PUNE GETS ITS FIRST IMAX® THEATRE AT CINÉPOLIS, WESTEND MALL
Pune, September 23, 2016 – Cinépolis, India’s first international and world’s fourth-largest movie theatre chain, announced today that guests visiting the WESTEND Mall, Aundh, Pune can now enjoy The IMAX Experience® at its newly opened IMAX® theatre featuring the release of The Magnificent Seven. The first IMAX screen for Pune, which is a part of an existing eight-screen multiplex, was inaugurated in the presence of Mr. John M. Schreiner, Senior Vice President for Theatre Development, IMAX Corporation along with Mr. Devang Sampat, Director, India Strategic Initiatives for Cinépolis India.
The new IMAX at Cinépolis, WESTEND Mall, Aundh offers moviegoers a truly immersive cinematic experience, allowing them to enjoy the biggest blockbusters like never before. IMAX’s cutting-edge projection system, which delivers crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital sound system, create a unique environment that will make audiences feel as if they are in the movie. This iconic IMAX theatre has a seating capacity of 283 and will run five shows daily. Cinépolis has strategically chosen to open its second IMAX screen in India in Pune given that the city comprises a plethora of discerning and voracious movie-watchers. In 2014, Cinépolis opened its first IMAX theatre in India at Viviana mall, Thane.
Commenting on the launch Mr. Devang Sampat, Director – India Strategic Initiatives, Cinépolis India said, “Pune as a city has a huge cinema-going audience. Building on the previous success of the IMAX theatre at Viviana mall, we felt confident to bring in our second screen into the city. IMAX theatres offer cutting-edge entertainment technology that delivers an immersive cinematic experience, which keeps the cinema-lovers coming back for more.”
Mr. John M. Schreiner, Senior Vice President for Theatre Development, IMAX Corporation mentioned, “Cinépolis is one of the fastest-growing cinema operators worldwide and one of our largest partners. We are extremely delighted to expand our partnership with them in India and launch an exciting new chapter of immersive movie-going for audiences in Pune. ”
This cinema will also have a differentiated experience to give to its moviegoers. Patrons can also enjoy benefits of gourmet food offerings at Coffee Tree and benefit from the Cinépolis club membership, where moviegoers can register for free and start accumulating reward points for every purchase made at the ticket counter.
About Cinépolis India
Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company started its operations in India in 2009 at Amritsar and currently operates 269 screens under the brand names of Cinépolis, Cinepolis VIP and Fun Cinemas. The company has aggressive plans of rolling out 400 screens by 2017. Cinépolis in India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015 and “DLP cineasia Marketing Achievement Award” in 2015.
Tickets can be booked from the company website: www.cinépolisindia.com
Cinépolis, founded in 1971 and headquartered in Morelia, Mexico, is the world’s 4th largest movie theatre circuit, operating more than 530 multiplexes with over 4550 screens in 13 countries and serving more than 260 million patrons annually. Cinépolis was the first cinema exhibitor in the world to pioneer the concept of premium and luxury movie theatres via its Cinépolis VIP brand and is the largest operator of luxury cinemas in the world.
About The IMAX Experience®
In IMAX, you’re experiencing a different movie altogether: everything from the movie itself to the theatre’s technology and design was developed and customized to make you believe you’re part of the action. IMAX works directly with filmmakers to enhance the movie using its Digital Re-Mastering® process, which delivers superior picture and sound quality. Played through IMAX’s state-of-the art projection system, the resulting images are so lifelike and crystal-clear you’ll forget you’re in a theatre.
IMAX grabs your senses. You don’t just hear the powerful sound system; you feel it all around you. Visually, there is no frame. IMAX’s custom theatre design creates a picture that is higher, wider and closer – filling your peripheral view. It’s not one thing that makes The IMAX Experience but a combination of all these elements. That’s the difference between seeing a movie and being part of one.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of June 30, 2016, there were 1,102 IMAX theatres (990 commercial multiplexes, 16 commercial destinations and 96 institutions) in 69 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code “HK.1970.”
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX nXos®are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).