Ajay Devgan flag-off Mulund Vintage car rally

Ajay Devgan flag-off Mulund Vintage car rally

Time stood still and machines from a different era rumbled through the streets of the city. The Mulund festival rocked the eastern suburb one again adding the adventurous journey and fun for Mulundities. Bollywood actor Ajay Devgan Flag-off the Vintage Car Rally and was seen encouraging participates he said, “”It is a depiction of the passion and committeemen of the owners of various vintage cars and automobiles, who took part in this and I have actually been very fascinated by their passion”.

The fest was organised by Sewak NGO chairman Charan Singh Sapra’s. The rally saw around 100 vintage cars which are running over the mulund streets. Vintage Car Rally vroomed up the car lovers. Some of the most popular vintage beauties at the event included the Willys Overland 1909 – the oldest among all -Rolls Royce 1912, Bentley 1947, and Rolls Royce Phantom 1 of 1925.

The “Masti-Mohabbat Mail” of the Mulund Festival is travelling into the hearts of every resident and takes them on an unforgettable journey of fun, love and togetherness. “Owning a Vintage Car is like owning a piece of history. History teaches us lesson we must try to learn from the past. The fest celebrates by every Mulundities with lots of Enthusiasm and Zest” ,said Charan Singh Sapra.


Media Contacts:
Scribes INC- The PR Company

Satish Reddy
Mobile : 09167115564
Email : sateshreddey@yahoo.com

Nilofer Ansari
Mobile : 07666989939
Email : niloferscribes@gmail.com

Abhishek Dubey
Mobile : 09699384240
Email : abhiscribesinc@gmail.com

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Billboards gained momentum in 2012

100% occupancy during the peak season

Mumbai: December, 2012: Large size canvases, colourful illumination, strategic location, dynamic and bold innovations, all have contributed to the success of billboards in 2012. Giant appearance and unavoidable 24X7 presence of hoarding, communicates brand’s message to mass audience. Despite the cutting edge competition with LED Displays and Transit Media, hoardings are still considered as the ‘Most –Effective’ OOH media.

In 2012, an OOH campaign of a brand consists: 60 percent Hoardings, 20 percent Transit Media, 15 percent Digital Displays and 5 percent other media. Real-estate, Automobile, Telecomm, BFSI, Entertainment, and FMCG have been giving more than 50 percent preference to hoardings, while education sector allots 80 percent of their budget to hoardings for an OOH campaign.

Global Advertisers, an integrated outdoor advertising solution provider witnessed the growth of hoardings in bounds and leaps this year. The agency has revealed that the core business involves: Primarily Hoardings, Bus Media, Street furniture and Gantry.

Sanjeev Gupta, Managing Director, Global Advertisers believe that “Indian outdoor industry is going through a transformation. New technology and modern ideas of new generation are combined to deliver the best solution to an advertiser. But, the fundamentals of business have not changed and so the demand of hoardings. This year, hoardings have been the favorite of marketers and Thane has come out as an emerging market for an advertisers.”

About Global Advertisers

Global Advertisers, India’s premier outdoor media solutions agency

Founded In 1996, Global caught the attention of millions, including clients and the advertising fraternity with its path-breaking outdoor initiatives. Global’s expertise includes excellent media planning, market research, strategic hoarding locations and 24X7 assistance. Our reach extends beyond Mumbai to Tier II and Tier III cities of India through our associates. The big army of Global Advertisers includes mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms. These are creatively exploited by Global to communicate with consumers on the go.

With Best Regards,
Divya Khare

Senior Manager- Branding & Communication

Wish you and your family Merry Christmas & Prosperous New Year

AN ISO 9001:2008 CERTIFIED Company

Mobile : 9820146183
Phone : +91 22 28939400
Email : divya@globaladvertisers.in
http://globaladvertisers.in/

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T Series mesmerised by Idea International’s Mr Money, to release music worldwide

While Govinda gets younger as he turns 49, his talented nephew Krushna Abhishek follows his footsteps with Rikshhit Matta’s comic caper, Mr Money. Produced by Sunil Gulani and Anand Gupta, this Idea International venture promises to also be an emotional rollercoaster replete with melodious fare.

