17 year old Paras Arora makes his Bollywood debut alongside Kangana Ranaut in Vishwas Patil’s Rajjo

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17 year old Paras Arora makes his Bollywood debut alongside Kangana Ranaut in Vishwas Patil’s Rajjo

Critically acclaimed for the award winning historical series Veer Shivaji, 17 year old Paras Arora is soon to make his big Bollywood in Vishwas Patil’s Rajjo.

The story was originally written by Jayant Pawar who has won a prestigious Sahitya Academy National award this year. Ironically, the director of the film, Mr. Vishwas Patil, had won the same award 10 years from now.

The actor who was cast opposite Kangana in an epic movie, couldn’t believe his luck and decided to delay giving his 12th Board exams all with the aim of focusing on the film, something the actor is extremely excited about.

Talking about the process of casting the actor and his equation with the film’s leading lady,says director Vishwas Patil, “My wife made me watch Paras on TV. I was very happy with his performance after his audition but was initially skeptical about his chemistry with Kangana.However Paras being a young new comer, Kangana treated him like a co-star and was extremely comfortable to work with him”.

The movie has a strong music by veteran music director Uttam Singh. (Dil toh Pagal Hain, Gaddar)

Produced by Four Pillars Entertainment, Vishwas Patil’s Rajjo , also starring National Award winners Prakash Raj, Mahesh Manjrekar along with Jaya Pradha is scheduled to release this year.

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All eyes on Kangana Ranaut this year

National Award winner Kangana Ranaut , apart from being a powerhouse actress and eccentric style diva, is also among the most sought after Bollywood actresses,proof of which are the exciting films Kangana stars in this year.

Kangana Ranaut fans are in for a treat as the actress will be part of a whopping 7 films this year ,essaying versatile characters starting with Balaji Motion Pictures Shootout at Wadala,Krrish 3 alongside Hrithik Roshan ,Karan Johar’s Ungli,Anurag Kashyap’s Queen, I Love New York with Sunny Deol ,acclaimed Marathi author Vishwas Rao patil’s Rajjo and Revolver Rani .

Says a trade source, “ This is a year that will highlight Kangana’s careers finest….She has 7 of her films releasing consecutively – While Queen,Revolver Rani and Rajjo see her in woman-oriented drama roles….She balances it out with commercial offerings like Shootout at Wadala,Krrish 3 and Ungli……She is soon emerging a talent to reckon with , with several directors and industrywallas vouching for her and the proof of it lies in the number of films that have been offered to her.”

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Be Alive and Unique with Regalia Gowns

Regalia introduce the custom designed Designer Wedding Gowns, a new collection that suit the needs of a modern as well as a traditional Indian bride and wedding. One of the most important events in a woman’s life is her wedding and what is more than a better occasion to buy a beautiful and gorgeous Regalia wedding Gowns other than a wedding. Each garment of this collection is sutured into skin-friendly, soft fabrics Silk, Georgette, Pure Chiffon, Satin, etc. that ensure perfect relaxation despite the extremeness of Indian weathers.

A wedding is the personal reflection of a bride’s and groom’s happiness, and every detail conveys a lasting memory. The bride’s gown is the centerpiece of the celebration; therefore, the numerous varieties in style and cut make it possible for any woman to wear Regalia wedding Gowns on her wedding day.

Regalia Gowns are embellished with bespoke tailoring, the lots of layering with different colors & 3 D embroidery gives a rich look along with beads, zari work, zardosi, stones, crystals, mirrors, appliqués, sequins and much more to enhance its looks. Custom made Regalia Wedding Gowns have an exclusive design with lots of fabric details that really makes a bride unique. Colour, design and style of Wedding Gowns are chosen according to the personality of the bride. Your wedding is bound to become a wonderful affair if your clothes match up to your personality. . It is easy to make a distinctive style statement with an elaborate Regalia Wedding gowns and its price is Rs. 8,000 onward and is easily available at Regalia Fashion store.

According to Ms. Deepika Chopra – Director of Regalia, “Every woman desire to look best and beautiful on her wedding, we bring forth an array of marvelous looking wedding Gowns. Various intricate designs, alluring patterns and work on these gowns make our collection unique. Our wedding dresses come in all different silhouettes, necklines, and colours, and focus on two distinct feelings: soft romanticism and traditional bridal drama”.

Hope you will find this information useful for your esteemed publication and will use in it.

