Alia Group’s FMCG pre-media packaging firm Alia, acquired by multinational company Diadeis

Alia Group’s FMCG pre-media packaging firm Alia, acquired by multinational company Diadeis



Mumbai – May, 2014: Asia’s leading pre-media packaging services company Alia becomes part of the Paris headquartered pre media services company Diadeis. The French multinational, whose roots go back to more than 300 years has acquired Alia Group’s FMCG pre-media packaging firm Alia. This makes it the 3rd divestment for the Sanjeev Malhotra led Alia Group (previously he has divested to Future Group‘s Kishore Biyani and the Anand Deshpande led Persistent Systems).



The acquisition also witnesses Diadeis’ entry into Asia, allowing them to tap the vast clientele and provide them world-class services related to graphic creation, prepress and brand lifecycle technology services. It combines Diadeis’ technological skills and international experience with Alia’s expertise, bringing their vast client base under one roof including big players like Unilever, Cadbury-Kraft, Nestlé, Danone, L’Oréal, GSK, LVMH, Renault to name a few. Together Alia and Diadeis will build the business to offer global and customized solutions to Indian FMCG & Auto majorsmaking it amongst the top 5 firm in the 2 billion$ pre media industry.



Commenting on the merger Mr. Sanjeev Malhotra, founder Alia Group and promoter Alia said, “We believe this is a win-win for both. Alia with its strong Asia, Middle East and South Africa presence will complement and enhance Diadeis’s global footprint”.  He further added,Alia Group has created specialist firms in the Asia region,that are ahead of their times. We are fortunate that this is recognized by the global players and interest shown by them to invest in us and take these businesses to the next level.”



Jean-Charles Morisseau, chairman of Diadeis, adds, “In order to optimize their packaging chain and achieve brand consistency, more and more brand owners are thinking their packaging production on a large geographical scale, trusting a supplier with a brand or a business unit globally. With the addition of Alia’s skills and expertise in India, Diadeis reinforces its position as a top player in the 2 billion $ pre-media market, with the right capacities to answer brand owners’ needs, be it globally or locally.” He further added, “We are looking at 2-3 more acquisitions in other parts of the world to strengthen our global foot-print. ”



Mr. Sethunath P, Managing Director, Diadeis India said, “We believe this deal will provide a strong platform for future revenue and growth in earning, whilst offering exceptional value to stakeholders of both Alia and Diadeis. Further the partnership will lead to new skills development and growth of our employees while substantially increasing the scale, diversification and profitability of our business and expand and enhance the breadth and depth of the pre-media segment in the region”.


Merisis advisors acted as an exclusive investment banking advisor to Alia and Diadeis for this transaction.




For further information, please contact:

PRaxis Media

Saima Gaziani – 09819795289

Ruchi Bachani – 9819983645

Sumeet Chabhra – 09619437559




About Diadeis:


Diadeis is one of the top global premedia agencies. The company offers a comprehensive range of graphic creation, prepress and brand lifecycle technology services. For 40 years Diadeis has been supporting major brand owners and retailers to develop and enhance the value of their brands, by combining efficiency, consistency and accuracy in the production of all their communication media, including packaging, multi-channel publishing and BTL/ATL communication campaigns. Headquartered in Paris, the company is present in countries all over Europe, Asia, the Americas, Middle-East and Africa, and serves clients from more than 60 countries.

For more information, visit



About Alia Group:


Alia Group is a diversified business group in the space of Marketing Services. It is an innovation-focused enterprise that functions at the intersection of Knowledge, Brands and Markets. The group’s purpose is to partner and build ventures that are growth oriented and scalable to make a global impact. It provides marketing services and solutions to the bluest of the blue chip client’s worldwide at one end, and incubates globally scalable innovative ideas and startups at the other. Alia Group’s growth is founded on its philosophy and ability to Outthink.

For more information, visit



About Alia:


Alia is an Asian firm and is one of the country’s packaging powerhouses. What differentiates ALIA from other premedia players is its strong quality management procedures & robust project management system developed to match up the global spread of their clients. With strong presence in Asia, Middle East and South Africa, ALIA has one of the best in-house technological platforms in the region when it comes to state-of-art color management set up, proofing set up, Online Management System, in house studio, mock up & innovation cell.

For more information, visit

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

You must be logged in to post a comment Login