistic sound that truly envelops the audience.

Talking at the event Pankaj Kedia, Country Manager, Dolby Laboratories India said, “At Dolby, we are passionate about providing filmmakers and storytellers with innovative technologies and tools to help them create the most engaging cinematic experiences. By delivering a more natural sound experience, Dolby Atmos will help draw D-Day audiences into the story as never before by moving sound around and above them, transporting them into the movie.”

About Dolby Atmos

Dolby Labs is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and life-like cinema sound experience ever.

Introduced in April 2012, Dolby Atmos has been embraced by major studios, award-winning directors and sound teams, and leading exhibitors worldwide. More than 50 films around the world have been released or are scheduled to be released with Dolby Atmos sound since the first film was released in June 2012. In 2013, the Cinema Audio Society gave Dolby Atmos its coveted Technical Achievement Award for Post Production.

You can also connect with us @DolbyIn or

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, visit

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Atmos is a trademark of Dolby Laboratories. S13/27134 DLB-G


It is Raining Content, Sita’s Film & TV Productions foray into the Entertainment Industry!

With the belief of ‘Content is the head’ by Rakesh Dang, Chairman of Sita’s Film & TV Productions which is a conglomerate of over 200 Cr. Turnover is making a foray into Bollywood with their upcoming movie, “Rabba Main Kya Karoon” this year.

Slowly & steadily expanding their business from Imports, Exports, Trading & Entertainment Industry now with a private organization Sita’s Film & TV Productions set up in 2010 owned by Dang Family & headed by Mr. Rakesh Dang, which has produced & co-produced various TV Channels for programmes Muhafiz, Goonj, Pollywood Hungama, Swaraj, Lamhe & Laajawab.

A Chartered Accountant by profession & a writer following his passion, Rakesh Dang has conceptualized various TV Serials & wants to produce innovative & unique concepts be it love stories, mythological, game shows & reality shows with an all new & fresh appeal. Sita’s Film & TV Productions plans to venture into documentary movies as well.

Mr. Dang, being a part of the 64th Cannes Film Festival &having displayed his work at CII pavilion talks about his vision, “Sita’s Film & TV productions was formed to deliver a healthy, humorous, witty & subtle entertainment to viewers of all ages. We have a thought provoking show coming up, just the star cast yet to be finalized. I am a staunch believer of ‘The Content is the Head’, & if it is backed by efficient production, nothing can ever go wrong & viewers see the best final product.”

Being presenters of the upcoming Shri Moti Sagar produced film, Rabba Main Kya Karoon starring Arshad Warsi & Paresh Rawal; Sita’s Film & TV Production is proudly associated with the play ‘Rishton Ka Live Telecast.’

It will rain content; Mr. Dang exclaims the importance of the same, “The basic script which I call the Soul needs to be dressed properly in order to look beautiful & attractive & I believe in best quality direction facilitated by best quality of production techniques.”

Sita’s Film & TV Productions abide by the message on the lines of Mr. Dang’s guidance who mentions, “Our purpose is not to carve money only but to establish & prove my point that content is the head. Sita films have entered into this foray with a strong conviction that a good content must not fail & a viewer must not be deprived of good entertainment.”


Viacom 18 Motion Pictures , JA Entertainment and Rising Sun Films launch the theatrical trailer of Madras Cafe

Viacom 18 Motion Pictures,JA Entertainment and Rising Sun Films launched the theatrical trailer of Madras Cafe at a uniquely themed event in the suburbs ,that paid tribute to the armed forces.

The trailer of the political espionage thriller was launched in the presence of director Shoojit Sircar , the film’s lead John Abraham and co-star Nargis Fakhri amidst a complete army set-up with ammunition, maps, sandbags and the works. If that wasn’t all, tight security was arranged at the entrance to lend authenticity to the venue.