Akhlaq Ahmad
9810905699

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Mirinda Goes In, Pagalpanti comes out

~Mirinda celebrates the prankster in all of us~

Launches new campaign with Asin to take ‘Pagalpanti’ to the next level

Link to the TVC: http://125.21.190.99/MIRINDA_MASTER_FILMS.zip

Description: Press release imageNew Delhi, xyz, 2013: Regardless of your age, you need to have a little fun. And playing harmless gags is the best way to do just that. This season PepsiCo’s popular orange soft drink, Mirinda, takes its notion of fun and ‘Pagalpanti’ to the next level with the launch of the new campaign with brand ambassador Asin. Mirinda puts a twist into orange because – Mirinda andar jaati hai aur Pagalpanti Bahar aati hai’ (Mirinda goes in, PagalPanti come out). It’s guaranteed to make you laugh out loud…

Speaking about the campaign, Ruchira Jaitly, Category Director, Flavours, PepsiCo India said, “Mirinda has always stood for great bold taste that unleashes the spontaneity in everyone and brings alive ‘Pagalpanti’. Taking this thought forward, the new campaign uses pranks to add a spark of mischief to mundane moments of life. Set in 3 different settings, the three films depict how just one sip of Mirinda in brings out the playful and naughty side of our personality.”

Speaking about the new Mirinda TVC, Asin said, “It feels great to be back in yet another fun filled campaign by Mirinda. This campaign revolves around unexpected outcomes coming out of what could be mundane situations. The shoot for the TVC was a lot of fun as everybody on the set was inspired to think of new pranks to play on one another.. I’m sure the viewers will love this fresh dose of absolute fun!”

Speaking about the new Mirinda campaign, Josy Paul, Chairman and Chief Creative Officer, BBDO India, said, “Things are getting too serious. The world needs more LOL. Mirinda is this bright playful spark that ignites your inner ‘pagalpanti’.The new set of films liberates that latent mischief and celebrates spontaneous play. Like the pranks you pull in college and social gatherings… it breaks the ice of seriousness and has everyone in splits. It’s clean fun… it’s madness worth spreading.”

The new campaign includes three films featuring Asin playing pranks on unsuspecting people. With ‘Pagalpanti’ at the core, each gag has an unexpected outcome which will surprise any viewer – the first film shows a girl going through security check in a theatre, the second film shows a man putting his laptop through an hotel luggage check conveyer belt & the third film shows a newly married couple shouting “I love Surya” at an Echo-point with 3 different completely unexpected outcomes. All these films end with Asin talking about the new campaign line ‘Mirinda andar jaati hai aur Pagalpanti Bahar aati hai’ (– Mirinda goes in, PagalPanti come out). Stay tuned, to see what PagalPanti comes out.

The new launch will be supported by a comprehensive 360-degree campaign including outdoor and online activations. Mirinda is available in 200ml & 300ml glass bottles, 600 ml, 1Litr, 2Litr & 2.25Litre PET bottles, 330ml and 250ml Slim Cans.

Join the pagalpanti at: http://www.facebook.com/mirindaindia

Campaign details:

· Creative Agency: BBDO India

· Executive Business Director: Rajesh Sikoria

· National Creative Director: Josy Paul

· Creative Team: Rajdeepak Das, Sandipan Bhattacharya, Hemant Shringy, Namrata Patnaik

· Account Management: Gireesh Gupta, Heena Kohli, Roshni Max Hegerman

· Director for the film: Pushpendra Misra

· Production House: Flying Saucer

· Media Planning:

· Language: Hindi, Tamil, Kannada

· Duration: 30 & 25 sec

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information, please contact:

Farheen Khan/ Shanu Vaid Nitin Yadav

Genesis Burson-Marsteller PepsiCo India

+91 9999026784/ + 91 9873089693 +91 9811278920

Farheen.khan@bm.com / shanu.vaid@bm.com nitin.yadav@pepsico.com

Warm regards,

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Shanu Vaid

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Chimes, 61, Sector 44, Gurgaon, 122 003 Haryana, India

t +91 124 441 7540 | m + 91 999 979 0589 | Shanu.Vaid@bm.com

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Hrithik Roshan’s family fitness plan

Actor ropes in his personal trainer’s wife to help his mother, sister and father with their workouts

Hrithik Roshan’s family have all become fitness freaks..Like we all know that Bollywood actor Hrithik Roshan spends hours in the gym everyday… Now he has roped in his trainer’s wife.Marika Johansson to assist his mother and sister-Pinky and Sunaina Roshan with their workout sessions.

