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Ziindagi 50-50, First Hindi Film To Release In Four Languages

Hindi film industry has many records lacing it and one more that gets added to its crown comes from the
Hindi film Ziindagi 50-50. Produced by Ramgopal Productions and Spotlight International Film, Ziindagi
50-50 happens to be the first Hindi film to be released in four different languages on the very same day
of its release.

Starring Veena Malik, Rajan Verma, Riya Sen, Supriya Kumari, Rajpal Yadav, Arya Babbar, Murali Sharma,
Ganesh Yadav, Adi Irani, Atul among others, the film revolves around a story of special dreams of a
common man. And the way he has to fulfill those dreams, sometimes with struggle, sometimes easily
and sometimes when he has to lose everything.

Talking about the record of the film Rajan Verma says, ㉴Ⳡa great feat we are trying to achieve.
Ziindagi 50-50 deals with a topic which is relatable to people across all regions of India and hence it was
important for us to reach out the masses of all religions through their languages. The film will release in
Hindi, Tamil, Telegu and Malayalam simultaneously on the day of its release.伯div>

Directed by Rajiv S Ruia, Ziindagi 50-50 makes it to the theaters on 24 th of May, 2013.


Himanshu Jhunjhunwla
DWAPAR PROMOTERS
9820034501
www.dwapar.com

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India has the potential to produce world-class distance runners: Maria Mutola

“World champions arise from the most unlikely of place and there is no reason why India cannot produce one. The young athletes need to believe in themselves, but most importantly they need to go under the right coaching program. That is of vital importance,” said Maria Mutola, 2000 Olympics 800m gold medalist, three-time 800m World Champion and seven time 800m Indoor World Champion, while speaking to the media in the capacity of the international event ambassador for the TCS World 10 K Bangalore, to be run on Sunday, May 19.

Citing her own example, Maria said she started out as a swimmer but had to give it up as her parents could not afford to pay the coaching fees. She then began playing football, where she was noticed by a famous literary figure, who spoke to her about athletics and then sought permission from her father to begin her training.

“It was extremely difficult for me to train in Mozambique as there were no synthetic tracks, but the opportunity to travel to the Seoul Olympics was an eye opener. I realized I would have to work much harder if I hoped to make it to the top. It was after Seoul that I got a scholarship to the US, which changed my life,” said Maria.

“My years of hard work began paying off as I won the World Championships, yet the Olympic gold eluded me and it required a lot of mental strength and support for me to keep on working hard. The Olympic victory in 2000 was definitely the greatest moment of my life.”

Mutola has now taken up coaching and is currently coaching South African middle-distance runner Caster Semenya. Speaking about coaching she said, “It feels great to be a coach, while it is a bit easier than being on the track, the satisfaction derived from seeing your disciples getting better and faster is very fulfilling.”

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Big names looking to lower course record of TCS World 10K

“There is a strong possibility of one of the course records being lowered on Sunday, May 19 at TCS World 10K Bangalore,” said Jurrie Van der Velden of Global Sports Communication (GSC) while introducing the first lot of elite athletes to the media at the Kanteerava Stadium on Thursday. Some of the athletes capable of achieving this feat were among the athletes at the meet & greet session.

Leading the women’s field and coming to Bangalore on the back of strong performances is Emily Chebet, the double and current World Cross Country champion, who last year ran the 4th fastest time of the year of 30.58 at the 2012 Tilburg Ladies 10K. Chebet is expected to make a strong attack on the course record of 31.58 that stands in the name of Yimer Wude.

“This is my first visit to India and I am still getting used to the weather, but since I specialize in the 10,000 metres event I am certain I will do well here. I have had a good year so far and the gold medal at the IAAF World Cross Country Championships in Bydgoszcz in March this year has done my confidence a world of good and I hope to do well on Sunday,” said Emily.