Talking about the film said director Shoojit Sircar “Madras Cafe is an intense political spy thriller.Since it is the first time I’m tackling the subject, over 3 years of research went into it –It has been my most challenging film this far.Though the film is fictional , it has several references from real episodes.Said producer and actor John Abraham, “Madras Café has been my dream project and we’ve been in discussions for years over the subject – We’ve worked extremely hard on the film and are satisfied with the outcome – What I can assure you is audiences will be talking about the film even after they’ve stepped out of the is a high-on-content, thought provoking film”.

Presented by Viacom 18 Motion Pictures and JA Entertainment and produced by Rising Sun Films and JA Entertainment , Madras Cafe ,directed by Shoojit Sircar is scheduled to release 23rd August 2013.


The logo of the highly awaited Phata Poster Nikla Hero goes viral!

After the stupendous success of Ajab Prem Ki Ghazab Kahaani , Rajkumar Santoshi is back with producer Ramesh Taurani’s Phata Poster Nikla Hero as the film’s logo saw its launch online today , only to receive over 2000 shares in a mere 20 minutes.

Since the comedy is amongst the most highly anticipated this year ,the makers have used a novel countdown approach to the launch of the trailer – when the shares reach the 1 lakh mark,the trailer of the film will unlock as a special treat to audiences.

On the occasion says creative producer Jay Shewakramani, “Comedy,action,romance,emotion,dance and lots of entertainment here is launching the logo -#PPNH @tipsfilms ”

Adds producer Ramesh Taurani, “We are extremely excited with the feedback we’ve received on the logo and if the buzz is anything to go by we are confident audiences will love the trailer”.

Ramesh Taurani’s Phata Poster Nikla Hero directed by Rajkumar Santoshi starring Shahid Kapoor and Ilena Dcruz is scheduled to release 20th Sepember 2013.


Priyanka Chopra’s #Exotic trends at No.1 worldwide almost every day this week on Twitter

As Priyanka Chopra readies for the release of the video for her second international single “Exotic” feat rap sensation Pitbull, the actress and global artist couldn’t be more excited as the song took the no.1 slot worldwide on the trending list of a popular microblogging site multiple times this week. The Twitterverse also went beserk when the official version of the song was made available on iTunes worldwide.

Priyanka Chopra’s popularity has been escalating by the day courtesy the curiosity over the video of the second single after the stupendous success of her first song “In My City” feat Will.I.Am. Her , her feature as “Artist of the week” on Wall Street Journal’s Backstage pass as well as a special on Entertainment A-lister Ryan Seacrest’s on air list of the latest in music.

The actress was also recently bestowed the honor of “The Actress of the decade” at the 4th edition of India Leadership Conclave & Indian Affairs Business Leadership Awards 2013.

With a whopping 4,196,383 followers on Twitter and more than 4,000,000 followers on facebook,Priyanka Chopra is currently the most popular Bollywood actress on the social media front .


A Grand Mahasangam showcasing for ONCE UPON A TIME…’s “Tayyab Ali” on television

A leading GEC has brought together 3 hit television shows – Qabool Hai ,Connected Hum Tum and Punar Vivaah for a Grand Mahasangam episode for a special showcasing of the super hit song “Tayyab Ali” from Balaji Motion Pictures’ forthcoming “Once Upon A Time in Mumbai Dobaara!”

The episode which will go on air today, will see Imran Khan essaying his role of “Aslam” from the film ,as he performs to “Tayyab Ali” , along with the cast of “Qabool Hai”, the highest rated Urdu Muslim show on Zee.

While on the sets of Punar Vivaah…Ek Nayi Umeed, Imran was floored with the concept of the show and its progressive nature as he said , “I’m glad to see television mirroring the changing times!”

Overwhelmed with the compliment, Karan V Grover , lead of the show said, “Imran is a youth icon and represents a modern school of thought. His feedback to me about the show and my role in particular was most heartening. It’s great to know that he thinks our show encourages progressive thinking!”
Balaji Motion Pictures’ “Once Upon A Time in Mumbai Dobaara!” is scheduled to release August 15th 2013.