Ask Sunaina about this upgrade in her regular regimen and she says, “Marika has put mom and me on a strict diet. She has also been making us work out extensively. Hrithik takes active interest in our exercise sessions.”

The older sister reveals that even when the actor is unwell, he doesn’t miss his workouts.

“Mom and I are getting a lot more involved with our fitness now and we can already feel the results. Marika has been making us do various types of fun exercises and she has created a fitness chart for us to follow. In fact, the gym has now become a meeting point for the entire family,” says Sunaina, adding that her father, producer-director Rakesh Roshan, too has been working out with them.

Meanwhile, for the last few weeks Pinky and Marika have been visiting several high-end hospitals in the city and meeting doctors in order to spread the word about the importance of fitness.

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“BAISAKHI EXTRAVAGANZA” – Dharmendra, Milkha Singh, Gagan Narang, Neha Dhupia, Rabbi Shergill to receive prestigious “PUNJABI ICON AWARDS”

Baisakhi is a festival of Punjabis it is a day observed as the thanks giving day by the farmers whereby the farmers pay their tribute, thanking God for the abundant harvest and also praying for the future prosperity. Baisakhi is one of the important festivals celebrated with fun and fervor by people of other religions too. PUNJABI CULTURAL HERITAGE BOARD headed by Congress MLC Charan Singh Sapra will be celebrating Baisakhi amidst thousands of Punjabis on 12 April at Shanmukhnanda Auditorium, Kings Circle Mumbai, 7pm onwards.

The evening will be full of dazzling performance by Punjabi Pop Singer Jazzy B, Satinder Satti, and Standup Comedy by Sudesh Lehari (Comedy Circus Fame). The Chief Minister Shri Prithviraj Chavan, Industry Minister Shri Narayan Rane & MP Shri Raj Babbar will be the Distinguished Guests.

The added attraction of the evening will be the prestigious “PUNJABI ICON AWARDS” given to the Punjabis who have excelled in their respective fields. This year Award Recipients are famous film personality Dharmendra, Milkha Singh, Gagan Narang, Neha Dhupia, Rabbi Shergill, Ravi Chopra (CMD – Piaggio Ltd.), Ruby Dhalla (Ex-MP: Canada), Maheka Mirpuri (Fashion Designer), Mahashay Dharampal (Chairman – MDH Masala) among others.


Media Contacts:
Scribes INC- The PR Company

Satish Reddy
Mobile : 09167115564
Email : sateshreddey@yahoo.com

Abhishek Dubey
Mobile : 09699384240
Email : abhiscribesinc@gmail.com

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Divya’s character in her next is inspired by her Mom…

Divya Dutta will be seen in Karan Johar’s Gippi this May. Divya plays Gippi’s single mother in the film and says she is inspired by her own mother. She tells us how her mother influenced her. She was raised by her mother single-handedly.

Ask Divya more about it and she says, “Yes. My role in Gippi is that of single mother who’s more of a buddy to her daughter. She’s not a stereotypical mom but crazy… Yet strong and emotional. I did see a lot of my mom in my character. I lost my father when I was seven. My mom brought me and my brother up. Though I missed dad, she never let us feel there was something missing in our life. She is a doctor and a government officer at work and and a fun mom at home. We have done the craziest things together. Through the terrorism days in Punjab, when everything was so engulfed in fear, mom was this fearless and professional, in her dealings with all those who came to her for medical help and checkups and then little me would hide behind her dupatta praying no one shoots us! I wonder now, why she never thought of marrying again as she was so young, pretty and lonely when dad passed away but she said that her children were her world and she didn’t neeed anyone else. She used to write lovely poems and then throw all that in the dustbin. My brother would collect them and when we read them, we realised that our strong and fun mom was vulnerable too! Some years ago, we compiled those papers and published two books on her poetry and short stories and gifted her on Mother’s Day as a small token to my biggest inspiration!”

