Aalaap – makes the difference in Chhatisgarh

Aalaap – makes the difference in Chhatisgarh

The youth in the country today are reacting very fast to a trailor of a film on India’s biggest internal security threat as admitted already by the Prime Minister Manmohan SIngh – Naxalism. The film called Aalaap is the first indigenously produced Bollywood film out of Chhatisgarh – India’s most volatile Central Indian state.
Jointly produced by educationists Nishant Tripathi and Abhishek Mishra and directed by debutant Manish Manikpuri, the film is the first such effort to be based entirely in Chhattisgarh and made by a bunch of passionate people who hail from the area and feel for the cause.

Says Tripathi, a teacher by profession, “Aalaap’ is such a baby that it had to take birth in the current scenario of this state. The idea to do this film emerged from my love to do something for our state and for our society. Cinema is such a medium where we can spread your message to the widest possible audience.”
Originally from Bhilai, director Manikpuri says that he longed to travel to the Naxal-infested areas as a kid but couldn’t because his family was scared. He says he had been dreaming of doing something about this situation from that day itself. “It’s a bitter reality we are living in today,” he says, adding, “Till today, we have no solution for the Naxal problems. In ‘Aalaap’, too, we are not trying to give out a solution. We haven’t given guns to our guys and instructed them to kill like it happened in ‘Rang De Basanti.’ We realised the biggest weapon to fight such issues is music. When you put on music, people forget their worries and problems. ‘Aalaap’ is one such film where you will empathise with the problems of Chhattisgarh and feel for its youth.”
Award winning actor Pitobash plays a very crucial role in the film which also stars Amit Purohit, Onkardas Manikpuri, Raghuveer Yadav, Abhimanyu Singh, Murli Sharma among others.
“The people there have suffered a lot and we just tried to address the issue through this film in a positive manner. The story of Aalaap revolves around three aimless youngsters and I am one of them. My character is called Subhash; he is introvert, simple, very silent. In their journey, they chance upon meeting Rahul, the fourth person and they form a rock band together. They gradually become famous, and they get awarded. They realise that there are greater problems that need to be tackled in Chattisgarh that is infested by Naxalism. I played a very different character in this movie from my other films,” says Pitobash.
The music by Agnee is also fast catching on. The songs are a rage among a large section of the youth today also because of the penetration of the rockband.

Says Abhishek Mishra: “The film is a classy product made from the heart and the music is its USP. I am very happy to be associated with this project. This movie has a great story on friendship, love, music, politics, revenge and violence. It is a musical one indeed. The film explores the different sides of Naxalism. It looks at how this affects & involves people from different sections of our society.”

Aalaap, like the origin of the word, is an unmetered musical prelude, to eradicating naxalism from Chattisgarh. Now to see whether the rest of the youth manage to finish the song whose aalaap was sung by Tripathi and team.


ETV Marathi launches a new game show DIVIDED

~ Produced by Endemol India, Adesh Bandekar to anchor the show ~

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Mumbai, 18th July, 2012: ETV Marathi, today, announced the launch of a fascinating new game show – DIVIDED. Produced by Endemol India, DIVIDED marks the comeback of noted Marathi cinema and television personality – Adesh Bandekar on the channel. Starting 30th July, the show is all set to entertain the audiences every Monday-Tuesday at 9:30pm.

Having acquired the format from Talpa Distribution, Endemol India has adapted this globally successful innovative game show format in Marathi reinstating their versatility as a production house. With interesting twists and turns outlined by the Creative Director Atul Ketkar, each episode will see 3 contestants come together in a race against time to win up to lakhs of rupees!

Each episode will unveil a set of 13 questions that increase in value but are bound by time. With every second that ticks away, a part of the available cash prize is lost! Woven together in a never seen before concept, the contestants, instead of playing against each other will have to arrive at common consensus within a stipulated time frame to accumulate the cash prize. To win DIVIDED, the contestants must make a unified decision at all times!

Mr. Prasanjitsingh Roy, General Manager ETV said “It has been our persistent endeavour to give differentiated content to our viewers. After tremendous response of our previous shows like WOW, High Tension and DNA we are once again coming with a unique game show DIVIDED which will be hosted by popular anchor Adesh Bandekar. We are confident that DIVIDED and Adesh will spell Magic once again at 9.30 pm on every Monday and Tuesday.”