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Saurabh Agarwal showcasing revenge comedy play titled ‘Kitty Kitty Bang Bang’

~ Angry comedy about vengeance dealing with women hurt in love promises a wild ride ~

Mumbai, 11th July 2013: Theatre aficionados have a reason to celebrate as the city plays host to the premier show of director Saurabh Agarwal’s show ‘Kitty Kitty Bang Bang’, an angry in-your- face comedy based on revenge. Subscribing to the motto, ‘The only thing that’s sweet and non-fattening is revenge!’, the play promises to be a rib-tickling delight.

The story starts with two disgruntled women who have been betrayed by men: Julie, who was laid off as she did not lay her boss and Perizaad, who was dumped by her married boyfriend. To deal with the loss, Julie guzzles down drinks as Perizaad starts binging on food. While wallowing in self-pity, Julie has an epiphany, to pay back all ‘Man’kind for their grievances. In their quest for revenge, the first guy they come across; a pizza delivery guy who unwittingly agrees to share a beer with them, faces the brunt of their wrath. From there, the evening gets crazier, wilder, angrier, and very, very funny.

The cast includes Anisa who has acted in popular Bollywood movies ‘Yeh Jawani Hai Deewani’ and ‘Zindagi Na Milegi Dobara’ and the popular Disney T.V show ‘Ishaan’, produced by Red Chillies Entertainment with a stint in several ads, shows and plays. Joining Anisa is Rumana Molla, the lead anchor of the popular children’s show “MAD” on Pogo Channel, who has modeled for several ads and has acted in a film to be released in the summer of 2013. Giving the ladies company is Suneet Surana, who has acted in plays such as ‘The Beast in Beauty,’ ‘Oops Crazy Love’ and ‘Jaag Utha Hai Raigad’ as well as modeled for brands such as Shoppers’ Stop and Naaptol.

On the onset of the play being released, Mr. Saurabh Agarwal, the Director of ‘Kitty Kitty Bang Bang’ says, “This angry comedy about vengeance is a rib-tickling story which is instantly identifiable but out there at the same time. I sincerely hope that audiences after watching the play, take back some craziness from the play and leave with a big grin on their faces.“
The cast is all set to perform at the Canvas Laugh Factory, located at the Palladium Mall, Phoenix Mills, Lower Parel on the 20th and 21st July 2013 from 6:00pm onwards. Tickets for the show are available at 4348 5000 or at the Bookmyshow website.

Please find enclosed the Press Release and few images for your reference.

Thank You

Khushboo Parekh
Crisscross Communication
9833459223 ||


Huma Qureshi Interview

Actor Huma Qureshi who made her debut in critically acclaimed Gangs of Waseeypur, made a mark in Bollywood within in a year with her charm as well as performance. She features in one of the stories in Shorts, which is slated to release on 12th July, 2013. She is in a candid chat before the release of her film….

Q: How did Shorts happen to you?

A: The idea of Shorts came during Gangs of Wasseypur. I met my director Shlok Sharma during the shooting of GOW. He narrated a beautiful story to me written by Annie Zaidi. I liked the concept and agreed to do the film. This is something which an actor would love to do.

Q: What is your box-office expectation from Shorts?

A: We haven’t made Shorts for the box office. These are new directors, fresh talent, and we are also new-age actors. So, the idea was to create some new cinema, new thoughts, and new films. In fact, most of the films in Shorts have got awards. I have got an ward; Shlok has got an award also.

It’s getting International acclaim all over and I think the film has been made for that. That’s why the film is releasing, though in selected theatres.

Q: What is your take on Shorts?

A: The idea behind Shorts is to create a new breed of actors, directors and writers who have an interesting way of looking at things.

Q: What is the difference between short film and feature film?

A: A feature is a much longer, dedicated sort of a commitment. A short (film) is, in terms of time, much shorter. But what you have to portray within those 10-15 minutes is the main thing. So, there’s a lot of pressure in doing a short film. You have to tell an entire story and the journey of a character and make people move and believe in those 10-15 minutes. That’s quite a challenge.

Q: Do you think that Shorts will serve any purpose for the cast and crew?

A: This is a beginning and it is a good beginning. Some of directors from Shorts are working on their feature films. Hopefully, we will be seen them in coming few years. There will be some name to reckon and famous. Hopefully all of them will make their own feature films in future. It’s good step in that direction.