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92.7 BIG FM BANGALORE CELEBRATES ‘RAJ UTHSAVA’ ON THE BIRTHDAY OF THE EVERGREEN KANNADA SUPERSTAR DR.RAJKUMAR

PAYS TRIBUTE TO THE GOLDEN MAN OF THE KANNADA MOVIE INDUSTRY

INNOVATIVE PHOTO-EXHIBITION FROM 12-24TH APRIL

Bangalore, April 10, 2013: 92.7 BIG FM’s Bangalore Station, today announced the celebration of ‘Raj Uthsava’ to mark the birthday of the evergreen super star of Kannada film industry Dr. Rajkumar by organising a photo exhibition about him. The unique exhibition will have candid and rare photos from Dr. Rajkumar’s life portraying his journey in Kannada cinema as well as his personal moments. To be held aboard a 92.7 BIG FM bus, this mobile exhibition will go around the city from 12 – 24 April, 2013 halting at major locations and landmarks.This celebration will bring the super star closer to his fans giving them an opportunity to view some never-before-seen glimpses from Dr. Rajkumar’s life.

Dr. Rajkumar, also known as the John Wayne of South has bestowed the Kannada film industry with outstanding movies which were not only critically acclaimed but also topped the list of blockbuster movies. With this, 92.7 BIG FM will celebrate the birthday of Dr. Rajkumar and his outstanding contribution to the Kannada cinema as an actor, writer, director and a singer.

As part of the ‘Raj Uthsava’, 92.7 BIG FM Bangalore will air special content including some of Dr. Rajkumar’s classic songs and trivia about his life & films. Besides this, the station will host a special contest where RJs would visit various localities of the city looking for the biggest fans of Dr. Rajkumar. The time and location of these visits will be announced on air and the final winners will be named on April 24, Dr. Rajkumar’s birthday.

Speaking about the celebration of the ‘Raj Uthsava’, Mr. Ashwin Padmanabhan, Business Head 92.7 BIG FM said, “With this initiative 92.7 BIG FM pays tribute to the biggest star of Kannada cinema for his outstanding contribution to the state’s cultural heritage. This event will mark as a breakthrough for the fans of Dr. Rajkumar as they can relive the legend once again through his photographs. We are confident that our listeners are going to enjoy this programming and on ground treat!”

Reliance Broadcast Network

Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television, intellectual properties and television production. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. The company houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over four crore Indians each week; BIG CBS Networks – a joint venture with CBS Studios International offering English Entertainment Channels – Love, Spark and Prime (which is available in dual feeds of English and Hindi), as well as a regional General Entertainment Channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region called Spark Punjabi; BIG RTL THRILL – a channel from the Company’s joint venture with Europe’s RTL Group, targeted at male audiences and positioned as the ultimate action destination; and BIG MAGIC – a regional General Entertainment Channel for the Hindi heartland featuring regional family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. The Company has also launched BIG MAGIC Bihar and Jharkhand, with specially created programming for the market. BIG MAGIC has also expanded into the United States, Canada and Australia under the brand name BIG MAGIC International; BIG PRODUCTIONS – the television content production division that caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes Bloomberg TV India, the country’s premier business news channel as part of its television bouquet. For more information www.reliancebroadcast.com

For further Information:

Contact – Mitesh Shah

mitesh@conceptpr.com – +91 9341321422

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Deepika – Rohit resched for Ayan’s Yeh Jawaani…

Rohit Shetty is known to share a good equation with most of the actors he works with. So, when Ayan reached Wai for discussing Deepika’s dates who is also the leading lady of Rohit’s next, Chennai Express, to help Ayan complete his film, Rohit was more than happy to adjust her dates.

Sources reveal, “Rohit has wrapped up the Wai schedule of his film and will leave for Ooty. Deepika too was supposed to join them but having learnt about Ayan’s shooting requirements, Rohit happily gave away two dates – April 10 and 11.”

Deepika will first shoot in Mumbai and complete the Yeh Jawaani hai Deewani schedule and then reach Ooty on April 12 to join her Chennai Express team.

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NourishCo launches Tata Water Plus in Tamil Nadu in all new one litre packaging

Enriched with the goodness of Copper & Zinc, it’s more than just water!

Chennai, April 9th, 2013: NourishCo, the 50:50 JV between Tata Global Beverages and PepsiCo India announced the launch of India’s first nutrient water– Tata Water Plus in the state of Tamil Nadu in a brand new attractive copper coloured packaging in one litre. The first of its kind packaged drinking water contains nutrients like Copper and Zinc that are known to help support body functions and strengthen the immune system, respectively. The company launched the new packaging along with their new campaign for Tamil Nadu and Andhra Pradesh, ‘Pyaas Bhujao Health Se’. Present at the launch in Hyderabad were Indian actress Amala Akkineni and Pratik Pota, MD & CEO, NourishCo Beverages Limited who spoke about the category changing nature of this nutrient water brand.

