Actor Amit Sadh unveils VR Surat’s Festival Park in the presence of thousands of Surtis

Actor Amit Sadh unveils VR Surat’s Festival Park in the presence of thousands of Surtis

· Singers Raghav Sachar and Shruti Pathak perform their special Hindi-Gujarati bilingual ‘We Are Surat’ song as a tribute to the city

· X-Factor winners Sajda Sisters and Sidi Goma also performed

· Concert, cricket, cuisine for community get-together at VR Surat

Mumbai, May 27, 2013: Thousands of Surtis celebrated like never before at the city’s newest and finest concert venue – Festival Park at VR Surat, Gujarat’s first and Surat’s only world-class integrated retail city centre & community lifestyle destination, Virtuous Retail’s inaugural Flagship Center in India, VR Surat played host on the weekend of 25-26 May to a special inaugural Music Concert at the Festival Park; ‘live’ IPL Final cricket match screening at the 40-ft screen at Magdalla Plaza; gourmet delicacies at Streat in true Surti tradition and much more for the entire family!

Cheered by thousands, actor Amit Sadh of ‘Kai Po Che’ film fame unveiled a commemorative map of Surat that will serve as a permanent backdrop for cultural events and festivals. He also released a special song titled ‘We Are Surat’ specially composed and presented ‘live’ by internationally acclaimed singer Raghav Sachar and Gujarat’s own Shruti Pathak as a tribute to the city. The musical extravaganza also witnessed scintillating performances by X-Factor winners Sajda Sisters and Sid Goma – The Black Sufis of Gujarat.


(In the Photo from Left to Right-Mr Anupam Yog, Marketing Director, Virtuous Retail, Raghav Sachar, Shruti Pathak and Amit Sadh unveiling the concert venue – Festival Park at VR Surat)

Mr. Anupam Yog, Marketing Director, Virtuous Retail, said, “VR Surat achieved a first by getting popular youth icon and actor Amit Sadh to unveil the Festival Park as well as the ‘We Are Surat’ song & youth anthem. It appeared as if ‘Chalo Surat’ theme for ‘Cconcert’, ‘Cricket’ and ‘Cuisine’ resonated across Surat for the most happening event in town – total ‘Jalso’- for the Festival Park Music Concert and Madness Medo grand finale. While connecting communities and consumers, VR Surat is slated to emerge as a major tourist attraction and destination – creating areas for various community activities – paying homage to the city’s glorious maritime, cuisine and craftsmanship history.”

Sprawling across 6 lakh sq. feet, packed with unique outdoor and indoor experiences, and anchored by Shoppers Stop, Westside and INOX, VR Surat’s Phase I opening witnesses the launch of over 70 brands, many of which will be debuting in Surat and Gujarat. With the Festival Park and the Magdalla Plaza, VR Surat has unveiled most of the branded retail concepts such as ‘I Love Dumas Square’, ‘Streat’, ‘The Runway’ and ‘Center Court’.

VR Surat opened its doors to the general public with two special art initiatives – ‘Dumas Art Project’ and ‘Jal Tapi’. Nationally acclaimed theatre personality Yazdi N. Karanjia joined hands with VR Surat as Cultural Ambassador and endorsed Virtuous Retail’s ‘Connecting Communities’ initiatives to put Surat on the global tourism map. Internationally renowned artiste Paresh Maity unveiled ‘Jal Tapi’ – a life-sized boat installation created using the actual sailing vessel or ‘Hodhi’ that won the city’s annual Magdalla Boat Race in 2013. Dumas Art Project at VR Surat features the iconic red sign ‘I Love Dumas Square’, and a 240-foot mural titled ‘Streat’; the installations celebrate Surat’s rich heritage and culture. The Project will also host a wonderful collection of 15 art installations over the summer.

VR Surat has the following first-of-their kind branded concepts…

• Streat – local and international food, Surti culinary destination with an international twist

• Festival Park – Outdoor space designed for events, music concerts, festivals and expos.