Q: Share something interesting about your character in Shorts?

A: Shlok wanted me without make-up in the film, as it is a hard-hitting story and needed that look. So, I decided to go de-glam for the character of Sujata in Shorts.

Q: Any memorable experience during Shorts?

A: (Smile) we had to shoot in Pune for a day. I sat behind the wheels and drove all our team all the way till our destination. I love driving on the highway. And what made the experience more adventurous is that it was raining all through the journey.

Shorts is ready to hit the theatres on July 12, 2013 with a PVR-Cinemax release.


Rani Bhatiyani the evil in Pratap’s life

Sony Entertainment Television’s popular historical show Bharat Ka Veer Putra – Maharana Pratap has unfolded new twists to enthrall viewers. Post the victory of Rana Uday Singh over Shams Khan, Mewar is joyous and celebrating the victory. Maharani Jaivantabai welcomes Rana Uday Singh and Pratap with proper rituals and the rajmahal is decorated fabulously and celebration is on its top. The entire Mewar clan is rejoicing and all praises for Pratap. Amidst the pomp and gaiety, Rani Bhatiyani arrives and scolds Pratap as she didn’t appreciate Pratap risking his life at such a tender age. This sudden conduct of Rani Bhatiyani shocks everyone. It is later that all realize that Rani Bhatiyani is missing from the fort and is found in a temple thanking God for saving Pratap’s life. She places the burning camphor on her palm overwhelming Pratap proving her love towards him. As Bhatiyani is treated for her wounds, Pratap feels astonished and lucky. Between all the prayers and praises for the courageous Pratap, an evil eye seems to be following him. This evil eye is none other than of Rani Bhatiyani .In hindsight of Rani Bhatiyani mind is clouded by doubt and concern that if Pratap continues on his journey portraying bravery and nobility her son maybe over looked and ignored as a rightful heir to the throne in Uday Singh’s eye.

To find out more tune into Bharat Ka Veer Putra – Maharana Pratap from Monday to Thursday at 10 pm only on Sony Entertainment Television.


Kem Che Govinda

Govinda was in his jovial best when he visited the sets of Sony Entertainment Television’s Indian Idol Junior for the upcoming ‘Disco’ themed gala episode. Govinda instantly struck a chord with the singing juniors as he joked and danced with them. But the actor took special interest in Ahmedabad contestant Nirvesh Dave.

When Nirvesh took to stage and performed a scintillating ‘disco’ song, Govinda was quick to praise his talent in gujarati. Nirvesh was delighted to hear Govinda converse with him in his mother tongue. He then started singing the actors hit number ‘Kem Che’ and Govinda made his way on stage and danced with Nirvesh to the funky beats. He also tried his hands at singing the song.

Now that’s called a complete entertainer!

Catch Govinda and Nirvesh dance to the beats of ‘Kem Che’ on Indian Idol Junior this Saturday 13th July, 8:30 pm only on Sony Entertainment Television


World Class Cinema Experience Now in SURAT


Surat, 11 July 2013: The World’s diamond capital today witnessed some more sparkle with INOX launching its multiplex at VR Surat. With the launch of this multiplex in the city, INOX is now open to guests with 8 screens and 1795 seats. INOX additionally brings in its signature recliner lounge INSIGNIA to Surat which will cater to its guests for a luxury movie viewing experience.

Mr. Alok Tandon, CEO, INOX Leisure Ltd. said, “It’s our privilege to launch INOX in this beautiful city of Surat. Our aim is to revolutionize the movie watching experience in the city with modern comforts, high end 2K DCI compliant digital projectors to screen both 2D and 3D movies, clear uncompressed sound and bright, crystal clear image.”