Available in a 1 litre bottle at Rs.20 and a 200ml pouch at Rs. 2, Tata Water Plus gives a chance to consumers to treat thirst as an opportunity to enhance health. It looks and tastes like normal water but has the added goodness of Copper and Zinc in a form that can be easily absorbed by the body. Developed in collaboration with international scientists and Indian nutrition experts by Tata Global Beverages Limited, Tata Water Plus represents the larger mission of mitigating nutritional gaps in the average Indian.

Pratik Pota, Chief Executive Officer and MD, NourishCo Beverages Limited said, “Tata Water Plus is more than just drinking water. With the goodness of Copper and Zinc, it contains health benefits that no other packaged drinking water offers in the country. It is not just a game changing product but a commitment from two trusted companies to improve peoples’ quality of life through affordable, value added and trusted products. Water being essential, provides an opportunity of combining nutrition with hydration through Tata Water Plus.”

Adding further he said, “With this launch of the new and exciting packaging of one litre, it is our aim to expand into an enhanced hydration on the platform of health and wellness for consumers. We are excited about being in Tamil Nadu and Andhra Pradesh and hope our consumers enjoy our new campaign, Pyaas Bhujao Health Se.”

Talking about the launch of the all new Tata Water Plus, versatile actress and social worker, Amala Akkineni said, “Tata Water Plus is truly a one-of-a-kind packaged drinking water with the goodness of nutrients like Copper and Zinc. While growing up, all of us were constantly told of the wisdom of drinking water from copper vessels and the health benefits attached to it. I am excited to be a part of this launch today and would urge everyone to add nutrient value to their water through Tata Water Plus.”

Speaking about the marketing campaign around the launch of Tata Water Plus, Arvind Shukla, Vice President and Head – Marketing & Innovation, NourishCo Beverages Limited said, “The launch of the new packaging of Tata Water Plus is supported by a 360 degree campaign and we will roll out a TVC enunciating the new campaign, Pyaas Bhujao Health Se. The TVC personifies Mr. Thirst who touches upon the need to think before quenching your thirst and decide on using thirst as an opportunity to improve health. Apart from the exciting TV and on-ground activation, the campaign will be supported by robust outdoor, online and radio initiatives. We are sure the consumers in Tamil Nadu and Andhra Pradesh will enjoy the new campaign.”

TVC details:

· Creative Agency: Taproot-Dentsu

· Executive Creative Director: Agnello Dias

· Executive Business Director: Harjot Singh Narang & Sunita Prakash

· TVC Director: Sujaat Saudagar

· Production House: Boot Polish Films

· TVC duration: 45 seconds

· Language: Hindi, Tamil and Telugu

· Media Planning: Mindshare

Tata Water Plus is currently available in Tamil Nadu and Andhra Pradesh. NourishCo will be keenly focused on enhancing the hydration category in India. The company has further built an expansive pipeline of innovations that will be used to fuel growth and create newer hydration solutions.

About NourishCo:

A joint venture between Tata Global Beverages Limited and PepsiCo India Holdings Private Limited, NourishCo aims to provide meaningful hydration solutions in the non-carbonated, ready-to-drink beverages segment in India and around the world. NourishCo will be keenly focused on enhancing the hydration category in India. The portfolio includes 3 Products which straddle the Top & Bottom End of the Pyramid in the Beverages space:

Tata Gluco Plus, a glucose based beverage for providing Instant energy in an affordable cup format, Himalayan Natural Mineral Water, pristine source water and now Tata Water Plus, Nutrient Water, an innovative product that seeks to provide essential micronutrients. The group has built an expansive pipeline of innovations that will be used to fuel growth and create newer hydration solutions.