• Magdalla Plaza – Outdoor event space designed for community and large scale events showcasing the local art craft

• Dumas Square – premium space for cafes, public art events and exhibitions

• The Runway – a chic venue for lifestyle promotions surrounded by high end fashion brands; Equipped with the latest infrastructure – Audio Video systems & digital screens

• The Arc – Dedicated space for luxury retail; Bespoke designer wear, jewellery, wedding planning, spa, salon, travel, HNI banking, etc. targeting the upscale wedding market

• Food Box – The 12-kitchen food court with an 8-screen multiplex and a gold class lounge; also a view of the Magdalla village

• Center Court – The heart of the Center designed to cater for premium brand launches; indoor space devoted to launches of high end brands and promotions

• Skydeck – Upscale rooftop venue for private events, weddings and celebrations

Level 3 will have Food Box – The Food Court, Multiplex, Entertainment, Restaurants, and Utilities

Level 2 will have The Arc Free Play – Fashion, Womens Wear, Designer Wear, Spa & Salon, and Fine Dining

Level G+1 will have The Runway, Center Court, the Anchors (Shoppers Stop), Premium International Brands Casual Apparel Footwear

Level Zero or Ground will have Streat, Magdalla Plaza, I Love Dumas Square, Restaurants & Cafes, Art & Culture, Valet Parking. Basement parking for around 500 cars is also available.

About Virtuous Retail: Virtuous Retail is an institutionally-owned developer and operator of premium, community-oriented lifestyle shopping centres in India’s top cities. Established in 2007, Virtuous Retail is sponsored by The Xander Group Inc, a leading emerging markets investment firm, which has committed US$ 600 MM in equity to the platform. Virtuous Retail’s pan-India portfolio includes prime city centre locations in Surat, Bengaluru, Chennai, Mumbai, Pune and Kolkata. This makes Virtous Retail the leading platform of quality real estate for organized retail in one of the world’s most attractive consumer markets. Aimed at the prosperous and discerning Indian consumer, Virtuous Retail’s lifestyle shopping centres are tailored specifically to be retail, food and entertainment destinations with a strong regional connect. What a consumer can expect is a distinctive retail and entertainment experience, which has been designed and is operated at international standards. What is most unique about Virtuous Retail’s long-term vision is its concept of Connecting Communities. The firm’s mandate is to offer new social hubs to the urban Indian consumer by creating a platform for cultural, public-private and cross-border initiatives. The aim is to respect, foster and encourage civic pride, strengthen the local economy and boost each city’s image.

Press Contacts: Adfactors PR – Aryan Rana Ph: 09930372436, 09820531932 E-mail:

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Aryan Rana

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Adfactors PR Pvt Ltd

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Monisha (Mana) Shetty, Shri Parthiv Gohil & Shri Virat Kohli felicitated by Hon. Union Finance Minister Shri P. Chidambaram at Dena Bank Platinum Jubilee Celebration in Mumbai

· Hon. Union Minister of State for Finance, Finance Secretary, RBI Dy Governor also attended the event along with several prominent personalities from the field of banking/ finance

· Hon. Finance Minister felicitated the members of the Founder’s family and prominent personalities – Smt. Jyoti Sanghvi and Shri Nirmal Nanjee (from the founder’s family); Dr. Anil Kakodkar, Dr. Ramakant Panda, Smt. Monisha (Mana) Shetty, Shri Virat Kohli; Lt. Commander Abhilash Tomy and Shri Parthiv Gohil

· In Platinum Jubilee year, Dena Bank crossed a biz mix of Rs. 1.5 lakh crore, registered highest net profit, and recommended highest dividend

· Earmarked Rs. 8 cr for giving free medical insurance to 2.25 lakh farmers’ families of Dena Kissan Credit Card holders

Mumbai, May 27, 2013: Hon. Union Finance Minister Shri P. Chidambaram graced the platinum jubilee celebrations of Dena Bank, India’s Trusted Family Bank, as the Bank celebrated 75 years of Banking Excellence since it was founded by late Shri Pranlal Devkaran Nanjee. Dena Bank’s Chairman & Managing Director Shri Ashwani Kumar and Executive Director Shri A. K. Dutt welcomed the Union Finance Minister and a host of luminaries from the world of banking and finance – Hon. Union Minister of State for Finance Shri Namo Narain Meena; Shri Rajiv Takru, Secretary, Dept. of Financial Services, Ministry of Finance; RBI Dy. Governor Shri H. R. Khan; CMDs and EDs of other Banks; retired CMDs, EDs of Dena Bank; Members of Founders family; and senior officials from Govt. and Reserve Bank of India; distinguished clients and well wishers.

On the occasion, Hon. Finance Minister launched Dena Bank Travel Card, Dena Bank Gift Card, Dena Bank Fixed Deposits thru’ online banking, Dena Help – Dena Bank Grievance Redressal and Service System and free Dena Bank App (Application) for smartphones and tablets. Hon. Finance Minister also announced that Dena Bank has adopted 32 drought affected villages and provided 101 drinking water storage tanks in Aurangabad and Nashik districts of Maharashtra. The Bank also donated 100 wheelchairs for the benefit of physically handicapped to the Indian Red Cross Society, KEM Hospital, Tata Memorial Hospital, Sir JJ Group of Hospitals (Grant Medical) and Jai Vakeel School for Children with Mental Retardation and Multiple Disabilities.