Mr. Anupam Yog, Marketing Director, Virtuous Retail, said, “We welcome INOX brand debut in the city at VR Surat, south Gujarat’s only integrated community centre and lifestyle destination. INOX patrons will enjoy the twin delights of watching films as well as unique outdoor -indoor experiences at VR Surat’s ‘Festival Park’, ‘Magdalla Plaza’, ‘I Love Dumas Square’, ‘Streat’, ‘The Runway’ and ‘Center Court’. Sprawling across 6 lakh sq. feet with huge parking space for over 500 cars, VR Surat provides the perfect setting for an enjoyable outing for patrons who can also choose from over 75+ brands, many of which will be debuting in Surat and Gujarat.”

INOX at VR Surat will screen a mix of Hindi, English and Gujarati movies besides movies in other Indian languages, all under one roof. REFUEL, the in-house brand of theatre food, will serve an extended menu of flavoured popcorn, hot and cold snacks, beverages and a variety of combo meals. Guests at INSIGNIA lounge which has a screen with 56 luxury recliners will enjoy gourmet food with personalized service and hospitality. Staff trained in Ushering, Box Office, Concessions and Housekeeping will ensure an overall comfortable and pleasant experience. In addition to these facilities, a high standard of hygiene and security within the multiplex coupled with world-class comfort will provide an unparalleled movie viewing experience.

The movies showcased in the opening week are Bhaag Milkha Bhaag, Lootera, Ghanchakkar, Raanjhnaa, Fukrey, Yeh Jawaani Hai Deewani (Hindi) and Despicable Me 2 (3D), World War Z (3D), Man of Steel (3D) The Heat (English).

Nationally, INOX has 72 multiplexes & 284 screens in 38 cities.


For further information, please contact:

Nayana Borthakur

Giri Sharma

GM – Brand & Corporate Communications



Sony kicks off India’s first online Beatboxing Competition

New Delhi, July 2013: Sony India today opened entries for participation in a super engaging and exciting online music event: The Sony VAIO Beatboxing Competition. Music enthusiasts, solo artists, bands, singers and youngsters across the country can upload YouTube links of their beatboxing performance videos for the song “Moves like Jagger”, by world’s leading beatboxing artist, Shlomo; and submit the links on Sony’s microsite, Sony has tied up with Shlomo for this contest who can also be seen in the latest VAIO television commercial, on-air from 2-July. The winner will be entitled to win a brand new Sony Vaio .

While the contestants would need to popularise their entries and generate maximum likes for their performance; a panel of expert jury and Shlomo himself will evaluate select acts based on their performance, innovation in music and popularity. The selected finalists would get a chance to present the final act in real time in a Google+ Hangout, which will be watched online on Sony’s YouTube app and judged by Shlomo. The competition will be visible across Sony’s social media platform like and

The idea behind this campaign is to bring music closer to the people. Sony has launched a new line of VAIO SONIC laptops with built-in subwoofers for enhanced bass to enrich the music listening experience through a laptop. Sony has also launched a new brand campaign featuring Shlomo and the Lip factory to promote the new range of laptops. This will be supported ;by print campaign, outdoor and online advertisement and shop-front enhancement.

With its roots as an urban artform, Beatboxing is the art of urban vocal percussion. i.e. – imitating drum sounds and beat patterns using your lips, tongue, mouth, throat, and voice. While, as a music form it has evolved over hundreds of years (the Indian traditional form of the ‘bol’, the percussion rhythm for songs), todays beatbox artists are stretching the sonic boundaries with new sounds, techniques and creativity

About Sony India Pvt. Ltd.

Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 18,000 dealers and distributors, more than 300 exclusive Sony outlets and 25 branch locations. Sony India also has a strong service presence across the country with 256 service outlets. Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Center’ are fast becoming the most visible face of the company in India. A distinctive feature of Sony’s service is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare today.

For more details, please visit:


Pavit Nanda

Senior Account Executive

FleishmanHillard |184, Ground Floor, Platinum Tower | Udyog Vihar, Phase 1|Gurgaon|India

O +91-124-6614437| M +91-8130893406 | F +91-124-6614700



MAfee today announced that it rewarded its Rakshak Reseller partners who accumulated reward points under the company’s Rakshak Loyalty Program in 2012. This loyalty program is a specially designed partner initiative; aimed at enhancing partner revenues and incentivising them with exciting prizes for McAfee consumer products namely McAfee AntiVirus Plus 2013, McAfee Internet Security 2013 and McAfee Total Protection 2013.

