‘Never Hide Sounds 2012’ Celebrating Legends rocks Mumbai Hunt for India’s Best Rock Band

‘Never Hide Sounds 2012’ Celebrating Legends rocks Mumbai
Hunt for India’s Best Rock Band

Mumbai October 23, 2012: Several Ray-Ban fans gathered in Mumbai to celebrate the 75th anniversary of ‘Ray-Ban with the ‘Ray-Ban Never Hide Sounds – Celebrating Legends’. Ray-Ban Never Hide Sounds – Celebrating Legends’ is a quest to discover rock talent across the country.

In Mumbai’s Blue frog, aspiring bands paid tribute to the legendary musicians of the past in their unique ‘Never Hide’ way. Through Never Hide Sounds – Celebrating Legends’, Ray Ban intends to provide a platform for talented but unrecognized Western Music groups/bands from various parts of the country to showcase their mettle. The select 5 bands get a chance to perform at Ray Ban’s grand 75th anniversary celebration event and share the stage with an iconic band!

“Youth and youth culture has always been at core of Ray-Ban as well as non conformist lifestyle and music. Keeping this is mind Ray Ban, a legend in its own right, is celebrating is its 75th anniversary with ‘Never Hide Sound – Celebrating Legends’ event says Mr. Amitabh Sehdev, Head of Marketing at Luxottica, India Eyewear.

“The legendary music is the one that takes risks, is unconventional, original, and inspirational, moves you and makes you move! This has also been the Ray Ban philosophy in since the last 75 years and can be further witnessed on Ray Ban.com and its facebook page,” he further added.

Giving stage to emerging sounds, the Ray Ban Never Hide Sounds’ at Mumbai was a great success. The final five winners of the first Ray-Ban Never Hide Sounds 2012 will be selected by a group of distinguished jury members from the music fraternity. The grand finale will take place in Mumbai in December.

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For more information contact:

Srilatha Nair

Corporate Voice | Weber Shandwick

+91- 98197 32608

srilatha@corvoshandwick.co.in

Akansha Dua

Corporate Voice | Weber Shandwick

+91-98338 76769

akanshadua@corvoshandwick.co.in

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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