Alia Bhatt flashes her fashion quotient on her fingertips with the new Maybelline Color Show range of nail paints

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Alia Bhatt flashes her fashion quotient on her fingertips with the new Maybelline

Color Show range of nail paints

Maybelline New York launched a brand new campaign featuring Alia Bhatt for the new range

Mumbai, October 5, 2013: It was a colorful evening filled with super stylish nail fashion at High Street Phoenix this weekend, as Maybelline along with brand ambassador Alia Bhatt launched Color Show, its most-awaited range of nail colors in 40 irresistible shades. Also present on the occasion was Mr. Satyaki Ghosh, Director of L’Oréal Consumer Products Division. All of Alia’s fans and Maybelline’s consumers present for the event were treated to a first look of the new Color Show campaign that is also being launched by Maybelline for their new range of fabulous nail colors. The world’s number 1 make-up brand once again presented a new product that imbibes all the core values of the brand – to be fun, edgy and fashionable.

Description: Description: Description: C:\Users\punjabih\Desktop\Picture1.pngFrom edgy metallic to stunning pop shades, Maybelline’s Color Show range gives you a shade for every mood. Pick from funky colors like Downtown Red, Berry Sexy, Midnight Taupe, Mint Mojito, Lavender Lies to Pink Voltage and get ready to make a your own fashionable nail statement this season with Color Show.

Maybelline’s Color Show nail paints provide an even application with an easy to use flat brush to give you a smooth uniform finish, covering the entire nail in a single stroke. With colors that can match every shade of clothing in your wardrobe, go wild as you change your nail color to suit your mood.

The new ad campaign showcases youth icon Alia Bhatt having a blast with the most happening shades in the Color Show range, sparking an inspiration for everyone to try them out. The campaign will go on-air mid-October showcasing Alia at her glamorous best.

Commenting on the new campaign, Mr. Satyaki Ghosh, Director of L’Oréal Consumer Products Division said, “Maybelline is an innovative brand that loves its consumers and assures to give them something new and exciting all the time. With the launch of the Color Show range, we hope to once again do something different for our consumers and engage them as much as possible with the brand.”

Speaking on the new campaign, brand ambassador, Alia Bhatt said, “I personally love colors and to see a range which has forty different shades is splendid. I can now officially wear a different spunky nail color every day and jazz up my look for any event with something so simple. I want to buy all forty shades, as each one of them makes a unique fashion statement and can transform my look from day to night, fun to funky, and classic to daring in just under a minute. I’m hereby saying goodbye to boring nails thanks to the new Color Show range by Maybelline.”

Leena Shoor, Marketing Manager, Maybelline New York said, “Maybelline as a brand understands the needs of the young Indian girl and continuously introduces products that are innovative and exciting. With Color Show, Maybelline brings to India the hottest shades fromm the catwalks of New York, shades that are extremely fashion forward and yet very accessible. Using the Color Show range and nail art inspirations that will be shared by Maybelline, girls can now get runway ready nails whenever they please. Maybelline is all set to bring a new nail revolution to India by making nail paints a must have accessory.”

Experiment with trendy shades, to create a new look every day and score high on the fashion meter with Maybelline New York Color Show nail paints at just Rs. 75/-

Maybelline Color Show nail colors are available across all modern retail outlets and many popular cosmetic stores.

About Maybelline:

Maybelline New York is the number 1 cosmetic brand in the world, available in over 129 countries. Offering hundreds of products worldwide, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log on to www.maybelline.co.in or find us on www.facebook.com/sensationalmaybelline

For further information please contact:

Henna Punjabi | Simmi Sharma

Genesis Burson-Marsteller

E: henna.punjabi@bm.com | simmi.sharma@bm.com

M: + 91 9820880243 | +91 9833662995

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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