Delhi based Genius Software Solutions took home the bumper prize –a Tata Indica V2 Xeta. As the proud winner of the grand prize, a beaming Kapil Piplani, proprietor of Genius Software said, “I have been focusing on McAfee products since April 2012. We are proud to have won the bumper prize and are grateful to the McAfee team for appreciating our efforts. This is truly motivating for our team and we hope to continue with the winning spree next year as well.”

The other big wins were Bajaj Pulsar 150 CC bikes, bagged by Mumbai based Bios Technologies and Mehta Infosys. Ashish Shah, Proprietor of Bios Technologies added, “We are proud to be amongst the winners of the Rakshak program. We hope to continue our positive association with McAfee and hope to win more prizes in the future.”

The other rewards won in this program included iPhones, LG Microwave ovens, iPods, Hitachi Double Door refrigerators and Sony Home Theatres.

Commenting on this program, Lubna Markar, Sr. Marketing Manager, India & South Asia, McAfee said, “We are delighted with the success of Rakshak program and the host of prizes that that our resellers were able to achieve last year. Our aim is to support all our resellers who promote McAfee which is testified by the fact that we issued more than 600 rewards for this initiative in 2013.”

Incepted in 2011, Rakshak Retailer program has been well accepted by partners in metros and smaller cities. In addition to a simple and convenient point system that can be redeemed for exciting prizes, Rakshak partners also receive support on branding & visual merchandising, dealer meets & engagement programs and Lead-generation & walk-in generation activities from McAfee.

# # #

About McAfee
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), empowers businesses, the public sector, and home users to safely experience the benefits of the Internet. The company delivers proactive and proven security solutions and services for systems, networks, and mobile devices around the world. With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique Global Threat Intelligence network, McAfee is relentlessly focused on keeping its customers safe

Note: McAfee is a trademark or registered trademark of McAfee, Inc. in the United States and other countries. Other names and brands may be claimed as the property of others.

Media Contacts:

Text100 for McAfee

Navin Rochiramani

9833867734 /

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Zippo Unveils Leather Lighter Pouch Collection

Mumbai, 11 July, 2013: Iconic lifestyle brand, Zippo, announces the launch of a new collection of lighter pouches specifically designed to keep your lighter safe and to clip onto a range of places.

Keeping in line with the brand image, the pouches are stylishly designed and are available in a range of rugged styles with the options of brown and black leather to choose from. Each of the unique pouches also boast a clip that can be used on belts, waistbands, pockets or sun visors, making it a safe and handy accessory to provide consumers with easy access to their Zippo Windproof Lighter.

The pouches are priced at INR 1,000 each and are available at authorized Zippo retail outlets. Log onto for further details.

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About Zippo

Zippo has markets in more than 160 countries and is one of the most recognized brands in the world. Based in Bradford, PA, Zippo has produced over 500 million windproof lighters, each backed by an unparalleled lifetime guarantee. In addition to fragrance, Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo also owns W.R. Case and Sons Cutlery Company, Bradford, PA. Zippo celebrated its 80th anniversary in 2012. For more information, visit and

For further information or imagery, please contact:

Srilatha Nair

Weber Shandwick


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Akansha Dua

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Huma Qureshi impresses one and all!

Looks like Bollywood has its own Siddhu now! If your confused, we’re talking about Huma Qureshi, who has not just showed her immense acting prowess with the Gangs of Wasseypur series, but has proved to be quite the shayari-queen, with all the quirky shers she was dishing out when the actress recently visited the sets of COLORS’ recently launched Comedy Nights with Kapil.