With amazing numbers that evoke laughter and others that are soul-stirring, rendered by Rahat Fateh Ali Khan, Mika, Neeraj Shridhar, Sabri Brothers, Javed Ali, Krushna, Amrita Kak, Mamta Sharma, Ritu Pathak and Lakshita Matta crooning to lyrics by Sameer, Anjaan Sagri, Satya Prakash, Sanjeev Rathod, Anand Gupta and Raj Sharma,

Penned by Anand Gupta, Raj Sharma and Rikshhit Matta Mr Money boasts of music by Sanjeev Darshan and Amjad Nadeem and Sangeet Siddharth.

T Series has stepped in as the music company that will get the common man to hear this musical fare with Idea International, the banner behind Mr Money.

Besides Krushna Abhishek and Ester Noronha, the movie also stars Rajpal Yadav, Manoj Joshi, Vrajesh Hirjee, Asrani, Jagdip, Gireesh Sahedev, Eva Grover, Upasna Singh and boasts of a foot-tapping front bench item number by Kashmira Shah, sung by Lakshita Matta, with lyrics by Raj Sharma.

Mr Money is all set for a 2013 release.

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Bollywood actress Suzanna Reddy does photoshoot to support rape victim

The entire nation is boiling with the recent Delhi gang rape where a 23 year old para-medical girl was raped by a group of four in a running bus and later thrown out of the bus along with her boyfriend. The Bollywood stars are expressing shame and anger over this incident. The actress of “The City That Never Sleeps” movie Suzanna Reddy express their anger through fashion photoshoot by wenum photographer to protest against the culprits. The actress is demanding a justice for victim and severe punishment to the accused she said, “New Delhi gang-rape…shameful and shameless. The man who rape should be castrate or hang”.

Producer Satish Reddy said the victim was in coma and in a state of trauma Whatever that has happened nobody can change it but Government of India can do a justice by giving death sentence or life imprisonment, a punishment that should set an example for any such perpetrator in the future”.

The director Haroon Rashid was expressing his concern over the safety of women in India he said, “The horrific rape case in New Delhi is beyond any kind of vocabulary to describe its occurrence !! It is an act of a demon, a monster that deserves the harshest punishment. There should be reassessment of the existing laws in the country for speedy justice. I personally feel Mumbai is safer than Delhi”.

Bollywood stars Like Amitabh Bachchan, Shahrukh Khan, Salman Khan, Priyanka Chopra and Kareena Kapoor also express their anger on Delhi rape case and demand for quick punishment against rapists.


Media Contacts:
Scribes INC- The PR Company

Satish Reddy
Mobile : 09167115564
Email : sateshreddey@yahoo.com

Nilofer Ansari
Mobile : 07666989939
Email : niloferscribes@gmail.com

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Salman and Bips leave the Bigg Boss housemates awestruck!

Superstar Salman Khan entered the Bigg Boss house for the first time ever this season. The Dabangg Khan literally froze the likes of Sana Khan, Aashka Goradia, Urvashi Dholakia and even Sapna Bhavnani.Salman was his jovial self and played pranks with the rest of the housemates. Ensuring that the other housemates have as much fun, Salman entered when the housemates were frozen by Bigg Boss and mocking the housemates playfully just to tickle their funny bones.

Like, salman entering the house wasn’t enough, the cherry on the cake is bombshell Bipasha Basu entering the house as well. Bipasha promoted her brand new fitness album – Break free. Bipasha is known for her breath taking moves and grooves. The housemates are in for a treat as they get to witness the dusky beauty talk about her superb fitness regime in the Bigg Boss house. Bipasha is also tested the housemates’ dancing skills as she judged them on a limbo dance performance. The winner of which received a gift from Bipasha herself. To enhance the Christmas season festivities for the housemates, Bipasha brought in special Christmas goodies for all of them. The housemates get the most pleasant surprise this Christmas weekend as two of the biggest superstars of the nation embraced the occasion with their presence

Regards,
Vignesh

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Sunny Leone & Sophie Choudry set zoOm on fire as Sexy Santas