The other front runner among the ladies field is defending champion Helah Kiprop, who hopes to become the first woman to have won the TCS World 10K title twice in a row. Helah has a personal best of 31.44 and is also coming here in good form, having won the 2013 Berlin Half Marathon.

“It feels great to be back in India again. I had a good run last year and I hope to better my time and win this year again. I have been coaching with my husband; his methods and techniques have improved my performance and provided a strong sense of motivation which will hold me in great stead through the season,” said Helah.

Among the men, Kenyan Daniel Salel is among the front runners, keen to make a mark on his comeback to India, his last visit fetching him a silver medal at the 2010 Commonwealth Games in Delhi. “It’s a very strong field, but I am prepared to run a fast race,” said Salel, not ruling out the possibility of a new course record.

Britisher Scott Overall, who has fifth place finish at the Berlin Marathon to his name, will be looking to make an impression among the African strong names and said, “This is my first run after the Berlin event. I am feeling fit and am looking forward to enjoying the 10K. Going by my current form I am hoping to get close to my personal best in the run on Sunday.”


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Prithviraj underwent extensive workshops to prepare for his role as narrator in Aurangazeb.

Playing a cop comes easy to South superstar Prithviraj; however, the actor had quite a challenge at hand essaying his career’s 16th cop role ,for his upcoming film Aurangazeb under the Yash Raj banner since he plays a true-north Indian inspector ,for which the actor had to overcome the challenge of speaking in the local dialect.

Not only did he have to flawlessly deliver his dialogues while dubbing for the film but he also plays narrator in several parts of the film,for which the actor put in a lot of hardwork to polish his Hindi diction and unlearn most of what he knew –Says Prithviraj, “When Atul (director, Sabharwal) approached me, he’d told me that giving the voiceover would be a bigger challenge than playing a cop in the film because that’s a role I have played multiple times in my films down south. I accepted the challenge and hope I’ve lived up to his expectations.” Adding that , “Unlearning Hindi was tough. I knew how to read, write and speak the language, but my accent was different from a north Indian. So I underwent a fourmonth workshop to perfect my accent and prepare for my role as the narrator”.

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Rahul Dravid – Captain, Rajasthan Royals

“I am shocked, disappointed, and distressed by the events that have resulted in the arrests last night and this morning. Rajasthan Royals is a special team, where we have always operated like a family – so this is particularly devastating. Spot fixing and corruption have hung over the game of cricket, and I know that the BCCI and RR take the same zero tolerance view of the situation. The RR owners and management have made their zero tolerance views clear on every possible occasion, and I am sure that they will support any action taken. For me, as a captain and leader, I have to focus on ensuring that the team fulfill their enormous potential and continue to play in the ‘Rajasthan Royals’ way. Our players are devastated that our performances may have been affected, as they have a desire to win that has been evident throughout the tournament. I hope that our fans get behind us even more, and that we become stronger as a unit – which often happens in times of adversity.”

Paddy Upton – Coach, Rajasthan Royals

‘As Rahul says, the Rajasthan Royals environment is a special one, where we focus on teamship, focus on the cricket, identify new players and promote young players to the front line. We challenge inexperience to compete with the most experienced – and that approach has risks. Today has seen an unfurling of events that have left us all shocked and disappointed, and we will support the franchise, the BCCI and the authorities in taking necessary actions to root out an evil that plagues our game. However, we will not let the team lose its focus on completing what has been a magnificent tournament. We cannot let ‘bad eggs’ ruin the game that we all love, affect the values that RR holds dear, and destroy an environment that we have worked hard to take to a new level.”

Team Management, Rajasthan Royals

“We fully support the statements issued by the BCCI President earlier this afternoon. We must all have zero-tolerance to match fixing and corruption. Should these allegations be proven, we will support the strongest of actions. We are supporting the BCCI and the authorities fully , and we will continue to do so.”

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Daft Punk’s Random Access Memories

becomes the most streamed album on iTunes!