Added Mr. Deepak Dhar, CEO – Endemol India, “‘Divided’ in our view marks the coming of age as far as regional game shows go. We are particularly excited of it airing on ETV Marathi, as we are certain that the zest & fervor of the show will appeal to a mass audience that the channel caters to. We at Endemol are constantly looking at beefing our regional content and Divided is a significant step in that direction.”

DIVIDED is a format created and developed for television by Talpa, the company of media entrepreneur John de Mol. Talpa formats travel the world successfully, while the huge TV market in India is new but very promising.

Maarten Meijs, Managing Director of Talpa Distribution said, “We are very excited with the response received for DIVIDED world over. This game show has been running successfully in UK, Slovenia, Estonia, Korea, Italy, Chile, Netherlands, Turkey Malta and we are happy that the Indian audiences will now get to experience this exciting and nerve-wracking game show.”

Tune in to ETV Marathi every Monday-Tuesday at 9:30pm starting 30th July to watch DIVIDED!




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Kakaji (as he was fondly called) and his sweet memories will always remain in our hearts.

Shakti Samanta the legendary film-maker who introduced Rajesh Khanna in iconic films like Amar Prem, Aradhana and Kati Patang before his demise was all set to revive the family banner with the remake of ‘Aradhana’.

Alas the sad demise of Shaktida in 2009 put the project on hold. Just when the talks were initiated with Ashim (son of Shakti Samanta) to revive this project, Kaka’s health again put the plans on hold. Even though Kaka was not to act, he wanted to actively participate in the remake and he was adamant that the film is remade with a new star cast.

Since Aditya who is the grandson of Shaktida is to be launched, they felt it best suited to first let the film ‘Yeh Jo Mohabbat Hai’ take off and subsequently start work on the Aradhana remake.

“Kaka one evening at a family get together called me over and repeatedly insisted that I start work on the remake of Aradhana with new star cast” said Ashim “I am keen to revive this with Kakaji and my father’s blessings ”.

Hope the dreams of both legendary actor – director friends come true !


Registrations for the 10th Standard Chartered Mumbai Marathon to open on July 19, 2012; increase in Indian prize fund equivalent to USD 10,000

Ten years is definitely a milestone for a mass running event. It vindicates the belief and the vision shared by the promoters, sponsors and various partners to the event. It justifies the faith shown by the fathers of the city it has been run in. It signifies acceptance by one and all.

In the nine years of its existence and in the run up to the landmark 10th year, the Standard Chartered Mumbai Marathon has achieved all of the above and much, much more.

Besides changing the lives of thousands and thousands of people in the city by introducing them to the benefits of running, the Standard Chartered Mumbai Marathon has also set into motion a running movement that has now taken the entire country by storm. While the ‘Gold Label’ bestowed upon it by the IAAF is recognition of its high organizational standards, the visit of the Olympic Flame to the event is ample proof of its high repute among international road running events.

The Standard Chartered Mumbai Marathon has also touched the lives of countless individuals through its strong charity drive, having helped raise a staggering Rs 71 crores towards charity through its nine editions.

A host of initiatives and events have been planned in the buildup to the 10th edition of Asia’s Largest and Richest Marathon to provide an unforgettable experience not only for every participant, but even for its well wishers, who comprise a large portion of the city’s population. Stringent screening of applications to give preference to the timed runners, a separate quota for women and an increase in the Indian prize fund equivalent to USD 10,000 were some of the additions announced by promoters Procam International as they launched registrations for the marathon and half marathon categories for the 10th edition, scheduled to be run on January 20, 2013.

Registrations for the Full Marathon and Half Marathon in Mumbai’s largest and foremost sporting event will open on July 19, 2012, and physical modes of registration at Standard Chartered branches to close on September 15, 2012 or whenever running places are full, whichever is earlier.

Registrations through online applications and P.O. Box entries to close on November 10, 2012 or whenever running places are full, whichever is earlier.

Registrations for the Dream Run will open on August 21, 2012 and close on August 25, 2012, while registrations for the Senior Citizens Run and the Wheelchair Event will open on August 27, 2012 and close on September 15, 2012.

Continuing in their constant endeavour to evolve and improve while providing the best possible running experience to each participant, and in order to encourage the participation of serious runners in the full marathon and half marathon, it has been decided to only accept applications from runners who have attached a timing certificate from the previous two years.