Celebrate 2012 with zoOm’s Sexy Santas and enjoy a special programming line up from 24th to 31st December

zoOm’s Celebrate 2012 show line-up 24th – 31st, December Ø B Tonite Weekdays:-10pm Ø Planet Bollywood News Daily 7pm Ø Tentalize 27th Dec – Thursday-8pm Ø Page 3 Saturday – 7:30pm Ø Best of Bollywood Storytellers 25th – 31st – 7:30pm Ø zooming in with Omar Special 26th Dec- Wednesday- 9pm Ø zoOm Review Show Special 28th Dec – Friday – 7:30pm Ø Special Encounters with Omar 27th- 31st Dec- 9pm Ø Business of Bollywood 30thDec at 7.30pm Ø zoOmbastic TOP 100 31st Dec – 8am National, December21, 2012:As the year winds to a close, zoOm gets ready to turn up the heat with Sexy Santas, Sunny Leone and Sophie Choudry. The ladies will also play host on Planet Bollywood News and B-tonight and are set to get you in the festive spirit.

2012 has been a drama-packed year for Bollywood. From some of the biggest hits to some of the nastiest cat fights, the industry saw its fair share of highs and lows. zoOm’s very own Sexy Santas will take you through the past year by unraveling the secrets behind the SRK brawl at the Agneepath success party , Saif’s quarrel at his family dinner and loads more.

To celebrate the fabulous year, zoOm has a whole lot more in store. As we bid adieu to 2012, zoOm, India’s No. 1 Bollywood channel, will relive the best moments for its viewers with a special show line up. Bollywood enthusiasts can expect nothing less than topnotch interviews, songs, shows and news that will keep them glued to their screens.

Watch your favourite stars like Shahrukh Khan, Salman Khan, Ajay Devgn and Abhishek Bachchan get candid on a special episode of zooming in with Omar. Learn all about Madhuri’s beauty secrets and Amir’s contented view of Talaash only on Encounters with Omar.

And if this isn’t enough, zoOm will also bring back the best six episodes of Bollywood storytellers. Viewers can get a peek into the lives of Bollywood’s biggest firebrand directors who are reinventing cinema. Music fans will also not want to miss the zoOmbastic TOP 100.

Tentalize and Page 3 will give viewers a sneak peek into the most glamorous bashes and hottest fashion stories of the year, unveiling some of the hushed up secrets of the industry.

If you have a fascination for numbers, then Business of Bollywood is made for you. zoOm brings you the report card of the Bollywood industry in 2012 – find out who made the merit list by toppling the 100 crore mark and who got relegated to the back-bench.

So get ready to Celebrate 2012 from the 24th to 31st December, as zoOm lines up an eight day fiesta to add to your year-end jubilations.

About zoOm:

zoOm, India’s no. 1 Bollywood channel, and a trendsetter in its genre, brings viewers closer to the biggest stars through the hottest entertainment news, features, countdowns, music, trends, celebrity interviews and reviews. zoOm is available across 28 countries worldwide besides heavy presence in the social media space making it the one stop shop for everything related to Bollywood.

About Times Television Network:

Times Television Network informs and entertains over 100 million urban affluent audiences across India with ET NOW – India’s comprehensive Markets Channel; MOVIES NOW – India’s leading English Movies Channel; TIMES NOW – India’s most watched English News Channel & zoOm – India’s no. 1 Bollywood destination. The network is available in 45 countries across the globe. Times Television Network is part of India’s largest media conglomerate, The Times Group.

For further Information, please contact:

Kripa Nayak/ Gitanjali Khatau

LINOPINION – The Lowe Lintas PR Division

M:9819826335 /9833011128

Email:kripa.nayak@loweandpartners.com/gitanjali.khatau@loweandpartners.com

Regards,

Gitanjali Khatau

Description: Description: Description: New LinOp sig

GITANJALI KHATAU

PROJECT CONSULTANT

T +91 22 3025 3536

D +91 22 24950623

M +91 9833011128

F +91 22 6660 2371

gitanjali.khatau@loweandpartners.com

The Phoenix Complex B wing

4th Floor Senapati Bapat Marg

Lower Parel Mumbai -13 India

www.linopinion.com

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Christmas Carnival at The SIMBA Store- Swing By & Say Hello to Santa

Wednesday, 19thth December, 2012, Bangalore: Christmas is just around the corner and in keeping with the spirit of joy and giving, The SIMBA Store at Sony signal,Indiranagar is bringing in the festival this year by hosting a fun-filled carnival for kids on 22nd and 23rd Dec 2012.