16th May 2013, Mumbai: Random Access Memories, the highly anticipated album of 2013, within few hours of its release became a streaming sensation on iTunes. The entire album went LIVE at wee hours on iTunes on Tuesday morning and ardent fans couldn’t conceal their excitement and began streaming since.

The deafening buzz around the album “Random Access Memories,” the duo’s first album in eight years is a testimonial enough of the bands iconic status for the noise it’s making on social media with tweets and updates floating online.

“Get Lucky” broke Spotify’s streaming records, and it shot to the top of the iTunes charts few minutes post release. Looking at the magnificent response the album has created on iTunes, Daft Punk’s RAM is sure to be a the album of 2013 and a pop culture landmark.

Daft Punk have been working on Random Access Memories since 2008, and the album will be out on May 21st.

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Richa Chadda works around the clock to meet professional deadlines

Richa Chadda has been working around the clock to meet her professional commitments – Currently shooting for Fukrey and Ram Leela , Richa has been working on a tight schedule and has recently been shooting even at night to complete a Ram Leela schedule – If that wasn’t all ,Richa has also been approached for several events and live performances ,the most recent being her appearance at Esselworld on their anniversary as well as when she traveled to Pune to walk the ramp for Videocon with Pune Warriors.

Says a source, “Richa has been working on turbo mode with the shooting and promotional activities for Fukrey,as well as her late night shoots for Bhansali’s Ram Leela – She is also balancing her films with her other commitments and is multi-tasking to meet deadlines”.

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Madhuri Dixit and Naseeruddin Shah rejoice their journey in Bollywood with

101 Silver Screen Stars at the set of Dedh Ishqiya

16May’13, Mumbai: The “ek, do, teen girl” – Madhuri Dixit rejoices her journey in the bollywood with 101 Silver Screen Stars along with Naseeruddin Shah one of the veteran of the Indian film industry.

At the sets of forthcoming flick “Dedh Ishqiya”, the duo relived their journey in the bollywood when they were gifted a pack of 101 Silver Screen Stars – a mini encyclopedia by Shemaroo. 101 Silver Screen Stars treasures the journey of 101 stars from the galaxy of Bollywood. This audio-visual treat on the life journeys of 101 popular Hindi film heroes and heroines is not merely a compilation but a well-researched Collector’s Edition with interesting anecdotes; more than 550 song clips and 101 full-length songs.

Madhuri Dixit, the actress expresses herself on the occasion, “Presently, the Celebrations of 100 Years of Indian Cinema are in full swing. All of us have very interesting and distinct memories of the Celluloid world. It is such a sweet gesture on the part of Shemaroo Entertainment to have remembered 101 Superstars of all times who have made these 100 years memorable. I too feel privileged to be a part of these 101 stars and have loved the entire segment devoted to me. It was really wonderful re-living the subtle moments of my life like my love for the B&W CHHAYA GEET during my childhood etc. I wish to congratulate Shemaroo on its completion of 50 Golden years and for bringing out such a wonderful gift to celebrate 2 occasions – its own Golden Jubilee & the Centenary of Indian Cinema.”

The actor, Naseeruddin Shah shares his thoughts, “A wonderful effort and a different approach of paying tribute to Superstardom. A very interesting mix of actors & actresses. Would like to congratulate Shemaroo for this research-intensive product in their 50th Year. It has carved its own niche and managed to cut through the clutter surrounding the 100 years of cinema.”

About Shemaroo

Celebrating the golden jubilee, Shemaroo Entertainment Ltd is among few entertainment companies that has hallmarked several pioneering efforts with its innovative and out- of-the- box thinking. Founded in 1962, Shemaroo Entertainment Ltd is one of the largest Filmed Entertainment “Content Houses” in the country, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 2500 titles.

Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. With its partnership with the major telecom operators and other digital media platforms, Shemaroo is at the forefront of the digital age. The company has also tied up with many content providers across the country. The “Shemaroo” brand today is synonymous with quality entertainment in the Indian entertainment eco system.