The 50:50 JV was formed in 2010 through a joint venture agreement between Tata and PepsiCo India. NourishCo has a vision for growth and has tremendous potential with ‘good for you’ products. For more information please visit www.nourishco.com

About Tata Global Beverages:

Tata Global Beverages is a global beverage business; its brands have presence in over 40 countries. The Company has significant interests in tea, coffee and water and is the world’s second largest tea company. 250 million servings of its brands are consumed everyday around the world. Tata Global Beverages’ annual turnover is US$1.4bn, it employs around 3,000 people across the world. The company focuses on ‘good for you’ beverages and has a stable of innovative regional and global beverage brands, including: Tata Tea, Tetley, Himalayan natural mineral water, Tata Water Plus and Tata Gluco+, Good Earth tea, Grand Coffee and Eight O’clock coffee. For more information please visit www.tataglobalbeverages.com

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and fast growing brands i.e. Nimbooz and Aliva. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are trusted household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information, please contact:

Prajakta Bhosale / Rashmi Sharma

Genesis Burson-Marsteller

Prajakta.bhosale@bm.com / Rashmi.sharma@bm.com

+ 91 98998 88643 / +91 98992 15065

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Producer Shankar Reddy Birthday Bash

Bangalore: It was definitely a star-studded night in Bangalore as Bollywood and Tollywood celebrities flocked for the private birthday party of producer Shankar Reddy. He turned a year and step forward in his success with his close friends and family. Bollywood producer Satish Reddy was seen wishing him luck and a graceful Birthday he said, “It’s glad to attend my close friend Shankar Reddy Birthday Party I wish him a great successful year ahead”. Pooja Missra has turned black beauty for Birthday Party.

Producer Shankar Gawde and Manik Soni were seen enjoying the party. Shankar Gawde said, “I wish he continue with the same charm and joy which reflect to his personify. He is a great friend to be with I cherished my moment with him.”

Nix Panwar and Reshma D’souza add more glamour in party. Sandy and Rishank Tiwari and others were seen dancing with lots of pomp and fun. The party was rocked till wee hours.

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RELIANCE BROADCAST nETWORKS 92.7 BIG FM wins THREE creative Abbys at Goafest 2013

ONLY RADIO NETWORK TO WIN CREATIVE ABBYS AT THE prestigious FESTIVAL

Mumbai, April 9, 2013: Adding to the numerous awards on its mantle, BIG FM has bagged three Bronze Creative Abbys at the recently concluded Goafest 2013, India’s premiere media & advertising festival that recognizes and celebrates creativity across various mediums of mass communication. Competing with some of the best South Asian companies across sectors, 92.7 BIG FM was the only network, which bagged creative Abbys at the festival in the Original Music Score, Sound Design and Corporate categories.

BIG FM won a bronze in the ‘Original Music Score’ category for Early Morning Stationality. The creative team perfected the jingle keeping in mind a typical Indian’s day that commonly begin with a dose of radio and morning prayers. Bringing together these two essential entities and some of the finest musicians and singers of the country and giving life to this tradition was the creative team’s agenda, the outcome of which was adored by listeners across the country.

The Diwali promo that was conceptualized to celebrate a noiseless and pollution free festival witnessed the sound of fireworks specially created using the mouth, hands and a few pages in the studio to present a wonderful acapella. This fireworks show had the happy sounds of Diwali celebrations without any hint of pollution. The creation secured the bronze Abbys in two categories, ‘Sound Design’ and ‘Corporate’.

BIG FM has a specially put together in-house team dedicated to putting together creatives for clients, which best suit the aural medium. Given the 45-station network and the requirements of clients, the team has a set of fresh young minds, which churn out the best creatives in the industry on a regular basis.

Commenting on the festive celebration, Mr. Ashwin Padmanabhan, Business Head, 92.7 BIG FM said, “Recognition in the form of a trio of awards at the well respected GOAFEST 2013 is delightful news. Honour such as this gives us moments of pride and encourages our teams to continue to create small but significant experiences that make life better! We are proud of our teams that have delivered exceptional results for the network. It is our endeavour to rise above what defines the ordinary and deliver unique concepts that break the clutter and engage audiences in the best possible way.”