The carnival will unlock the magic of Christmas with a line-up of unrivaled attractions like-

· 50% off on select products

· Assured gifts under the Xmas tree for those who shop for Rs 5000 or more.

· Christmas carols at the store

· X-Mas drawing competition,

· X-Mas Story writing competition,

· X-Mas greeting card making,

· Cup cake decorations

· Make your own snowman

· Get your picture clicked with Santa!

The SIMBA Storeaims at pleasing both child and parent so if you shop for Rs 2500 or more you could get a chance to win an iPad!

“Christmas Carnival is a fun-filled event where kids can say ‘Hello to Santa’ and participate in fun-filled activities and games and get the opportunity to win exciting prizes. The idea is to celebrate the Christmas spirit and give our shoppers a world class experience”, said Prasar Sharma, Co-Founder & Director Exelixi SIMBA Toy Retail.

About The SIMBA Store

Slated to be India’s largest toy chain in 2013 with a pan-India presence, SIMBA is the world’s 3rd largest toy maker with a footprint in over 25 countries. With a host of international movie licenses in its kitty, more than 6500 SKUs to choose from and the widest price range to fit all budgets, The SIMBA Store is all set to be the next destination for kids in India.From traditional toys to electronic games, and plush toys to educational ones, it is the store that has it all. Covering a TG that includes all age groups across toddlers to teenagers, no one goes away disappointed once they meet the affable red elephant. The SIMBA Store offers a refined shopping experience with the highest quality international products, enthralling kids across the globe for over 3 decades. Now in India.

About EXELIXI MANAGEMENT COMPANY PVT LTD

Exelixi is a retail franchising & management company and brainchild of two IIM Bangalore graduates. It is set up with the intention of helping international and regional iconic brands access the attractive Indian retail market. They work with partner brands to establish their presence in different parts of India through an extensive retail and distribution network. The retail network is primarily franchisee driven.

For further information regarding The SIMBA Store or Exelixi Management Company, please contact the following-

PRAXIS MEDIA:

Saima Gaziani- 09819795289 saima.g@praxismedia.com

RuchiBachani –07208564648 ruchi.praxis@gmail.com

EXELIXI MANAGEMENT COMPANY

AnumitaTripathi – +91 9920570593 (Head- Corporate Communication,Exelixi Management Company)

anumita.tripathi@exelixi.in

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‘Dabangg 2’ joins UFO Millennium Club;

Debuts in 1266 UFO Digital theatres in the first week

Mumbai, December 21, 2012: The much-awaited Hindi movie `Dabangg-2’ joins the UFO Millenium Club, makes its pan-india debut this week in 1,266 UFO digital theatres. `Khiladi 786’, in its third week screens in 183 UFO digital theatres. `Talaash’, in its fourth week and `Son of Sardaar’, in its sixth week screens in 77 and 23 UFO digital theatres, respectively. `1920 Evil Returns’ screens in 11 UFO digital theatres in its eighth week.

In the non-Hindi films section, Telugu film `Saarochharu’ debuts this week in 208 UFO digital theatres. Another Telugu film `Dhamarukam (The Ultimate Sound of Power)’ screens in 93 UFO digital theatres in its fifth week while `Yeto Vellipoindi Manasu’, screens in 67 UFO digital theatres in its second week. Kannada movie `Yaarre Koogaadali’ debuts this week in 76 UFO digital theatres. Tamil Film `Kumki’, in its second week, screens in 70 UFO digital theatres.

About UFO Moviez India Ltd. (www.ufomoviez.com)

UFO Moviez, the world’s largest satellite delivered digital cinema network, has revolutionized the way films are distributed and exhibited throughout India. Presently, UFO has a base of 3,120 digital screens (including 139 3D screens), spread in 1,300 cities in 25 states and 6 union territories of India. UFO has so far released 5,300 films in 30 languages and has conducted over 13.1 million shows till date.