Disclaimer

“Shemaroo Entertainment Limited, (“Company”), is proposing, subject to market conditions and other considerations, a public issue of its securities and has filed a draft red herring prospectus, (“DRHP”), with the Securities and Exchange Board of India, (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in and the respective websites of the Book Running Lead Managers to the Issue at www.yesbank.in and www.icicisecurities.com. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section entitled “Risk Factors” of the DRHP.”

Warm regards,

Janki Trivedi / Jharna Salian
Mob: +91 98200 80835 / 9664000145

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Mumbai – 400 013
Tel No: +91 22 6757 4444
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Email: janki.trivedi@adfactorspr.com / jharna.salian@adfactorspr.com

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Jacqueline Fernandez goes deep sea diving

Extremely tied up with her work commitments, Jacqueline Fernandez, who is constantly living out of her suitcase, thanks to her professional commitments, took some time out to take her father and the rest of her family for a Roman holiday, on the occasion of his birthday.

Another reason for choosing the picturesque location was that Jackie who is a professional scuba diver, was keen on indulging in some deep sea diving off the coast of Ostia.

Says a source, “Jacqueline recently traveled to Rome for a short family vacation….She normally plans her holidays in exotic beach spots however her father was extremely keen on visiting the Vatican for his birthday and so Jackie decided to indulge in some scuba diving in Ostia ,Rome”.

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Ashiesh Roy
“Age is just a Number”, Actor Ashiesh Roy on his forthcoming Birthday!

This Saturday Evening the telly – world will be grooving & celebrating Actor Ashiesh Roy’s Birthday at a Suburban Lounge!

Ashiesh Roy, the actor cum screen play writer for Bollywood movies like ‘Khanna and Iyer’ and ‘Devaki’ and having done innumerable stints on television will be celebrating his birthday with great pomp pomp.

You don’t need a reason to party & when you have a reason you party like never before; that is exactly how Ashiesh Roy takes his life as & this Birthday, he is going to party with his family & friends from the industry.

“My idea of my Birthday celebration this year is that it is going to be remembered for like a really long time. I have planned a surprise for my guests. There is going to be good music, good food & good company & a lot more”

On his first ever birthday celebration out so loud he chuckles, “All these years I was caught up on my birthday & didn’t feel the need to celebrate, but ab toh party banti hai boss.”

Looking forward to his birthday celebration this year, where Ashiesh has planned surprising elements for his friends from the industry; when asked about why such a humongous celebration this year he mentions, “I had heard it somewhere, the older you get, the wiser you are. So I’m basically celebrating getting wiser & after all age is just a number.”

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Producer Ratan Jain and director Dharmesh Darshan come together for Dhadkan 2

Over 13 years ago,producer Ratan Jain joined hands with director Dharmesh Darshan for a romantic-drama Dhadkan starring Akshay Kumar,Shilpa Shetty and Suneil Shetty,that went on to become one of Bollywood’s most popular love stories.The duo now come together for the sequel of the film tentatively titled “Dhadkan 2 — The Heart Beats Once Again”.

Confirming the news, producer Ratan Jain says, “We plan to go on the floors this year. The essence of the film will remain the same but the new age sensibilities will be kept in mind. The film will be released sometime next year.”

Says director Dharmesh Darshan, “The film will be titled Dhadkan 2 — The Heart Beats Once Again. The story will be a romantic one, but will not take off from where Dhadkan ended.” Adding that , “Dhadkan 2 will see a fresh story and new starcast… I can’t divulge any other details besides this but to follow up what is considered a classic will be challenging”.

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Priyanka Chopra “Sexiest Back” in B-Town

That Priyanka Chopra is one of the most sought after actresses in Bollywood is well known, but the actress is also popularly dominating the sex appeal charts ,the most recent being one conducted by a popular website where Priyanka Chopra topped the list of the “Sexiest Backs in B-Town”.

