Abhishek Bachchan, Global Ambassador for the END7 Campaign, Featured in New Video on NTDs in India.

 

Abhishek Bachchan, Global Ambassador for the END7 Campaign, Featured in New Video on NTDs in India.

 

30th May 2014, London: Abhishek Bachchan, Bollywood superstar and global ambassador for the END7 campaign, was today featured in an official new video to raise awareness of India’s large-scale programs to control and eliminate neglected tropical diseases (NTDs) by 2020.

 

The video shows Abhishek Bachchan’s February 2014 visit to the Banamalipur Community Centre in Odisha State, India, an eastern state that has one of the highest burdens of NTDs in the country. Here, the Church’s Auxiliary for Social Action (CASA) is providing treatment, care, and education to patients suffering from, and the community at risk for, lymphatic filariasis (elephantiasis) and other NTDs. Lymphatic filariasis is one of the most common NTDs worldwide and in India, where the disease poses a threat to more than 500 million Indians.

“These are staggering numbers. We need the support of you, the media, to take the word out there,” said Mr. Bachchan.

 

At CASA, he met with patients suffering from chronic lymphatic filariasis and listened to their experiences dealing with the hardships caused by this disease, including disability, disfiguration, stigma and ostracization. As the video shows, Abhishek Bachchan also took a deworming pill (albendazole), one of the two drugs used to treat early lymphatic filariasis infection and stop transmission of this disease. The drugs used to treat lymphatic filariasis infection are safe and effective and can also treat intestinal worms.

 

“Preventing lymphatic filariasis is easy, and no one can catch it directly from another person. If everyone in affected areas takes just two pills every year, the disease would be gone,” added Dr. Neeraj Mistry, managing director of the Global Network for Neglected Tropical Diseases, which runs the END7 campaign.

 

While India is poised to control and eliminate NTDs by 2020 through some of the largest and longest-running NTD programs in the world, this visit confirmed that improving the mental and social well-being of those suffering is also essential. This goes beyond delivering drugs and requires the engagement of families, local community organizations, and the media and entertainment industries.

 

In the informative video, Abhishek Bachchan appeals to the media and the public to back the END7 campaign and do their part in building a stronger response to NTDs. Every Indian can help make the defeat of NTDs India’s next major public health victory.

 

“There’s a lot of work left to be done. Let’s help eliminate these diseases by 2020,” Mr. Bachchan concludes.

 

The END7 campaign is the first and only global public awareness campaign dedicated to controlling and eliminating the seven most common NTDs by 2020. It was launched in 2012 by the Global Network for Neglected Tropical Diseases, an advocacy initiative of the Sabin Vaccine Institute.

 

-ENDS-

 

For further information, please contact:

Natasha Mudhar

Sterling Media

T: +44 20 78010077

E: natasha@sterlingmedia.co.uk

 

Notes to Editors

 

About END7

END7 is an international advocacy campaign that seeks to raise the awareness and funding necessary to control and eliminate the seven most common neglected tropical diseases (NTDs) by 2020. END7 is run by the Global Network for Neglected Tropical Diseases, an initiative of the Sabin Vaccine Institute. For more information please visit: www.end7.org.

Facebook       www.facebook.com/EndSeven

Twitter:          @end_7

Hashtag:        #end7

 

About the Global Network for Neglected Tropical Diseases

The Global Network for Neglected Tropical Diseases is an advocacy initiative of the Sabin Vaccine Institute that works in partnership with international agencies, governments, academic institutions, corporations, non-governmental development organizations and the general public to raise the awareness, political will and funding necessary to control and eliminate the seven most common neglected tropical diseases (NTDs) by 2020. For more information, please visit www.globalnetwork.org.

 

About Sabin Vaccine Institute

Sabin Vaccine Institute is a non-profit, 501(c)(3) organization of scientists, researchers, and advocates dedicated to reducing needless human suffering caused by vaccine preventable and neglected tropical diseases. Sabin works with governments, leading public and private organizations, and academic institutions to provide solutions for some of the world’s most pervasive health challenges. Since its founding in 1993 in honor of the oral polio vaccine developer, Dr. Albert B. Sabin, the Institute has been at the forefront of efforts to control, treat and eliminate these diseases by developing new vaccines, advocating use of existing vaccines and promoting increased access to affordable medical treatments. For more information please visit www.sabin.org.

 

About Abhishek Bachchan

Abhishek Bachchan is an Indian film actor and has acted in over 50 feature films during a span of thirteen years. He is the son of actors and Indian screen legends Amitabh Bachchan and Jaya Bachchan. Abhishek has several film awards and titles as the ‘youth style icon’ to his credit. He is the brand ambassador of Idea!, Videocon d2h, Omega Watches. Abhishek has spearheaded the production of the film ‘Paa’, winner of four National Film Awards from the stable of AB Corp Ltd. He is the first Indian film star to hold a Guinness Book of World Record for film promotions of ‘Delhi 6’ and along with his wife, have been the only Indian couple to appear on the ‘The Oprah Winfrey Show’. Abhishek is the captain and one of the founders of the All Stars Football Club (ASFC), a property of charitable trust that consists of film and television artists. His honours include the ‘Yash Bharati Award’, by the State of Uttar Pradesh and ‘Green Globe Award’ by the Green Globe Foundation and The Energy and Resources Institute (TERI). Married to actress and former Miss World, Aishwarya Rai Bachchan, he resides in Juhu, Mumbai with his family and daughter, Aaradhya.

 

 

Kind regards

Natasha

 

 

SterlingCommunications   I   Natasha Mudhar  I  CEO & MD

Sterling House     20-21 Astwood Mews   Kensington   London   SW7 4DE

t: 020 7801 0077   e: natasha@sterlingmedia.co.uk    www.sterlingmedia.co.uk

 

 

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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