For more information, please contact:

UFO Moviez India Ltd. – Shalini Bhattacharya – PR Manager, (+91)9920839720

Janki Trivedi – Adfactors PR – (+91)9820080835, (+91)9820531932

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Poonam’s nasha for heights! on dooms day
Even as the Mayans have gone wrong with their prediction, Poonam Pandey went up 12000 feet in the air on 21/12/12 enjoying what life has given her, by shooting for her Amit Saxena helmed film Nasha.
The chulbul Poonam Pandey seems to have developed a nasha for heights as she took off in a helicopter to can one of the most intense scenes ever shot in A Bollywood film. In fact, never before has a passion sequence been shot at such altitudes. And going by the 21/12/12 phenomena, if he mercury in the city had risen and Mumbaikars began sweating during the day, you know who to blame.
The director Amit Saxena managed to shoot the intense sequence in just about 90 minutes.
“This was a scene that has never been attempted by any Bollywood movie before. The idea was to capture the intensity of Poonam over the blue seas and in mid air. The sangam of all the natural elements has made the scene an intense sequence. ”
The sequence turned out to be a breeze for Poonam, as she coasted through the scenes without breaking a sweat.
“The sequence in a chopper was a challenge but I had full faith in my director and we went ahead with it, ” said Poonam.
Looking at the way the sex scene has turned out, Poonam wants to name her director as Sex-ena!

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Shakeel Saifi as a guest of honor at the 19th Sur Aradhana Awards

In the 100th year of Cinema, the 19th Blockbuster Sur Aradhana Awards were organized to honor distinguished personalities from various walks of film and television including singers and artists from the music fraternity.

Where the National President of Akhil Bhartiya Muslim Yuva Atankvad Virodhi Samiti and Director of Saifi Films Pvt Ltd., Mohd. Shakeel Saifi was Guest of Honor.

The Award function honored Anupam Kher, Kavita Krishnamurthy and others for their worthy contribution to the Film Industry.

Saifi says, “I am honored to be at the event and felicitated such a big personalities of the Industry.”

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ARTI RAZDAN ACCURATE PREDICTIONS FOR BOLLYWOOD 2013 AND DABANGG 2

As DABANGG 2 releases this 21st December, 2012, the auspicious day and the rarest of rare alignment of the sun earth and the Milky Way Galaxy after 75,000 years. Arti Razdan, the famous Tarot Card Reader with all her knowledge predicts about the destiny of DABANGG 2.

She states, “The rarest of rare alignment of the sun earth and the Milky Way Galaxy after 75,000 years will prove to create magic at the Box Office for DABANGG. The shift will also lead to many new records being created by the film opening. Salman and Sonakshi’s chemistry will be sizzling hot. Though the second half of the film may be a lengthy affair.”

“After a long struggle and many ups and downs Arbaaz Khan will shine with his debut as a director. There will be no looking back for him. The sun in line with the earth shows fame and it is so rare and unique that it is also special that they have picked this day to release this film, when the stars favour no one can stop it. It will be a smashing super hit.” she added.

Arti Razdan is one of Bollywood‘s famous tarot card readers. She is also a Reiki Grand master and Hypnotherapist. Daughter of a General of the Indian army she spent a lot of time growing up in cantonments. A student of psychology honors She was attracted to spirituality at a very early age . She spent ten years learning under one of India’s most contemporary mystics Osho.

In the late nineties she moved to Mumbai and married Karan Razdan a famous writer and director of Indian film industry.

Arti razdan was the first to start giving tarot sessions at the Orchid Hotel. These sessions became very popular and attracted a host of celebrities like Bipasha Basu, Milind Soman, Gulshan Grover, Shiva mani etc.

Riding the wave of popularity arti then collaborated with J .W Marriott. She conducted many meditation sessions and trainings for dropping the roots to stress and one on one counseling and tarot sessions. Arti later moved to the ITC Welcome group hotel Mumbai. She played a key role in the spa where she practiced Reiki Japanese.

Art of healing, tarot and guided meditations. She has been making news with her Radical predictions across various channels. She has been the only tarot card reader To predict the Mumbai bomb blast three months before it happened live on sahara Mumbai. She also predicted the election of Mr. Ashok Chavan as chief minister of Mumbai, India winning Gold in the Olympics, the nuclear treaty, congress govt Coming to power etc.

Since the past two years Fidalgo hotel has been inviting Arti razdan to conduct tarot Sessions as a value added event to their new year’s function. It has been hugely Successful in pulling in the numbers.

Currently Arti razdan resides at Mumbai. She continues to appear on television and Contributes too many magazines. She loves English retro music and jazz. In her spare Time she teaches English to the poor children in her locality.

Thanks & Regards,
Roofiya Shaikh.