To give a fillip to women there will be a 250 running places in the full marathon and 1000 running places in the half marathon reserved for women applicants.

Applicants who do not fall within the timed runner criteria or the women’s quota can avail of the running places that have been allotted to the NGOs registered with United Way of Mumbai, the event’s official charity partner. These running places will be available with the respective NGOs at a premium and details about the same can be got from logging on to www.procamrunning.in/scmm. Queries will be answered by United Way of Mumbai on or before August 20, 2012.

The dates for registrations, the new initiatives, along with an overall increase in prize money of USD 10,000 was announced by Mr. Sunil Kaushal CEO, Standard Chartered, the Title Sponsor, along with Mr. Yajuvindra Singh Bilkha, Head Corporate Affairs, Tata Consultancy Services, the Associate Sponsor in the presence of John Abraham, the Event Ambassador, various dignitaries and representatives from partners to the event.

“With the completion of 10 years, the Standard Chartered Mumbai Marathon has certainly gone the distance,” said Sunil Kaushal, Regional Chief Executive Officer, Standard Chartered Bank. “The Marathon stands for so much of what we believe in: going the distance for our clients, for the industry, for the community; in other words, being ‘Here for good’. We are proud to have been a part of the Mumbai Marathon since its inception and to have seen it evolve into one of the world’s favourite Marathons.”

ENCOURAGING THE SERIOUS RUNNER: Over the years, the Standard Chartered Mumbai Marathon has seen the introduction of various initiatives to encourage the serious runner. After the timing chip was made mandatory for all full and half marathoners, various confirmation criteria were then put into place for those desirous of participating in the same.

For the tenth year, the following confirmation criteria have been put into place for the full marathon and the half marathon:

The applicant must have participated in an event conducted in the past 24 months preceding to race day, i.e. 20th January 2013, which has been ratified/recognised by AIMS or conducted under the aegis of the state/district athletic association or sports control board,

The running events mentioned in the link http://www.timingindia.com/calendar.php are also recognised by us and its timing can be used to qualify for Marathon and Half Marathon race categories.

The applicant must submit the timing certificate (a photocopy) acquired at the events mentioned above along with your application form,

To be eligible for this confirmation criterion, you need to have participated and completed your run in the timings specified below:

Confirmed applicants of the full marathon and half marathon will be eligible for priority line up on race day, based on their finish times. The full marathon runners will be prioritized in three groups, namely below four hours; four hours to under six hours; and six hours and above, while the half marathoners will also be prioritized in three groups, namely under two hours; two hours to under three hours and three hours and above.

Speaking on this latest development, Vivek B Singh, Jt. MD, Procam International said, “These initiatives are being introduced to recognize the achievements of our serious runners, as well as encourage more and more amateur runners to train hard and make a wholehearted effort at attempting the full or half marathon distance.”

Vivek Singh also touched on the impact the early registration window would have on the wonderful exercise of raising money for charity through the event, the biggest positive fallout that has seen close to Rs 71 crores being raised towards charity in nine years.

10,500 running places would be allotted to United Way of Mumbai, the official Charity Partner to the event, which would used to raise money for charity. According to Jayanti Shukla, Executive Director, United Way of Mumbai, 5,000 running places would be utilized for the Corporate Challenge, one of the charity raising categories, while the remaining would be allocated to all the NGOs registered with them. NGOs would be entitled to offer running places to the public or their donor base at a minimum threshold amount of Rs 6,000.

“This is a positive move in order to raise more money for charity and give importance to NGOs. The NGOs now have the time frame to maximize this opportunity by identifying potential donors who can raise funds for them, and give them the running numbers. The objective is to ensure NGOs make best use of the marathon as a unique fundraising platform,” added Jayanti Shukla.

CASH BONANZA: Already the richest marathon in Asia, the Standard Chartered Mumbai Marathon 2012 will now offer an enhanced prize purse of USD 350,000, an increase equivalent of USD 10,000 over what was on offer in 2013. The increase in prize money is towards the Indian prize fund and will benefit the Indian athletes in the full marathon.

The top Indian male and female finishers will now stand to gain Rs 4.50 lakh each.