Qureshi, who was on the show with Nawazuddin Siddiqui to promote her upcoming release, Shots, was not less than a Kapil or a Sidhu. She was impromptu when it came to a quick-witted response to any of their pun-intended remarks. Kapil, too, who is known to have a good laugh out of playfully teasing all his guest celebrities on the show, was taken aback by Qureshi’s spontaneous and witty retorts cum shers to all his jokes directed at her. So much so, that along with the audiences, even Siddhu paaji was seen enjoying Qureshi’s fun banter with Kapil! We’re sure Qureshi’s fun side will garner more fans for this talented lady!

To be a part of all the fun, don’t forget to tune into Comedy Nights with Kapil, this Sunday at 10 pm on COLORS.


Thursday, July 11, 2013: After the cool and vibrant buzz created by the teaser trailers, the eagerly awaited Theatrical Trailer of Shuddh Desi Romance is out!

Catch mann ka maalik aur dil ka naukar, Raghu (Sushant Singh Rajput), Gayatri (Parineeti Chopra), jo pyaar-vyaar ke chakkar paka kar tang aa chuki hai, aur aazaad panchi, Tara (played by debutant Vaani Kapoor), in the very enjoyable and refreshing Theatrical Trailer from YRF’s Shuddh Desi Romance, which also stars the lovable and endearing Rishi Kapoor. The film is directed by Maneesh Sharma, written by Jaideep Sahni, and produced by Aditya Chopra.

Watch it on:

Does what starts physical always turn into love? And what reaches love, always turn into commitment? How do you figure out? From the director of Band Baaja Baaraat and the writer of Chak De! India, comes a fresh and very real love story about the hair raising minefield between love, attraction and commitment.

The trailer was launched at a unique event at the heritage and iconic Raj Mandir Cinema Hall in Jaipur, with Sushant and Parineeti, who recollected the wonderful time they had in the city while shooting the film.

SHUDDH DESI ROMANCE — a romantic comedy that finally tells it like it is, releases worldwide on 13th September 2013.

/yrf /ShuddhDesiRomance /ShuddhDesiRomnc /YashRajFilms


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Special preview screening of ‘Bhaag Milkha Bhaag’ for Indian Armed Forces

An initiative of Viacom 18 Media Pvt. Ltd. and Rakeysh Omprakash Mehra,

In association with UFO Moviez

July 11, 2013: Viacom 18 Media Pvt. Ltd and Rakeysh Omprakash Mehra, in association with UFO Moviez India Ltd, the world’s largest satellite delivered digital cinema network, are pleased to announce exclusive preview screenings of the eagerly awaited biopic ‘Bhaag Milkha Bhaag’ in all UFO digital Defence theatres across India, a day ahead of the film’s nationwide theatrical release. Starring Farhan Akhtar and Sonam Kapoor, and directed by Rakeysh Omprakash Mehra, ‘Bhaag Milkha Bhaag’ is a film about the revered athlete Milkha Singh’s perseverance as a sportsperson and also as a courageous human spirit.

While the theatrical release of the film is scheduled for 12th July, the exclusive premiere for Indian Defence Personnel and their families will be held at 8 pm on July 11th, in UFO’s digital Defence theatres across India.

“Bhaag Milkha Bhaag is a tribute to a national hero. It was because of the Indian Army that Milkha Singh’s talent was discovered and nurtured. Viacom18 Motion Pictures is privileged and proud to premiere the film for the armed forces across India a day before its commercial release. It’s our humble way of saying ‘we salute you’”, said Rudrarup Datta, Head, Marketing and Operations, Viacom18 Motion Pictures.

The Defense spokesperson of Chandimandir Army Cantonment in Chandigarh added, “The special screenings of Bhaag Milkha Bhaag is a positive step by Viacom18 and UFO towards entertaining our troops. Bhaag Milkha Bhaag, with its message of resilience of spirit, body and mind, promises to be an extremely interesting film to watch, as will be the chance for the defence personnel to meet with the starcast of the film along with Shri Milkha Singh.”

Speaking on the occasion, Mr. Kapil Agarwal, Joint Managing Director, UFO Moviez, said, “The Defence Forces are our nation’s pride and the specially organized premiere of ‘Bhaag Milkha Bhaag’ is our way of paying tribute to the brave soldiers who safeguard our nation. We are very happy to partner with Viacom 18 Media Pvt. Ltd and Rakeysh Omprakash Mehra for such an initiative. It is a matter of personal pride for all UFOrians that our digital cinema services and solutions have helped entertain Indian Armed Forces personnel across the length and breadth of India, round the year and in all weather conditions.”