Piicture N Kraft
19/101 Mhada Complex,Oshiwara Garden Lane,New Link Road,
Andheri (West) Mumbai-400053
Email-parulcpnk@gmail.com & roofiya@picturenkraft.com
Tel Nos.9833577407/ 9594621831 / 022 -22926509

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Imran Khan gets a make-over?

It appears that Imran Khan, the golden boy of Bollywood with his boy-next-door handsomeness has undergone a serious makeover. His typically boyish charms have been replaced with a rugged new attitude as he burst out onto the stage at the recently held BIG Star Awards 2012 on a Royal Enfield channeling the Haryanvi style of the character he plays in his upcoming movie Matru Ki Bijlee Ka Mandola.

Don’t miss the action. Watch out for the BIG Star Entertainment Awards on December 31st on Star Plus.

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10TH EDITION TROPHY RELEASED; RECORD PARTICIPATION WITH OVER 38,000 ENTRIES FOR STANDARD CHARTERED MUMBAI MARATHON ON JAN 20, 2013

PRESS RELEASE: December 22, 2012

It’s been an eventful nine-year journey for the Standard Chartered Mumbai Marathon. A journey that has seen the event grow across every paradigm. A journey that has been embellished with milestones and earned recognition and kudos from various quarters.

It’s now time to begin the countdown to the tenth Anniversary Celebrations of the Standard Chartered Mumbai Marathon and, befitting the occasion, special plans have been put into he place to make the 10th edition an unforgettable experience for all those who partake in the celebrations.

Running on the Rajiv Gandhi Sea Link, the Marathon Flame coming to Mumbai, the release of the Marathon Anthem and the launch of the special edition Marathon coffee table book have all been landmark occasions in the short but eventful journey of the Marathon.

It’s now time to do something even more special!

To commemorate the 10th year of the Standard Chartered Mumbai Marathon, a special trophy has been instituted for the overall men’s and women’s winners.

This special trophy, designed by celebrated sculptor and painter Paresh Maity, was released by His Excellency the Governor of Maharashtra, Shri K Sankaranarayanan in the presence of Sri Chhagan Bhujbal and Sri Anil Deshmukh. Also present was Sunil Kaushal, CEO Standard Chartered, the title sponsors, N Chandrasekaran, CEO & MD, TCS, the Associate Sponsor and representatives of the various partners to the event. Adding sparkle to the evening was renowned French illusionist and mentalist Lior Suchard.

The occasion was also used to announce the final registration figures and give details on the Get Active Event Expo.

Ten years is definitely a milestone for a mass running event. It vindicates the belief and the vision shared by the promoters, sponsors and various partners to the event. It justifies the faith shown by the fathers of the city it is run in. It signifies acceptance by one and all.

In the nine years of its existence and in the run up to the landmark 10th year, the Standard Chartered Mumbai Marathon has achieved all of the above and much, much more.

Besides changing the lives of thousands and thousands of people in the city by introducing them to the benefits of running, the Standard Chartered Mumbai Marathon has also set into motion a running movement that has now taken the country by storm.

The Standard Chartered Mumbai Marathon has also touched the lives of countless individuals through its strong charity drive, having helped raise a staggering Rs 71 crores towards charity through its nine editions.

N Chandrasekaran, CEO and MD, TCS said, “Tata Consultancy Services (TCS) has been associated with the Mumbai Marathon for many years and we are extremely proud of the fact that the event is now in its 10th edition. As an organisation that has a young workforce, we encourage our associates to live a healthy and active lifestyle and a focus on wellness is an important part of our corporate culture. I am proud that we have over 1500 TCSers participating across various categories in this year’s event.”

“Congratulations to all the partners who have made this event an international success and placed Mumbai on the global marathon map. We look forward to participating in many more Mumbai Marathons in the years to come.” he added.

A CREATION TO CHERISH: The specially crafted Standard Chartered Mumbai Marathon Trophy, designed by Paresh Maity, one of the most promising young painters of contemporary art, will be a trophy that will be awarded to the overall men’s and women’s winners, with replicas that they can take home.

Elaborating on his design, Maity says, “The Trophy encapsulates the energy and the heritage of Mumbai city. The human figure exuding confidence is not just the Marathon runner but the everyday Mumbaikar, whose journey takes him across the seven islands of the city. The symbolic seven islands are also shown as spaces in the human body. Standing on seven pillars of different length the runner overcomes the seven hurdles to succeed in this race.