Registration process: Steps have been taken to provide various avenues for registration to facilitate a hassle-free process. Online registration can be done through the event website www.procamrunning.in/scmm or the duly filled entry form along with the requisite entry fee can be mailed to P.O. Box No. 11017, Marine Lines Post Office, Mumbai 400 020. Mumbai residents can also deposit their entry form along with the requisite entry fees at 10 selected Standard Chartered Bank branches, details of which are available on the website.

Entry forms will be available at Standard Chartered Bank branches, at the Asian Heart Institute and the United Way of Mumbai office (309 Kewal Industrial Estate, Lower Parel: Mon to Fri: 10 am to 5 pm). More information can be sourced from the event helpline no: +91 22 4202 0200, Monday to Saturday between 10 a.m. & 6. p.m.

3,000 running places are on offer for the Full Marathon, while 10,000 places will be available for the Half Marathon. The Dream Run, including the Corporate Challenge, will accommodate 24,000 participants. 1800 entries will be permitted in the Senior Citizens’ Run, while 200 entries will be accepted for the Wheelchair Event, putting the total number of entries accepted at 39,000.

Growing in all parameters for the past nine editions, the Standard Chartered Mumbai Marathon has now become the focal rallying point for the city of Mumbai because it espouses causes and values that touch every citizen, whatever the age group and regardless of their financial status and social standing. Promoters Procam International, along with the sponsors and partners, will not cease in their efforts to innovate and evolve in order to provide an inexorable experience to the participant. It’s a collective task and owes its success to the constructive support of all involved.


MAX salutes the original Super

Star of Hindi Cinema

Two Superhits of Rajesh Khanna back to back!

Mumbai, July 18th 2012: MAX, the Premium Hindi Movies and Special Events channel, will pay a tribute to the legendary Bollywood actor Rajesh Khanna who passed away in Mumbai. ‘Kaka’ as he was popularly known was often referred as India’s first ‘Superstar’ of Hindi Cinema.

As a tribute to this great legend, MAX is all set to relive two of his superhit unforgettable films on 19th July 2012. Watch Shakti Samanta’s brilliant film ‘Kati Patang’ where Kaka was paired with Asha Parekh. The movie gave us superhit and heartwarming tracks like Yeh Jo Mohabbat Hai, Yeh Shaam Mastani and Pyaar Deewana Hota Hai. Also watch Hrishikesh Mukherjee’s ‘Anand’, one of Rajesh Khanna’s most memorable and loved performances in which he went head to head with Amitabh Bachchan for the first time. This movie is about a cancer patient played by Kaka who believes in living his life to the fullest.

19th July 2012, Kati Patang at 5:40pm & Anand at 9pm

Only on MAX

About MAX:

MAX, India’s No. 1 Hindi Movie channel, backed by Sony Pictures Television International (SPTI), provides its viewers with the biggest and best of Hindi Movies and Special Events. MAX is the exclusive broadcaster of the world’s biggest entertainment extravaganza, the DLF Indian Premier League (DLF IPL). With “extraaa innings”, MAX changed the rules of cricket presentation throughout the world during the ICC Cricket World Cup 2003, and made it an entertaining affair that continues to set viewership records. Some of the on-air movie properties of MAX, such as ‘Ab Tak Bachchan’, ‘Maha Movie’ and ‘Mera Movie’ have become a staple diet of millions of viewers across India. Exciting World Television Premiers of new Bollywood films and monthly festivals showcasing the hottest stars of Indian cinema have made MAX the favourite movie channel of India.

MAX has also been widely acclaimed and distinguished in the media marketplace with a host of awards recognising leadership and marketing excellence. Today, MAX reaches out to over 50 million households in India.

For further information please contact:-


Bhharati Kabre

Senior Manager

Tel: 91-22-67081323

Mobile: 9820346384

Email: bhartia@setindia.com


Simran Kodesia

Senior Management Supervisor




MAMI & Reliance Entertainment reveal exciting plans for 14th Mumbai Film Festival

The Board of Trustees of the Mumbai Academy of Moving Image (MAMI) on Tuesday (17th July 2012) evening shared insights and discussed the upcoming 14th Mumbai Film Festival, a Reliance Entertainment initiative. The eagerly awaited cultural landmark of the city, the 14th Mumbai Film Festival will be held from October 18 – October 25, 2012.