Of the approximately 3200 UFO digital theatres, 124 are in Defence auditoriums, bringing first day first show entertainment to India’s Armed Forces across terrains and geographies. UFO’s Defence installations are present across the length and breadth of the country – right from the easily accessible army auditorium in Colaba, Mumbai, to the Rinchen Auditorum in Leh (theatre installation carried out at the highest altitude in India, approx 12000 ft above sea level), and from the Samudrika Naval auditorium in Vizag to the Meghalaya Air Force Hall in Shillong.

Also on the anvil is a special interaction between Milkha Singh, Farhan Akhtar, Sonam Kapoor Prasoon Joshi, Rakeysh Omprakash Mehra and Defence personnel stationed at Chandigarh cantonment, prior to the exclusive premiere of the film. The cast and crew of the film, along with Shri Milkha Singh, will meet and greet the jawans at the cantonment at UFO’s defence theatre.

About UFO Moviez India Ltd. (

UFO Moviez, the world’s largest satellite delivered digital cinema network, has revolutionized the way films are distributed and exhibited throughout India. Presently, UFO has a base of 3,156 digital screens (including 114 3D Screens), spread in over 1,300 cities in 28 states and 5 union territories of India. UFO has so far released 6,014 films in 33 languages and has conducted over 15.3 million shows till date.

For more information, please contact:

UFO Moviez India Ltd. – Shalini Bhattacharya – PR Manager, (+91)9920839720

Adfactors PR – Janki Trivedi, (+91)9820080835, (+91)9820531932


Dharmendra calls Hrithik to check on his health

Dharmendra who is currently in US to attend a wedding heard about Hrithik’s surgery and called him up to check on his health.
Hrithik has been a huge fan of Dharam sir and was on clould 9 when he received a call from dharam sir.
After the surgery Hrithik was not allowed to attend any calls. He got his phone and the 1st call he received was from the actor.
Dharamji has made enquires about Hrithik’s surgery and has asked him to be careful while performing stunts.

Hrithik who had a poster of Dharamji in his wardrobe when he was a kid was soo excited that he ended up calling everyone and telling them about the call he received.


Evelyn Sharma turns hotter and sexier!

Following the footsteps of Hollywood superstars Megan Fox, Eva Mendes or Rosie Huntington-Whiteley, the in-demand Bollywood actress and fashionista Evelyn Sharma, has been roped in to endorse the leading lingerie brand Bodycare in India.

“Evelyn is fast-emerging a trendsetter. Last year, she created history, becoming the only contemporary actress to have signed five movies before a single release. Now she becomes the first Bollywood actress among many to endorse a lingerie brand,” remarked her publicist Dale Bhagwagar.

Having made a mark as the-sweet-girl-next-door in her debut movie From Sydney With Love, Evelyn was seen as a leading lady with Vicky Donor-star Ayushmann Khurrana and Kunal Roy Kapur of Delhi Belly fame in Rohan Sippy’s recent hit Nautanki Saala.

She followed it, playing a sexy ditz, flirting away with none other than heartthrob Ranbir Kapoor in this year’s biggest blockbuster, Ayan Mukerji’s Yeh Jawaani Hai Deewani, made under Karan Johar’s banner Dharma Productions.

Coming up; is a role in Issaq with Prateik Babbar where, for the first time, Evelyn will be seen kissing on the big screen, in this Manish Tiwari Hindi remake of Shakespeare’s Romeo and Juliet.

Evelyn is also shooting for T-Series’ Yaariyaan, playing an angelic dream girl. This movie is the directorial debut of Super Cassettes icon Bhushan Kumar’s wife Divya Kumar.

Returning from her first IIFA experience, word on the street is, Bollywood’s new ‘it girl’ has signed two more movies in the lead already! Way to go.


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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