“For the average Mumbaikar there is great emotional connect with the marathon. The participants and the spectators see the marathon as their triumph over the hurdles of life, and not just living in Mumbai. The body language of the trophy is positive without any arrogance, but with a hint of a smile of a winner. Of one who knows that he will eventually overcome.

The seven pillars stand for Ritual, Shock, Denial, Isolation, Despair, Affirmation & Renewal. These are emotions that are visited by almost every Mumbaikar in their life and that is what makes the Marathon so dear to this city.”

Much credit should go to Vickram Sethi of the Institute of Contemporary Indian Art, who played a major role in ideating on the trophy and also helped in securing the prized services of Paresh Maity.

CASH BONANZA: Already the richest marathon in Asia, the Standard Chartered Mumbai Marathon 2012 will now offer an enhanced prize purse of USD 350,000, an increase equivalent of USD 10,000 over what was on offer in 2013. The increase in prize money is towards the Indian prize fund and will benefit the Indian athletes in the full marathon.

The top Indian male and female finishers will now stand to gain Rs 4.50 lakh each.

REGISTRATION FIGURES: Since its inception in 2004, the Standard Chartered Mumbai Marathon has been embraced by the city and its citizens as its very own, the sense of ownership and belonging strengthening over the years. In the 10th year the event was oversubscribed much before the last date and it is this commitment from the participants that propels promoters Procam International, backed by the powers that govern, to deliver an even better event on January 20, 2013.

The Full Marathon has received 4169 entries, a significant increase of last year’s figure of 2775. This is definitely an encouraging trend as all the full marathoners are timed athletes, making them serious runners, which goes to show how this event has encouraged amateur runners to train hard and attempt the distance of 42.197 kms. While there was a huge demand for half marathon running places, entries to the event were restricted, finally closing at 12,742.

The Senior Citizens’ Run will have 1396 participants, while the Wheelchair Event 218, with 19,902 people registering for the Dream Run, making it a total count of 38,427 participants on Race Day.

GET ACTIVE EXPO: The Get Active Standard Chartered Mumbai Marathon Expo will be held at the MMRDA Ground at the Bandra Kurla Complex, Bandra (East) from January 11 to 13, 2013. The Expo will be on between 11.00 am to 7.00 pm on all the three days and will also be the venue for all confirmed participants from Mumbai and its suburbs to come and collect their running numbers along with the runner’s kit. Outstation runners can collect their running numbers and runner’s kit on January 19 between 11.00 am and 7.00 pm at the World Trade Center, Cuffe Parade.

While the Expo dates constitute an entire weekend, giving participants the whole of Friday, Saturday and Sunday to come and collect their running numbers, the period of a week before Race Day also gives them ample time to study in detail the race day instructions, familiarize themselves with the security arrangements, the traffic restrictions, the road closures and other arrangements that will come into force for Race Day.

Growing in all parameters for the past nine editions, the Standard Chartered Mumbai Marathon has now become the focal rallying point for the city of Mumbai because it espouses causes and values that touch every citizen, whatever the age group and regardless of their financial status and social standing. Promoters Procam International, along with the sponsors and partners, will not cease in their efforts to innovate and evolve in order to provide a memorable experience to the participant. It’s a collective task and owes its success to the constructive support of all involved.

Let’s all work towards making January 20, 2013 another Red Letter Day in Mumbai’s sporting history.

Title Sponsor: Standard Chartered Bank

Associate Sponsor: Tata Consultancy Services

Promoted by: Procam International

Under the Aegis of: Athletic Federation of India

About ICIA: Set up in 2007 by Mr Vickram Sethi – Institute of Contemporary Indian
Art is the biggest grass root gallery, located in the heart of Kala ghoda. Spread over 3 floors, the gallery is well known for exhibiting Museum quality shows by established artist. Shows hosted by ICIA in the last one year include a retrospective by MF Husain and SH Raza along with a two man show by Paresh Maity and Ram Kumar.

ICIA is part of the Safset Group. Along with ICIA – Safset has controlling interest in AstaGuru India’s second largest auction house and TheArtsTrust.com – India’s biggest art portal, which receives over one lakh hits a month, thus making the group one of the biggest in the Indian art world.

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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