The dignitaries present at the Board meeting included MAMI, Chairman, Mr. Shyam Benegal, MAMI, Trustees, Mr. Ramesh Sippy, Mr. Sudhir Mishra, Mr. Ashutosh Gowariker, Mr. Amol Palekar, Mr. Amit Khanna, Reliance Entertainment, CEO, Mr. Sanjeev Lamba and Festival Director Mr. Srinivasan Narayanan.

It was announced that filmmakers Anurag Kashyap and Sudhir Mishra have joined the MAMI board as trustees and will be actively involved in all spheres of the festival along with the other trustees.

The festival will move to the south of Mumbai, heart of the City with NCPA and INOX as the festival venue. This development comes with growing demand from cinema enthusiasts to accommodate them in larger number, thereby expand the cinematic and cultural threshold and enrich their film festival experience.

To celebrate 100 years of Indian Cinema, Mumbai Film Festival is introducing a Competition section for Indian films with a cumulative cash reward of Rupees 15 Lakh (USD 31,000 approx). Other special events being organized to celebrate the 100 years of Indian Cinema during the course of the 14th Mumbai Festival will be announced shortly.

The Festival will pay tribute to Italian Cinema through a special selection of films in the CELEBRATION OF ITALIAN CINEMA. It is organized in collaboration with the Embassy of Italy in India and Mr. Italo Spinelli. The package will include films from all major directors and also restored films like ‘Maciste’ (1915) and ‘Inferno’ (1911).

Following last year’s roaring response for the French films, the new edition of “Rendezvous with French Cinema” will be hosted by the 14th Mumbai Film Festival in collaboration with the Embassy of France in India and Unifrance.

In addition to screening the best of World cinema to foster a climate of good cinema, the 14th Mumbai Film Festival this year aims to scale up its Film Market, the Mumbai Film Mart. Also shared were the festival’s crowd-sourcing activities underway in tandem with Talenthouse for Dimensions Mumbai Competition and Poster design contests that are generating great participation by the festival patrons.

Thank You,

Warm Regards,

Zainab Kanthawala
Crisscross Communication
+91 9819679467
zainab.kanthawala@gmail.com || zainab@crisscross.in


Jessica Biel to play Melina in


When the Total Recall starring Arnold Schwarzenegger was released in 1990 not just the film but also the character of bold and beautiful Melina played by Rachel Ticotin was very well received. The role made Rachel a household name and she was signed for many more films like “First time felon”, “Con air”, thereafter.

The reboot of this super hit blockbuster will be released on 3rd August starring Colin Farrell, Kate Beckinsale and Jessica Biel. This time around it will be Jessica who will be playing the role of Melina and will be seen butt kicking the goons.

But will this role of Jessica land her in a puddle of more fame and glory and will she be able to live up to the expectation of the audience who are fascinated by Rachel’s version of Melina?

The audience awaits the arrival of new Melina with the release of the reboot Total Recall of Sony Pictures. The film releases on 3rd August.

– H.S.Communication

Harish Sharma
098102 34130 & 09967788500

804, D-2, New Mhada, Lokhandwala, Andheri (W), Mumbai 400053
Ph. 022-26329047, 022-40167550


Abhishek Bachchan & Rohit Shetty – On personal idols, movie making and more….

Abhishek Bachchan was in the studios of 92.7 BIG FM along with director Rohit Shetty to promote their latest movie Bol Bachchan.

One being asked their reaction to the fantastic opening the movie has got across India, both said that they were thrilled with the response. One of the reasons they came to 92.7 BIG FM was to interact with people who watched the movie and gauge their reactions in real time, both felt that radio was the perfect platform for it. Abhishek reveled that his mother has not been able to watch the movie as yet but his father thoroughly enjoyed it. He also mentioned that he was a big, self confessed fan of Kishor Kumar and Rishi Kapoor and felt they were both legends in their own right.

Rohit Shetty famous for his action movies said that though he loves this genre he hates bloodshed and gore. While he goes out of the way to make his movies fast paced and action packed he ensures that it will be one which the whole family can enjoy together. The big news from Rohit was that his next movie will be a King Khan starrer, he is yet to finalize the female lead.

