92.7 BIG FM AND CLINIC PLUS LAUNCH RADIO KI PEHLI FEATURE FILM – MAA KE AANCHAL MEIN

92.7 BIG FM AND CLINIC PLUS LAUNCH RADIO KI PEHLI FEATURE FILM

– MAA KE AANCHAL MEIN

~ The Mother’s Day special 2hr movie emphasizing on girl child education airs at

12noon on 11th

May (Mother’s Day) on 3 stations of 92.7 BIG FM! ~

National, May 9, 2014: 92.7 BIG FM, India’s No.1 FM network along with Clinic Plus, is all set to create

history with a special Mother’s Day treat for listeners! The two brands join hands to produce and launch

FM radio’s first ever feature film! In the launch of the movie today at 92.7 BIG FM studio, Tisca Chopra,

Sparsh Khanchandani, Alok Nath, Himani Shivpuri and Upasana Singh, spoke to the media and fans

on the two hour movie titled Maa Ke Aanchal Mein written by Neelesh Misra. Emphasizing on the

importance of educating the girl child, the film premieres on Mother’s Day, Sunday 11th

May at 12noon

on 92.7 BIG FM!

With a special message on the girl child education that will surely make all hearts melt, the film has been

scripted by 92.7 BIG FM’s ardent storyteller – Neelesh Misra. The celebrated storyteller of the award- winning ‘Yaadon ka Idiot Box with Neelesh Misra’ fame, brings in a unique sense of emotion and warmth

through the script of this film. Maa Ke Aanchal Mein also boasts of a spectacular star cast that will lend

their voices to the characters. The star-cast includes the talented Divya Dutta playing the sutradhar,

Tisca Chopra as the discerning mother, Sachin Khedekar – the father, Alok Nath – Dadaji, Himani

Shivpuri – Daadi, Upasna Singh – Chachi, Satish Shah – Chacha and child artist Sparsh Khanchandani

as the daughter. The movie depicts the strong yet beautiful bond between a mother and her daughter

where the mother goes out of her way to educate her daughter against the wishes of the family. She

fights against all odds and goes through various struggles in her life to give her daughter with the best

that life has to offer.

Commenting on the occasion, Mr. Ashwin Padmanabhan, Business Head, 92.7 BIG FM stated, “We at

92.7 BIG FM have pioneered the radio-storytelling format in India and we now take it to next level with

the launch of an extremely engaging first-ever radio feature film with a noble message on educating

the girl child. We thank our partners for this association and are confident that the film and its humble

message will resonate with listeners across our stations! ”

As the largest hair care brand in India, Clinic Plus, for the last 25 years, has been an ally to the mother,

with her concerns about her growing daughter. The most trusted hair care brand in the country (Brand

Equity Survey, 2013) – Clinic Plus reaches 15 crore households and thus, it is the ONLY brand uniquely

positioned to inspire mothers, to make their daughters their advantage. This week, Clinic Plus also

launched the campaign – “M Se Maa, Maa se Mazbooti”. The initiative aims to reach out to mothers

to build awareness of the importance of educating their daughters, especially with the current

scenario of an alarming increase in the number of adolescent girls dropping out of school.

Understanding the need to educate girls today, Clinic Plus has also partnered with renowned

NGO – Plan India to create awareness about the need for secondary education and reduce

school drop-outs amongst adolescent girls. Clinic Plus and Plan India will also help strengthen
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their capacity to support their daughter’s education.

Mr. Srirup Mitra, General Manager, Hair Care, HUL stated, “It has been our consistent effort to

strengthen the unique bond of a mother & her daughter and Mother’s Day is a big celebration for us. In

our capacity we have always tried to connect with daughters and facilitated them to acknowledge

and appreciate their mother’s role in their life, and– MAA KE AANCHAL MEIN the first-ever

feature film on radio by 92.7 BIG FM is an excellent opportunity for us to convey our message.”

Produced by 92.7 BIG FM, the film will air in a two-hour playout from 12noon to 2pm on Mother’s Day

on 92.7 BIG FM’s Mumbai, Delhi and Kanpur stations.

About Reliance Broadcast Network Limited

Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television

production. The Company houses: 92.7 Big FM – India’s No.1 FM Network with 45 stations, reaching over 4 crore Indians each

week; Big Magic – a Hindi general entertainment channel featuring light entertainment shows; Big Magic Bihar & Jharkhand – a

Channel with local content tailored for the region; Big Magic International – a channel targeted at the Indian Diaspora in the US

and Canada; Big RTL Thrill – an action entertainment channel from the Company’s joint venture with Europe’s RTL Group; and

Big Productions – its television content production division; For more information log on to www.reliancebroadcast.com

About Clinic Plus

Building on the foundation of 25 years, the brand continues to play the role of an ally to the mother, helping her in her role as

a NURTURER to her child. Clinic Plus shampoos have a unique milk protein formula which makes hair 30x stronger*. This allows

the mother to give the daughter the freedom to do whatever she wants with her hair. This freedom further strengthens the bond

between the mother and the daughter. Thus, the brand promise – mazboot baal mazboot rishte. Testament to the love of

the consumers – the brand was adjudged as the 3rd most trusted brands across industries by Brand Equity, thereby Clinic

Plus being the most trusted hair care brand in the country.

For further information

Neha Pathan / Prerna Jain

Avian Media

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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