Beating the likes of her contemporaries, Priyanka Chopra dominated the poll,winning 26.05 percent votes.

Flattered by the tag says Priyanka Chopra, “I am flattered to be conferred with the title of The Sexiest Back! The credit for this goes to my gene pool and my trainers”.

Says a source, “Priyanka Chopra is one of the fittest actresses in Bollywood and has remained consistent in that sense since her very first film……Apart from hitting the gym regularly despite her hectic schedule combined with yoga and a balanced diet…Priyanka has never slacked on the fitness front and has never been under the fashion critics radar courtesy her super toned body”.

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Co-producer of Shootout at Wadala Ram Mirchandani hits the right creative cord.

Having seen stupendous success, Ram Mirchandani who co-produced the National Award winning ” Vicky Donor ” under Rampage Motion Pictures is hugely excited with the response to ,the gangster entertainer -Shootout at Wadala , which is well on its way to becoming one of the highest grossers this year.

The co-producer along with Producer / Director Sanjay Gupta and other team members of the cast and crew, was also present at the recent party held at Producer Ekta Kapoor’s residence in Juhu, that celebrated the film’s success.

Says Ram Mirchandani, “I am very happy with the film’s outcome at the box office, we had set high benchmarks for the film as it’s an out-an-out entertainer and are grateful that the audiences have appreciated the efforts we’ ve put into the film. Hitting that right creative cord in film making is getting increasingly tricky; given that there are just 8 1/2 stories existing in this world. The key lies in packaging these stories interestingly and differently, knowing your audience & connecting the script to the audience.”

The Founder of Rampage Motion Pictures is looking to push the envelope with his forthcoming projects and is in the process of developing scripts high on content and commercial value,details of which have been kept under wraps.

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Global Advertisers forays into innerwear market

Mumbai: 16 May, 2013: The lingerie market in India is still in its infant stage until in recent times. Today, consumers have brand awareness and spend more on fashionable innerwear. There is also a clear rise in purchasing power and people are willing to buy more premium inner brands. Celebrity endorsements, joint ventures with foreign marquee names and reluctance among consumers to wear baniyans with holes have meant an intense buzz around undergarment makers. Even the rural consumers want branded innerwear because they are watching ads of Bollywood’s macho men: Salman Khan, Hrithik Roshan, Saif Ali Khan and Shahrukh Khan.

With increasing competition in an innerwear segment, brands like Lux, Dollar, Rupa, Amul Macho, Jockey market their product heavily on out-of-home medium including television, print and other BTL activities.

Explaining on this, Sanjeev Gupta, Global Advertisers says “When it comes to fashion, there is no limit to quantity. Today a consumer buys one, tomorrow he may fancy four. Since this is not a very high-value item, demand is more resilient. Therefore, an innerwear brand doesn’t leave any stone unturned for the success of their product. We at Global understand their need and level of competition. An ooh campaign of innerwear brands comes out after in-depth market research with strategically positioned inventories at a reasonable operation cost, giving a brand best ROI. We taped this segment because the proportion of people who use branded innerwear is small so the long-term potential of the segment is very promising.”

For the record, Global has recently provided hoardings to outdoor campaigns of Lux Cozi, Macroman, Jockey, Lux ONN, Amul Macho, Dollar Bigboss, Tommy Hilfiger, Levi’s and Calvin Klein.

These players have engaged premium sites located at Marine Line, Marine Drive, Peddar Road, Andheri, Worli, Dadar, Santacruz, Sion and Thane. The size of hoardings varied from 40X40 to 20X20.

With Best Regards,
Divya Khare

Senior Manager- Branding & Communication
AN ISO 9001:2008 CERTIFIED Company

Mobile : 9820146183
Phone : +91 22 28939400
Email : divya@globaladvertisers.in
http://globaladvertisers.in/

Global Advertisers opens four new regional divisions

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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