Mainstream films work better for me”- Abhishek Bachchan

Abhishek Bachchan with the recent success of his comedy Bol Bachchan is raring to go with a string of mainstream films starting with Dhoom 3 under the Yash Raj banner followed by Tarun Mansukhani’s Dostana 2 –

Talking about the films he’s associated with says Abhishek Bachchan “When I had signed these films, that they are all mainstream films was not something that even crossed my mind. It’s only now, that I realize that these are the films that work for me better”.

The actor who struck a chord with audiences across the country for his dual- role in the comedy, is now raring to go, after proving his mettle at the box office.

Says producer/director Karan Johar “Abhishek is amazing in the film. And I’m sure he will deliver many more hits. More power to him!”

Adds choreographer/director Farah Khan “I have always loved him as an actor and I really think his comic timing is superb”

”I’m very keen to team up with him. He is creating a lot of buzz” adds producer Ekta Kapoor.

Ask the actor how it feels to receive so much appreciation for a performance and quick comes the reply “I think it’s not everyday that your roles are appreciated. I am glad that mine was in Bol Bachchan, so now I just want to keep that going”.

Next on the actor’s plate is the action-entertainer Dhoom 3 for which Abhishek is already undergoing extensive fitness training.Says Abhishek” I am currently concentrating entirely on Dhoom 3. Action films are physically demanding and one’s body needs to be conditioned for that “.


Kuch Toh Log Kahenge completes 200 episodes

Its celebration time for Dr Ashutosh and Nidhi as Kuch toh log Kahenge celebrates its 200 episodes this week. Adapted from a very successful Pakistani drama ‘Dhoop Kinare’ Kuch to Log Kahenge has a stupendous fan following with Sharad and Kritika being two most popular faces on Indian television today. On its completion Sharad Kelkar better known as Dr. Ashutosh exclaimed “I am very honored to be a part of KTLK and I thank all its viewers for accepting me in the role of Dr. Ashutosh. I am all geared to go many more miles.” Kritika being her bubbly self couldn’t stop smiling “I am grateful to all my fans for loving me as Dr Nidhi, this has so far been the most challenging role of my life, I would like to thank all the viewers for watching the show and helping us come so far.” We wish the entire team of Kuch toh Log Kahenge to conquer many more milestones….



Auditions on July 21 and 22, 2012 at Thakur Public School, Kandivali (E)

Lehera de apne hunar ka parcham, Tera des bula raha hai

Text Box: Audition Venue Thakur Public School, Thakur Village, Kandivali (East)-Mumbai Gates open at 8 am Time: Mumbai, July 17 2012: After wowing audiences for over 3 seasons, India’s Got Talent is all set to come back to enthrall audiences and provide them a glimpse into the Real India! COLORS’ flagship talent reality show, India’s Got Talent will be coming to the city of dreams, Mumbai, on July 21 and 22, 2012 at Thakur Public School to scourge for diverse and original talent. In this culturally rich city, the acclaimed talent show is looking at highlighting remarkable talent and awe-inspiring acts like different dance forms, musical acts, folk and contemporary art, juggling and balancing, mimicry and similar other innovative and unique talent that can go on to become India’s pride.

The hosts for this season, the duo Manish Paul and Cyrus Sahukar will encourage the participants who will bring with them enthusiasm and energy to push the contestants to go beyond the boundaries to impress the nation.

Being the torchbearer to achievers in the country, India’s Got Talent will not only provide the nation with a brand new identity, but also bring together traditional and modern India on one common platform. Setting out to address the Call of the Nation, India’s Got Talent will travel to the length and depth of the country recognizing new talent and encouraging them to showcase their abilities for the world to take notice and flutter with pride.

Criteria to enroll for the Auditions:

Carry registration number, Age proof – Driving license / passport / pan card / school leaving certificate
Passport size photographs
Minors should be accompanied by parent / guardian
Participants should make their own travel & lodging arrangements

For more information, please contact:


Genesis Burson Marsteller

Prerna Gulati

+91 9920304305

Preeti Garude

+91 9833 575 116

Warm Regards,

Swapna Wazalwar

Associate II

Genesis Burson-Marsteller, South Asia

public relations | public affairs | corporate responsibility | issues & crisis | digital marketing | financial communication

M + 91 976 956 8761 | T + 91 22 4417 4501 | F + 91 22 2491 1788

swapna.wazalwar@bm.com | www.genesisbm.in

1st floor Elegant House , Raghuvanshi Mill Compound , Lower Parel , Mumbai 400 013 , Maharashtra, India


Parx unveils the ‘Tweet Mirror’ in India

First National Apparel brand to launch this retail innovation at select stores

Mumbai, July 16, 2012: Parx, the premium casual wear lifestyle brand from the house of Raymond has introduced an interesting innovation in Indian apparel retailing. The Tweet Mirror, installed at select Parx outlets in Mumbai, New Delhi and Chandigarh offers the brand’s tech savvy dynamic young customers a new digital interactive experience while helping them make a stylish apparel choice at the store, in consultation with their friends.