Reliance Broadcast Network

Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television, intellectual properties and television production. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. The company houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over four crore Indians each week; BIG CBS Networks – a joint venture with CBS Studios International offering English Entertainment Channels – Love, Spark and Prime (which is available in dual feeds of English and Hindi), as well as a regional General Entertainment Channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region called Spark Punjabi; BIG RTL THRILL – a channel from the Company’s joint venture with Europe’s RTL Group, targeted at male audiences and positioned as the ultimate action destination; and BIG MAGIC – a regional General Entertainment Channel for the Hindi heartland featuring regional family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. The Company has also launched BIG MAGIC Bihar and Jharkhand, with specially created programming for the market. BIG MAGIC has also expanded into the United States, Canada and Australia under the brand name BIG MAGIC International; BIG PRODUCTIONS – the television content production division that caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes Bloomberg TV India, the country’s premier business news channel as part of its television bouquet. For more information www.reliancebroadcast.com

____________________________________________________________

Karishma Malhotra – Client Executive

Concept Public Relations Limited

Registered Office: Queen’s Mansion | First Floor | Prescott Road | Next to Cathedral School | Fort | Mumbai 400001

O: 022.40558900 (extn – 933) | M: +91-9967527340 | F: 022.40558901

www.conceptpr.com

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The National Geographic Channel presents ‘EMERGENCY ROOM’ – a first of its kind initiative by a TV Channel and a Hospital

Series to take viewers inside the most critical and life altering moments in an ER in Medanta Hospital

New Delhi, April 9, 2013: Known for bringing the best of infotainment to the world, National Geographic Channel, in association with Medanta Hospital, is set to present a special series titled ‘Emergency Room’. This series will showcase the dramatic and heart wrenching episodes that take place within the walls of a hospital. Shot inside the Emergency Room of Medanta, the series will encompass the story of doctors and hospital staff that work relentlessly to defeat death and heal sickness as well as the emotional tale of the ailing patients looking for a medicine or a miracle to save them.

This association brings forth the immense medical expertise of Medanta, marrying it with the innovative programming of Nat Geo- the world’s most credible infotainment channel. 25 cameras rolling 24×7 will capture the diligent efforts by doctors, nurses, surgeons and paramedics alike as they face the never-ending queue of people who need immediate medical attention. From the anticipation and anxiety in the Emergency Room, to the humour and sadness in the Recovery Room – the series will look beyond a hospital’s flashing blue lights and present the real picture of life in the medical world.

Speaking about the series, Mr. Keertan Adyanthaya, Managing Director of National Geographic Channel and FOX International Channels, said, “It is our endeavour at Nat Geo to showcase knowledge, with an ideal mix of curiosity, for our audiences. We are pleased to be associated with Medanta Hospital which provided unprecedented access to the otherwise restrictive world of medicine. We feel that everyone one who steps into a hospital has a story to tell – from doctors and staff to patients. Through Emergency Room, we wish to showcase the humanity amidst syringes, medicines and drips. We are very excited about the series and are sure that it will make viewers rethink their perspective on life.”

Dr. Naresh Trehan, Chairman and Managing Director, Medanta, spoke about the association saying, “We are extremely delighted to be associated with the National Geographic channel; there is a whole different side to an Emergency Room that we would like the world to see. As doctors we too live through the smiles and tears of our patients, striving to make them healthier and feel better. Hospital interactions create an atmosphere which is charged with a plethora of emotions running high. Through this series we aim to demystify the trepidation that surrounds the very concept of a hospital.”

So give the medical dramas a rest and catch the real life lifesaving and life changing efforts of medical practitioners only on National Geographic Channel’s Emergency Room.

About National Geographic Channel India

National Geographic Channel India launched on July 1st, 1998. Its programming covers adventure and exploration, natural history, science, wildlife and people of the world. The National Geographic Channel on an average gets over 68 million viewers a month. For more information, please visit www.natgeotv.co.in.

About National Geographic Channels International

National Geographic Channels International (NGCI) inspires viewers through its smart, innovative programming that questions what we know, how we view the world and what drives us forward. A business enterprise owned by National Geographic Ventures and FOX Entertainment Group, NGCI contributes to the National Geographic Society’s commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo Adventure and Nat Geo Music.

Globally, National Geographic Channel (including NGC U.S., which is a joint venture of NGV and Fox Cable Networks Group) is available in more than 440 million homes in 171 countries and 38 languages.

For more information, please visit www.natgeotv.com.

For media queries, please contact

Rashmi Sharma / Neharika Sabharwal

rashmi.sharma@bm.com / neharika.sabharwal@bm.com

Warm regards,

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Neharika Sabharwal

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Chimes, 61, Sector 44, Gurgaon, 122 003 Haryana, India

t +91 124 441 7578 | m + 91 989 942 2777 | Neharika.Sabharwal@bm.com

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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