On the occasion, Hon. Finance Minister, on behalf of Dena Bank, felicitated Smt. Jyoti Sanghvi and Shri Nirmal Nanjee from the founder’s family; Dr. Anil Kakodkar (eminent nuclear scientist and Chairman, Research Advisory Council, JNNSM at Department of Atomic Energy); Dr. Ramakant Panda (eminent heart surgeon, Vice Chairman and MD of Asian Heart Institute); Smt. Monisha (Mana) Shetty (social worker and daughter of late Vipula Kadri of Save The Children India); Shri Virat Kohli (eminent cricketer coached by Dena Bank employee Shri Rajkumar Sharma); Lt. Commander Abhilash Tomy (the first Indian to circumnavigate the globe solo non-stop in 150 days); and Shri Parthiv Gohil (eminent playback singer and son of Dena Bank employee Shri Bharat Gohil).

Addressing the distinguished gathering, Shri Ashwani Kumar, Chairman and Managing Director, Dena Bank, said, “Dena Bank is proud to complete 75 years of glorious service to the Nation and our customers and the presence of Hon. Union Finance Minister, Hon. Union Minister of State, Finance Secretary, RBI Dy. Governor and other distinguished dignitaries on this momentous occasion adds grace and value to our celebrations. On this occasion, we reaffirm our commitment to excellence in service and to our stakeholders through our ‘Dena Hai to Bharosa Hai’ ethos.”

During the Platinum Jubilee year, Dena Bank achieved the following historical milestones: Registered highest net profit of Rs. 810 crore in FY 12-13; Recommended the highest ever dividend of 47%; Became a mid-sized Bank by crossing a business mix of Rs.1.50 lakh crore.

On the occasion, Hon. Finance Minister Shri P. Chidambaram said, “On behalf of the Government of India, let me compliment Dena Bank on completion of 75 years and this is truly a long time in the lifetime of an institution. I congratulate all the members of the Dena Bank family for their achievements and it’s a matter of pride to have over 1.5 crore account holders and cross the Rs. 1.63 lakh crore business mark! I also urge the Dena Bank family to move ahead with greater vigour and stronger steps towards the centenary mark. I’m happy that Dena Bank has launched several new products and programmes to spread financial literacy and channelize savings.”

“Dena Bank is committed to corporate social responsibility and as a part of this, the Bank is providing free medical insurance of Rs. 30,000/- each to farmers’ family members of our Kissan Credit Card holders benefitting more than 2.25 lakh families. We have earmarked a sum of approx. Rs. 8 crore for this initiative. We are also providing scholarship for primary and secondary education to the girl child of economically weaker section. The Bank has been constantly making endeavours to quicken the pace of rural development by enlarging the flow of credit to the priority sector, particularly Agriculture and MSME. In the area of Financial Inclusion and Direct Benefit Transfer, the Bank has actively engaged itself. In our Platinum Jubilee year, we have undertaken a number of CSR initiatives such as Health Check-up Camps, Blood Donation Camps, etc., all over India,” said Shri Kumar in his speech.

Hon. Minister of State for Finance Shri Namo Narain Meena added, “I’m glad that Dena Bank is taking steps in the direction of financial literacy, which is high priority means to address inclusive growth. I’m glad Dena Bank is one amongst the PSU baks helping the Government in its Direct Benefit Transfer (DBT) initiative. Each bank has space to grow and Dena Bank will find its own niche in banking. I’m sure that the staff and officials of Dena Bank will continue to serve customers with dedication and dynamism.”

“We realize that there is a need to change given the changes in the banking environment. The consumer demographics are changing with continued growth in share of young working population. Multiple advancements in the field of technology are being leveraged by institutions to create differentiated positions. The industry is also going to see much more competition with entry of multiple new banks. In this context, we have initiated steps towards revisiting our business model and processes to keep pace with times. To this end, the Bank has made significant investments in technology,” Shri Kumar added.

The event ended with a Vote of Thanks given by Shri A. K. Dutt, ED, Dena Bank.

For more information: Adfactors PR – Nikhil Mansukhani Mob: 09833552171, 09820531932

Warm regards,

Nikhil Mansukhani

Adfactors PR Pvt Ltd

City Hall, Oasis Complex,

Kamala Mills Compound,

Pandurang Budhkar Marg,

Lower Parel (West),

Mumbai – 400 013

Tel no: +91 22 67574155

Fax no: +91 22 67574488

Mobile: 9833552171


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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