True to its name, this innovation helps customers take feedback on their clothing choice from influencers like friends and family before making the final purchase.

Customers can try out various Parx apparel by posing in front of the ‘Tweet Mirror’ and get their pictures clicked. These images can be posted, tweeted or emailed on Facebook, Twitter or their respective mail accounts, where they can seek opinion and feedback, thereby positively influencing their decision-making.

Shreyas Joshi, President – Apparel, Raymond Limited said “Parx is a premium casual wear brand which reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest. . The inspiration behind this first-of-its-kind retail innovation ie. Tweet Mirror was to provide the tech savvy youth of India an opportunity to utilise the digital interactive platform for a unique shopping experience. Reflecting the brand’s “Live Easy” tagline, this Tweet Mirror helps the shopper get instant and real-time feedback on clothing options from family and friends, though they may not be with them at the time of shopping.”

Parx is the first national apparel brand in India to offer such an innovative experience like the Tweet Mirror to the tech-savvy youth of India at select retail stores. The brand plans to launch this retail innovation to all its exclusive brand stores across India.

About Parx:

Parx is a premium casual lifestyle brand, which is positioned to cater to the needs of consumers who are looking for dressing up for life across occasions and events. Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy. Right from its inception in 1999, Parx has been the preferred choice of brand in the casual wear segment with continuous innovations and international trends and styling. It is positioned to meet the consumer needs for “beyond work” requirements and this has been addressed through categories like Sport and Club. The brand goes to great lengths to ensure quality. The manufacturing process uses the best of machinery, techniques, tracking systems and processes.

For further information, please contact:

Ritesh Dewan, Adfactors PR – 09873200211 ritesh.dewan@adfactorspr.com

Sabiha Sharif

Adfactors PR Pvt Ltd

City Hall, Oasis Complex, Kamala Mills Compound,

Pandurang Budhkar Marg, Lower Parel (West),

Mumbai – 400 013

Tel no. +91.22.67574167;

Fax no. +91.22.67574488

Mob -9819682636

Email: sabiha.sharif@adfactorspr.com

Web: http://www.adfactorspr.com/


Multilingual Kaushik

Mumbai ka chora Kaushik Deshpande is a man of many talents. He has already proved his singing prowess in the popular singing reality show Indian Idol 6 and now he is all geared to surprise the judges and audience with something new.

Kaushik recently showed his multilingual skills in the third gala round of Indian Idol 6 by singing songs in not just one but five different languages. Yes FIVE different languages! Kaushik amazed the judges by singing songs in English, Hindi, Marathi, Bengali and Gujarati. His singing competency in these different languages had the judges flabbergasted and rooting for him. Anu Malik went on to refer Kaushik as the “Dark Horse” of the competition and was in all praises for the Marathi mulga.

Way to go Kaushik!


Ankita Shorey holds her own at the 57th Idea Filmfare Awards

Apart from being the first non-actress to be signed on by jewelery brand Gitanjali ,Ankita Shorey is also the first non-actress to have hosted a segment for the Filmfare awards ,while she was the reigning Miss India alongside Bollywood stars Shah Rukh Khan and Ranbir Kapoor.

While the supermodel and former pageant winner started off her modeling career with an ad alongside Ranbir Kapoor –She followed that up with a commercial with Shah Rukh Khan post which she went on to win Miss India International 2011.While Ankita personally looks upon both actors as her lucky mascots she was even more honored to be hosting the Filmfare Awards on the same platform with both her idols.

Says Ankita Shorey “”I’ve always loved Sharukh and Ranbir as actors but now I love them even more because of this. They are my lucky mascots”. And was she nervous performing with 2 of the country’s biggest stars ? “”I’ve done ads with both Shah Rukh and Ranbir Kapoor in the past, so it was fun teaming up with them again”.


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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